Artbyme.dk

What Artbyme.dk does

Art by Me (Artbyme.dk) is a Danish paint-your-own-pottery café chain founded in 2017 and headquartered in Aalborg, operating four physical locations in Aalborg, Aarhus, Horsens, and Silkeborg alongside a Shopify-based webshop that ships across Denmark via GLS. The core product is an in-café creative experience in which customers select from a library of more than 200 ceramic pieces (mugs, bowls, plates, platters, vases, Christmas ornaments, tiles) and color them using 100+ paint options during a 2.5-hour table-booking session. After painting, the company retains the pieces for in-house glazing and kiln firing, with pickup available 7-10 days later; the firing process yields dishwasher-safe, durable items with more vibrant colors. Take-home hyggepakker kits, seasonal Sommerpakker bundles, gift cards, fingerprint/footprint engravings, and ongoing Børneklub (ages 9-12) and Teen Klub (ages 13-17) programs extend the core service into the at-home and event segments.

The business model is primarily transactional one-time purchase, with pricing per ceramic piece (roughly 119-500+ DKK), per take-home package (249-429 DKK), or per fingeraftryk engraving, plus ancillary supplies (color palettes from 15 DKK, brushes, sponges). The company uses table-booking software EasyTable for café reservations and a PhoneStamp-based loyalty app that issues a 50% reward after 7 ceramic purchases and a free drink after 9 beverage purchases, creating light subscription-style retention. Revenue streams span in-café sessions, take-home kits, gift cards, supplies, event fees, and a minor licensed line via a Toby & Friends collaboration. The company is founder-owned (Annette Terp) and bootstrapped with no disclosed external funding; named charitable partnerships (Gestus Nord, Lyserød Lørdag, Lege og Kreaheltene, Børn og Unge Psykiatrien, Skyggebørn) form part of the public positioning but are not core revenue lines.

Customer segments are horizontally diversified across general consumers: families with children, teenagers, couples, friend groups, and corporate clients for team-building and event bookings, plus celebration planners (weddings, christenings, baby showers, bachelorette parties). Distribution is exclusively domestic via the four cafés and the Danish webshop; international expansion or API/platform exposure is not present in the disclosed data.

Name

Artbyme.dk

Legal name

Art by Me

Website

https://artbyme.dk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Art by Me is a Danish paint-your-own-pottery café chain operating four locations in Aalborg, Aarhus, Horsens and Silkeborg, plus a webshop. Customers paint 200+ ceramic pieces in-café for in-house glazing and firing, with take-home kits and club programs for children and teens.

Ownership category

akta.pro rank

Product category

Paint-Your-Own Ceramics Café Experience

NAICS

Pottery, Ceramics, and Plumbing Fixture Manufacturing (32711)

SIC

Pottery & Related Products (3260)

akta.pro primary industry

Arts & Crafts Workshops (Painting, Pottery, Ceramics, Sculpture) (THAJAKAA)

akta.pro secondary industries

Crafts & Maker Arts (Ceramics, Textiles, Jewelry, Mixed Media) (EDAMAAAD), Fine Art Materials Retail (Paint, Canvas, Drawing) (CRALACAB)

Keywords

• Paint your own ceramics
• Pottery painting cafe
• Creative experience retail
• Ceramic painting kits
• Team building activities

Headquarters

HQ city

Aalborg

HQ country

Denmark

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. In-café Painting Sessions: Customers pay to paint ceramics in one of the four cafés. Pricing appears to be per ceramic piece painted, with additional charges for longer sessions. Booking is done per table/time slot. 2.5 hours of painting time included.
2. Hyggepakker (Take-home Kits): Pre-packaged ceramic painting kits sold through webshop. Customers paint at home and return for firing, or have items shipped. Summer packages range from 249-429 DKK. Individual ceramic pieces priced from approximately 119-500+ DKK.
3. Gift Cards: Various gift card options including general gift cards, gift cards for Børneklub (children's club), and gift cards for Teen Klub (teen club). Can be purchased online or in cafés.
4. Club Memberships: Børneklub (Children's Club) and Teen Klub programs offering multiple-session creative experiences. Gift cards available for these programs.
5. Colors and Painting Supplies: Sale of paint palettes, individual colors, glitter colors, sponges, brushes, and other painting tools. Palettes start at 15 DKK.
6. Fingeraftryksoptegning (Fingerprint Illustrations): Custom illustrations on ceramics using guest fingerprints, primarily used for events like weddings, confirmations, and baby showers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Art by Me operates paint-your-own ceramics cafés in four Danish cities (Aalborg, Aarhus, Horsens, Silkeborg) where customers select from over 200 ceramic pieces, paint them on-site using provided colors and tools, and the company handles professional glazing and kiln firing for pickup after 7-10 days. The company also sells take-home hyggepakker kits, summer packages, gift cards, painting supplies, custom fingerprint illustrations for events, and runs Børneklub (children's club) and Teen Klub programs.

Product overview

Art by Me is a Danish ceramics painting café chain operating 4 locations in Aalborg, Aarhus, Horsens, and Silkeborg, established in 2017. The core product is paint-your-own ceramics where customers select from 200+ ceramic pieces (cups, bowls, plates, platters, vases, jars, Christmas ornaments, decorative tiles), paint them using provided color palettes and tools, and Art by Me handles glazing and firing for pickup after 7-10 days. The offering combines café experiences with creative activities, supported by take-home hyggepakker (relaxation packages) and seasonal Sommerpakker bundles. Related services include fingerprint/footprint engravings for events (weddings, christenings, birthdays), organized events (children's clubs, teen clubs, corporate team-building), and a loyalty app. The product portfolio also includes pre-painted ceramics and collaboration pieces (Toby & Friends). Customers can book tables online via EasyTable or walk in, with all locations offering accessible facilities including wheelchair access and companion discounts.

Differentiator

Problem solved

Functional benefit

Products and services

• Paint-Your-Own Ceramics in Café (Keramik Maleri Oplevelse) The primary service where customers book tables at one of four cafés (Aalborg, Aarhus, Horsens, Silkeborg) and paint pre-made ceramic pieces on-site. Pricing is per ceramic piece with 2.5-hour sessions. Customers choose from 200+ ceramic pieces and Art by Me handles glazing and kiln firing for pickup after 7-10 days.
• Hyggepakker (Take-Home Painting Kits) Pre-assembled take-home kits containing ceramic pieces, color palettes, and optional painting tools that customers paint at home. Includes mugs, bowls, plates, vases, and seasonal pieces. Ships via GLS across Denmark.
• Sommerpakker (Summer Packages) Seasonal bundled packages combining ceramic pieces, snacks, and a free color palette with 5 colors. Includes Solskin for To (379 DKK), Sommerdrømme (299 DKK), Blomsterhygge (429 DKK), Sommerens Søde Fristelse (329 DKK), Søde Sager i Solskin (249 DKK), and Sommerens Favorit (279 DKK).
• Café Events (Events & Activities) Organized event offerings including Børneklub (children's club), Teen Klub, children's and teen birthdays, baby prints (babyaftryk), crystal workshops (krystalværksted), weddings (bryllup), bachelorette parties (polterabend), corporate activities (firma aktivitet), private events, confirmations (konfirmation), and Blå Mandag celebrations.
• Gavekort (Gift Cards) Gift cards available as physical tile gift cards, printable self-print versions, and gift cards for Børneklub or Teen Klub memberships. Can be purchased online or in cafés.
• Farver & Maleredskaber (Colors & Painting Supplies) Painting supplies including color palettes (from 15 DKK), nuance color palettes, individual colors, effect colors, glitter colors, detail bottles, brushes (3-pack and 7-pack), fineliner brushes, sponge sets, and mosaic materials.
• Fingeraftryksoptegning (Fingerprint Illustration Service) Custom fingerprint and footprint illustration services on ceramics for events such as weddings, christenings, birthdays, and baby showers. Includes Kiss the Miss Goodbye (bachelorette), baby footprint prints, and children's drawing engravings.
• Færdigmalet Keramik (Pre-Painted Ceramics) Ready-painted and finished ceramic items for sale including Toby & Friends collaboration pieces, crystal glaze cups, splatter-effect bowls and plates, and poppy-themed plates.
• Børneklub (Children's Club Membership) Multi-session creative club program for children ages 9-12, offering ongoing artistic development sessions in a social peer environment. Gift cards available for the program.
• Teen Klub (Teen Club Membership) Multi-session creative club program for teenagers ages 13-17, offering social creative activities in a safe environment. Gift cards available for the program.
• Art by Me Loyalty App

Quantifiable outcome

• Ceramic pieces ready for pickup 7-10 days after painting
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered minor.

• Toby & FriendsminorStrategic or Co-development PartnerCollaboration with Toby & Friends brand for pre-decorated ceramic products including morgenmadstallerken (breakfast plate) and sæbedispenser (soap dispenser) featuring the Toby & Friends character designs. These are ready-made products, not customer-painted items.
• Gestus NordminorOthersCharitable partnership with Gestus Nord, an aid organization helping children and youth from disadvantaged families in North Jutland. Art by Me provides support to give children from struggling families extra cozy experiences.
• Lyserød Lørdag (Pink Saturday)minorOthersSupport for Lyserød Lørdag breast cancer awareness campaign, as breast cancer affects 1 in 9 Danish women and impacts families and friend circles. Art by Me is largely comprised of female employees.
• Lege og Kreaheltene (Play and Create Heroes)minorOthersSupport for Legeheltene, which brings creative activities to hospitalized children. Art by Me believes that when children are engaged with brushes and paint, their shoulders become lighter even during illness.
• Børn og Unge Psykiatrien (Children and Youth Psychiatry)minorOthersSupport for children and youth psychiatry as mental health is equally important as physical health. Art by Me finds creative activities help thoughts find peace and relaxation.
• Skyggebørn (Shadow Children)minorOthersSupport for Skyggebørn, an organization focusing on conversations about grief for children and youth who have experienced loss. Art by Me wishes to support conversations about grief, perhaps easier while holding a paintbrush.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Color Me Mine: Largest US paint-your-own-pottery franchise. Operates the same paint-and-fire ceramics café model with in-house glazing/kiln processing, making it the closest functional peer to Art by Me.
• Pottery Café: UK-based ceramics painting café offering guided painting sessions, take-home kits, and event programming (birthdays, corporate, hen parties). Closest European format peer to Art by Me.
• Colourful Ceramics: Independent paint-your-own-pottery studio focused on the same family-friendly ceramics painting experience with on-site firing.
• Ceramic Café: Paint-your-own-pottery studio operator serving the same family, kids, and event-driven customer occasions that Art by Me targets.
• Bisque Studios: Australian paint-your-own-pottery café chain offering in-café painting, firing, kids' activities and events — a strong format peer with comparable scale.
• As You Wish: US-based paint-your-own-pottery studio chain offering the same hands-on ceramic painting experience with on-site firing, directly comparable in format and customer occasion.
• The Clay Café: Paint-your-own-pottery studio chain operating across multiple US states. Same café-based ceramic painting model with kiln firing as the core service.
• All Fired Up: UK ceramics painting studio chain with multiple locations, offering in-café painting, parties, and event bookings — directly comparable operations and customer mix.

Emerging players

• Painting with a Twist: Paint-and-sip concept primarily focused on canvas painting rather than ceramics. Comparable in experiential, event-driven GTM and customer overlap (adults, parties, team-building) but different core medium.
• Pinot's Palette: Paint-and-sip franchise similar in experiential, event-driven positioning but uses canvas rather than ceramics — adjacent competitor for discretionary social outings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@artbyme-dk
• Facebookfacebook.com/Cafe.ArtByMe
• Instagraminstagram.com/artbyme.dk/?hl=da
• Pinterestdk.pinterest.com/artbyme_dk
• LinkedInlinkedin.com/company/artbyme-dk

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Artbyme.dk