Armada Digital Agency

What Armada Digital Agency does

Armada Digital Agency is a privately held, fully remote digital marketing agency founded in 2011 in Austin, TX, that builds, maintains, and markets digital platforms for service-based businesses. The firm has a 6-person team with 20+ years of combined industry experience and has served 300+ brands cumulatively, with 150+ ongoing client relationships. It operates on a 4-day workweek and is led by CEO & Partner Teylor Schiefelbein and Managing Member Aubrey Berkowitz, with no external investors or parent company.

The company's core product is the Platform to SEO Program, a 6-week website build using WordPress with the DIVI theme on WPEngine-hosted infrastructure, bundled with foundational SEO (up to 300 keywords) and content creation. The product portfolio is organized around four delivery lines: Platform to SEO Program (one-time builds), website management subscriptions (Basic Hosting and Concierge Website Services at $250/month), digital marketing services (Brand Audit & Strategy, Ongoing SEO, Paid Advertising, Social Media Management, Email Marketing via MailChimp), and hourly professional services ($125/hr standard, $250/hr emergency). Customer segments are organized vertically around trades & home services (HVAC, plumbing, roofing, construction), professional services (legal, financial, consulting), and authors/speakers/thought leaders, with healthcare as a secondary vertical. The agency uses a 30-minute exploratory discovery call as its primary sales conversion mechanism, supported by inbound content marketing, vertical-specific landing pages, and a Visibility Audit lead magnet integrated with Birdeye.

Revenue is generated through a mix of one-time website project fees (varying by sitemap complexity), month-to-month recurring subscriptions for hosting and digital marketing retainers, and hourly support services. The Platform-SEO Program anchors client acquisition, with the goal of converting one-time engagements into ongoing CWS and SEO retainers. Channel partnerships include WPEngine (core hosting), Zilker Media (sister agency for PR/Authority Marketing), accessiBe (ADA/WCAG compliance), Birdeye (local SEO audits), and MailChimp (email marketing). The firm has no patents, no AI/ML products, no funding history, and operates exclusively in the United States.

Name

Armada Digital Agency

Legal name

Armada Digital Agency

Website

https://armadadigital.co

Company type

Private

Operating status

Operating

Short description

Armada Digital Agency is a fully remote, Austin-based digital marketing agency that builds, hosts, and markets WordPress websites for service-based businesses across trades, professional services, and thought-leadership verticals, serving 150+ ongoing clients from a 6-person team.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Marketing Automation Platforms & Services (BPAFAFAC)

akta.pro secondary industry

Social Media Management, Scheduling & Community Tools (BPAMALAJ)

Keywords

• Inbound marketing services
• Search engine optimization
• Website design development
• Digital marketing agency
• Website management hosting

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Website Platform Development: One-time website development projects through the Platform-SEO Program, delivering a fully optimized WordPress website with compelling copy in 6 weeks. Price varies based on sitemap complexity and customization requirements.
2. Website Management Services: Monthly recurring revenue from hosting and management services. Includes Basic Hosting (occasional updates) and Concierge Website Services ($250/month with included support hours).
3. Digital Marketing Services: Ongoing SEO (month-to-month engagements building long-form content), paid advertising management, social media management, and email marketing. Typically month-to-month with 6-month to 1-year recommendation for SEO.
4. Professional Services / Support Hours: Hourly support services at $125/hr standard rate, $100/hr for CWS clients, and $250/hr emergency rate outside business hours ($200/hr for CWS). Used for ad-hoc website updates, design changes, and coding tasks.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Armada Digital Agency builds, maintains, and markets websites for service-based businesses through its Platform to SEO Program—a 6-week WordPress/DIVI website build bundled with foundational SEO and content creation. The firm layers on ongoing SEO, paid advertising, social media, email marketing, and WordPress hosting/management services (Basic Hosting and Concierge Website Services at $250/month) delivered as managed engagements rather than self-service software.

Product overview

Armada Digital Agency is an inbound marketing agency offering a suite of interconnected services organized around a core website platform business. Their primary offering is the Platform to SEO Program, a 6-week WordPress/DIVI-based website build that includes foundational SEO optimization and content creation. This anchors a broader portfolio comprising SEO Services (Foundational SEO and Ongoing SEO), Digital Marketing Services (Brand Audit & Strategy, Paid Advertising, Social Media Management, Email Marketing), and Website Management Services (Basic Hosting via WPEngine and Concierge Website Services at $250/month). Additional services include Visibility Audits and Accessibility Audits. All services are delivered as consulting and managed services engagements rather than self-service software products.

Differentiator

Problem solved

Functional benefit

Products and services

• Platform to SEO Program
• Digital Marketing Services
• SEO Services
• Website Management Services
• Basic Hosting Program
• Concierge Website Services (CWS)
• Brand Audit & Strategy
• Ongoing SEO
• Foundational SEO
• Paid Advertising
• Social Media Management
• Email Marketing
• Visibility Audit
• Accessibility Audit

Quantifiable outcome

• 1,200% organic traffic growth in first year for Polished Metals case study
• +6 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• WP EnginecoreTechnology or IntegrationArmada Digital is a WP Engine Agency Partner. They lease private business-class servers exclusively through WPEngine for client hosting. This partnership provides 99.99% uptime SLA, nightly backups, SSL certificates, and access to Smart Plugin Manager for automated plugin updates. Being on contained servers with only their clients means better security than public pools.
• BirdeyeminorGTM or Marketing PartnerPartnership for local SEO performance reporting. Armada Digital offers Birdeye scans as part of their visibility audit services. Birdeye provides immediate local SEO performance reports for prospective clients.
• Zilker MediacoreChannel Partner/ Reseller/ DistributorZilker Media is described as a 'sister agency' and channel partner of Armada Digital. They specialize in Authority Marketing and Digital PR, with clients including Keystone Bank and Forbes Books. Armada Digital built the Zilker Media website. The two agencies collaborate on projects with Zilker handling PR/authority marketing while Armada handles platform development and SEO.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• WebFX: Full-service digital marketing agency offering SEO, web design, PPC, and content services to SMB and mid-market clients. Comparable to Armada Digital in service mix, target customer profile, and recurring-revenue managed services model, though at materially larger scale.
• Thrive Internet Marketing Agency: Digital marketing agency providing web design, SEO, social media, and PPC services with a strong focus on small-to-mid-sized service businesses. Closely mirrors Armada's vertical targeting and managed-service engagement structure.
• Big Leap: SEO and digital marketing agency emphasizing organic growth, content, and full-funnel services for service-based and B2B clients. Directly comparable in SEO-led positioning and recurring engagement model.
• SmartSites: Digital marketing agency offering website design, SEO, PPC, and social media management primarily to SMBs. Directly comparable customer base and service portfolio to Armada Digital.
• Disruptive Advertising: PPC and digital marketing agency with a heavy emphasis on paid media management and SEO for mid-market clients. Comparable in service offering and managed-service delivery, with a similar recurring revenue orientation.
• HigherVisibility: SEO-led digital marketing agency offering website design, paid media, and content services. Comparable to Armada in SEO-first positioning and SMB-to-mid-market customer focus.
• LYFE Marketing: Social media management and digital marketing agency focused on small businesses. Comparable to Armada in target customer segment and subscription-based service model, particularly for ongoing social media work.
• Siege Media: Content marketing and SEO agency that builds organic growth strategies through content production. Comparable to Armada's Ongoing SEO offering and emphasis on organic traffic as the primary value driver.
• Coalition Technologies: Full-service digital marketing and web design agency serving e-commerce and service businesses. Comparable to Armada in offering website builds, SEO, and paid media as integrated managed services.

Broad incumbents

• Zilker Media: Authority marketing and digital PR agency described as Armada's 'sister agency' and channel partner. Overlapping client base and Austin presence, with broader PR and authority-marketing capabilities that complement Armada's SEO and platform focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ArmadaDigitalCo
• LinkedInlinkedin.com/company/armadadigitalco
• Instagraminstagram.com/armadadigitalco

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Armada Digital Agency