What Aristopet does

Aristopet is an Australian pet healthcare brand established in 1958, operated under Masterpet Australia Pty Ltd (ABN 80 000 333 353) and Masterpet Corporation Limited (NZBN 9429000001687) in New Zealand. The company develops, manufactures, and distributes affordable parasite control, grooming, and wellness products for dogs, cats, puppies, kittens, ornamental birds, and small animals including rabbits, guinea pigs, ferrets, and rats. The portfolio spans roughly 25 SKUs across four categories: parasite control (flea and tick sprays, shampoos, powders, spot-ons, and rinses), worming (tablets, syrups, and pastes for roundworm, hookworm, whipworm, tapeworm, and heartworm), grooming (shampoos, cleansing sprays, grooming powders), and well-being/household aids (vitamin drops, glucosamine tablets, ear canker drops, stop-itch solutions, laxative pastes, and animal repellents). All products are APVMA registered with assigned registration numbers, and formulations use natural active ingredients where possible, including pyrethrins derived from chrysanthemum flowers.

The underlying technology is formulation chemistry rather than software or digital platforms; spot-on topical treatments are the most technically differentiated format, providing combined protection against multiple parasites in a single monthly application. The business model is B2C one-time purchase, with products priced at the affordable end of the category (approximately $1 per day for flea and tick protection). Distribution is channel-led through Australia's major pet specialty retailers: PETstock, Petbarn, Petcircle, and My Pet Warehouse, supplemented by independent pet shops and the company's own e-commerce site. Marketing is light-touch, relying on a Tips and Advice content blog (articles authored with veterinarian input), Facebook, and an email newsletter.

Aristopet's competitive positioning is built on price accessibility targeting the 53% of Australian pet owners who reportedly do not treat animals due to cost, combined with the trust and regulatory compliance of APVMA-registered, veterinarian-approved formulations. The brand has 60+ years of heritage but a small operating footprint of 11 employees, suggesting it functions primarily as a brand and product line within the broader Masterpet corporate group rather than as a standalone scaled enterprise. There is no disclosed venture capital or private equity involvement, and the company is privately held.

Name

Aristopet

Legal name

Aristopet (brand of Masterpet Australia Pty Ltd and Masterpet Corporation Limited)

Website

https://aristopet.com.au

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

11–50 employees

Short description

Aristopet is an Australian pet healthcare brand established in 1958, owned by Masterpet Australia and Masterpet NZ, selling APVMA-registered flea, tick, and worm treatments plus grooming and wellness products for dogs, cats, and small animals through major Australian pet retail chains.

Ownership category

akta.pro rank

Product category

Pet Health Care Products

NAICS

Pet and Pet Supplies Retailers (45991), Pet and Pet Supplies Retailers (459910)

SIC

Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC)

akta.pro secondary industries

Dermatology & Allergy Drugs (HLAMAEAH), Specialty & Condition-Specific Nutraceuticals (e.g., Liver, Eye, Endocrine) (HLAMALAO), Flea/Tick Specialty Treatments (Spa Add-On) (HSANAGAJ), Pet Health & Wellness Distribution (Supplements, OTC, Preventives) (CRAOAKAC)

Keywords

• Pet health care products
• Flea and tick treatments
• Pet parasite control
• Pet worming products
• Pet grooming products

Headquarters

HQ city

Smeaton Grange

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Pet Health Care Products: Aristopet generates revenue through the sale of one-time purchase pet health care products including flea treatments, tick treatments, worming tablets, grooming products, and wellness supplements. Products are sold through pet specialty retail stores and the company's own website.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Aristopet develops, manufactures, and sells affordable pet health care products including flea and tick treatments (sprays, shampoos, powders, rinses, spot-ons), worming treatments (tablets, syrups, spot-ons, pastes), grooming products (shampoos, cleansing sprays, grooming powders), and wellness products (vitamin drops, glucosamine tablets, anti-itch solutions, ear drops, antibiotic powder). The products target dogs, cats, puppies, kittens, ornamental birds, and small animals such as rabbits and guinea pigs, and all products in the parasite-control range are registered with the Australian Pesticides and Veterinary Medicines Authority (APVMA).

Product overview

Aristopet is an Australian pet healthcare company offering a comprehensive portfolio of affordable parasite control, grooming, and wellness products for dogs, cats, puppies, kittens, birds, and small animals. The core product range consists of flea and tick treatments (sprays, shampoos, powders, spot-ons, and rinses), worming treatments (tablets, syrups, pastes, and spot-ons), and wellness/behavioral products (vitamin supplements, glucosamine tablets, ear drops, stop-itch solutions, and household repellents). Products are APVMA registered and formulated with natural ingredients where possible, including pyrethrins derived from chrysanthemum flowers. Aristopet has been operating since 1958, providing veterinary-approved treatments available through pet stores across Australia.

Differentiator

Problem solved

Functional benefit

Products and services

• Flea & Tick Shampoo for Dogs, Cats, Puppies & Kittens A gentle-acting insecticidal flea and tick shampoo containing natural pyrethrins to control fleas (Ctenocephalides spp.) and aid control of adult brown ticks (Rhipicephalus sanguineus); does not control paralysis tick. APVMA registered (APVMA Reg No 47224).
• Flea and Tick Spray for Dogs and Cats Affordable parasitic control spray for dogs and cats in the Aristopet core flea and tick treatment range.
• Flea Powder for Dogs, Cats, Puppies and Kittens Flea powder for safe and effective control of fleas, adult brown ticks, and lice; can be applied to pets and their bedding.
• Flea & Tick Spray plus Insect Growth Regulator for Dogs & Cats Enhanced flea and tick spray with insect growth regulator for extended protection against fleas and ticks.
• Wormer for Small Animals Worming treatment formulated for small animals including rabbits, guinea pigs, and similar pocket pets.
• All Wormer for Dogs and Puppies Fast and effective dog worming treatment for roundworm, hookworm, whipworm, tapeworm, and hydatid tapeworm, controlling all 11 gastrointestinal worms. APVMA registered (APVMA Reg No 57878).
• All Wormer for Large Dogs Worm tablets for large dogs treating dogs up to 20kg, controlling roundworm, hookworm, whipworm, and tapeworm including hydatid tapeworm; each tablet lasts 3 months. APVMA registered (APVMA Reg No 62352).
• All Wormer Tablets for Cats and Kittens Effective control of roundworms, hookworms, and tapeworms in cats and kittens, including pregnant queens. APVMA registered (APVMA Reg No 59930).
• Multi Wormer for Dogs, Cats, Puppies and Kittens Affordable, versatile wormer for control of roundworm, hookworm, and tapeworm in dogs, cats, puppies, and kittens; does not control hydatid tapeworms or heartworm. APVMA registered (APVMA Reg No 49683).
• Heartworm Tablets for Dogs Preventive treatment to reduce risk of heartworms (Dirofilaria immitis) in dogs, containing Diethylcarbamazine Citrate. APVMA registered (APVMA Reg No 46817).
• Worming Syrup for Puppies and Kittens Pleasant-tasting worm syrup for removal of roundworms in puppies and kittens; dosage 1mL per 1kg bodyweight on two consecutive days. APVMA registered (APVMA Reg No 46782).
• Aristopet Spot On Treatments (Fleas, Heartworm and Worms) Spot-on treatment providing all-in-one protection against fleas, intestinal worms, heartworms, and ear mites in a single application; APVMA registered, suitable for puppies from 7 weeks and kittens from 9 weeks.
• Cleansing Spray for Cats Non-irritating, tearless, pH-balanced cleansing spray for cats that reduces tangles and matting with anti-static agents; cleans and conditions the coat without rinsing.
• Grooming Powder for Cats Waterless coat cleanser for cats; ultra-absorbent non-toxic powder bonds with dirt and grime and is removed by brushing; 100g bottle.
• Shampoo for Small Animals Gentle shampoo formulated for small animals including rabbits, guinea pigs, ferrets, and rats; contains tea tree oil and is non-irritating to eyes, skin, and coat.
• Rabbit Shampoo Cleans and conditions coats in one application; pH-balanced, soap-free, gentle formula suitable for regular use on rabbits; Australian made, 250ml bottle.
• Stop-Itch for Dogs & Cats Multipurpose anti-itch solution for dogs and cats; aids treatment of eczema, dermatoses, and fungal infections including ringworm, and the emergency treatment of lacerations, burns, and abrasions. APVMA registered (APVMA Reg No 68944).
• Cat Laxative Paste Easy-to-apply laxative paste for relief of hairballs in cats of all ages; pleasant malt flavour readily accepted by cats; may be mixed with food or applied to paw.
• Ear Canker Drops for Dogs & Cats Topical treatment for ear canker and ear mites (Otodectes cynotis) in dogs and cats. APVMA registered (APVMA Reg No 45338).
• Vitamin Drops for Small Animals Concentrated multivitamin and iron supplement specially formulated for guinea pigs, mice, rats, and ferrets; available in 50ml or 125ml bottles.
• Glucosamine Tablets for Dogs Long-term joint health treatment containing glucosamine sulphate as a basic building block of cartilage; helps maintain joint fluid and connective tissue. APVMA registered (APVMA Reg No 62736).
• Avicycline C Oral Antibiotic for Ornamental Birds Respiratory antibiotic powder for birds for treatment of organisms susceptible to Chlortetracycline, including E. coli, Mycoplasma spp., and Chlamydia psittaci. APVMA registered (APVMA Reg No 60064).
• Stop Chew for Dogs Bitter-tasting spray to discourage undesirable chewing habits in dogs; low-toxicity formulation. APVMA registered (APVMA Reg No 59468).
• No Scratch Spray for Cats Cat deterrent spray containing a blend of essential oils that discourages scratching; pleasant to humans but obnoxious to cats; helps protect furniture and carpets; available in 125ml and 250ml sizes.
• Household Repellent Spray Repels cats and dogs from areas around the home; suitable for use on carpets, furniture, plant pots, and flower beds. APVMA registered (APVMA Reg No 45196).
• Garden Repellent for Dogs & Cats Repellent crystals to deter animals from toileting in unwanted areas; enveloped in biodegradable clay granules for safe, continuous action. APVMA registered (APVMA Reg No 58012).
• Catnip Spray for Cats Concentrated catnip oil spray to stimulate exercise and play in cats; effect lasts up to 15 minutes; harmless and non-addictive; available in 125ml or 250ml sizes.
• Hutch and Cage Cleaner Spray Specially formulated with biodegradable detergents to clean and deodorize guinea pig and rabbit hutches and ferret pens; neutralizes pet urine odours; available in 250ml and 500ml sizes.

Quantifiable outcome

• 53% of Australian pet owners fail to treat their animals due to cost
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Masterpet Australia Pty LtdcoreOthersMasterpet Australia Pty Ltd (ABN 80 000 333 353) is the parent company that owns and operates the Aristopet brand. The company is committed to responsible privacy practices and complies with Australian Privacy Act 1988 and NZ Privacy Act 2020.
• Masterpet Corporation LimitedcoreOthersMasterpet Corporation Limited (NZBN 9429000001687) is the New Zealand-related body corporate entity for the Aristopet brand, handling operations and privacy compliance in New Zealand.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Virbac: Global animal health company with significant Australian operations, offering parasiticides, dermatology products, and pet care solutions. Direct competitor in the APVMA-regulated parasite control category where Aristopet operates.
• Troy Animal Healthcare: Australian-owned animal health manufacturer specializing in parasite control, nutritional supplements, and small animal health products. Comparable in scale and product categories to Aristopet's Australian/NZ portfolio.

Broad incumbents

• Elanco Animal Health: Global animal health leader offering parasiticides, vaccines, and therapeutics across companion animals. Major competitor in the Australian flea/tick/heartworm market through brands like Credelio and Revolution.
• Zoetis: World's largest animal health company with broad portfolio including parasiticides (Simparica, Revolution Plus), dermatology, and wellness products. Competes with Aristopet across multiple categories at the premium end.
• Vetoquinol: International animal health company with Australian operations, focused on parasite control, dermatology, and small animal care products. Comparable product categories and regulatory positioning to Aristopet.
• Dechra Pharmaceuticals: Specialty animal health company offering parasiticides, dermatology, and small animal therapeutics. Overlaps with Aristopet's wellness and parasite control categories in the Australian market.
• Ceva Animal Health: Global animal health company with Australian presence offering parasite control, dermatology, and behavioral products for companion animals. Overlaps with Aristopet's portfolio across multiple categories.
• Boehringer Ingelheim Animal Health: Global animal health company offering parasiticides (NexGard, Heartgard) and pet therapeutics. Major multinational competitor in the Australian pet parasite prevention market.

Regional players

• International Animal Health Products: Australian-owned animal health manufacturer producing nutritional supplements, parasite control, and wellness products for companion and production animals. Comparable regional scale and product positioning.

Emerging players

• Nature's Gift: Australian pet care brand offering natural and herbal pet health products including parasite preventives. Emerging competitor in the natural pet wellness space where Aristopet's pyrethrin-based positioning partially competes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AristopetAU
• LinkedInlinkedin.com/company/aristopet

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aristopet