Armadillo Azul - Agency

Name

Armadillo Azul - Agency

Legal name

Armadillo Azul

Website

https://armadilloazul.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Creative & Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising (7310)

akta.pro primary industry

Activation/Experiential Creative Agencies (MPAAAAAO)

akta.pro secondary industry

Brand Activations & Experiential Campaign Design (MPAAAGAA)

Keywords

• Creative agency services
• Brand strategy
• Digital marketing services
• Audiovisual production
• Web design

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative Agency Services: Project-based and retainer-based professional services including brand strategy, creativity, brand narrative, content execution and production. Services formalized through proposals and independent contracts with each client. Covers digital, audiovisual, events, web design, and endomarketing services.
2. AI-Integrated Solutions: Artificial intelligence solutions integrated into creative services, offering process automation and scalable content solutions as part of comprehensive agency engagements.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Armadillo Azul is a creative agency delivering integrated brand strategy, digital marketing, audiovisual production, web design, endomarketing (internal communications), and event production services for enterprise and mid-market clients. Operating from Bogotá and Miami, the agency provides end-to-end creative services including brand narrative, content execution, and production across digital, audiovisual, events, and internal communication channels, with multi-country execution capabilities across LATAM and the United States.

Product overview

Armadillo Azul is a creative agency offering integrated marketing and brand services for B2B and B2C clients, operating from Bogotá and Miami with over 15 years of experience. The core offering consists of six main services: Branding, Marketing Digital, Producción Audiovisual, Diseño Web, Endomarketing, and Producción Eventos, delivered through a structured process workflow (Estrategia, Descubrimiento creativo, Gestión creativa, Medición Inteligente, Optimización continua, Alianzas estratégicas, Experiencias que conectan). Additionally, the company offers breezify, a separate SaaS platform with three subscription tiers (Starter, Professional, Premium) providing website development and brand identity services. The agency serves international brands including Coca-Cola, Nike, Netflix, Samsung, Mercedes-Benz, L'Oréal, and American Express.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding (Branding) Brand identity and strategy services including defining brand essence and translating it into solid, memorable, and actionable identities aligned with business objectives. Targeted at enterprise and mid-market clients requiring brand development or refresh.
• Digital Marketing (Marketing Digital) Digital marketing strategy and execution combining creativity, data, and continuous optimization to activate brands across appropriate digital channels with relevant messages. Targeted at enterprise and mid-market clients seeking integrated digital activation.
• Audiovisual Production (Producción Audiovisual) Strategic audiovisual content production designed to communicate with clarity, emotion, and coherence across multiple platforms. Targeted at enterprise clients needing video and multimedia content for campaigns and brand storytelling.
• Web Design (Diseño Web) Website development positioned as strategic assets — clear, functional, search-engine optimized, and aligned with business objectives. Targeted at enterprise and mid-market clients needing business-aligned websites.
• Endomarketing Internal communication strategies that strengthen sense of belonging, activate culture, and convert internal communication into a true management tool. Targeted at enterprise clients needing employee engagement and internal brand alignment.
• Event Production (Producción Eventos) Strategic event design and execution that communicates, mobilizes, and reinforces key messages, managing every detail from concept to execution. Targeted at enterprise clients needing corporate events and brand experiences such as the L'Oréal 3-day Tulum convention for 800+ international beauty advisors.
• breezify Starter Entry-level SaaS subscription plan offering a custom one-page website, basic brand identity kit, mobile-responsive design, monthly website maintenance, and standard SEO optimization at $19 USD per month (or $12 USD yearly). Note: the agency's primary pricing model is quote-based; breezify pricing is presented as part of the agency's website subscription offerings.
• breezify Professional Mid-tier SaaS subscription plan with a multi-page custom website, full brand identity package, advanced UX/UI design, social media integration, and quarterly analytics reports at $49 USD per month. Note: the agency's primary pricing model is quote-based; breezify pricing is presented as part of the agency's website subscription offerings.
• breezify Premium High-end SaaS subscription plan including a custom e-commerce website, full brand strategy, priority support and updates, advanced marketing tools, and weekly reports and analysis at $79 USD per month. Note: the agency's primary pricing model is quote-based; breezify pricing is presented as part of the agency's website subscription offerings.

Quantifiable outcome

• 660,000,000+ people influenced through agency work
• +2 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators6 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Gut: Independent creative agency founded in Buenos Aires with strong LATAM presence and a track record of major global brand work. Comparable to Armadillo Azul as a mid-sized, independent creative shop delivering brand strategy and integrated campaigns for enterprise clients across multiple markets.
• Del Campo Saatchi & Saatchi: Argentina-based creative agency affiliated with the Saatchi & Saatchi network. Comparable to Armadillo Azul as a Latin American creative shop serving global enterprise brands with integrated campaigns and brand storytelling.
• David Buenos Aires: Independent creative agency based in Buenos Aires, part of the David global network. Comparable to Armadillo Azul as a LATAM-rooted creative agency producing award-winning, brand-building campaigns for global enterprise clients.
• Madre: Independent creative agency based in Buenos Aires known for major global brand campaigns. Comparable to Armadillo Azul as a LATAM independent creative shop producing integrated, multi-market campaigns for enterprise clients.

Broad incumbents

• BBDO Worldwide: Global advertising network with extensive LATAM operations. Comparable as a full-service creative agency serving major global brands with multi-market brand strategy and integrated campaign execution.
• DDB Worldwide: Global advertising network with creative agencies across LATAM. Comparable as a full-service creative agency delivering integrated campaigns and brand work for global enterprise brands.
• Ogilvy: Global advertising and marketing network with deep LATAM presence including Colombia. Comparable to Armadillo Azul as a full-service agency offering branding, advertising, and digital services to enterprise clients across multiple markets.
• McCann Worldgroup: Global advertising network with strong presence in Colombia and across LATAM. Comparable as a full-service creative agency serving enterprise clients with brand strategy, advertising, and integrated communications.
• MullenLowe Group: Global advertising network with presence in Latin America. Comparable as a creative agency offering integrated brand communications and campaign execution for enterprise clients across regions.
• Leo Burnett Worldwide: Global advertising network with established LATAM operations. Comparable as a creative agency offering brand building and campaign execution services for enterprise clients across multiple markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCB5kZCPAmm6w0hkqaw1rcuA
• Facebookfacebook.com/armadilloazulagencia
• LinkedInlinkedin.com/company/armadilloazul
• Instagraminstagram.com/armadilloazul_agencia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Armadillo Azul - Agency