Arrow Group

What Arrow Group does

Arrow Group is a Florida government affairs consulting firm that launched on January 7, 2025 as a wholly-owned subsidiary of Gunster, Florida's full-service business law firm established in 1925. The firm was formed through the strategic integration of the former Anfield Consulting team — formerly the largest wholly Hispanic-owned lobbying firm in the state — with Gunster's existing government affairs practice. Arrow Group provides legislative advocacy, regulatory navigation, and strategic policy advisory services to clients across all regulated industries in Florida, including energy, healthcare, land use, transportation, environmental, water, banking, finance, and telecommunications. The firm is led by Albert Balido (President & Senior Advisor, former Anfield Managing Partner), Ronald A. Brisé (Vice President & Senior Advisor, former Florida state legislator and former Florida Public Service Commission Chair), and Rosanna Catalano (Vice President & Senior Advisor, former Associate General Counsel at the Florida Agency for Health Care Administration and former Executive Director of the Florida Elections Commission), supported by a roster of senior advisors who are former legislators, agency heads, and senior policy staff.

The firm has no proprietary technology platform; its core offering is human expertise, decades of cultivated relationships across Florida's legislative, executive, and local government spheres, and a service-oriented "nothing-is-impossible" consulting model. Arrow Group operates six offices statewide — Tallahassee (headquarters), Miami, Fort Lauderdale, Orlando, Tampa, and West Palm Beach — and supplements its consulting services with a content and brand-building asset: the "On Target: Navigating Policy with Purpose" podcast hosted by Catalano, covering Florida politics, business, and civic leadership. The firm has built its brand largely through organic social channels (LinkedIn, Instagram, X), earned media coverage in INFLUENCE Magazine and Florida Politics, and email newsletters tied to Gunster's regulated-industries alert system.

Arrow Group's business model is professional services — quote-based, negotiated engagements delivered through direct client engagement. Revenue derives from advocacy retainers and project-based advisory work for enterprise clients across regulated industries, plus select civic and nonprofit engagements (e.g., Hillel at Florida State University). Distribution is single-country/domestic (Florida-only) with a horizontal segmentation approach across multiple verticals. The firm has been rapidly recognized in the industry, earning INFLUENCE Magazine's "New Lobbying Group of the Year" and "Florida's Best New Lobbying Firm of the Year" designations in summer 2025.

Name

Arrow Group

Legal name

Arrow Group

Website

https://arrowgroup.gunster.com

Company type

Private

Founded year

2025

Operating status

Operating

Short description

Arrow Group is a Florida-based government affairs consulting firm launched in January 2025 as a subsidiary of Gunster, providing legislative advocacy and policy advisory services to enterprise clients across regulated industries including energy, healthcare, and finance throughout the state.

Ownership category

akta.pro rank

Product category

Government Affairs Consulting

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Public Sector & Policy Consulting (BPAHACAN)

Keywords

• Government affairs consulting
• Legislative advocacy
• Lobbying services
• Regulatory affairs
• Policy consulting

Headquarters

HQ city

Tallahassee

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Government Affairs Consulting Services: Arrow Group generates revenue through professional government affairs consulting services, providing advocacy, strategic advisory, and lobbying services to clients across regulated industries in Florida including energy, healthcare, land use, transportation, environmental, water, banking, finance, and telecommunications.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Arrow Group is a premier government affairs consulting firm that provides legislative advocacy, lobbying, regulatory navigation, and strategic policy advisory services to clients across all regulated industries in Florida, including energy, healthcare, land use, transportation, environmental, water, banking, finance, and telecommunications. The firm leverages decades of cultivated connections throughout Florida's legislative, executive, and local government spheres, combining deep individual expertise with a collaborative team culture to deliver tailored, full-service solutions.

Product overview

Arrow Group is a government affairs consulting firm that operates as a single unified service offering rather than a platform-plus-modules architecture. The firm provides consulting services across multiple regulated industries including energy, healthcare, land use, transportation, environmental, water, banking, finance, and telecommunications. Their primary service offering is government affairs consulting, complemented by a content/marketing initiative through their 'On Target' podcast. The firm leverages decades of connections across Florida's legislative, executive, and local government spheres to deliver tailored strategies and advocacy solutions for clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Government Affairs Consulting Services

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• GunstercoreStrategic or Co-development Partner · 1 January 2025Arrow Group is a subsidiary of Gunster, Florida's full-service business law firm. The strategic partnership combined lobbyists and consultants from Anfield Consulting with Gunster's government affairs team, creating a new voice in government affairs consulting in Florida. Effective January 7, 2025, Arrow Group operates as Gunster's government affairs subsidiary with statewide reach.
• Anfield ConsultingcoreStrategic or Co-development PartnerArrow Group was formed through a strategic partnership with the former Anfield Consulting team. Anfield's consultants merged with Gunster's government affairs team to create Arrow Group. Albert Balido, former head of Anfield Consulting, leads Arrow Group as President & Senior Advisor. Anfield was the largest wholly Hispanic-owned lobbying firm in Florida.
• Children's Home Society of FloridaminorOthersRon Brisé, Vice President and Senior Advisor at Arrow Group, was named Board Chair of Children's Home Society of Florida in June 2025. This is a civic leadership role that connects Arrow Group to one of Florida's oldest child welfare organizations.

Scale indicators2 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Southern Strategy Group: One of Florida's largest independent government affairs and lobbying firms with a similar multi-office statewide footprint and deep legislative relationships. Closely comparable to Arrow Group in service offering, client mix across regulated industries, and sales-led GTM centered on personal relationships.
• Metz Husband & Daughton: Florida-focused government affairs and administrative law firm with Tallahassee roots serving regulated-industry clients (utilities, healthcare, insurance). Highly comparable to Arrow Group in vertical mix, regulatory expertise, and reliance on former-agency credentials.
• Smith Bryan & Associates: Long-established Florida government affairs consulting firm with a Tallahassee headquarters and statewide reach. Competes head-to-head with Arrow Group for clients in healthcare, insurance, and other regulated sectors using a relationship-driven advocacy model.
• Capital City Consulting: Tallahassee-based government affairs and lobbying firm with deep legislative and executive-branch connections serving Florida regulated industries. Directly comparable to Arrow Group in size, service offering, and reliance on personal-credential sales.
• RSA Consulting: Florida government affairs and strategic consulting firm providing legislative advocacy, regulatory navigation, and procurement advisory. Closely comparable in scope, target clients, and Tallahassee-centric operating model.
• Corcoran & Johnston: Tallahassee-based government affairs firm representing clients before the Florida Legislature and state agencies across regulated industries. Comparable in size, service model, and emphasis on insider relationships as Arrow Group.
• Lewis, Longman & Walker: Florida law firm with a dedicated government affairs practice focused on environmental, water, land use, and natural-resources policy. Directly comparable to the FDEP/water/housing policy leaders on Arrow Group's team (Shugar, Price, Kernan).

Broad incumbents

• GrayRobinson: Large full-service Florida law firm with a substantial government affairs and lobbying practice alongside broader legal services. Comparable to the Gunster parent relationship supporting Arrow Group, with broader scale and deeper client base.
• Holland & Knight: Major national law firm with a long-established and highly regarded Florida government affairs practice. Competes with Arrow Group for high-end regulated-industry lobbying mandates, with significantly broader geographic and practice-area coverage.
• Becker & Poliakoff: Florida-based law firm with a substantial government and regulatory affairs practice serving community associations, insurance, and other regulated sectors. Comparable as a Florida-headquartered multi-practice competitor with embedded advocacy capabilities.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ArrowGroupFL
• LinkedInlinkedin.com/company/arrow-group-advisors
• Instagraminstagram.com/arrowgroupflorida

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arrow Group