Armorsteel

What Armorsteel does

Armorsteel Limited is a privately held New Zealand manufacturer of steel roofing and wall cladding systems, founded in 1992 and headquartered in Horotiu, Hamilton, with a regional office in Kerikeri, Northland. The company rollforms steel coil into four core profiles (Corrugate, Big 5, Style Clad, Linear 800) available in three finish tiers (Zenium, ColorZen, UltraZen), and applies the proprietary DripTex anti-condensation fleece membrane during the rollforming process. Steel coil is sourced from international mills and supplied under a UniSteel partnership, with product warranties organized around four NZ environmental categories (Mild through Very Severe Marine).

Armorsteel sells directly to builders, contractors, architects, and project managers across New Zealand through a 0800 toll-free number, email, regional offices, and online sample and BIM/CAD specification resources. The product portfolio also includes flashings, gutters, and three personnel access door variants (Maestro Full Frame, Maestro Level Entry, Craftsman). Pricing is quote-based per project, no public price list is published, and revenue is not disclosed. The company underwent a brand refresh in 2026 reflecting strengthened supplier relationships, refined production processes, and improved internal systems.

The customer base spans residential, commercial, and agricultural construction segments, with no named end-customer logos disclosed. Distribution combines direct sales with a rollformer network, and the company supplies BIM/CAD libraries (AutoCAD DWG, DXF, PDF) to support product specification by architects and builders. Armorsteel appears to be founder- or locally-owned with no external investment, parent company, or public listing identified.

Name

Armorsteel

Legal name

Armorsteel Limited

Website

https://armorsteel.co.nz

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

Armorsteel is a New Zealand-based steel roofing and wall cladding manufacturer, founded in 1992, that rollforms four profiles across three finish tiers and serves builders, contractors, and project managers nationwide.

Ownership category

akta.pro rank

Product category

Steel Roofing & Wall Cladding

NAICS

Sheet Metal Work Manufacturing (332322), Metal Window and Door Manufacturing (332321)

SIC

Sheet Metal Work (3444), Metal Doors, Sash, Frames, Moldings & Trim (3442)

akta.pro primary industry

Metal Cladding, Soffits & Trim (Non-Panel Components) (IMADACAM)

Keywords

• Steel roofing profiles
• Wall cladding systems
• Metal roofing products
• Anti-condensation underlay
• Coastal-grade steel finishes

Headquarters

HQ city

Horotiu, Hamilton

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Steel Roofing & Cladding Products: Armorsteel generates revenue through the sale of rollformed steel roofing and wall cladding products, including profiles (Corrugate, Big 5, Style Clad, Linear 800), steel finishes (Zenium, ColorZen, UltraZen), flashings, gutters, and accessories. Products are sold through direct engagement with builders, contractors, and project managers, with pricing provided via quotes based on specifications.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Armorsteel manufactures and supplies rollformed steel roofing and wall cladding products in New Zealand. The portfolio centres on four core profiles (Corrugate, Big 5, Style Clad, Linear 800) available in three steel finishes (Zenium metallic, ColorZen pre-painted, UltraZen coastal-grade), complemented by the proprietary DripTex anti-condensation underlay, personnel access doors, and flashings and guttering. Products are engineered for New Zealand environmental categories with warranties up to 50 years for perforation.

Product overview

Armorsteel is a New Zealand-based manufacturer of steel roofing and wall cladding systems, operating since 1992. The product portfolio centers on four core metal profile products (Big 5™, Corrugate, Style Clad™, and Linear 800™) available in three finish tiers (Zenium®, ColorZen®, and UltraZen®), complemented by the DripTex® anti-condensation underlay technology and Maestro® personnel access doors. Flashings and guttering accessories complete the offering. The products are designed specifically for New Zealand's harsh environmental conditions, with finishes ranging from standard to coastal-grade corrosion resistance, and are backed by UniSteel® warranties.

Differentiator

Problem solved

Functional benefit

Products and services

• Big 5™
• Corrugate
• Style Clad™
• Linear 800™
• Zenium®
• ColorZen®
• UltraZen®
• DripTex® Anti-Condensation Roof Underlay
• Maestro® Full Frame Personnel Access Door
• Maestro® Level Entry Personnel Access Door
• Craftsman Personnel Access Door
• Flashings & Guttering

Quantifiable outcome

• UltraZen provides up to 50-year perforation warranty and 18-year paint warranty for roofing in mild environments
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• UniSteelcoreStrategic or Co-development PartnerUniSteel supplies premium steel coil materials to Armorsteel. Armorsteel products are manufactured from UniSteel steel and backed by comprehensive UniSteel warranties. The partnership includes environmental category classification and warranty administration for Armorsteel customers.
• Riverlea Group LtdcoreTechnology or IntegrationRiverlea Group Ltd owns the DripTex trademark and technology. Armorsteel applies DripTex anti-condensation membrane to its roofing products during the rollforming process. Riverlea Group provides technical data sheets and maintains product specifications.
• International Steel MillscoreOthersArmorsteel sources premium steel coil from trusted and reputable international steel mills. The company has maintained supplier relationships since 1992 to ensure consistent quality of raw materials for its steel roofing and cladding products.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Roofing Industries: Largest NZ-owned metal roofing and cladding manufacturer. Direct competitor with comparable profile range, similar national distribution model, and the most direct overlapping SKU portfolio to Armorsteel (Corrugate equivalents, comparable coastal finish grades).
• Metalcraft Roofing (Steel & Tube): NZ metal roofing and cladding brand owned by Steel & Tube. Competes on the same rollformed profiles, same coastal-grade finish tiers, and the same builder/contractor channel as Armorsteel.
• Dimond Roofing (Fletcher Building): NZ metal roofing and cladding profile manufacturer owned by Fletcher Building. Overlaps directly with Armorsteel's Big 5/Corrugate/Style Clad-style profiles and supplies the same commercial and residential segments.

Regional players

• Vulcan Steel: Trans-Tasman steel products distributor. Overlaps with Armorsteel on coated steel supply and competes on finished metal roofing product lines distributed through NZ merchant channels.
• Fielders Steel Roofing: Australia/NZ rollformed steel roofing and cladding manufacturer (BlueScope group). Comparable profile-and-finish approach with similar coastal-grade offerings; primarily Australian-focused but active in select NZ projects.
• ColorCote (Pacific Coilcoaters): NZ/Australasia pre-painted steel coil supplier that competes primarily on the finish/coating tier rather than rollforming. Comparable to Armorsteel's Zenium/ColorZen/UltraZen finish stack, serving the same NZ environmental categories.

Broad incumbents

• BlueScope Steel: Global steel and coated-products major. Sources comparable coil grades to UniSteel for Armorsteel and competes with finished branded roofing products (Colorbond) across Australasia. The upstream competitor of last resort.
• Steel & Tube NZ: NZ's largest steel distributor and parent of Metalcraft Roofing. Competes with Armorsteel both upstream (coil supply) and downstream (finished roofing products) and serves a far broader product range.
• Fletcher Building / Fletcher Steel: NZ-listed construction materials conglomerate and parent of Dimond Roofing. The dominant NZ incumbent in roofing/cladding with the capital, scale, and supply chain to out-resource Armorsteel on large commercial tenders.

Emerging players

• Roofing Auckland / RoofLine NZ (independent NZ rollformers): Independent NZ rollformed roofing and cladding suppliers of similar regional scale to Armorsteel. Comparable product range and customer profile in the residential/SMB roofer segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/armorsteel
• LinkedInlinkedin.com/company/armorsteel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Armorsteel