Aromacademy

What Aromacademy does

Aromacademy is a Rome-based professional pastry arts academy founded in 2015 by Maestro Davide Malizia, an 8-time World Champion of Pastry and Gelato. It operates as the only academy in Italy dedicated exclusively to pastry arts, offering a tiered curriculum of professional courses (3–4 months, 54 practical lessons + 300 hours of internship), short luxury specialization courses taught by World Champions and MOF masters (3–4 days), and bundled Master programs. The educational platform is anchored by the proprietary 'Metodo Malizia' teaching methodology, which integrates theoretical instruction with immediate hands-on application in a professional laboratory equipped with planetary mixers, sheeters, blast chillers, tempering machines, and professional ovens.

The academy generates revenue through direct enrollment on its e-commerce website (aromacademy.eu), with one-time course fees ranging from €700 for short luxury modules to €5,800 (+ 22% VAT) for the full professional course, and €2,300–€2,675 for bundled Master programs. Ancillary revenue streams include customized one-on-one training (often with Maestro Malizia directly), authored technical books (€69–€75 each), event organization (custom cakes, demonstration spaces, team building), and the Oscar della Vaniglia competition (€150 registration). Customer segments span aspiring professional chefs, career changers, working professionals seeking specialization, future entrepreneurs, and corporate/private groups.

Aromacademy has trained more than 7,500 students since inception, draws on a 30+ international master teacher roster, and holds institutional affiliations including Relais Desserts International (the first academy worldwide to join, September 2024) and APEI. Platinum-tier ingredient sponsorships with IRCA Group, Cesarin, and Domori support training operations. The company is privately held, founder-operated, operates from a single Rome campus at Piazza di Cinecittà, and has no disclosed external funding or parent company.

Name

Aromacademy

Legal name

Aromacademy

Website

https://aromacademy.eu

Company type

Private

Founded year

2015

Operating status

Operating

Short description

Aromacademy is a Rome-based pastry arts academy founded in 2015 by 8-time World Champion Davide Malizia, offering professional courses, luxury specialization modules, and Master programs to aspiring and working pastry professionals. It is the only Italian academy dedicated exclusively to pastry, with 7,500+ alumni trained since founding.

Ownership category

akta.pro rank

Product category

Professional Pastry Arts Education

NAICS

Technical and Trade Schools (61151), Fine Arts Schools (61161)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Baking & Pastry Arts (EDAOAKAB)

akta.pro secondary industries

Professional Culinary Arts (Chef Training) (EDAOAKAA), Patisserie & Confectionery (Chocolate/Sugar Arts) (EDAOAKAD), Cooking Classes & Chef-Led Workshops (THAJAGAI)

Keywords

• Professional pastry training
• Pastry arts academy
• Culinary certification courses
• Specialty pastry education
• Viennoiserie and chocolate courses

Headquarters

HQ city

Rome

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Pastry Courses: Revenue generated from multi-month professional pastry programs including morning and evening attendance options. These intensive courses include practical lessons, theoretical instruction, and supervised internships in professional laboratories.
2. Luxury Specialization Courses: Revenue from short-term intensive specialization courses taught by World Champions and MOF (Meilleurs Ouvriers de France) masters. These 3-4 day courses focus on specific techniques such as Viennoiserie, Chocolate Sculpture, Modern Tarts, and others.
3. Master Programs: Revenue from comprehensive multi-course Master programs that bundle multiple luxury specialization courses together, offering savings compared to individual course purchases.
4. Customized Courses: One-on-one personalized training programs structured according to individual needs, often taught directly by Maestro Davide Malizia, with flexible scheduling.
5. Books and Publications: Sale of technical books authored by Maestro Davide Malizia covering various aspects of pastry arts, including volumes on modern cakes, croissants, biscuits, artistic sugar work, and gourmet apertifs.
6. Event Organization: Revenue from organizing custom cakes for ceremonies, demonstration spaces for companies, competition venues, and team building events.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Aromacademy delivers professional pastry arts education at its Rome facility through multi-month professional pastry courses (morning and evening schedules), short-term luxury specialization courses taught by World Champions and MOF titleholders, Master programs that bundle multiple specializations, and customized one-on-one training supervised by Maestro Davide Malizia. The academy also sells technical pastry books authored by its founder and hosts the Oscar della Vaniglia competition.

Product overview

Aromacademy is a professional pastry school based in Rome, Italy, offering a comprehensive educational platform centered exclusively on pastry arts. The core offering consists of two professional pastry courses (morning and evening attendance options) lasting 3-4 months with 54 practical lessons plus 300 hours of professional internship. Beyond the foundational programs, the school provides advanced Master programs covering viennoiserie, chocolate artistry, and modern pastry with gelato. The Corsi Luxury specialization courses are taught by World Champions and MOF (Meilleurs Ouvriers de France) masters, featuring topics like pralinery, mignon trends, chocolate sculpture, artistic sugar work, and modern tortes. Additionally, personalized one-on-one training is available directly with Maestro Davide Malizia. The institution also publishes a collection of professional pastry books authored by Maestro Malizia, with titles covering modern tortes, gourmet apertifs, crostate, biscuits, and sugar art. The educational ecosystem is complemented by the 'Oscar della Vaniglia' competition for pastry professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Corso Professionale di Pasticceria (Mattina)

Quantifiable outcome

• Over 7,500 students trained since 2015
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered platinum, core, minor and strategic.

• IRCA Group (Platinum Sponsor)platinumOthersIRCA Group is a platinum-level sponsor providing high-quality pastry ingredients including chocolate, cream, and specialized products used during training. The partnership ensures students work with premium ingredients during courses.
• Cesarin (Platinum Sponsor)platinumOthersCesarin, part of IRCA Group, is a platinum sponsor specializing in fruit purees and preparations used in pastry and gelato production, contributing to the academy's training on fruit-based desserts.
• Domori (Platinum Sponsor)platinumOthersDomori is a platinum sponsor and premium chocolate brand known for high-cacao chocolates, used in chocolate work courses and demonstrations.
• Relais Desserts InternationalcoreStrategic or Co-development PartnerAromacademy became the first academy in the world to join Relais Desserts International, an exclusive association of the world's finest pastry professionals. The partnership involves organizing seminars where members teach and learn, maintaining updated knowledge on new trends and techniques.
• APEI (Ambasciatori Pasticceri dell'Eccellenza Italiana)coreStrategic or Co-development PartnerAromacademy and Maestro Davide Malizia are members of APEI, an elite association of Italian pastry ambassadors founded by Iginio Massari. The membership connects the academy to the highest levels of Italian pastry excellence.
• DovevivominorGTM or Marketing PartnerPartner accommodation platform for students requiring housing during multi-month professional courses (3-month rental listings).
• Città del GelatostrategicStrategic or Co-development PartnerNew collaboration announced in 2026 to promote excellence in artisan gelato. The partnership combines Aromacademy's pastry training expertise with Città del Gelato's industry leadership.
• Don VanillaminorGTM or Marketing PartnerDon Vanilla collaborated with Aromacademy to create and sponsor the Oscar della Vaniglia competition, celebrating vanilla excellence in pastry arts.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cast Alimenti: Italian culinary and pastry school based in Brescia offering professional courses, Masters, and short specialization programs. Direct competitor to Aromacademy in the Italian premium pastry education market with similar target customers and course formats.
• ALMA - La Scuola Internazionale di Cucina Italiana: International Italian culinary school near Parma, founded by Gualtiero Marchesi, offering professional chef and pastry training with strong global student intake. Comparable vocational culinary education positioning targeting career-changers and professionals.
• Academia Barilla: Barilla Group's culinary academy in Parma offering Italian cuisine and pastry courses to professionals and enthusiasts. Competes in the same Italian premium culinary education space with brand-driven positioning and corporate backing.
• École Ducasse: France-based premium culinary and pastry school founded by Alain Ducasse, with campuses in Paris and Rouen. Closest international peer given shared emphasis on master-chef instructors, professional diplomas, and short intensive Master programs.
• École Lenôtre: French pastry school founded by Gaston Lenôtre offering professional pastry and culinary arts training with MOF-caliber instructors. Comparable focus on elite pastry credentials and short intensive specialization courses.
• Valrhona École du Grand Chocolat: Valrhona-operated chocolate training centers globally offering pastry and confectionery specialization courses. Comparable niche focus on chocolate artistry taught by master chefs and a similar premium short-course format.
• Gambero Rosso Academy: Italian food and wine education brand offering professional courses, including pastry tracks, targeting aspiring chefs and food professionals. Operates in the same Italian premium food-education category with comparable target segments.

Broad incumbents

• Le Cordon Bleu: Global culinary education network with 35+ schools offering pastry and culinary programs. Larger and broader incumbent competing for international students seeking pastry credentials, with a much wider footprint and price-discounting ability.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@aromacademydavidemalizia
• Facebookfacebook.com/aromacadey.eu
• LinkedInlinkedin.com/company/aromacademy
• Instagraminstagram.com/aromacademy
• TikToktiktok.com/@aromacademy?_r=1&_t=ZN-94P8H8FHgeM

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aromacademy