Arizona Sports

What Arizona Sports does

Arizona Sports 98.7 FM (legal entity: Bonneville International Corporation; call letters KMVP-FM) is a Phoenix, Arizona-based sports radio station founded in 2010, operating under Bonneville International Corporation (headquartered in Salt Lake City, Utah). The station's core product is live sports radio broadcast on the 98.7 FM frequency, providing real-time coverage, analysis, and commentary on Arizona's professional franchises — the Arizona Cardinals (NFL), Phoenix Suns (NBA), Arizona Diamondbacks (MLB), and Phoenix Mercury (WNBA) — plus collegiate programs including Arizona State Sun Devils, Arizona Wildcats, and Grand Canyon University Antelopes. Flagship programming consists of named personality-driven shows including Bickley & Marotta, Wolf & Luke, and Burns & Gambo, anchored by columnist Dan Bickley.

The underlying technology is a multi-platform digital broadcast and streaming architecture: live FM radio, dedicated iOS/Android mobile applications, digital streaming via tuner.bonneville.com, on-demand podcast distribution, YouTube video content, email newsletters, and SMS text alerts. This distribution surface extends the station's reach beyond the Phoenix metropolitan broadcast contour. Community-facing features include the Character Counts initiative and listener contests/events. Studio operations are anchored at the Casino Arizona and Talking Stick Resort Studio, signaling a co-branded content environment.

The business model is advertising-based. Arizona Sports generates revenue through traditional broadcast advertising, digital display and sponsored content on arizonasonas.com, branded segments integrated into programming, and named sponsorships. Named enterprise sponsors include Global Credit Union (financial services) and Casino Arizona/Talking Stick Resort (gaming/hospitality). Advertising is sold via a direct sales team led by Director of Sales Dave Zadrozny on multi-year contracts; no consumer subscription or paywall is in place. The company is privately held under Bonneville International Corporation and has no disclosed funding rounds, acquisitions, or IPO activity.

Name

Arizona Sports

Legal name

Bonneville International Corporation

Website

https://arizonasports.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Arizona Sports 98.7 FM (KMVP-FM) is a Phoenix-based sports radio station owned by Bonneville International Corporation, delivering live coverage of the Cardinals, Suns, Diamondbacks, Mercury, and local college teams across FM broadcast, mobile app, streaming, podcasts, and YouTube, monetized through advertising sold to regional sponsors.

Ownership category

akta.pro rank

Product category

Sports Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Radio Broadcasting Stations (4832)

akta.pro industry

PRIMARYMPABAJAB

Sports Radio Networks & Talk Stations

Media, Entertainment & Sports/Broadcasting (TV & Radio)/Sports Broadcasting & Rights Networks

SECONDARYMPABABAE

Sports Radio Networks

Media, Entertainment & Sports/Broadcasting (TV & Radio)/Broadcast Radio Networks

SECONDARYMPAKAOAG

Sports Digital Audio Broadcasts (Live Radio, Play-by-Play, Podcasts)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Streaming & Digital Broadcasting

Keywords

• Sports radio broadcasting
• Live sports coverage
• Sports news commentary
• Sports podcasts media
• Regional sports media

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising Sales: Traditional broadcast and digital advertising sales including display ads on website, sponsored content, and promotional mentions during programming. Advertisers include local businesses such as Global Credit Union and Casino Arizona/Talking Stick Resort
2. Sponsored Content and Promotions: Sponsored segments, branded content, and promotional partnerships with advertisers integrated into programming and digital platforms

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Arizona Sports 98.7 FM (KMVP-FM) is a Phoenix sports radio station delivering live game broadcasts, real-time news, expert analysis, player interviews, and original talk programming covering Arizona's professional and collegiate sports franchises. The station distributes its content via FM broadcast, digital streaming, a dedicated mobile app, on-demand podcasts, live video, social media, email newsletters, and SMS text alerts to engage sports fans throughout the Phoenix metropolitan area.

Product overview

Arizona Sports 98.7 FM operates as a single radio station (KMVP-FM) with associated digital products. The core offering is live sports radio broadcast supplemented by a mobile app for streaming, on-demand podcasts, live video content, and community engagement features including newsletters, contests, and the Character Counts initiative. The product portfolio centers on the main radio station with four primary shows (Bickley & Marotta, Wolf & Luke, Burns & Gambo, plus Dan Bickley columns) and team-specific coverage sections for Cardinals, Suns, Diamondbacks, Wildcats, Sun Devils, Mercury, and Antelopes.

Differentiator

Problem solved

Functional benefit

Products and services

• Arizona Sports 98.7 FM (KMVP-FM)

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Arizona CardinalscoreStrategic or Co-development PartnerPrimary NFL team coverage relationship with the Arizona Cardinals. The station provides game broadcasts, training camp coverage, player interviews, and team news including coverage of quarterback Jacoby Brissett's $15.5M contract, rookie performances, and training camp developments.
• Phoenix SunscoreStrategic or Co-development PartnerNBA team coverage including game broadcasts, player transactions, and team news. Coverage includes Miles Bridges introduction, draft pick developments, and summer league performances.
• Arizona DiamondbackscoreStrategic or Co-development PartnerMLB team coverage with live game broadcasts on 98.7 FM, trade deadline analysis, player news, and regular season coverage. Diamondbacks games broadcast on radio with TV coverage on DBACKS.TV and Cox channel 34.
• Arizona State Sun DevilsminorStrategic or Co-development PartnerCollege sports coverage including football, basketball, and other ASU athletic programs. Coverage includes recruiting news, game analysis, and player features.
• Arizona WildcatsminorStrategic or Co-development PartnerUniversity of Arizona athletics coverage including football, basketball, and other Wildcats sports programs.
• Phoenix MercuryminorStrategic or Co-development PartnerWNBA team coverage for the Phoenix Mercury women's basketball franchise.
• Grand Canyon University AntelopesminorStrategic or Co-development PartnerGCU Lopes coverage including basketball and other collegiate sports programs, including NBA draft coverage of former GCU players.
• Global Credit UnionminorGTM or Marketing PartnerFinancial institution sponsor of Arizona Sports programming, appearing as a sponsor during broadcasts and on the website.
• Casino Arizona and Talking Stick ResortminorGTM or Marketing PartnerGaming and hospitality sponsor of live studio programming, hosting the 'Live from the Casino Arizona and Talking Stick Resort Studio' broadcasts.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• SacTownSports.com: Bonneville-owned Sacramento sports radio and digital property. Direct cluster peer with the same audience-driven, advertising-funded, multi-platform sports media model.
• SeattleSports.com: Sister Bonneville sports property covering Seattle's pro teams. Same operating model, brand positioning ("Local Sports Leader" pattern), and digital infrastructure as Arizona Sports.
• DenverSports.com: Sister Bonneville sports radio/digital property covering Denver's pro teams. Identical business model (sports talk radio + digital + podcasts + advertising), different geography. Direct cluster peer.
• KTAR News 92.3 FM: Sister station to Arizona Sports under Bonneville International, sharing the same Phoenix headquarters, sales team, and management (Ryan Hatch oversees both). Operates as a news/talk station while Arizona Sports is sports — the closest structural and operational peer in the local market.
• KSLSports.com: Bonneville-owned Salt Lake City sports property. Same operational template as Arizona Sports, serving Utah's professional and collegiate sports market.

Regional players

• AZCentral / Arizona Republic Sports: Local newspaper's digital sports section covering the same Arizona teams. Competes for the same Phoenix sports audience and advertiser base via written content rather than audio, but addresses overlapping reader needs around Cardinals, Suns, Diamondbacks, and ASU/UofA coverage.

Broad incumbents

• Fox Sports Radio: Nationally syndicated sports talk radio network. Competes head-to-head with Arizona Sports for national sports audio ad budgets and is a common competitive alternative in local Phoenix sports talk programming.
• Audacy Sports Stations: Audacy operates a portfolio of sports-formatted radio stations (e.g., 95.7 The Game in San Francisco, WFAN in New York) under a multi-market, advertising-funded model that overlaps with Arizona Sports' approach to local sports audio monetization.
• ESPN Radio: Nationally distributed sports talk radio network and digital sports media giant. Competes for the same sports audio advertising dollars and audience attention across multiple markets including Phoenix via local affiliate relationships.

Emerging players

• The Athletic: Subscription-based digital sports media company covering all major US sports markets including Phoenix teams. Represents the digital/streaming competitive threat to traditional sports radio for both audience attention and advertising spend.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/azsports
• YouTubeyoutube.com/c/ArizonaSports987
• Facebookfacebook.com/ArizonaSports
• Instagraminstagram.com/arizsports
• LinkedInlinkedin.com/company/arizona-sports

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arizona Sports