Amatur

What Amatur does

Amatur, also operating as ONG Arte & Vida (Centro de Convivência Arte & Vida), is a Brazilian nonprofit civil society organization (OSC) founded formally in 2005 in Arapongas, Paraná, with activities running since 2001. The organization provides free cultural, artistic, and sports programming — including instrumental music, dance (ballet, jazz, street dance), theater, circus arts, karate, capoeira, and manual skills — to approximately 600 children, adolescents, youth, adults, and elderly in social vulnerability annually. It also operates the Serviço de Convivência e Fortalecimento de Vínculos (SCFV), a federally backed social coexistence service aimed at preventing social risk and strengthening family and community bonds. The organization maintains a 15-person staff (teachers, pedagogy, administrative, and general services) and serves beneficiaries through two physical locations: a recently acquired 600+ m2 own headquarters in Arapongas (Espaço Social Fátima Elisabeth Gems Lemos / Espaço Cultural Nitis Jacon de Araújo Moreira) and a branch in Londrina dedicated to social circus (Centro de Artes Circenses / Vila Cultural Barracão Tangaracá, established 2010). Notable programs include the Orquestra Arte & Vida (founded 2014, conducted by Maestro Claudemir Trevisan) and the Vale Gás social program run in partnership with Petrobras and Ação da Cidadania.

The business model is purely philanthropic with no pricing or revenue from beneficiaries. Operating capital is assembled from a mosaic of streams: (i) federal Lei de Incentivo à Cultura (Lei Rouanet), (ii) state-level Lei Estadual de Incentivo à Cultura / PROFICE (participation since 2016), (iii) municipal PROMIC in Londrina, (iv) signed Termo de Fomento grants from FIA/PR via the State Council for Children and Adolescents' Rights, (v) corporate sponsorships including Havan (R$42,000 via Troco Solidário in 2022), Copel, Unimed, and Itaipu Binacional (2024 Mostra SOU ARTE), (vi) individual donations via PayPal and the Nota Paraná fiscal receipt donation program, (vii) program partnerships with Petrobras (Vale Gás program distributing 6,516 gas vouchers across Arapongas, Londrina, Jataizinho, and Ibiporã), SESC Paraná (Mesa Brasil), FUNARTE, and the Para Quem Doar platform by Rede Globo. The organization is led by President Rogério Aparecido Fagundes and Vice-President / General Director Marcelo Santos, and holds a dense stack of regulatory certifications (CEBAS 53142/2018, Títulos de Utilidade Pública Municipal and Estadual, registrations with CMAS, CMDCA, CMPC) that gate access to the funding streams above. Revenue is not publicly disclosed and there is no technology product, AI capability, or commercial software component to the operation.

Name

Amatur

Legal name

Centro de Convivência Arte & Vida

Website

https://arteevida.org.br

Company type

Private

Founded year

2005

Operating status

Operating

Short description

Amatur (ONG Arte & Vida) is a Brazilian nonprofit founded in 2005 that delivers free cultural, artistic, and sports programs to approximately 600 vulnerable children, adolescents, and adults annually across Arapongas and Londrina, Paraná, funded by government incentive laws, corporate sponsorships, and donations.

Ownership category

akta.pro rank

Product category

Social Services

NAICS

Arts, Entertainment, and Recreation (71), Performing Arts, Spectator Sports, and Related Industries (711), Fine Arts Schools (61161)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Performing Arts Organizations (Theater, Dance, Opera, Music) (BPAGAHAB)

akta.pro secondary industries

Performing Arts & Music Lessons (Dance, Drumming, Instrument Lessons, Theater) (THAJAKAC), Dance & Movement (Ballroom, Contemporary, Social Dance) (EDAAAGAD), Educational & Youth Community Events (School/Youth Festivals) (MPAGAEAM)

Keywords

• Cultural arts education
• Youth community services
• Social assistance programs
• Cultural workshop services
• Nonprofit social services

Headquarters

HQ city

Arapongas

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Government Grants and Incentives: Funding through Lei Federal de Incentivo à Cultura, Lei Estadual de Incentivo à Cultura, and Lei Municipal de Incentivo à Cultura. Also receives support through Nota Paraná tax credit program.
2. Corporate Sponsorships: Receives donations and sponsorships from local businesses including Havan, Copel, Unimed, and other companies through tax incentive programs and direct donations.
3. Individual Donations: Accepts donations through PayPal and direct contributions. Individuals can donate through Nota Paraná program by registering their fiscal receipts.
4. Social Programs: Implements social programs in partnership with organizations like Petrobras for gas distribution to vulnerable families.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

ONG Arte & Vida delivers free cultural, artistic, and sports workshops to children, adolescents, youth, adults, and elderly in situations of social vulnerability in Paraná, Brazil. Programs include instrumental music, dance (jazz, classical ballet, street dance), theater, capoeira, karate, circus arts, and the Serviço de Convivência e Fortalecimento de Vínculos (SCFV) social service. The organization also operates the Arte & Vida Orchestra and the Vila Cultural Barracão Tangará circus arts center in Londrina.

Product overview

ONG Arte & Vida is a non-governmental organization offering a unified portfolio of social transformation programs centered on art, culture, and sports. The core offerings include cultural workshops (music, dance, theater), a Social Coexistence and Bond Strengthening Service (SCFV), and karate sports programs. The organization also operates an Orchestra and a Circus Arts Center branch in Londrina (Vila Cultural Barracão Tangará). All programs target children, adolescents, youth, and adults in social vulnerability situations, with the aim of promoting inclusion and autonomy.

Differentiator

Problem solved

Functional benefit

Products and services

• Oficinas de Arte e Cultura (Cultural and Artistic Workshops) Free workshops covering instrumental music, dance (jazz, classical ballet, street dance), theater, and integrated arts delivered to children, adolescents, youth, and adults in social vulnerability at the Arapongas headquarters.
• Serviço de Convivência e Fortalecimento de Vínculos (SCFV)

Quantifiable outcome

• Approximately 600 children and adolescents served annually through cultural workshops

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Itaipu BinacionalcoreGTM or Marketing Partner · 3 November 2025Major sponsor through Patrocínio para Ações Artístico-Culturais da Área de Abrangência da Itaipu, aligned with program Itaipu Mais que Energia. Supports cultural and artistic actions in the institution's coverage area.
• SESC ParanácoreGTM or Marketing PartnerInstitutional support partner, also involved in Mesa Brasil food security program.
• Nota ParanáminorGTM or Marketing PartnerState tax receipt donation program where individuals can donate their fiscal receipts without CPF to the organization.
• Para Quem Doar / Rede GlobominorGTM or Marketing PartnerSocial donation platform initiative by Rede Globo. Organization is the only representative from the culture sector in Southern Brazil.
• HavancoreGTM or Marketing PartnerMajor corporate partner providing Troco Solidário donations (R$42,000 in one semester) and PROFICE sponsorship. Also participated in 42nd Festival Internacional de Música de Londrina.
• CopelminorGTM or Marketing PartnerElectric utility company supporting cultural programs through Lei Federal de Incentivo à Cultura.
• Ação da CidadaniacoreStrategic or Co-development PartnerNational social action network. Organization serves as State Committee and coordinates Natal sem Fome campaign in Paraná. Active since 2008.
• FUNARTEcoreStrategic or Co-development PartnerNational arts foundation. Provided Caravana SINOS training program for string instruments with UFRJ. Only 10 social projects in Brazil were selected.
• Unimed LondrinaminorGTM or Marketing PartnerHealth cooperative supporting cultural events and orchestra concerts through Lei Federal de Incentivo à Cultura.
• Tangará ProduçõesminorStrategic or Co-development PartnerProduction company partner for circus performances including Imaginarium show at Cine Teatro Mauá.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Instituto Baccarelli: São Paulo-based nonprofit running a renowned social orchestra program for underprivileged youth. Comparable to Arte & Vida on social-music-education mission, beneficiary profile, and reliance on Brazilian incentive laws.
• Orquestra Maré / Redes da Maré: Community orchestra within the Maré complex in Rio de Janeiro serving youth from favelas. Closely comparable model of free classical-music instruction for vulnerable children funded by corporate partnerships.
• Meninos do Morumbi: São Paulo nonprofit providing free cultural, sports and citizenship programs to children and adolescents — directly comparable scope (multi-disciplinary workshops, social mission, Brazilian Lei de Incentivo funding).
• Casa do Zezinho: São Paulo-based NGO offering free arts, sports and education programs to vulnerable youth. Comparable on program breadth (music, dance, circus, theater), beneficiary demographic, and dependence on Brazilian tax-incentive funding.
• Circo Escola Picadeiro: Brazilian circus-arts-focused social project. Closely matches the Vila Cultural Barracão Tangará branch — same discipline (circus arts), same social-impact target population, similar Lei de Incentivo funding.

Emerging players

• Fundação Bachiana: Brazilian social-musical education foundation running orchestral and choral programs for at-risk youth. Comparable music-led social mission and Brazilian Lei de Incentivo funding model.

Broad incumbents

• Instituto Tomie Ohtake: Larger São Paulo cultural institute running exhibitions and arts education programs. Comparable arts-education mission and Brazilian incentive-law funding base, but with broader art-form scope and stronger brand.

Others

• Ação da Cidadania: National social-action network of which Arte & Vida is a state-level coordinator. Indirect peer — they share beneficiaries and co-fund the Petrobras Vale Gás program but operate at much larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCpYVTP0_AU_f_oyYYlcXl5g
• Facebookfacebook.com/ongarteevida
• Instagraminstagram.com/ongarteevida

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amatur