Association régionale de l'industrie hôtelière - ARIH

What Association régionale de l'industrie hôtelière - ARIH does

ARIH (Association Régionale de l'Industrie Hôtelière Marrakech-Safi) is a non-profit professional association representing the hotel and accommodation industry across the eight territories of Morocco's Marrakech-Safi region. It operates as the regional representative body for 159 member establishments, which range from two-star hotels and pensions to five-star luxury properties such as La Mamounia, Royal Mansour, Fairmont Royal Palm, Mandarin Oriental, Amanjena, Nobu Hôtel, Barceló Palmeraie, and Selman Marrakech. Its core product is the ARIH Hotel Directory Platform (arihmarrakechsafi.com), a WordPress-based directory built on the Golo Framework theme that lists, categorizes, and promotes accommodations by city, star rating, and category (5-star, luxury, guesthouses, hotel clubs, hotel residences, pensions).

The association's business model is membership-fee driven, with ancillary services covering a job board (Emploi), training programs (Formation, including the KAFAA Validation des Acquis de l'Expérience initiative), a tourism events calendar (TTG Rimini, IMEX Las Vegas, IFTM Top Resa Paris, PURE Life Experiences), a news portal on regional tourism development, and partnerships with city-level tourism portals (visitmarrakech.com, visitessaouira.com, visitalhaouz.com, visitsafi.net). Distribution relies on the website directory, organic social media, email newsletter, and physical presence at international trade fairs. The organization is privately held as a non-profit, governed by a Board of Directors (Membres CA), with a staff of approximately five based at its Marrakech headquarters, and does not publish revenue or membership pricing.

Name

Association régionale de l'industrie hôtelière - ARIH

Legal name

Association Régionale de l'Industrie Hôtelière Marrakech-Safi

Website

https://arihmarrakechsafi.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

ARIH is a non-profit regional professional association representing 159 hotel and accommodation establishments across the eight territories of Morocco's Marrakech-Safi region, operating a directory, training, and destination-marketing platform on behalf of its members.

Ownership category

akta.pro rank

Headquarters

HQ city

Marrakech

HQ country

Morocco

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Membership Fees: ARIH is described as a non-profit professional association ('association professionnelle à but non lucratif'). Revenue is generated through membership fees from hotel and accommodation establishments in the Marrakech-Safi region. The association offers member services including visibility promotion, networking, and access to training and job placement services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

ARIH is a non-profit regional professional association representing the hotel and accommodation industry in the Marrakech-Safi region of Morocco. It provides an online directory platform listing 159 member establishments across 8 territories, along with membership services including networking, training programs, job placement, event promotion, and collective advocacy for hospitality businesses in the region.

Product overview

ARIH (Association Régionale de l'Industrie Hôtelière Marrakech-Safi) is a non-profit regional hotel industry association serving as a directory and promotional platform for accommodation establishments across the Marrakech-Safi region of Morocco. The platform offers a unified directory system listing various accommodation types including 5-star luxury hotels, deluxe properties, guesthouses (maisons d'hôtes), club hotels, hotel residences, and pensions. Beyond the core directory, the association provides member services including job listings, training programs, and special offers, along with tourism event calendars and industry news updates. The platform is built on the Golo Framework WordPress theme and primarily serves as a B2B promotional and networking tool for regional hospitality businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• ARIH Member Directory Platform
• ARIH Membership Services

Named customers8 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Irish Hotels Federation: Ireland's national trade association for hotels and guesthouses. Comparable as a membership-based hotel trade body providing representation, training, and marketing support to accommodation establishments, similar to ARIH's role for Marrakech-Safi.
• Conseil Régional du Tourisme (CRT) - France: Regional tourism councils in France operate as trade and promotion bodies for hospitality businesses at the sub-national level. Most directly comparable to ARIH in regional scope and member-services model, though typically supported by public-sector funding in addition to private contributions.

Broad incumbents

• UMIH (Union des Métiers et des Industries de l'Hôtellerie): France's leading hospitality trade association representing hotels, restaurants, cafés, and related establishments. Highly comparable in membership-based trade body function, but at significantly greater scale, with broader advocacy, training, and member-service capabilities than ARIH.
• Federation of Hotel & Restaurant Associations of India (FHRAI): India's national federation of hotel and restaurant associations. Comparable in mission and membership-based model to ARIH, but operating at a national scale with advocacy, training, and policy influence functions that mirror those ARIH performs at the regional level.
• Fédération Nationale de l'Industrie Hôtelière (FNIH): Tunisia's national hotel industry federation, operating as a trade association for hotel establishments across the country. Comparable to ARIH in function (membership-based hotel trade body providing representation, training, and visibility) but serves a national, not regional, scope.
• Confédération Nationale du Tourisme du Maroc: Morocco's national tourism confederation representing the broader tourism industry. Operates as the country-level umbrella for hotel and tourism associations, including regional bodies like ARIH, and is comparable as a higher-tier Moroccan trade association with overlapping membership functions.
• HOTREC (Hotels, Restaurants, Pubs & Cafés in Europe): European umbrella federation for national hotel and hospitality associations. Operates as an industry-level body that ARIH-equivalent regional associations feed into; comparable as a trade-association structure serving the same membership constituency (hotels and accommodation providers).

Others

• Office National Marocain du Tourisme (ONMT): Morocco's national tourism board responsible for destination promotion and international marketing. While not a membership association, ONMT is a key counterpart to ARIH in promoting Marrakech-Safi internationally and shares the goal of driving inbound tourism visibility for Moroccan hotels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/association-r%C3%A9gionale-de-l-industrie-h%C3%B4teli%C3%A8re-arih

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Association régionale de l'industrie hôtelière - ARIH