Arrow Dental Center

What Arrow Dental Center does

Arrow Dental Center is a privately held, single-location dental practice operating from 1561 Bienville Drive in Monroe, Louisiana. Founded in 1983 by Dr. William C. Johnston, DDS, the practice has provided general, cosmetic, and family dentistry to patients in Monroe, West Monroe, Winnsboro, Bastrop, Sterlington, Ruston, Delhi, and surrounding Northeast Louisiana communities for over four decades. Dr. Leigh Ann Robinson, DDS, joined as an associate in 2017, bringing the combined clinical experience across the two principal dentists to approximately fifty years. The practice is supported by a 18-person staff including a practice administrator, hygienists, dental assistants, and front-office personnel.

The practice delivers a comprehensive service portfolio spanning cosmetic dentistry (CEREC same-day crowns, Reveal clear aligners, Opalescence teeth whitening, porcelain veneers, dental bonding, inlays and onlays), restorative dentistry (dental implants including All-on-Four and full-mouth cases, bridges, non-surgical root canals, extractions, dentures, fillings), and preventative care (cleanings, sealants, child dentistry, gum disease treatment including Arestin). The clinical technology stack includes a CEREC CAD/CAM chairside milling system for single-visit ceramic restorations, digital radiography with reduced radiation exposure, dental lasers for soft and hard tissue procedures, intraoral cameras, high-power microscopes for precision restorative work, and electric hand-pieces.

The business model is direct-to-consumer fee-for-service clinical care, with insurance billed as a courtesy on behalf of patients. Arrow Dental Center is in-network with nine major dental insurers (Delta Dental, Guardian, Humana, Metlife, Ameritas, Cigna Dental, Renaissance Dental, Aetna, Careington) and offers CareCredit financing. Patients access the practice via phone, walk-in, or the Modento online scheduling platform, with Saturday hours providing an accessibility differentiator. Marketing relies on the practice website, patient referrals, community involvement (Lifeshares Blood Center, ARCO, Louisiana National Guard), and four consecutive years of Healthcare Heroes regional awards for Best Dentist, Best Hygienist, and Best Dental Assistants, plus three years of the Monroe Chamber of Commerce Thomas H. Scott Award of Excellence.

Name

Arrow Dental Center

Legal name

Arrow Dental Center

Website

https://arrowdentalcenter.com

Company type

Private

Founded year

1983

Operating status

Operating

Short description

Arrow Dental Center is a private, single-location general and cosmetic dental practice in Monroe, Louisiana, founded in 1983 and serving Northeast Louisiana families with two dentists, CEREC same-day crowns, implants, and comprehensive preventative and restorative care.

Ownership category

akta.pro rank

Product category

General and Cosmetic Dentistry

NAICS

Offices of Dentists (62121)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

Preventive & Routine General Dentistry (Exams/Cleanings/Sealants/Fluoride) (HLABAAAA), Emergency/Urgent General Dentistry (Walk-In/After-Hours General Care) (HLABAAAJ)

Keywords

• General dentistry services
• Cosmetic dentistry services
• Dental implant placement
• Restorative dental care
• Preventative dental care

Headquarters

HQ city

Monroe

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Clinical Dental Services: Fee-for-service dental care including preventive, restorative, and cosmetic procedures. Revenue generated from patient visits for treatments such as cleanings, fillings, extractions, implants, crowns, bridges, dentures, veneers, and teeth whitening. Payments received at time of service, with insurance billing as a courtesy.
2. Dental Insurance Processing: Practice accepts dental insurance and bills insurance companies on behalf of patients. In-network with multiple major insurance providers including Delta Dental, Guardian, Humana, Metlife, Ameritas, Cigna Dental, Renaissance Dental, Aetna, and Careington.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Arrow Dental Center is a single-location dental practice in Monroe, Louisiana providing comprehensive general, cosmetic, and family dentistry. Services include dental implants, porcelain veneers, same-day CEREC crowns, Reveal clear aligners, Opalescence teeth whitening, dental bonding, inlays and onlays, dentures, bridges, root canals, extractions, fillings, periodontal treatment, pediatric dentistry, and preventive care. Care is delivered in-office by two dentists (Dr. William C Johnston and Dr. Leigh Ann Robinson) supported by hygienists, dental assistants, and a practice administrator.

Product overview

Arrow Dental Center is a general and cosmetic dental practice offering a comprehensive range of dental services. The practice operates as a single-location dental office in Monroe, Louisiana, providing services across cosmetic dentistry (Reveal Clear Aligners, Opalescence teeth whitening, porcelain veneers, dental bonding, CEREC same day crowns, inlays and onlays), restorative dentistry (dental implants, bridges, root canals, extractions, dentures, dental fillings), and preventative care (teeth cleaning, oral hygiene, child dentistry, dental sealants, gum disease treatment). Key technology offerings include CEREC CAD/CAM same-day restorations and laser dentistry capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• CEREC Same Day Crowns Chairside Economical Restorations of Esthetic Ceramic (CEREC) single-visit all-ceramic tooth-colored restorations including crowns, inlays, onlays, and veneers using CAD/CAM optical impression, computer-aided design, and in-office milling. Designed for patients who want to avoid temporaries and multiple appointments.
• Reveal Clear Aligners Clear plastic aligner trays using ClearWear stain-resistant material for discreet teeth straightening as an alternative to traditional metal braces. For adult and teen patients seeking orthodontic correction without visible brackets.
• Opalescence Teeth Whitening Professional teeth whitening with custom-fit trays in varying bleach strengths for at-home stain removal and smile brightening. For patients seeking a whiter smile.
• Porcelain Veneers Thin ceramic shells bonded to front tooth surfaces to enhance the appearance of smiles, crafted from high-quality porcelains and advanced materials with durability exceeding a decade. For patients seeking cosmetic smile transformation.
• Dental Bonding Composite resin restoration applied to chipped, cracked, discolored, or misaligned teeth and completed in a single office visit. For patients seeking minor cosmetic repair.
• Inlays and Onlays Indirect restorations of porcelain, gold, or composite resin bonded to damaged tooth areas, with inlays placed inside cusp tips and onlays covering tooth bumps. Can increase tooth strength by up to 75 percent.
• Dental Implants Titanium implant placement providing a foundation for replacement teeth that look, feel, and function like natural teeth, including All-on-Four, Full-Mouth, Snap-On Implant Retained, and Single-Tooth Implant options. For patients missing one or more teeth.
• Dental Bridges Fixed or removable prosthetic devices that fill gaps where teeth are absent, attached to adjacent natural abutment teeth. For patients with missing teeth seeking a non-implant replacement.
• Non-Surgical Root Canal Endodontic treatment that saves an infected tooth by removing pulp, cleaning, and sealing the root canal system, with an approximately 90% success rate. For patients with tooth pulp infection.
• Tooth Extractions Surgical removal of severely decayed, damaged, or poorly positioned teeth including impacted teeth. For patients requiring removal of compromised teeth.
• Dentures Removable dental prosthetics including Full Mouth Dentures, Partial Dentures, and Implant Retained Dentures for complete or partial tooth replacement. For patients missing multiple or all teeth.
• Dental Fillings Tooth-colored composite resin restorations for cavities, chips, and cracks, applied in layers and hardened with ultraviolet light. For patients with cavities or minor tooth damage.
• Oral Hygiene and Professional Teeth Cleaning Preventive dental care including professional teeth cleaning, brushing and flossing instruction, and oral health maintenance. For patients seeking routine preventive care.
• Dental Sealants Tooth-colored acrylic coating painted onto chewing surfaces of teeth to seal deep grooves and protect against decay. For children and adults seeking cavity prevention.
• Gum Disease Treatment Periodontal care including scaling and root planing, Arestin antibiotic therapy, and periodontal maintenance for gum disease management. For patients diagnosed with periodontal disease.
• Child Dentistry Pediatric dental services for children from their first birthday onwards including first dental visits, cavity prevention, and dental sealants. For parents seeking preventive and early-intervention dental care for children.

Quantifiable outcome

• Root canal therapy success rate of approximately 90%
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Ten partnerships are on record, tiered minor.

• Delta DentalminorOthersDelta Dental is one of the insurance providers that Arrow Dental Center accepts. They are in-network with Delta Dental plans.
• GuardianminorOthersGuardian is an in-network dental insurance provider for Arrow Dental Center.
• HumanaminorOthersHumana dental insurance is accepted at Arrow Dental Center as an in-network provider.
• MetlifeminorOthersMetlife dental coverage is accepted at Arrow Dental Center.
• AmeritasminorOthersAmeritas dental insurance is accepted as an in-network provider.
• Cigna DentalminorOthersCigna Dental insurance plans are accepted at Arrow Dental Center.
• Renaissance DentalminorOthersRenaissance Dental coverage is accepted at Arrow Dental Center.
• AetnaminorOthersAetna dental insurance is accepted as an in-network provider.
• CareingtonminorOthersCareington dental plans are accepted at Arrow Dental Center.
• CareCreditminorOthersCareCredit healthcare credit card is offered as a financing option for patients to manage dental care costs with payment plans.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Heartland Dental: Heartland Dental is the largest dental support organization in the U.S., providing non-clinical support to thousands of general and cosmetic dental practices. Directly comparable as a multi-location provider of general, cosmetic, and restorative dentistry services to Arrow Dental Center's same-day, full-scope service model.
• Aspen Dental: Aspen Dental operates a large network of branded dental practices offering general, cosmetic, restorative, and implant services with extended hours. Comparable to Arrow Dental Center in offering a full-scope multi-disciplinary dental service mix including implants and same-day restorations.
• Pacific Dental Services: Pacific Dental Services supports a large network of dental practices with modern technology, CEREC capabilities, and broad insurance participation. Highly comparable to Arrow Dental Center's technology-forward, insurance-friendly, full-service general dentistry model.
• Western Dental & Orthodontics: Western Dental operates large multi-location dental practices offering general, orthodontic, and specialty services with broad insurance participation. Comparable to Arrow Dental Center as a multi-disciplinary dental provider serving insured patient populations.
• Smile Brands: Smile Brands supports a network of affiliated dental practices offering general, cosmetic, and specialty care across multiple brands. Comparable to Arrow Dental Center's full-scope practice model with insurance-driven patient acquisition.
• Comfort Dental: Comfort Dental operates franchised dental practices offering general dentistry with extended hours and new-patient accessibility. Comparable to Arrow Dental Center's emphasis on accessibility (Saturday hours) and broad general dentistry service scope.
• Dental Care Alliance: Dental Care Alliance supports a network of dental practices across multiple states offering general and specialty dentistry. Comparable to Arrow Dental Center's comprehensive multi-disciplinary service offering in a private-practice-style delivery model.

Direct peers

• ClearChoice Dental Implant Centers: ClearChoice specializes in dental implants and full-mouth restoration, with All-on-Four and similar procedures. Directly comparable to Arrow Dental Center's implant offerings, including All-on-Four and full-mouth implant solutions.
• Affordable Dentures & Implants: Affordable Dentures & Implants operates practices focused on tooth replacement, dentures, and implants. Directly comparable to Arrow Dental Center's tooth replacement segment, including implant-retained and traditional dentures.

Emerging players

• Imagen Dental Partners: Imagen Dental Partners is a growing DSO partnering with high-quality, technology-forward single and multi-location dental practices. Comparable to Arrow Dental Center as a partner/affiliation target for a similarly positioned private practice.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arrow Dental Center