KUMON
Kumon is a UK-based supplementary education franchisor delivering worksheet-based self-learning maths and English programmes to children of all ages through 650+ franchise study centres and the KUMON CONNECT digital platform, operating under Japanese parent Kumon Institute of Education Co., Ltd.
- Company typePrivate
- Founded1954
- HeadquartersLondon, United Kingdom
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What KUMON does
Kumon (legal entity: Kumon Europe & Africa Limited, private limited company, UK Companies House registration 02559971) is a supplementary education franchisor headquartered in Ealing, London, operating across the United Kingdom and Ireland. The company delivers the Kumon Method — a worksheet-based, self-learning programme developed in Japan in 1954 by Toru Kumon — through a network of 650+ independently operated franchise study centres and via the KUMON CONNECT digital platform. Two core product lines are marketed: the Kumon Maths Programme and the Kumon English Programme (for native English speakers), both designed to develop independent learning habits through incremental daily worksheet study at a calibrated difficulty level, with instructor-guided centre visits up to twice weekly. The Kumon Method underpins the entire offering; KUMON CONNECT, launched across UK, Ireland, and broader Europe and Africa in 2022, provides tablet-based (iPad/Samsung Galaxy Tab with stylus) digital delivery of worksheets, remote progress tracking, and instructor communication outside scheduled in-centre classes.
The company serves individual families with children across pre-school through secondary school and beyond, addressing academic support, gift enrichment, exam preparation (SATs, GCSE, 11+), and confidence building. Pricing is set by independent franchisee Instructors, with UK indicative levels of approximately £30-65 one-off registration and £30-75 per month per subject per child, structured as recurring tuition. The revenue model is therefore subscription-recurring at the consumer level, while at the corporate level Kumon captures initial franchise fees, ongoing royalties, materials sales, and income from any company-owned study centres. Distribution is predominantly via a franchise channel (independent Instructors operating local Study Centres), supplemented by a school-partnerships programme that delivers institutional access (e.g., via Pupil Premium funding at schools such as Ham Dingle Primary School) and employer-sponsored benefits arrangements (e.g., the 2025 TOOTRiS partnership). Marketing operates through the centre-locator website, organic social (Facebook, Instagram), PR/media relations, success-story content marketing, and school outreach.
Kumon Europe & Africa Limited is wholly controlled by Kumon Institute of Education Co., Ltd. (Japan) and has no disclosed external private-equity or venture funding. The UK entity reports 501-1,000 employees, while the global Kumon brand extends to 60+ countries and serves over 3.5 million students. Selected UK study centres are Ofsted registered, allowing families to use UK government childcare schemes (Tax-Free Childcare, Childcare Vouchers, Universal Credit) against fees. Third-party validation of outcomes comes from an Education Policy Institute (EPI) 2020 study reporting that Kumon students at Key Stage 2 score 5.27 additional SATs points versus the national average and 6.8 months of additional progress against matched peers.
KUMON firmographics
Firmographics- Name
- KUMON
- Legal name
- Kumon Europe & Africa Limited
- Website
- https://kumon.co.uk
- Company type
- Private
- Founded year
- 1954
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Kumon is a UK-based supplementary education franchisor delivering worksheet-based self-learning maths and English programmes to children of all ages through 650+ franchise study centres and the KUMON CONNECT digital platform, operating under Japanese parent Kumon Institute of Education Co., Ltd.
- Ownership category
- akta.pro rank
KUMON industry classification
Industry- Product category
- Supplementary Education Services
- NAICS
- Educational Support Services (611710), Exam Preparation and Tutoring (611691), Educational Services (61)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Academic Tutoring Services (Subject-Specific & General) (EDAJALAA)
- akta.pro secondary industries
- K–12 Core Curriculum Small-Group Tutoring Centers (Math/ELA/Science/Social Studies) (EDANAHAA), Integrated Tutoring + Learning Content Platforms (Curriculum + Tutors) (EDANAGAL), Literacy Foundations (Phonics, Reading Fluency, Comprehension) Platforms (EDAFAOAD), Homework Tutoring & Academic Support (Subject Tutoring) (HSAAAHAC)
Keywords
Where KUMON is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
KUMON business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Franchise Fees and Tuition Payments: Kumon operates as a franchise business where independent Instructors pay franchise fees and operate Study Centres. Parents pay registration fees and monthly tuition for each subject studied. Pricing varies by individual Study Centre.
- Per-Subject Tuition: Monthly fees charged per subject per child. Fees vary by centre with registration fees around £35 and monthly fees around £70 per subject per child in the UK.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Monthly | Initial Registration Fee |
| Subscription | Monthly | Monthly Subject Fee - Keighley Centre |
| Subscription | Monthly | Monthly Subject Fee - Barrow-in-Furness Centre |
| Subscription | Monthly | Monthly Subject Fee - Walkden Centre |
| Subscription | Monthly | Monthly Subject Fee - Southport Centre |
| Subscription | Monthly | Monthly Subject Fee - Bolton Centre |
| Subscription | Monthly | Monthly Subject Fee - Heywood Centre |
| Subscription | Monthly | UK Pricing Starting From |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
KUMON product offering
Product offeringCore offering
Kumon provides worksheet-based self-learning programmes in mathematics and English for children of all ages and abilities, from pre-school through secondary school. Students complete daily incremental worksheets and attend instructor-guided sessions at franchise-operated Study Centres, supplemented by the Kumon Connect digital tablet platform for remote study.
Product overview
Kumon is a supplementary education provider offering worksheet-based self-learning programmes in maths and English for children of all ages and abilities. The core offering consists of the Kumon Maths Programme and Kumon English Programme, both designed to develop independent learners who progress beyond school grade level. Delivery occurs through a franchise network of over 650 study centres across the UK and Ireland, supplemented by KUMON CONNECT - a digital platform enabling tablet-based study with stylus input. Students complete daily worksheets at home and attend centre sessions up to twice weekly for instructor guidance. The company operates on a franchise model where independent instructors run individual study centres, with support from Kumon UK & Ireland headquarters.
Differentiator
Problem solved
Functional benefit
Products and services
- Kumon Maths Programme Worksheet-based self-learning mathematics programme designed to develop independent learners who excel beyond school grade level through incremental daily study and regular instructor-guided centre sessions. Aimed at children of all ages and abilities.
- Kumon English Programme Worksheet-based self-learning English language programme focusing on reading, writing, comprehension, and grammar skills for native English speakers, designed to develop confident independent learners.
- KUMON CONNECT Digital delivery platform providing Kumon's worksheet-based programmes through tablet devices with stylus, featuring automated work delivery, progress tracking, instructor guidance between classes, and support for both in-centre and remote study. Compatible with specific iPad and Samsung Galaxy Tab models.
Quantifiable outcome
- Kumon students achieve over 1 year ahead of national average in Key Stage 2 maths SATs
- +1 more outcomes
Companies that use KUMON
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles3 records
KUMON technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
KUMON partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TOOTRiSminorTOOTRiS and Kumon partnered to expand access to after-school and tutoring programs for Phoenix families through employer-sponsored Child Care Benefits. The collaboration aims to provide affordable, high-quality educational support, helping families and employers improve academic outcomes and employee wellbeing.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
KUMON competitors and assessment
Company assessmentEmerging players
- The Profs: The Profs is a UK premium online tutoring provider covering academic subjects and exam preparation. It is an alternative for parents in higher-income UK segments that Kumon also targets with its higher-priced centres.
- Fleet Tutors: Fleet Tutors is a UK-based private tuition agency supplying tutors to schools and families across subjects including maths and English. It competes with Kumon for institutional and parent-funded tutoring spend in the UK.
Direct peers
- Mathnasium: Mathnasium is a global franchise network of maths-only learning centres, the closest analogue to Kumon's maths programme. Both rely on franchisees, individualised diagnostic placement, and recurring monthly tuition, and compete directly for parents seeking supplemental maths support.
- Eye Level: Eye Level is a global franchise delivering self-directed maths and English programmes through centres. Its emphasis on self-paced learning and franchised delivery to children closely mirrors the Kumon Method.
- Oxford Learning: Oxford Learning operates a network of supplemental education centres covering maths, English, reading, and study skills for K-12. Its centre-based, recurring-tutoring model and subject coverage directly overlap with Kumon's franchise offering.
- Explore Learning: Explore Learning is a UK-based operator of tutoring centres for maths, English, and STEM serving similar primary and secondary age children. Both businesses run a centre-based, recurring tuition model competing head-to-head for UK family wallets.
- Kip McGrath: Kip McGrath is an established tutoring franchise offering maths and English programmes through centres, founded on a similar long-established supplemental-education philosophy. Both compete for parents seeking structured, curriculum-aligned tutoring in core subjects.
- Tutor Doctor: Tutor Doctor is a global one-on-one in-home tutoring franchise covering K-12 maths, English, and sciences. While delivery format differs, it competes for the same families seeking supplemental academic support via a branded, franchised service.
Broad incumbents
- Huntington Learning Center: Huntington Learning Center is a US-based chain of tutoring centres covering K-12 academic subjects, test prep, and study skills. Comparable franchise-style centre model serving overlapping K-12 customer base.
- Sylvan Learning: Sylvan Learning is a large, long-established US-headquartered supplemental education brand offering tutoring, test prep, and STEM programmes through a centre network. It is broader in scope than Kumon but overlaps on K-12 tutoring and franchise-style delivery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
KUMON social profiles
Digital presenceKUMON compliance and trust
Trust signalCompliance1 record
KUMON financial estimates
Financial estimateRevenue estimate
Valuation estimate
KUMON leadership team
Management profileNumber of profiles
Profiles1 record
KUMON funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KUMON M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KUMON
What does KUMON do?
Kumon provides worksheet-based self-learning programmes in mathematics and English for children of all ages and abilities, from pre-school through secondary school. Students complete daily incremental worksheets and attend instructor-guided sessions at franchise-operated Study Centres, supplemented by the Kumon Connect digital tablet platform for remote study.
Is KUMON a public or private company?
KUMON is a private company. It is classified as corporate owned and is currently operating.
When was KUMON founded?
KUMON was founded in 1954. It employs 501 to 1,000 people.
Where is KUMON based?
KUMON is headquartered in London, United Kingdom, in the Europe region.
How does KUMON make money?
Two revenue lines are on record. Franchise Fees and Tuition Payments are the primary driver. The others are per-Subject Tuition.
Who are KUMON's main competitors?
Emerging players on record are The Profs and Fleet Tutors. Direct peers are Mathnasium, Eye Level, Oxford Learning, Explore Learning, Kip McGrath and Tutor Doctor. Broad incumbents are Huntington Learning Center and Sylvan Learning.
Does KUMON have an API?
No public API is recorded for KUMON.
What industry is KUMON in?
KUMON's product category is Supplementary Education Services. Its primary akta.pro industry code is EDAJALAA, Academic Tutoring Services (Subject-Specific & General), with a secondary code of EDANAHAA, K–12 Core Curriculum Small-Group Tutoring Centers (Math/ELA/Science/Social Studies). Its NAICS code is 611710 and its SIC code is 8200.