Name

Forever

Legal name

FOREVER, Inc.

Website

https://forever.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Memory Preservation & Permanent Cloud Storage

NAICS

Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), General Warehousing and Storage (493110)

SIC

Services-Prepackaged Software (7372), Public Warehousing & Storage (4220)

akta.pro primary industry

Media Archiving & Long-Term Preservation Planning (HSAFAGAK)

akta.pro secondary industries

Residential Full-Service Storage (HSAKAHAA), Cloud Storage Core Services (Object/Block/File Storage as a Service) (HDABAAAK)

Keywords

• Permanent cloud storage
• Photo video digitization
• Photo printing services
• Digital scrapbooking software
• Memory preservation platform

Headquarters

HQ city

Pittsburgh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Permanent Cloud Storage: One-time purchase or 24-month installment plan for cloud storage ranging from 10GB to 2TB. Customers own permanent storage with no ongoing rental fees.
2. Digitization Services: Mail-in digitization service with Small ($30), Medium ($150), and Large ($300) boxes that convert physical photos, videos, and audio to digital formats. Additional items invoiced separately.
3. Print Products: Photo books, drinkware, home decor, wall art, cards, stationery, calendars, and photo prints available for purchase with frequent sales and bulk discounts.
4. Artisan Software: Artisan 6 digital scrapbooking software available as yearly subscription ($99.99/year) or lifetime purchase ($999.99 one-time or 5 annual installments of $279.99).

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

FOREVER sells permanent cloud storage as a one-time purchase with a lifetime plus 100-year guarantee, alongside mail-in photo and video digitization services and a broad line of personalized print products (photo books, drinkware, home and wall décor, cards, calendars, and photo prints). The platform is anchored by Artisan 6 digital scrapbooking software and supported by facial recognition, AI-powered image enhancement, and cross-device access for consumers who want a single integrated home for family memories.

Product overview

Forever operates as a comprehensive memory-keeping platform offering a unified ecosystem of products and services. The core offering is FOREVER Permanent Cloud Storage—a one-time-purchase storage service with a lifetime-plus-100-year guarantee. This core platform integrates with digitization services (converting physical media), Create & Print products (photo books, drinkware, photo gifts, home décor, wall décor, cards & stationery, calendars, and photo prints), and software tools (Artisan 6 scrapbooking software, pixels2Pages community, and Digital Art Library). Additional capabilities include facial recognition for photo organization, video streaming and editing, genealogy tools, and mobile/desktop applications. The platform is accessible via web, iOS, Android, Android TV, Fire TV, and Desktop apps.

Differentiator

Problem solved

Functional benefit

Brands

• Artisan®: Powerful digital scrapbooking software for creating photo books and other personalized print projects.
• pixels2Pages™
• Artisan® 6

Products and services

• FOREVER Permanent Cloud Storage Permanent cloud storage service for digital memories, sold as a one-time purchase with a lifetime plus 100-year guarantee. Available in tiered capacities from 10GB to 2TB with triple backup, no data mining, and triple-backed-up redundancy for individual consumers and families.
• FOREVER Digitization Service Mail-in media conversion service that converts videotapes, film reels, slides, photos, and audio recordings into digital formats. Customers select Small ($30), Medium ($150), or Large ($300) digitization boxes, receive a prepaid shipping label, and benefit from real-time order tracking and 90 days of included video streaming.
• Artisan 6 Digital Scrapbooking Software Professional digital scrapbooking software for creating custom photo books and print projects. Features drag-and-drop digital art, AI-powered Auto Fix image enhancement via Perfectly Clear technologies, and direct integration with FOREVER storage accounts. Available as an annual subscription ($99.99/year) or lifetime license ($999.99 one-time or 5 annual installments of $279.99).
• Photo Books Custom photo book printing available in Standard Photo Book (from $24.99, on sale $12.50) and Deluxe Seamless Layflat (from $89.99, on sale $45.00) formats with themes including weddings, travel, baby, and holidays.
• Drinkware Personalized drinkware products including travel tumblers (from $45.99, on sale $29.90), frosted glasses (from $29.99, on sale $19.50), ceramic mugs (from $14.99, on sale $9.75), and photo gallery mugs (from $45.99, on sale $29.90) printed with user photos.
• Photo Gifts Customizable photo gift items including puzzles (from $44.99, on sale $29.25), coaster sets (from $36.99, on sale $24.05), tabletop panels (from $28.99, on sale $18.85), ornaments (from $29.99, on sale $19.50-$21.00), and magnets (from $12.99, on sale $8.45).
• Home Décor Personalized home décor products including fleece blankets (Plush and Mink Sherpa, from $79.99-$119.99), woven blankets, outdoor blankets, towels (from $21.99), and decorative pillows (from $55.99) featuring custom user photos.
• Wall Décor Custom wall art prints including canvas prints (from $69.99, on sale $35.00) and metal wall panels (from $65.99, on sale $33.00) available in multiple sizes and gallery-style designs.
• Cards & Stationery Personalized stationery products including wedding invitations, save-the-dates, thank you cards, photo cards, notebooks (from $29.99, on sale $15.00), and planners (from $45.99, on sale $23.00), available with foil and standard cardstock options.
• Calendars Custom wall calendars featuring personal photos for year-round display, available in various designs including Everyday Moments, Echoes of the Year, and Simple Pleasures, priced from $58.99 (on sale $38.35) to $63.99 (on sale $41.60).
• Photo Prints Direct photo printing service offering glossy and lustre finishes in sizes from 4x6 ($0.39, on sale $0.20) to 11x14 inches ($12.99, on sale $6.50) with archival-quality, non-toxic inks.
• Photo Restoration & Colorization Service for restoring and colorizing old or damaged photographs to help families preserve and enhance their historical images as part of FOREVER's memory preservation platform.

Quantifiable outcome

• 250,000+ customers have trusted FOREVER with their memories
• +2 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Chatbooks: Subscription-based photo book service that auto-compiles smartphone photos into printed books; overlaps with FOREVER's photo book category and Artisan print pipeline.
• MyHeritage: Genealogy platform with photo enhancement, deep nostalgia (animation of old photos), and family tree tools; overlaps with FOREVER's genealogy, photo restoration, and memory-preservation positioning.
• Artifact Uprising: Premium photo book, print, and gift brand with sustainability positioning; competes with FOREVER on the higher-end of the photo book and print market.
• SmugMug: Photo storage, portfolio hosting, and print service aimed at photographers and memory-keepers; overlaps with FOREVER on storage plus premium prints and photo gifts.

Direct peers

• Shutterfly: Direct competitor in personalized photo books, cards, calendars, home décor, and prints; competes with FOREVER's entire Create & Print catalog and historically bundled with limited free storage.
• Legacybox: Direct mail-in digitization competitor that converts VHS tapes, film, photos, and audio to digital formats for consumers; competes head-to-head with FOREVER's Digitization service on price-per-box and turnaround time.
• ScanCafe: Photo, slide, and negatives digitization service with similar mail-in workflow; competes with FOREVER Digitization on turnaround, price-per-scan, and quality.

Broad incumbents

• Dropbox: General-purpose consumer cloud storage and file sync service; overlaps with FOREVER Storage on document/photo archiving but targets a more productivity-oriented user.
• Google Photos / Google One: Mass-market cloud photo storage and sync service with integrated AI search/recognition; competes with FOREVER on storage and facial recognition but lacks the permanence guarantee and privacy positioning.
• Apple iCloud: Bundled consumer cloud storage from Apple that competes with FOREVER Storage at dramatically lower price points (free 5GB, $0.99/mo for 50GB) and uses device-ecosystem lock-in rather than permanence.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/forever
• Facebookfacebook.com/forever
• LinkedInlinkedin.com/company/forever-

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds4 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Forever