armor fruits

What armor fruits does

Armor Fruits is a regional B2B distributor of fresh fruit and vegetables headquartered in Vannes, Morbihan (Brittany, France), operating since 1970. The company serves two principal customer segments — large general-merchandise retailers (GMS) and food-service / catering operators (RHD) — delivering directly throughout the Morbihan department from a centralized local hub.

Its assortment is organized into six product lines: a traditional range, a labelled range, an organic range certified by Bureau Veritas, a locally sourced range, flowers and plants (sourced via partnership with Le Saint Fleurs), and seafood (sourced via partnership with Top Atlantique). The organic and locally sourced lines serve as differentiation against generic produce wholesalers, while the flowers and seafood extensions allow the company to increase basket size per delivery stop without expanding its salesforce footprint.

Armor Fruits operates as a member of the Réseau Le Saint network, a regional cooperative structure that provides pooled sourcing, logistics and customer access. The business model is straightforward wholesale distribution: purchase from growers and partner suppliers, deliver to retail and food-service buyers, with margin captured on the spread. The company employs roughly 11 people and does not publicly disclose revenue, leadership, or AI/technology capabilities. The single named contact in available materials is Catherine JUNCA.

Name

armor fruits

Legal name

ARMOR FRUITS

Website

https://armor-fruits.fr

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Armor Fruits is a Vannes-based B2B wholesaler founded in 1970 that distributes fresh fruit, vegetables, organic, local, floral, and seafood lines to mass-retail and food-service buyers across the Morbihan department as part of the Réseau Le Saint network.

Ownership category

akta.pro rank

Product category

Fresh Produce Distribution

NAICS

Fruit and Vegetable Retailers (44523)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Fresh Produce Packhouses (Fruits & Vegetables) (AFAOAGAA)

Keywords

• Fresh produce distribution
• Fruit and vegetable wholesale
• B2B food distribution
• Organic produce supply
• Local sourcing logistics

Headquarters

HQ city

Vannes

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Fresh Produce Distribution: Distribution of fresh, dried, prepared, labeled, organic, and local fruits and vegetables to professional buyers in mass retail and catering sectors.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Armor Fruits is a B2B distributor of fresh fruits and vegetables based in Vannes, Morbihan (Brittany, France), founded in 1970. The company supplies traditional, labeled (IGP/AOP/AOC), organic, and local produce, along with flowers/plants and seafood sourced through specialist partners, to mass retail (GMS) and out-of-home food service (RHD) clients throughout the Morbihan department.

Product overview

Armor Fruits is a fruit and vegetable distribution company based in Morbihan (56), founded in 1970, serving professional clients in GMS (supermarkets) and RHD (food service/catering). The company operates as part of the Réseau Le Saint network and offers six product lines: Gamme Traditionnelle (fresh, dried, raw prepared, and cooked fruits and vegetables across 1st, 4th, and 5th ranges), Gamme Labellisée (IGP, AOP, AOC certified products), Gamme Bio (Bureau Veritas-certified organic products), Gamme Locale (local products from regional producers with short supply chains), Fleurs et Plantes (flowers and plants via Le Saint Fleurs partnership), and Produits de la Mer (seafood via Top Atlantique partnership). The company emphasizes local sourcing, ultra-fresh products, and proximity logistics throughout Morbihan.

Differentiator

Problem solved

Functional benefit

Products and services

• Gamme Traditionnelle Traditional product range for B2B clients including 1st range (fresh and dried fruits and vegetables), 4th range (raw prepared fruits and vegetables), and 5th range (cooked prepared fruits and vegetables).
• Gamme Labellisée Labeled product range featuring IGP (Indication Géographique Protégée), AOP (Appellation d'Origine Protégée), and AOC (Appellation d'Origine Contrôlée) certified fruits and vegetables for professional buyers.
• Gamme Bio Organic product range of fruits and vegetables certified by Bureau Veritas, sourced from organic agriculture.
• Gamme Locale Local product range specializing in a daily selection of the best fruits and vegetables from regional producers, aligned with the 'Jouons Local' (Play Local) commitment.
• Fleurs et Plantes Range of flowers and plants adapted to seasons and major events of the year, supplied in partnership with Le Saint Fleurs.
• Produits de la Mer Seafood product range supplied in partnership with Top Atlantique, complementing Armor Fruits' fresh produce offering.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Le Saint FleursminorOthersSpecialist partner for flowers and plants range, providing seasonal floral selections and plant offerings adapted to events and occasions.
• Top AtlantiqueminorOthersSpecialist seafood partner providing a wide range of sea products to complement Armor Fruits' fresh produce offering.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Fraichadour: Sister entity within the Réseau Le Saint network, regional fresh produce distributor in southwest France with the same six product lines (traditional, labeled, organic, local, flowers, seafood) and direct B2B delivery model.
• Maine Fruits: Sister company in the Réseau Le Saint network; regional fresh produce distributor in the Maine/Pays de la Loire area operating the same B2B distribution model for mass retail and food service clients as Armor Fruits.
• Le Saint: Main brand of parent Réseau Le Saint network; operates regional fresh produce distribution across Brittany with the same B2B GMS/RHD model, traditional/labeled/organic/local product portfolio, and proximity logistics playbook as Armor Fruits.
• Aunis Fruits: Sister entity within the Réseau Le Saint network, regional fresh produce distributor serving B2B clients in western France with identical business model, product categories, and parent-network coordination as Armor Fruits.

Broad incumbents

• Agrial: Major French agricultural cooperative with farm-to-retail operations including produce distribution to mass retail (GMS) and food service channels — addresses the same end customers as Armor Fruits but at national scale with upstream integration.
• Pomona: Major French food service distributor with a broad portfolio including fresh produce through its Episens and PassionFroid brands; serves overlapping RHD/food service B2B clients nationally at a much larger scale than Armor Fruits.
• Metro France: French operations of Metro AG wholesale cash & carry; serves HoReCa and independent retailers with fresh produce among its broad assortment — overlaps with Armor Fruits' RHD and independent GMS client base.
• Transgourmet France: French wholesale food distribution subsidiary operating cash & carry and delivery formats; competes in fresh produce distribution to HoReCa and independent retailers, addressing similar professional B2B buyers as Armor Fruits.

Regional players

• Savéol: Brittany-based agricultural cooperative specializing in tomatoes and produce; shares Armor Fruits' Brittany regional anchor and serves overlapping B2B channels, though positioned more upstream as a producer-marketer.
• Prince de Bretagne: Major Brittany produce marketing organization coordinating regional grower supply to retail and food service; an adjacent regional peer with shared Breton territory, fresh produce focus, and B2B go-to-market overlap with Armor Fruits.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCxANIjpIL9ZND2F9diwna8g
• Facebookfacebook.com/armorfruitsreseaulesaint
• LinkedInlinkedin.com/company/armor-fruits
• Instagraminstagram.com/armorfruits_rls

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about armor fruits