Armoedecoalitie Utrecht

What Armoedecoalitie Utrecht does

Armoedecoalitie Utrecht is a non-profit coalition based in Utrecht, Netherlands, founded in 2009, that inventories and organizes information about social provisions, regulations, tips, and resources for the approximately 23,000 households in the Utrecht municipality living on minimum income. Its core product is a thematic website portal (www.armoedecoalitie-utrecht.nl) that groups information across 12 themes, including housing, work and education, money matters, health, youth, food, leisure time, pets, meetings, help and advice, goods, and funds. The website functions as a curated content hub rather than a transactional technology platform, with no API, app, or proprietary software layer disclosed.

Beyond the website, the coalition publishes the annual Wegwijzer voor gezinien met weinig geld guide (2025-2026 edition), distributes a regular newsletter, runs the Ervaringsdeskundigheid (Expertise by Experience) program that involves people with lived experience of poverty, and maintains a Gezichten (Faces) storytelling feature. Distribution is free and self-serve to beneficiaries, supported by a website, newsletter, and Bluesky social presence.

The business model is a coalition/partnership structure: Armoedecoalitie Utrecht aggregates public, religious, social, educational, and philanthropic partners — including Gemeente Utrecht, Hogeschool Utrecht, U Centraal, Buurtteam Utrecht, Leergeld, Nibud, Movisie, Stichting Lezen en Schrijven, KF Hein Fonds, Jeugdfonds cultuur en sport, and Protestant and Catholic church organizations in Utrecht. Revenue is described as coming from government grants, partner contributions, and donations, with no commercial pricing and no publicly disclosed financial figures. The organization has 7 employees and a single geographic footprint in Utrecht.

Name

Armoedecoalitie Utrecht

Legal name

Armoedecoalitie Utrecht

Website

https://armoedecoalitie-utrecht.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Armoedecoalitie Utrecht is a Utrecht-based non-profit coalition that organizes information about social provisions for approximately 23,000 minimum-income households in the municipality, through a thematic website portal, annual Wegwijzer guide, newsletter, and a network of municipal, religious, academic, and nonprofit partners.

Ownership category

akta.pro rank

Product category

Social Welfare & Poverty Alleviation Services

NAICS

Social Advocacy Organizations (8133), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Human Rights Organizations (813311)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Federated Giving Organizations (e.g., United Way-type) (BPAGAKAG)

akta.pro secondary industry

Infrastructure, Housing & Community Development (BPAGABAL)

Keywords

• Poverty alleviation coalition
• Social welfare information
• Community resource directory
• Low-income household support
• Social provision navigation

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Coalition/Partnership Model: The organization operates as a coalition of partners including government (Gemeente Utrecht), religious institutions (Protestant Utrecht, Katholieke Kerk Utrecht), social organizations, educational institutions (Hogeschool Utrecht), and various NGOs. Funding appears to come from government grants, partner contributions, and possibly donations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Armoedecoalitie Utrecht is a non-profit coalition that maintains a thematically organized online information portal cataloging social provisions, regulations, organizations, and tips for the approximately 23,000 households in Utrecht living on minimum income. It publishes an annual Wegwijzer guide for low-income families, distributes a newsletter, runs an ervaringsdeskundigheid (lived-experience) program, and curates a partners directory connecting residents to a network of municipal, religious, educational, and NGO support services.

Product overview

Armoedecoalitie Utrecht is a non-profit coalition that functions as a comprehensive information portal for poverty alleviation in Utrecht, Netherlands. The organization operates a website serving approximately 23,000 households living on minimum income. The core offering consists of a thematic information hub organized by topics (Wonen & Onderdak, Ontmoeting, Huisdieren, Jeugd, Hulp & Advies, Gezondheid, Werk & Opleiding, Spullen, Geldzaken, Voeding, Vrije Tijd, Fondsen) alongside publications such as the annual 'Wegwijzer voor gezinnen met weinig geld' guide, a newsletter service, personal storytelling features (Gezichten), and an expertise-by-experience program. The organization connects residents with a network of partner organizations providing various support services. This is not a software technology product but rather an information and coordination hub for social welfare.

Differentiator

Problem solved

Functional benefit

Products and services

• Thematic Information Portal Online resource hub providing categorized information on social provisions, regulations, organizations, addresses, and tips for approximately 23,000 households in Utrecht living on minimum income. Free of charge to residents.
• Wegwijzer voor gezinnen met weinig geld Annual printed and downloadable guide for Utrecht families with limited financial resources, cataloging facilities, addresses, and tips relevant to their situation.
• Nieuwsbrief (Newsletter) Regular newsletter providing updates on meetings, events, financial news, and other relevant information for stakeholders and community members. Free subscription.
• Gezichten (Faces) Online collection of personal stories and testimonials from residents affected by poverty, designed to humanize the issue and support advocacy efforts.
• Ervaringsdeskundigheid (Expertise by Experience) Program that engages people with lived experience of poverty as experts to inform, evaluate, and improve the coalition's support services and information.
• Partners Directory Directory of partner organizations in Utrecht providing various social support services, used as a referral resource for residents seeking specialized assistance.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and supporting.

• Gemeente UtrechtcoreOthersThe municipality of Utrecht is a key partner in the coalition, providing institutional support and alignment with city-level poverty reduction initiatives.
• Hogeschool UtrechtsupportingOthersUtrecht University of Applied Sciences collaborates with the coalition, providing academic partnership and research support.
• Protestant UtrechtsupportingOthersProtestant church organization in Utrecht participating as a coalition partner in poverty alleviation efforts.
• De Katholieke Kerk UtrechtsupportingOthersCatholic church in Utrecht participating as a coalition partner in poverty alleviation efforts.
• NibudsupportingOthersNationaal Instituut voor Budgetvoorlichting (National Institute for Budget Information) provides budget education expertise and resources.
• MovisiesupportingOthersNational knowledge institute for social development contributing expertise to the coalition.
• U CentraalcoreOthersKey partner providing educational and informational services to citizens of Utrecht.
• Buurtteam UtrechtcoreOthersNeighborhood team providing direct social support services as part of the coalition network.
• Stichting Lezen en SchrijvensupportingOthersFoundation for Reading and Writing literacy, addressing low literacy which often accompanies poverty.
• Jeugdfonds cultuur en sportsupportingOthersYouth fund for culture and sports ensuring children from low-income families can participate in extracurricular activities.
• KF Hein FondssupportingOthersLocal foundation providing financial support for cultural and social activities for those in need.
• LeergeldcoreOthersFoundation ensuring children from low-income families can participate in education and school activities.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Vereniging van Nederlandse Gemeenten (VNG): Association of all Dutch municipalities providing policy, knowledge and implementation support to municipal governments. Comparable as the broader umbrella under which municipal anti-poverty initiatives like Armoedecoalitie Utrecht operate and which sets the funding and policy framework for those coalitions.
• Sociaal Werk Nederland: Dutch national association representing social work organizations and welfare professionals across the Netherlands. Comparable as a sector-coordinating umbrella that aggregates welfare providers, advocates for policy, and disseminates practice guidance — parallel in role to Armoedecoalitie Utrecht but at the national level.

Others

• Movisie: National Dutch knowledge institute for social development (already a listed supporting partner of Armoedecoalitie). Peer in the sense that it produces research, tools, and guidance for the same anti-poverty/welfare ecosystem, though operating nationally rather than at the municipal service-routing layer.
• Nibud: National Institute for Budget Information (also a listed partner). Peer because it provides household-money guidance — one of the core themes Armoedecoalitie Utrecht routes users to — and operates in the same financial-wellbeing education domain, though nationally rather than locally.

Direct peers

• Leergeld Nederland: National foundation network ensuring children from low-income families can participate in school and educational activities (Leergeld Utrecht is a core coalition partner). Direct peer providing the same municipal grant-routing function for the same minimum-income target group.
• Divosa: Association of managers in the Dutch social domain (municipal social services). Direct peer given overlapping focus on poverty, participation, and welfare-services coordination at the municipal/government interface, with a similar member- and network-driven operating model.
• Stichting Lezen en Schrijven: National foundation addressing low literacy (already a listed partner). Direct peer because low literacy is a frequent co-occurring condition of poverty, and it operates the same nonprofit advocacy-and-services model around an at-risk population.
• Jeugdfonds Sport & Cultuur: National funds enabling children from low-income families to participate in sports and cultural activities (also a listed partner of the coalition). Direct functional peer given parallel poverty-alleviation funding intermediation and direct service to the same minimum-income household segment.
• Armoedecoalitie Amsterdam: The Amsterdam equivalent of the Utrecht coalition — a municipal anti-poverty alliance aggregating provisions and information for low-income households. The closest direct functional peer operating the identical coalition-thematic-portal model in another major Dutch city.

Emerging players

• Alliantie Kinderarmoede: Dutch alliance focused on reducing child poverty through coordinated action among civil-society and public partners. Direct thematic peer to Armoedecoalitie Utrecht, addressing the same target group via coalition-style coordination, though national in scope and child-specific.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xbsky.app/profile/armoedecoalitie.bsky.social
• LinkedInlinkedin.com/company/armoedecoalitie-utrecht

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Armoedecoalitie Utrecht