Art Below Zero Inc. / Sculptures in ice

What Art Below Zero Inc. / Sculptures in ice does

Art Below Zero Inc. is a privately-held custom ice sculpture studio headquartered at 2638 N. Sylvania Avenue, Franksville, Wisconsin, operating under the trade name "Art Below Zero" with a performance-art sub-brand called "Ice Beat Factory." The company designs, fabricates, delivers, and installs custom ice sculptures for weddings, corporate events, product launches, beverage activations, winter festivals, and holiday celebrations, serving a primary client base in the Milwaukee-Chicago-Madison-Lake Geneva corridor while maintaining global alliances that extend delivery capability worldwide. Core production combines hand sculpting (chainsaws, die grinders, chisels) with CNC computerized technology for precise logo replication, using Reverse Osmosis-filtered water to produce ice described as 99.9% pure with gemlike clarity and slower-than-average melt times; full blocks measure 40 inches high by 20 inches wide by 10 inches thick and weigh 280 pounds before carving. The business operates on a direct-sales, by-appointment model with phone and website lead capture, packages beginning at $1,387 for 1.5 blocks of ice including drainage equipment, lighting, greenery, delivery, and setup within a 40-mile radius, plus a lower-priced Fun Size Luges tier starting at $199, while enterprise commissions, Guinness-record-scale projects, and Ice Beat Factory live performances represent the higher-value, less standardized portion of revenue. The studio is led by Master Carver Max Zuleta, who has been sculpting since 1987 and is internationally recognized through competition wins, a Guinness World Record for the Longest Ice Bar (209 feet, Alaska, 2011), and appearances on CNN's "Somebody's Gotta Do It," making the founder the central, near-irreplaceable talent around which the brand is built.

Name

Art Below Zero Inc. / Sculptures in ice

Legal name

Art Below Zero Inc.

Website

https://artbelowzero.net

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

Art Below Zero is a privately-held Wisconsin ice sculpture studio that designs, fabricates, and installs custom ice pieces for weddings, corporate events, festivals, and beverage activations across the Milwaukee-Chicago corridor and worldwide via global alliances.

Ownership category

akta.pro rank

Product category

Event Decor and Custom Ice Sculpting Services

NAICS

Sign Manufacturing (33995)

SIC

Costume Jewelry & Novelties (3960)

akta.pro primary industry

Event Signage, Props & Custom Installations (HSACAOAG)

Keywords

• Custom ice sculptures
• Ice carving services
• Event decor design
• Ice bars and luges
• Live sculpting performance

Headquarters

HQ city

Franksville, WI

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Ice Sculpture Sales and Rental: One-time ice sculpture sales and installations for events. Packages begin with 1.5 blocks of ice at $1,387, including drainage equipment, lighting, greenery, delivery, and setup within 40-mile radius. Additional fees for deliveries beyond this area.
2. Corporate Event Ice Sculptures: Custom ice sculptures for corporate branding, product launches, team building activities, and marketing campaigns. Used as décor, interactive pieces, and live sculpting performances.
3. Fun Size Ice Luges: Smaller, more affordable ice luges for parties and events. Designs start at $199 plus tax. Portable option for birthday parties and house parties.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Art Below Zero is a custom ice sculpture studio that designs, sculpts, and installs bespoke ice pieces for weddings, corporate events, holidays, winter festivals, and hospitality venues. Offerings span branded corporate logos, cocktail ice, ice bars and martini luges, table centerpieces, and a live performance-art show (Ice Beat Factory), delivered with on-site setup, lighting, and drainage equipment across the Milwaukee-Chicago corridor and worldwide.

Product overview

Art Below Zero is an ice sculpture company offering custom ice carving services using both hand sculpting and CNC computerized technology. The core product portfolio includes Custom Ice Sculptures (wedding, corporate, holiday, and themed pieces), Functional Ice Products (ice bars, luges, cocktail ice, food displays), and Performance Art (Ice Beat Factory live shows). Services are delivered through a studio in Franksville, WI serving the Milwaukee-Chicago corridor with global delivery capabilities. Pricing begins at $1,387 for basic packages with 1.5 blocks of ice, plus additional fees for extended delivery areas.

Differentiator

Problem solved

Functional benefit

Brands

• Ice Beat Factory: Live ice sculpting performance art combining music, multi-media experiences, and ice carving. Features international musicians and world-renowned multi-instrumental artists performing alongside live ice sculpture creation.

Products and services

• Custom Ice Sculptures Bespoke ice sculptures carved to client specifications for weddings, corporate functions, brand activations, holidays, winter festivals, table centerpieces, food displays, and monogram/logo pieces. Delivered with drainage equipment, lighting, greenery, setup, and removal within the service radius.
• Cocktail Ice Specially crafted clear ice pieces designed for cocktail service at bars and events, including spheres, shards, and specialty shapes produced from reverse-osmosis-purified water.
• Ice Bars and Luges Interactive functional ice bars and martini/shot luges with carved channels for dispensing beverages, used as VIP bar activations and branded beverage service pieces.
• Fun Size Luges Compact, portable, freezer-friendly ice luges sold with drain tray and lighting equipment for birthday parties, house parties, and small gatherings; designs start at $199 plus tax.
• Ice Beat Factory (Live Ice Sculpting Performance) Multi-media performance-art show featuring Master Carver Max Zuleta carving ice live on stage alongside international multi-instrumental musicians, designed for corporate galas, brand launches, and headline event entertainment.

Quantifiable outcome

• Ice sculptures last 7-9 hours beautifully at events
• +3 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Global Ice Sculpting AlliancescoreStrategic or Co-development PartnerArt Below Zero maintains global alliances with ice sculptors worldwide to provide delivery and tactical assistance anywhere in the region, nation, and world. This network enables them to serve clients globally while maintaining their base in the Milwaukee-Chicago corridor.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Okamoto Studio: Internationally renowned master ice sculptor Shintaro Okamoto's studio producing custom commissioned ice works for events, brands, and competitions. Comparable tier of craftsmanship and prestige-led positioning to Art Below Zero.
• Brilliant Ice Sculptures: US custom ice sculpture company serving weddings, corporate events, and specialty occasions with similar hand-carving techniques and delivery-installation model. Comparable scale and service offering to Art Below Zero.
• Rocky Mountain Ice: Regional US ice sculpture company producing custom carvings for weddings, corporate events, and bars/nightlife venues. Direct competitor for the mid-market wedding and corporate segments that anchor Art Below Zero's volume.
• Iceculture: Canadian ice sculpture and architecture firm producing custom carvings, branded pieces, and large-scale ice structures. Comparable craft mastery and enterprise brand work, with adjacent ice architecture capability.
• American Ice Arts: US-based ice sculpture studio offering custom carvings for weddings, corporate events, and brand activations. Closest direct peer in terms of product mix (custom sculptures, luges, bars) and customer base (corporate event planners and brides).

Emerging players

• Sila Sveta: Multimedia performance art studio known for combining live performance with elaborate lighting, sound, and visual effects for brands and events. Comparable to the Ice Beat Factory format that pairs live carving with concert-grade music and visuals.

Broad incumbents

• ICEHOTEL: Swedish tourism brand operating the world's first and largest ice hotel, with broader ice art and ice architecture operations. Larger and more established than Art Below Zero, but anchored in the same craft of using ice as an artistic medium.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/art-below-zero-inc.-sculptures-in-ice
• Instagraminstagram.com/artbelowzeromax
• Pinterestpinterest.com/artbelowzero

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Art Below Zero Inc. / Sculptures in ice