Asociatia Romana de Relatii Publice

What Asociatia Romana de Relatii Publice does

Asociația Română de Relații Publice (ARRP) is a Romanian nonprofit professional association founded in 1995 by over 50 communication practitioners to consolidate public relations as a distinct profession in Romania. Headquartered in Bucharest with 8 employees, ARRP serves individual PR professionals, PR agencies, corporate and institutional communications departments, students, and academic institutions, offering three annual membership tiers (individual communicators at 300 lei, students/retirees at 75 lei, and corporate/institutional members at 2,000 lei). Its portfolio of services includes the recurring Open House webinar series, the annual Regional PR Summit (which in 2023 gathered associations and professionals from 9 countries), the ARRP Fake News Countering Guide authored by VP Ella Nica, periodic newsletters, a three-month volunteer/internship program, and a White Paper on disinformation delivered to the Romanian Chamber of Deputies' Committee for European Affairs in early 2026.

The organization's core technology footprint is intentionally modest — a WordPress-based website (arrpromania.ro), email newsletter infrastructure, social media channels (LinkedIn, Facebook, YouTube), and the EventsMax.ro webinar/event platform — consistent with its positioning as a community and standards body rather than a software vendor. Revenue is generated almost entirely through recurring annual membership subscriptions, supplemented by event partnerships and sponsorships, with no disclosed financial figures, no external investment, and no parent company. ARRP is the Romanian national member of ICCO (International Communications Consultancy Organisation), giving its members access to a 55-country, 2,500+ agency global network, and it maintains strategic partnerships with Forum for International Communications, Lisbon Ad Health, the Bulgarian and Croatian PR associations, the University of West Timișoara, and The Trust Project/Council of Europe disinformation initiatives. Governance is exercised through a Board of Directors elected by the General Assembly, with leadership rotating on a roughly two-year cycle (Gabriel Pâslaru through 2022, Cătălin Hosu 2022–2024, Viorica Roșca from 2024 through the 2026–2028 mandate).

Name

Asociatia Romana de Relatii Publice

Legal name

Asociația Română de Relații Publice

Website

https://arrpromania.ro

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

ARRP is a 30-year-old Romanian nonprofit professional association for public relations practitioners, offering tiered membership, events, training, and advocacy to individual communicators, agencies, corporate departments, and academics, with Romania's seat in the global ICCO network.

Ownership category

akta.pro rank

Product category

Professional Association Services

NAICS

Business Associations (813910), Convention and Trade Show Organizers (56192)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)

Keywords

• Public relations association
• PR industry membership
• Professional development events
• Communications industry network
• PR training programs

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: ARRP generates revenue through annual membership fees collected from individual communicators, companies, public institutions, and NGOs. The association also benefits from partnerships and event collaborations.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

ARRP is a nonprofit professional association that delivers membership services, networking, and professional development to Romania's public relations community. Its core offerings include a tiered annual membership program for individuals, companies, and students; recurring educational events (Open House webinars, Regional PR Summit); industry resources such as the Fake News Countering Guide and newsletter; and a volunteer/PR internship program. The association also represents Romania within ICCO, providing members access to international PR networks, global events, and cross-border collaboration opportunities.

Product overview

ARRP (Asociația Română de Relații Publice) is Romania's professional association for public relations practitioners, founded in 1995. Rather than a unified software product, ARRP operates as an umbrella organization offering a portfolio of professional development services including the Open House discussion series, the annual Regional PR Summit conference, the White Paper on disinformation, the Fake News Countering Guide, industry newsletters, and membership programs. These offerings work together to serve the PR community through education, networking, ethical standards advocacy, and resources for combating misinformation.

Differentiator

Problem solved

Functional benefit

Products and services

• ARRP Membership Program Tiered annual professional membership program for PR practitioners, companies, public institutions, NGOs, students, and retirees in Romania. Members gain access to networking, training opportunities, discounts on events, voting rights at General Assemblies, and access to the international ICCO network. Categories include Corporate/Institutional (2,000 lei/year), Individual Communicators and Teaching Staff (300 lei/year), and Students/Retirees (75 lei/year).
• ARRP Open House Recurring online discussion series addressing current topics in public relations, featuring expert speakers and industry professionals. Targeted at ARRP members and the broader Romanian PR community. Topics include digital PR adaptation, influencer partnerships, GDPR compliance, and ethical PR practices.
• Regional PR Summit Annual regional summit bringing together PR professionals from multiple countries to discuss strategic communication trends, ethics in PR, and disinformation challenges. Features international speakers and panel discussions for ARRP members and the regional PR community.
• Ghid ARRP de contracarare FAKE NEWS (ARRP Fake News Countering Guide) Practical guide authored by ARRP Vice President Ella Nica for validating and verifying information to counter fake news. Includes checklists for disinformation detection and online source verification tools. Targeted at communicators, journalists, and the public.
• ARRP Newsletter Periodic email newsletter delivering news about ARRP activities, projects, events, and industry updates to subscribers and members. Targeted at the Romanian PR community.
• World PR Report Participation ARRP's collaborative initiative with ICCO providing Romanian PR professionals access to and participation in global surveys about reputation management and communication trends. The 2020 World PR Report gathered input from 3,600 managers worldwide.
• ARRP Volunteer/PR Internship Program Three-month internship program (extendable) for young communication enthusiasts and students to gain experience in PR, participate in ARRP association projects, and receive recommendation letters. Targeted at students and early-career communicators.

Quantifiable outcome

• ARRP organized the first Regional PR Summit with participants from 9 countries in 2023
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Forum for International CommunicationscoreStrategic or Co-development Partner · 26 August 2024ARRP signed a collaboration agreement with Forum for International Communications (the organizer of Romanian PR Award) to collaborate on industry development initiatives. This partnership strengthens ARRP's role in the Romanian PR awards ecosystem.
• ICCO (International Communications Consultancy Organisation)coreStrategic or Co-development PartnerARRP is an active member of ICCO, the largest international PR organization representing 55 countries and over 2,500 agencies. ARRP participates in ICCO's global programs including World PR Reports, European Forums, and the ICCO Summit. The 2024 ICCO Board meeting was hosted by ARRP in Istanbul.
• Lisbon Ad HealthminorGTM or Marketing PartnerARRP became an official partner of Lisbon Ad Health, a global advertising and communication event dedicated to Health, Pharma, and Wellness sectors, marking a 10th edition milestone.
• Bulgarian and Croatian PR AssociationscoreStrategic or Co-development PartnerJoint event on Tackling Mis/Disinformation - Experts Perspective held on May 28, 2025. This regional collaboration addresses shared challenges in the communications industry across Eastern Europe.
• University of West Timișoara - Faculty of Political Science, Philosophy and Communication Sciences (PFC)coreStrategic or Co-development PartnerARRP signed a partnership agreement with UVT for close collaboration with the Faculty of Communication Sciences. Board members will serve as associate professors for undergraduate, master's, or postgraduate courses, and will engage with students through lectures and workshops.
• The Trust Project and Council of EuropeminorStrategic or Co-development PartnerARRP, as an ICCO member, supports the disinformation combating commitment signed by ICCO with The Trust Project and the Council of Europe in Strasbourg. This aligns with ARRP's local initiatives like the ARRP Guide for Countering Fake News.
• Superbrands RomaniaminorGTM or Marketing PartnerSuperbrands Romania recognized ARRP's 25-year contribution to public relations in Romania at the 9th Superbrands Gala, providing brand visibility and credibility recognition.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PRRT (Polskie Stowarzyszenie Public Relations / Polish PR Association): Polish national PR association. Comparable as another large Central European ICCO member association participating in ARRP's Regional PR Summit, with similar member services and policy advocacy scope.
• HUOJ (Hrvatska udruga za odnose s javnošću / Croatian Public Relations Association): Croatian national PR association and ICCO counterpart. Directly comparable as a peer national body with which ARRP co-hosts cross-border events (e.g., the May 2025 Tackling Mis/Disinformation joint event).
• MPRSZ (Magyar Public Relations Szövetség / Hungarian PR Association): Hungarian national PR association. Comparable as a regional ICCO peer that ARRP engaged at the 2023 Regional PR Summit, serving the same membership and advocacy function in an adjacent Central European market.
• APRA (Asociace Public Relations Agentur, Czech Republic): Czech PR industry association. Comparable as a Central European ICCO peer association participating in the Regional PR Summit and addressing the same professional development, ethics, and member-service mandate in a neighbouring market.
• BAPRA (Bulgarian Association of Public Relations Agencies): National PR industry association in Bulgaria and fellow ICCO member. Directly comparable as a sister association that ARRP jointly organises regional disinformation events with and competes with for Eastern European PR professional mindshare.

Broad incumbents

• PRSA (Public Relations Society of America): Largest US-based professional PR association. Comparable as an incumbent international association providing certifications, ethics frameworks, and resources that compete for the attention and dues of senior Romanian PR practitioners.
• ICCO (International Communications Consultancy Organisation): Global umbrella federation of national PR associations representing 55 countries and 2,500+ agencies. ARRP is a member of ICCO; comparable as the international parent body whose programmes, reports, and events shape ARRP's external positioning and access to global PR data.
• IABC (International Association of Business Communicators): Global membership association for business communicators. Comparable as an international body offering training, certification, and networking that overlaps with ARRP's individual communicator segment, particularly for multinational corporate members in Romania.
• CIPR (Chartered Institute of Public Relations, UK): Long-established UK chartered body for PR professionals. Comparable as a large incumbent professional association that sets training, ethics, and certification standards, and a participant in the same ICCO ecosystem that ARRP belongs to.
• PRCA UK (Public Relations and Communications Association): UK-based trade association for PR agencies and in-house teams. Comparable as an ICCO member and major incumbent offering overlapping services (training, awards, advocacy) that Romanian multinationals may engage directly, competing for the same corporate dues.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@ARRPRomania
• Facebookfacebook.com/ARRPRomania
• LinkedInlinkedin.com/company/arrp-romania

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asociatia Romana de Relatii Publice