Aroogas Franchising

What Aroogas Franchising does

Arooga's Franchising (legal entity: The Arooga's Restaurant Franchising Company) is a privately held, founder-led restaurant franchise organization headquartered in the Harrisburg, Pennsylvania area. Founded on July 26, 2008 by President Gary Huether, Jr., the company operates a bar/restaurant hybrid concept that combines a family-friendly grille menu (centered on award-winning proprietary wings and sauces, Angus burgers, and craft beverages including house beer labels Arooga Light and House Blonde and house vodka labels Sagoora and Sagoora Fresh) with a sports-viewing experience built around video walls and multi-package TV programming. The franchise system has grown to 16 units across six East Coast states and offers three differentiated formats: the flagship Grille House & Sports Bar (5,000-7,500 sq ft suburban standalone), Tap & Kitchen (3,500-5,000 sq ft urban/college), and Quick Serve/Airport model for high-traffic non-traditional venues.

The company's underlying technology stack is a layered set of third-party integrations rather than proprietary platform IP. Online ordering runs on Olo, loyalty and the mobile experience run on Paytronix, and guest-controlled in-unit music uses Rockbot; a separate AI-enabled tool manages location data syndication across 100+ search engines, maps, and directories. Arooga's was the first Certified Green Restaurant in Pennsylvania, and operational requirements (no styrofoam, energy management systems, grease-to-biodiesel recycling, reclaimed wood fixtures) are baked into the franchise standard. The company also extends brand presence into retail through a 2021 partnership with The GIANT Company, which distributes Arooga's proprietary appetizers in grocery stores throughout Pennsylvania.

Arooga's makes money through the standard franchise economics: a one-time franchise fee of $49,500 per new location, an ongoing royalty of 5% of franchisee gross sales, and a 1% contribution to a brand development fund, with total initial investment per unit ranging from $1,313,400 to $3,996,900. The go-to-market is an enterprise field-sales franchise development motion targeting multi-unit developers with a minimum 3-location commitment in defined territories, supported by SBA loan access via Franchise Registry membership. End customers are broad-demographic family and millennial casual diners, sports-viewing patrons, and craft beverage consumers in suburban markets across the Eastern U.S.

Name

Aroogas Franchising

Legal name

The Arooga's Restaurant Franchising Company

Website

https://aroogasfranchising.net

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Arooga's Franchising is a privately held restaurant franchise organization founded in 2008 in Harrisburg, PA, operating a bar/restaurant hybrid sports-bar concept across 16 units in six East Coast states under three format models, earning revenue through franchise fees and a 6% royalty on franchisee gross sales.

Ownership category

akta.pro rank

Product category

Restaurant Franchising

NAICS

Drinking Places (Alcoholic Beverages) (722410)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Neighborhood & Sports Bars (THAFAEAA)

Keywords

• Restaurant franchising
• Sports bar franchise
• Grille house
• Casual dining franchise
• Multi-unit franchise

Headquarters

HQ city

Harrisburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Supply Chain, Technology or R&D

Revenue model

1. Franchise Fees: One-time franchise fee of $49,500 per location for new franchise development
2. Royalty Fees: 5% of Gross Sales ongoing royalty payment from franchisees
3. Brand Development Fund: 1% of Gross Sales contribution to brand-wide marketing and development fund

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels10 records

Core offering

Arooga's Franchising licenses its bar/restaurant hybrid sports bar concept to franchisees through three distinct models: the flagship Grille House & Sports Bar (5,000-7,500 sq ft), the Tap & Kitchen urban/college format (3,500-5,000 sq ft), and the Quick Serve/Airport model for high-traffic venues. Franchisees receive proprietary sauces, award-winning wings, craft beer programs, sports viewing packages, integrated restaurant technology, and a 4-week corporate training program in exchange for a one-time franchise fee plus ongoing royalties and brand fund contributions.

Product overview

Aroogas Franchising offers three distinct restaurant franchise models: the Grille House & Sports Bar Model (5,000-7,500 sq ft flagship concept), the Tap & Kitchen Model (3,500-5,000 sq ft urban/college format), and the Quick Serve/Airport Model (specialty menu for high-traffic locations). These models share common elements including the award-winning wings, craft beer offerings, sports viewing experience, and green restaurant certification, but differ in footprint size, service style, and target locations.

Differentiator

Problem solved

Functional benefit

Brands

• Arooga Light: House beer brand
• House Blonde
• Sagoora
• Sagoora Fresh

Products and services

• Grille House & Sports Bar Franchise Model
• Tap & Kitchen Franchise Model
• Quick Serve / Airport Franchise Model

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• The GIANT CompanycoreStrategic or Co-development Partner · 26 October 2021Local partnership for distribution of proprietary appetizers in Giant grocery stores throughout Pennsylvania
• OlocoreTechnology or IntegrationTechnology partnership for seamless online ordering platform, enabling guest ordering through integrated digital infrastructure
• PaytronixcoreTechnology or IntegrationLoyalty and mobile app partnership providing cardless loyalty program with loyalty points, email marketing, and mobile texting capabilities
• Maple Leaf FoodsminorStrategic or Co-development PartnerFirst restaurant to menu Maple Leaf Food's no-antibiotic ever pork, demonstrating ingredient-forward operations
• Craft Breweries PartnershipminorStrategic or Co-development PartnerPartnership with leading craft breweries to ensure availability of limited, rare, barrel aged, and specialty brews

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/aroogas-franchise

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aroogas Franchising