ARTEINFORMADO

Digital Art Information Platformarteinformado.com

ARTEINFORMADO is a Madrid-based non-profit digital media platform providing editorial coverage, a professional directory, and an event hub for Iberoamerican contemporary art, serving artists, collectors, galleries, and institutions through a freemium membership model.

Company typePrivate
Founded2001
Headquarters—
Headcount1–10
GTM typeB2B and B2C
OfferingDigital Commerce or Content

What ARTEINFORMADO does

ARTEINFORMADO is a Madrid-based non-profit digital media platform founded in 2001, focused exclusively on Iberoamerican contemporary art and serving artists, collectors, galleries, museum professionals, curators, students, and cultural institutions across Spain, Portugal, and Latin America. The company operates a unified digital ecosystem organized around three pillars: a Magazine structured into seven editorial sections (News, Criticism, Opinion, Interviews, Profiles, Essays, and Art in Dialogue); an Archivo (Archive) that functions as the most comprehensive directory of art professionals, organizations, and services in the Iberoamerican market; and Radar, an event hub listing exhibitions, professional training opportunities, and awards/competitions. The platform also publishes the "Arte en Diálogo" podcast and a Gallery feature that allows members to display artworks.

The business model is a freemium membership structure with three tiers: Club AI (free, with limited Gallery uploads and alerts), Club Patrono (€250/year with enhanced features and unlimited Archive access), and Club Benefactor (€375/year with algorithmic features and forthcoming promotion services). Membership fees for paying tiers are partially offset by Spanish tax deductions under Real Decreto-ley 6/2023, the cultural patronage framework. The organization also receives subsidies from the Spanish Ministry of Culture and Sports and monetizes through display advertising (Google DoubleClick inventory visible on the public site). Operationally, the company runs with approximately 9 employees under founder Carlos Guerrero, with leadership including COO Ángel González and Editor-in-Chief Marisol Salanova, plus a LatAm editor and regional correspondents indicating geographic scope across Spanish- and Portuguese-speaking markets.

Underlying technology is a custom-built digital content management platform powering arteinformado.com, with Google OAuth for identity, no public API, no native mobile app, and no disclosed use of AI/ML in product features. Distribution is purely digital and self-serve through the website and social channels (Twitter/X, Facebook, YouTube, Instagram).

ARTEINFORMADO firmographics

Firmographics

Name: ARTEINFORMADO
Legal name: ARTEINFORMADO
Website: https://arteinformado.com
Company type: Private
Founded year: 2001
Operating status: Operating
Headcount range: 1–10 employees
Short description: ARTEINFORMADO is a Madrid-based non-profit digital media platform providing editorial coverage, a professional directory, and an event hub for Iberoamerican contemporary art, serving artists, collectors, galleries, and institutions through a freemium membership model.
Ownership category
akta.pro rank

ARTEINFORMADO industry classification

Industry

Product category: Digital Art Information Platform
NAICS: Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Independent Artists, Writers, and Performers (711510), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410)
SIC: Miscellaneous Publishing (2741), Services-Membership Organizations (8600), Services-Advertising (7310)
akta.pro industry: PRIMARYMPAIAGAH
Digital Strategy & Social Media Management (Artists)
Media, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Artist Management & Agencies
SECONDARYMPAIAGAA
Full-Service Artist Management
Media, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Artist Management & Agencies
SECONDARYMPAAAHAB
Creator Talent Management & Representation
Media, Entertainment & Sports/Advertising, Marketing & PR Services/Influencer & Creator Marketing Agencies

Keywords

Contemporary art platform
Art information aggregation
Art professional directory
Museum exhibition listings
Art awards and training

ARTEINFORMADO business model

Business model

GTM type: B2B and B2C
Offering type: Digital Commerce or Content
Cost components: Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Pricing tiers

Model	Billing	Price
Freemium	Free	Club AI - Free membership with basic features
Subscription	Annual	Club Patrono - Annual patron membership at €250
Subscription	Annual	Club Benefactor - Annual benefactor membership at €375

Distribution channels1 record

Marketing channels5 records

ARTEINFORMADO product offering

Product offering

Core offering

ARTEINFORMADO is a non-profit digital media platform that aggregates, curates, and disseminates information on Iberoamerican contemporary art through a website combining a magazine (organized into seven editorial sections), an archive of professionals and organizations, and an event hub for exhibitions, training, and awards. It monetizes via tiered memberships (Club AI free, Club Patrono €250/year, Club Benefactor €375/year), advertising, and Spanish cultural patronage subsidies.

Product overview

ARTEINFORMADO is a nonprofit digital media platform focused on Iberoamerican contemporary art. The platform operates as a unified digital ecosystem combining three core pillars: News/Magazine (editorial content on art news, criticism and interviews), Archivo (a comprehensive directory/archive of art professionals, organizations and services), and Radar (an event hub covering exhibitions, training opportunities and awards). The platform offers tiered membership subscriptions (Club AI free tier, Club Patrono at €250/year, and Club Benefactor at €375/year) that unlock increasing levels of gallery publication, profile alerts, archive access and professional webinars. Additional features include a Gallery for publishing artworks, and the Arte en Diálogo podcast series.

Differentiator

Problem solved

Functional benefit

Products and services

Club AI (Free Membership) Free membership tier for individual art professionals and enthusiasts that enables profile publishing, following artists/collectors/professionals/museums, event publishing, personalized information on exhibitions/news/training/awards, a free weekly newsletter, publishing up to 5 artworks in the Gallery, and alerts for up to 5 profiles.
Club Patrono (€250/year Membership) Annual patron membership at €250 (€200 net after IRPF tax deduction) for individual art professionals, offering publishing of up to 20 artworks in Gallery, alerts for up to 20 profiles, unlimited archive access, and webinars with art world professionals.
Club Benefactor (€375/year Membership) Annual benefactor membership at €375 (€225 net after IRPF tax deduction) for individual art professionals, offering publishing of up to 40 artworks in Gallery, alerts for up to 40 profiles, unlimited algorithm access, and access to promotional hiring services (forthcoming).
Archivo (Archive / Professional Directory) A comprehensive directory of art professionals, organizations, and services that serves as the most important archive of Iberoamerican art, providing updated information on artists, galleries, collectors, museums, and art institutions.
Radar (Events, Training, Awards Hub) An information hub covering exhibitions, professional training opportunities, and awards and contests, providing curated recommendations for art events, courses, and competitions across Spain, Portugal, and Latin America.
Revista / Magazine Editorial news platform organized into seven sections (News/Actualidad, Criticism/Crítica, Opinion/Opinión, Interviews/Entrevistas, Profiles/Perfiles, Essays/Ensayo, and Art in Dialogue/Arte en Diálogo) promoting critical discourse on the ethical, political, and aesthetic aspects of contemporary art, as well as curatorial, editorial, and management issues.
Arte en Diálogo (Podcast Series) A podcast series featuring interviews and conversations with curators, artists, collectors, and art professionals, including episodes such as Episode 126 with Jimena Blázquez Abascal, collector and founder of Montenmedio Arte Contemporáneo.

Companies that use ARTEINFORMADO

Customer profile

Segments4 records

Ideal customer profiles3 records

ARTEINFORMADO technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration1 record

ARTEINFORMADO partnerships and signals

Strategic signal

Recent moves6 records

Expansion highlights5 records

ARTEINFORMADO competitors and assessment

Company assessment

Emerging players

Hyperallergic: Digital-native editorial platform covering contemporary art criticism, exhibitions, and cultural commentary. An emerging player with a parallel digital-first editorial model targeting contemporary art audiences.

Direct peers

MutualArt: Art market research and auction intelligence platform with editorial coverage and artist/auction databases. A direct peer as a digital platform providing art market information, data, and analysis to industry professionals.
Artnet: Global art market intelligence and editorial platform providing news, auction results, gallery listings, and price database. A direct peer given the parallel digital-platform-plus-editorial-plus-industry-data model serving art professionals.
Artforum: Influential contemporary art criticism magazine and online editorial platform with global coverage. A direct peer based on a shared editorial focus on contemporary art criticism and global art world coverage.
ArtNexus: Latin American and Iberoamerican art publication, founded in Colombia, covering contemporary art criticism, exhibitions, and profiles across the same regional ecosystem ARTEINFORMADO serves. This is the most directly comparable peer given its geographic and editorial overlap.
ARTnews: Long-running art industry publication covering market news, exhibitions, and profiles across the global art world. A direct peer based on a parallel editorial and informational role within the art market.
Widewalls: Digital art platform combining artist directories, editorial coverage, market intelligence, and event listings. A direct peer based on the parallel platform-plus-editorial-plus-directory model serving art professionals and collectors.
e-flux: Contemporary art platform combining announcements, editorial publishing, and event listings used by museums and galleries worldwide. A direct peer as a digital-native publishing and event-listing platform serving art professionals.

Broad incumbents

Artsy: Global online art marketplace with significant editorial content, primary artist profiles, and auction aggregation. A broader incumbent with overlapping editorial and platform features serving international art collectors and professionals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

ARTEINFORMADO financial estimates

Financial estimate

Revenue estimate

Valuation estimate

ARTEINFORMADO leadership team

Management profile

Number of profiles

Profiles12 records

ARTEINFORMADO funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

ARTEINFORMADO M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ARTEINFORMADO

What does ARTEINFORMADO do?

Is ARTEINFORMADO a public or private company?

ARTEINFORMADO is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was ARTEINFORMADO founded?

ARTEINFORMADO was founded in 2001. It employs 1 to 10 people.

Who are ARTEINFORMADO's main competitors?

Hyperallergic is listed as an emerging player. Direct peers are MutualArt, Artnet, Artforum, ArtNexus, ARTnews, Widewalls and e-flux. Artsy is listed as a broad incumbent.

Does ARTEINFORMADO have an API?

No public API is recorded for ARTEINFORMADO.

What industry is ARTEINFORMADO in?

ARTEINFORMADO's product category is Digital Art Information Platform. Its primary akta.pro industry code is MPAIAGAH, Digital Strategy & Social Media Management (Artists), with a secondary code of MPAIAGAA, Full-Service Artist Management. Its NAICS code is 7114 and its SIC code is 2741.