AROMO Bar & Cave

What AROMO Bar & Cave does

AROMO Bar & Cave was a privately held, single-location wine bar and wine cellar (cave à vins) operating in Lyon, France, from its founding in 2011 through its closure in 2024. Founded and run by two co-owners, Frédéric and Damien, the venue served a local consumer base of Lyon residents and wine enthusiasts, hosting evening drinks, private celebrations (birthdays, thesis defenses, romantic dates), and curated blind wine tastings. The bar's stated differentiator was its label-free, non-pretentious approach to wine, which it used to make wine appreciation accessible to casual drinkers alongside enthusiasts.

The business operated a direct-to-consumer, on-premise retail model: customers purchased wine by the glass or bottle for consumption at the bar, or bought bottles to take away from the cave. Pricing was not publicly disclosed, and there were no named B2B clients, wholesale partnerships, or digital/AI-enabled product layers. Marketing and customer acquisition were driven by word-of-mouth, a website (aromo-lyon.com), and an Instagram presence — with the company explicitly crediting its 13-year customer community as the foundation of its brand.

In 2024, the founders announced the closure of AROMO and the launch of Maison Vitis, a guest house in Southern Burgundy offering wine tastings, vineyard walks, wine tours, and sunset aperitifs. Maison Vitis is presented in the source material as a successor venture rather than a continuation of the AROMO entity. As of the source data, AROMO Bar & Cave is in a closed operating status with no employees, revenue, or active product lines under the original brand.

Name

AROMO Bar & Cave

Website

https://aromo-lyon.com

Company type

Private

Operating status

Closed

Headcount range

1–10 employees

Short description

AROMO Bar & Cave was a privately held, single-location wine bar and cave in Lyon, France, that operated for 13 years serving local consumers with on-premise wine tastings, blind tastings, and bottle sales, before closing in 2024.

Ownership category

akta.pro rank

Product category

Specialty Wine Bar Hospitality

NAICS

Drinking Places (Alcoholic Beverages) (7224), Beer, Wine, and Liquor Retailers (445320)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Wine Bars (THAFAEAF)

akta.pro secondary industry

Wine Bars (CRANACAE)

Keywords

• Wine bar services
• Natural wine bar
• Wine cellar venue
• Specialty wine tasting
• Hospitality dining

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Wine bar and cave sales: On-premise wine sales at the bar, wine cellar purchases, and tastings. Customers purchased wine by the glass or bottle and consumed on premises or took home.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

AROMO Bar & Cave operated a wine bar and underground cave venue in Lyon, France, serving a curated selection of natural wines by the glass and bottle alongside tapas and food pairings. The venue functioned as both a neighborhood wine bar and an immersive cellar experience, hosting guests on-site for tasting and hospitality over a 13-year run before closing in 2024.

Product overview

AROMO Bar & Cave operated as a single-location wine bar and cave in Lyon for 13 years, offering wine tastings, blind tastings, and hosting social events. The business has now transitioned to Maison Vitis, a guest house with wine tourism experiences located in Southern Burgundy. The product portfolio consists of the former AROMO Bar & Cave (now closed) and the new Maison Vitis guest house, which continues the founders' mission of providing human, sensory, and living wine experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• AROMO Wine Bar Service
• AROMO Cave Venue Experience

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/aromo-bar-cave

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AROMO Bar & Cave