Armstrong Lloyd - Marketing Recruitment

What Armstrong Lloyd - Marketing Recruitment does

Armstrong Lloyd is a UK-based B2B marketing and sales recruitment consultancy founded in 2014 by Karen Lloyd and headquartered in Reigate, Surrey. The firm operates as a small specialist team of roughly six people, with Karen Lloyd (Founder and Director) and Annalie Graham (Associate Director) as the publicly named principals. It serves B2B companies — primarily in the technology and SaaS sector, with secondary coverage of financial services, manufacturing, engineering, construction, professional services, and events — recruiting permanent, interim, and fractional marketing and sales professionals from specialist roles through to CMO and CRO executive search. The customer base spans UK startups building first marketing functions to large corporations and international companies establishing UK presence.

The service portfolio comprises four core lines: permanent recruitment (contingency or retained), executive search for CMO/VP/Director-level roles, interim marketing specialists, and a fractional CMO offering on a subscription/retainer basis. The firm supplements its core placement business with proprietary content assets — most notably the bi-weekly 'Spotlight on B2B Tech Marketing' podcast hosted by Karen Lloyd and the annual gated 'Marketing in Technology: Salary & Diversity Report' — plus downloadable hiring guides, job description templates, and a career coaching service for candidates. The technology stack is conventional consultancy tooling: the firm discloses no proprietary platform, no API surface, and no app products, but states that its research team uses AI-driven tools and data analytics for candidate sourcing and assessment.

Armstrong Lloyd Ltd is an independent private limited company registered in England, with no disclosed external funding, no parent entity, and no subsidiaries. The go-to-market model is consultative direct sales: hiring managers engage via website booking calls, phone, or email. Distribution is single-country (UK) with capability to serve inbound international clients. The firm partners with the Recruitment and Employment Confederation (REC) and the Institute of Recruitment Professionals (IRP), holds a Modern Slavery Act 2015 compliance statement, and has established co-marketing partnerships with B2B Ignite 2026 and the Global ABM Conference. Revenue is not publicly disclosed.

Name

Armstrong Lloyd - Marketing Recruitment

Legal name

Armstrong Lloyd Ltd

Website

https://armstronglloyd.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Armstrong Lloyd is a UK-based, founder-led B2B recruitment consultancy placing permanent, interim, and fractional marketing and sales professionals — including CMOs and CROs — into technology and adjacent B2B sectors, primarily for UK clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Reigate

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Permanent Marketing Recruitment: Contingency or retained search fees for placing permanent marketing and sales professionals in B2B companies. Pricing is quote-based, negotiated per engagement based on role seniority and complexity.
2. Executive Search / Headhunting: Specialist executive search services for C-suite and senior leadership positions including CMO, VP, Director level roles. Involves targeted research and headhunting of passive candidates.
3. Fractional CMO Services: Flexible B2B marketing leadership provided on a fractional basis, enabling companies to access senior strategic expertise without permanent headcount. Subscription or retainer model.
4. Interim Marketing Specialists: Temporary or contract marketing professionals to support businesses during transitions, projects, or while seeking permanent hires.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Armstrong Lloyd is a B2B marketing and sales recruitment consultancy that places permanent, interim and executive search candidates, including CMO and fractional CMO engagements, into technology and other B2B companies in the UK and internationally. The firm supplements placements with content assets (podcast, annual salary survey, hiring guides and templates) and offers career coaching for marketing professionals.

Product overview

Armstrong Lloyd is a B2B marketing and sales recruitment consultancy offering a suite of services centered on permanent, interim, and executive search recruitment for marketing and sales professionals in the technology sector. The core offering comprises Marketing Recruitment Services (including CMO Executive Search, Interim Marketing Recruitment, and Fractional CMO Service) alongside Sales Recruitment Services. The company supplements its recruitment offerings with content and research assets including the Spotlight on B2B Tech Marketing Podcast and the annual Marketing in Technology: Salary & Diversity Report 2025, plus practical resources such as Marketing Recruitment Guides and Job Description Templates for Marketing Roles. A Marketing Career Coaching service supports job seekers in the technology marketing space. The company operates across sectors including technology/software, financial services, engineering, manufacturing, construction, and professional services.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Recruitment Services Permanent, interim, and executive search recruitment services for B2B marketing professionals spanning roles from Marketing Executive to Chief Marketing Officer, focused on B2B technology and adjacent sectors.
• CMO Executive Search Executive search service placing Chief Marketing Officers and senior marketing leaders into technology companies.
• Interim Marketing Recruitment Temporary marketing recruitment supplying interim marketing specialists to support businesses during transitions, projects or while seeking permanent hires.
• Fractional CMO Service Part-time Chief Marketing Officer engagement providing strategic B2B marketing leadership without permanent headcount, typically delivered on a retainer or subscription basis.
• Sales Recruitment Services Permanent recruitment and executive search services for sales professionals covering CSO, CRO, VP Sales, Sales Director and Business Development roles.
• Spotlight on B2B Tech Marketing Podcast Ongoing podcast featuring B2B marketing leaders exploring marketing strategy, leadership insight and industry trends for the technology sector.
• Marketing in Technology: Salary & Diversity Report 2025 Annual salary survey report covering compensation data, diversity insights and market trends for marketing professionals in the technology sector.
• Marketing Recruitment Guides Downloadable guides covering marketing employee onboarding, interviewing technology marketing candidates and optimising marketing team leadership.
• Job Description Templates for Marketing Roles Free downloadable job description templates for marketing roles in technology, including leadership, digital, demand generation, product marketing and content marketing positions.
• Marketing Career Coaching Career coaching and advisory service for marketing professionals seeking guidance on job searches and career development in the technology sector.

Quantifiable outcome

• Reduced hiring time through streamlined process allowing clients to focus on core responsibilities
• +1 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• B2B IgnitecoreGTM or Marketing Partner · 1 July 2026Armstrong Lloyd is a strategic partner of B2B Ignite 2026, Europe's biggest B2B marketing event taking place 1st July at Convene Sancroft, London. Podcast guest Nick Mason of Turtl will speak on the main stage. Armstrong Lloyd offers 25% discount code for their network.
• Global ABM ConferencecoreGTM or Marketing Partner · 5 November 2025Armstrong Lloyd is partnering with the Global ABM Conference on 5th November in London, exploring Account-Based Marketing with practical tools and not just theory. Special 20% discount code for Armstrong Lloyd network.
• Recruitment and Employment Confederation (REC)minorStrategic or Co-development PartnerArmstrong Lloyd works with the REC (www.rec.uk.com) as part of their business operations. The company adheres to REC industry standards and best practices in recruitment.
• Institute of Recruitment Professionals (IRP)minorStrategic or Co-development PartnerArmstrong Lloyd maintains membership with the Institute of Recruitment Professionals (rec-irp.uk.com) demonstrating commitment to professional standards and industry best practices.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BlueSky PR & Marketing Recruitment: UK specialist recruitment firm focused on PR, communications, and marketing roles. Comparable to Armstrong Lloyd on vertical specialization, candidate-side networks, and SME employer base.
• Aspire: London-based specialist recruiter focused on marketing, digital, and creative roles. Comparable to Armstrong Lloyd in vertical specialization, candidate-side depth, and B2B employer client mix.
• Hamlyn Williams: UK-headquartered specialist recruiter across sales, marketing, and technology. Directly comparable in vertical specialization and executive search capability for marketing and sales leadership roles.
• Pareto Law: UK sales and marketing recruitment specialist with a strong graduate and early-career focus. Comparable to Armstrong Lloyd on B2B sales/marketing vertical specialization, though differing on seniority focus.
• Carter Murray: UK-based specialist marketing, communications, and digital recruitment firm (part of LHH). Directly comparable to Armstrong Lloyd as a vertical specialist serving B2B marketing employers with permanent and executive search mandates.
• ADLIB Recruitment: UK specialist recruiter focused on technology, digital, and engineering roles. Closely comparable to Armstrong Lloyd on B2B tech vertical focus, candidate sourcing model, and SME-to-mid-market client base.

Broad incumbents

• Hays Marketing: UK marketing recruitment practice of Hays plc, a global generalist recruiter. Comparable as a competitor for B2B marketing roles but with vastly larger scale, geographic reach, and broader service portfolio.
• Heidrick & Struggles: Global executive search firm with a strong CMO and marketing officer practice. Comparable to Armstrong Lloyd's executive search arm for CMO placements, but operating at vastly larger scale and broader sector coverage.
• Michael Page Marketing: UK marketing recruitment practice of PageGroup. Comparable as a competitor for B2B marketing and sales roles but operates at much larger scale across multiple geographies and verticals.
• Korn Ferry: Global executive search and organizational consulting firm with significant marketing officer search practice. Comparable on executive search for CMOs and senior marketing leaders, but at enterprise scale across all sectors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sharer.php
• LinkedInlinkedin.com/company/armstrong-lloyd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Armstrong Lloyd - Marketing Recruitment