REAL Broker, LLC of MS
REAL Broker, LLC of MS is a Mississippi-based residential real estate brokerage founded in 2014, operating dual offices in Petal and Pascagoula and specializing in VA loans to serve home buyers and sellers across the state.
- Company typePrivate
- Founded-
- HeadquartersPetal, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What REAL Broker, LLC of MS does
REAL Broker, LLC of MS is a Mississippi-based residential real estate brokerage founded in 2014, operating under the trade identity Connect Group / REAL Broker LLC. The firm runs a dual-branch model with its headquarters in Petal, MS and a second office in Pascagoula, MS, employing 63 staff and agents to serve home buyers and sellers across inland and Gulf Coast Mississippi markets. The company has positioned itself as a specialist in VA loans, targeting military and veteran borrower segments that are prevalent in the Mississippi market.
The brokerage operates a standard residential real estate services model: agents source and close buyer and seller representation deals, with revenue derived from commission splits on closed transactions. In 2025, the firm reported $60M+ in sales volume serving 270+ families; Q2 2026 saw $15.6M in volume across 65 transactions. The underlying technology stack consists of an Agent Image-powered consumer website and IDX property search functionality provided by iHomeFinder — standard third-party tools for agent branding and MLS-fed listing search. There is no evidence of proprietary technology, AI capabilities, or differentiated data assets beyond the standard brokerage toolkit.
The business model is commission-based and reliant on agent productivity rather than recurring subscription or platform revenue. No ancillary revenue streams (mortgage origination, title insurance, referral fees) are mentioned. Geographic concentration within Mississippi and dependence on local housing-market conditions and Gulf Coast risk factors (hurricanes, military-base economics) define the firm's operating exposure. Leadership consists of founder/leader Aritt Davis and operational leader Jason McMichael, with an 11-year operating history underwriting the regional reputation.
REAL Broker, LLC of MS firmographics
Firmographics- Name
- REAL Broker, LLC of MS
- Legal name
- Connect Group - Real Broker LLC
- Website
- https://arittdavis.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- REAL Broker, LLC of MS is a Mississippi-based residential real estate brokerage founded in 2014, operating dual offices in Petal and Pascagoula and specializing in VA loans to serve home buyers and sellers across the state.
- Ownership category
- akta.pro rank
REAL Broker, LLC of MS industry classification
Industry- Product category
- Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industries
- Buyer Representation Services (BPAJAAAJ), Real Estate Buyer Representation (FSAEAJAG)
Keywords
Where REAL Broker, LLC of MS is headquartered
LocationHeadquarters
- HQ city
- Petal
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
REAL Broker, LLC of MS business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Real Estate Commissions: The company earns revenue through real estate transaction commissions on residential and commercial property sales, purchases, and listings. Agents operate under the Real Brokerage model, likely taking a percentage of each transaction completed.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
REAL Broker, LLC of MS product offering
Product offeringCore offering
Connect Group - Real Broker LLC is a full-service real estate brokerage operating across the Mississippi Pine Belt and Gulf Coast regions. The company provides residential and commercial property search, listings, buyer and seller representation, and transaction management through licensed agents in Petal and Pascagoula offices. It generates revenue through real estate transaction commissions on home sales, purchases, and listings, with specialized expertise in VA loans and military relocation.
Product overview
Connect Group operates as a real estate brokerage under Real Broker LLC, offering a unified platform for property search, listings management, and real estate services. The company provides property search functionality with advanced filters (property type, beds, baths, price range up to $20M), featured property listings, community exploration (Pine Belt of Mississippi, Mississippi Gulf Coast), buyer/seller resources, financing information, and blog content. The platform is designed to serve clients from the Capital to the Coast of Mississippi.
Differentiator
Problem solved
Functional benefit
Products and services
- Connect Group Real Estate Platform A real estate brokerage platform offering property search with IDX, listings management, buyer and seller resources, financing information, and community exploration for residential and commercial properties across the Mississippi Pine Belt and Gulf Coast regions.
Quantifiable outcome
- $60M+ total sales volume in 2025
- +3 more outcomes
Companies that use REAL Broker, LLC of MS
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles3 records
REAL Broker, LLC of MS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
REAL Broker, LLC of MS partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Agent ImageminorWebsite design and hosting provider for the Connect Group real estate website. Agent Image provides the platform and design infrastructure for the company's online presence and property listings.
Scale indicators7 records
Recent moves5 records
Expansion highlights4 records
REAL Broker, LLC of MS competitors and assessment
Company assessmentBroad incumbents
- Coldwell Banker Realty: Coldwell Banker is a large national residential brokerage brand with affiliated agents across the southeastern US. It overlaps with Connect Group in residential buyer/seller representation and competes for similar mid-market and relocation customers.
- RE/MAX: RE/MAX is a globally recognized residential brokerage franchise with significant Mississippi and Gulf Coast agent density. It is comparable as a commission-based, agent-led residential brokerage serving similar buyer and seller segments.
- Sotheby's International Realty: Sotheby's International Realty is a global luxury residential brokerage with Gulf Coast affiliate presence. It overlaps with Connect Group in the higher-end of the Mississippi market (e.g., $800K+ featured listings) and competes for premium listing inventory and agent talent.
- Keller Williams Realty: Keller Williams is the largest US residential brokerage franchise by agent count, with deep Mississippi presence. It competes for the same agent pool and consumer base as Connect Group but at a national scale with established market centers across the Gulf Coast.
- Berkshire Hathaway HomeServices: Berkshire Hathaway HomeServices is a national residential brokerage network operating in Gulf Coast markets. It competes for the same residential buyer pool and premium agent talent, particularly in the higher price bands Connect Group services.
Direct peers
- Compass: Compass is a national, tech-enabled residential brokerage competing for agent talent and buyer/seller mind share in regional markets. It is directly comparable to Connect Group as a residential brokerage serving move-up and luxury buyers using technology-led marketing tools.
- eXp Realty: eXp Realty is a cloud-based real estate brokerage operating on a similar agent-centric, commission-split model to Real Brokerage. Connect Group functions as a team under Real Brokerage, making eXp a structurally and economically comparable peer for agent recruitment, technology adoption, and team-level economics.
Regional players
- Crye-Leike Real Estate Services: Crye-Leike is a large regional brokerage headquartered in the Southeast US (Tennessee/Mississippi footprint). It is comparable to Connect Group as a relationship-driven, commission-based brokerage serving similar Gulf South buyers and sellers with a regional operating model.
- Howard Hanna Real Estate: Howard Hanna is a large regional brokerage with Mid-Atlantic and Southeast US presence. It is comparable as a full-service residential brokerage competing for agents in regional markets and serving similar move-up and first-time buyer segments.
Emerging players
- Redfin: Redfin is a technology-led residential brokerage with growing Southeast US expansion. It competes for the same online-converting residential buyers in Mississippi-adjacent metros and pressures traditional teams like Connect Group on technology and consumer experience.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks4 records
Key highlights5 records
Customer concentration
REAL Broker, LLC of MS social profiles
Digital presenceREAL Broker, LLC of MS financial estimates
Financial estimateRevenue estimate
Valuation estimate
REAL Broker, LLC of MS leadership team
Management profileNumber of profiles
Profiles2 records
REAL Broker, LLC of MS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
REAL Broker, LLC of MS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about REAL Broker, LLC of MS
What does REAL Broker, LLC of MS do?
Connect Group - Real Broker LLC is a full-service real estate brokerage operating across the Mississippi Pine Belt and Gulf Coast regions. The company provides residential and commercial property search, listings, buyer and seller representation, and transaction management through licensed agents in Petal and Pascagoula offices. It generates revenue through real estate transaction commissions on home sales, purchases, and listings, with specialized expertise in VA loans and military relocation.
Is REAL Broker, LLC of MS a public or private company?
REAL Broker, LLC of MS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was REAL Broker, LLC of MS founded?
REAL Broker, LLC of MS was founded in -1. It employs 51 to 100 people.
Where is REAL Broker, LLC of MS based?
REAL Broker, LLC of MS is headquartered in Petal, United States, in the North America region.
How does REAL Broker, LLC of MS make money?
One revenue line is on record: real Estate Commissions.
Who are REAL Broker, LLC of MS's main competitors?
Broad incumbents on record are Coldwell Banker Realty, RE/MAX, Sotheby's International Realty, Keller Williams Realty and Berkshire Hathaway HomeServices. Direct peers are Compass and eXp Realty. Regional players are Crye-Leike Real Estate Services and Howard Hanna Real Estate. Redfin is listed as an emerging player.
Does REAL Broker, LLC of MS have an API?
No public API is recorded for REAL Broker, LLC of MS.
What industry is REAL Broker, LLC of MS in?
REAL Broker, LLC of MS's product category is Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of BPAJAAAJ, Buyer Representation Services. Its NAICS code is 53121 and its SIC code is 6531.