Arosa Hotel Jakarta

What Arosa Hotel Jakarta does

Arosa Hotel Jakarta is a four-star hospitality property operating since 2018 in Bintaro, South Jakarta, Indonesia, under private ownership. The property offers 160 guest rooms across three categories (Deluxe, Executive, Suite) alongside two on-site food and beverage venues: Dossier Restaurant on the first floor serving Indonesian and Western cuisine, and Ronda Sky Lounge on the 9th-floor rooftop offering city views, live music, and DJ sets.

The hotel's core technology stack consists of standard property management and booking systems supporting direct bookings via book-directonline.com, WhatsApp-based inquiry, and listings on Indonesian online travel agencies (Agoda, Traveloka, Tiket.com). Free Wi-Fi is provided throughout the property. The hotel also operates a ballroom and event spaces configured for corporate meetings, conventions, exhibitions, and weddings.

Arosa generates revenue through five streams: room accommodations, food and beverage, wedding and event packages (IDR 39.8M-250.8M for 100-800 guests), corporate meeting packages (IDR 500K-1.45M per person), and ancillary services such as same-day laundry (IDR 60,000 per 5 pieces) and bundled promotional packages (e.g., Room with Fun Padel at IDR 875,000). Distribution is multi-channel: direct website, WhatsApp Business, OTA marketplaces, and corporate and government sales (with group booking minimums of 15 persons and special government rates). Target customers include leisure travelers, corporate groups, wedding clients, and government delegations in the Greater Jakarta area. The property holds CHSE certification from the Indonesian Ministry of Tourism and Creative Economy.

Name

Arosa Hotel Jakarta

Legal name

Arosa Hotel Jakarta

Website

https://arosa-hotel.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Arosa Hotel Jakarta is a privately held four-star, 160-room hotel in Bintaro, South Jakarta, operating Dossier Restaurant, Ronda Sky Lounge, ballroom wedding and meeting services, and ancillary packages for leisure travelers, corporate clients, and government delegations in Greater Jakarta.

Ownership category

akta.pro rank

Product category

Hotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Drinking Places (Alcoholic Beverages) (7224)

SIC

Hotels & Motels (7011), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Urban & Downtown Full-Service Hotels (THAGAAAA)

akta.pro secondary industries

Business & Corporate Full-Service Hotels (THAGAAAE), Hotel & Resort Restaurants (THAFACAH), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)

Keywords

• Hotel accommodations
• Wedding packages
• Meeting and conference venues
• Hospitality and tourism
• Food and beverage service

Headquarters

HQ city

Bintaro, South Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Room Accommodations: Revenue from 160 guest rooms across Deluxe, Executive, and Suite categories. Room bookings generate primary hotel revenue through direct, OTA, and walk-in channels.
2. Food and Beverage: Revenue from Dossier Restaurant serving Indonesian and Western cuisine, and Ronda Sky Lounge on 9th floor with live music and DJ sets on weekends.
3. Event and Wedding Services: Revenue from wedding packages (100-800 pax) ranging from IDR 39.8M to IDR 250.8M, and meeting packages (IDR 500K-1.45M per person). Includes venue rental, catering, and event planning services.
4. Meeting and Conference Services: Half-day, full-day, full board, and residential meeting packages with catering and audiovisual support for corporate events.
5. Ancillary Services: Same-day laundry service at IDR 60,000 per 5 pieces, and promotional packages like Room with Padel at IDR 875,000 including breakfast and padel session.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Arosa Hotel Jakarta is a four-star hotel operating 160 guest rooms across Deluxe, Executive, and Suite categories in Bintaro, South Jakarta. It sells accommodation, food and beverage services (Dossier Restaurant and Ronda Sky Lounge), and event services (weddings, meetings, ballroom) directly to consumers, corporates, and government groups through its own website, OTAs, and WhatsApp. The hotel also offers bundled promotions such as Room with Padel, signature dish Iga Nusantara, same-day laundry, and an Arosa Membership loyalty program.

Product overview

Arosa Hotel Jakarta is a four-star hotel property offering a unified hospitality experience centered around guest accommodation and event services. The hotel operates three room categories (Deluxe, Executive, and Suite) as its core accommodation products, supported by on-site dining venues (Dossier Restaurant and Ronda Sky Lounge). Event services include wedding packages (ranging from intimate 100-pax to grand 800-pax celebrations) and meeting packages (half-day, full-day, full-board, and residential). Additional services encompass dining promotions like signature Iga Nusantara, staycation packages combining accommodations with activities like padel, laundry services, and a membership loyalty program. The hotel's 160-room capacity and ballroom venues serve both leisure and corporate segments.

Differentiator

Problem solved

Functional benefit

Brands

• Ronda Sky Lounge: Rooftop lounge located on the 9th floor featuring live music on Friday and Saturday nights, DJ sets on Saturday, and city views of South Jakarta. Offers cocktails and is suitable for private parties and events.
• Dossier Restaurant

Products and services

• Deluxe Room Standard guest room designed for both business and leisure travelers, featuring simplicity and elegance with comfortable amenities, daily cleaning, and King Koil mattresses.
• Executive Room Spacious guest room with plush double bed, modern amenities, and serene ambiance offering a higher level of comfort and space compared to Deluxe rooms.
• Suite Room Premium accommodation featuring unparalleled comfort with a bathtub, meticulously designed tranquility, and the highest level of luxury. Not available for website booking; requires WhatsApp inquiry.
• Dossier Restaurant On-site restaurant located on the first floor offering Indonesian and Western cuisine with a millennial-style atmosphere, spacious terrace, and instagrammable spots. Features an experienced chef specializing in Indonesian cuisine and serves breakfast, lunch, and dinner.
• Ronda Sky Lounge Rooftop lounge on the 9th floor featuring minimal and elegant interior design with city views of South Jakarta. Offers live music on Fridays and Saturdays, DJ sets on Saturdays, cocktails, and is suitable for private parties and events.
• Wedding Packages Comprehensive wedding event packages accommodating 100 to 800 guests, including Intimate Wedding (IDR 39.8M/100 pax), Special Wedding (IDR 75.8M/200 pax), Classic Wedding (IDR 102.8M/300 pax), Silver Wedding (IDR 168.8M/500 pax), Gold Wedding (IDR 225.8M/700 pax), and Grande Wedding (IDR 250.8M/800 pax) packages, each including venue rental, catering, and basic decorations.
• Meeting Packages Corporate meeting and event packages including Half Day Meeting (IDR 500K/person with coffee break and buffet meal), Full Day Meeting (IDR 600K/person with two coffee breaks), Full Board Meeting (IDR 800K/person with two buffet meals), and Residential Meeting (IDR 1M/person twin room or IDR 1.45M/person single room).
• Ballroom Spacious event venue suitable for meetings, conventions, exhibitions, and weddings. Features futuristic, modern design with configurable seating arrangements accommodating up to 800 guests.
• Room with Fun Padel Package Staycation package combining Deluxe Room accommodation for two with breakfast and a complimentary one-hour padel session at Padel Joy, including free drop-off to the venue. Price: IDR 875,000.
• Laundry Service Same-day laundry service priced at IDR 60,000 per 5 pieces of clothing, available to in-house guests.
• Arosa Membership Loyalty program offering exclusive benefits and promotions for registered members of Arosa Hotel Jakarta.
• Iga Nusantara Signature charcoal-grilled beef ribs dish, described as perfectly charred on the outside and tender on the inside, representing refined Indonesian cuisine at Dossier Restaurant.

Quantifiable outcome

• Rooms booked and sold - 150,000+ rooms sold in 5 years
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

One partnership is on record.

• Padel JoyminorGTM or Marketing PartnerPromotional partnership for Room with Fun Padel package. Hotel offers combined accommodation and padel session deal at IDR 875,000 including free drop-off to Padel Joy facility.

Scale indicators7 records

Recent moves1 record

Expansion highlights4 records

Others

• Traveloka: Leading Indonesian OTA and one of Arosa's primary distribution partners. Included as an ecosystem participant, not a direct competitor; reflects how Arosa's demand is intermediated and where its pricing visibility sits.
• Sheraton Grand Jakarta:

Direct peers

• Aryaduta Hotels: Indonesian 4-star hotel chain (under Lippo Group) with classic full-service properties including Aryaduta Jakarta. Comparable to Arosa in classic interior positioning, meeting/banquet facilities, and Jakarta corporate client base.
• Novotel Jakarta: International mid-scale full-service brand operating several Jakarta properties. Comparable to Arosa in room count range, F&B offerings, meeting facilities, and tier of service targeting corporate and leisure guests.
• Aston Hotels & Resorts: Archipelago International's flagship Indonesian mid-scale to upscale brand with strong Jakarta presence. Comparable to Arosa in domestic corporate and leisure focus, 4-star tier, and wedding/MICE revenue emphasis.
• Hotel Santika Indonesia: Indonesian hotel group with multiple 4-star properties including Santika Premiere in Jakarta, focused on domestic business and leisure travelers. Closely mirrors Arosa's mid-scale full-service positioning, multi-channel distribution, and wedding/MICE revenue mix.
• Swiss-Belhotel Jakarta: Asia-Pacific headquartered mid-to-upper scale hotel chain with multiple Jakarta properties (e.g., Swiss-Belresidences). Comparable to Arosa in full-service positioning, Indonesian market focus, and event/banquet capabilities.
• Harris Hotel & Conventions: Mid-scale Indonesian hotel chain (under Tauzia) operating 4-star full-service properties with strong meeting and convention facilities. Highly comparable to Arosa in tier, target customer (corporate and leisure), and meeting/event focus, with a Harris location also in Bintaro.
• Ibis Styles Jakarta: Accor's mid-scale design-led brand with several Jakarta locations, competing for the same domestic leisure and corporate budget-conscious segment as Arosa. Comparable in channel mix (direct + OTA), F&B focus, and price tier.

Broad incumbents

• Holiday Inn & Suites Jakarta: International IHG brand with multiple Jakarta properties serving business and leisure travelers. Wider global distribution and loyalty program make it a broader incumbent competitor to Arosa in the same mid-scale full-service segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/arosa-hotel-jakarta

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arosa Hotel Jakarta