Artel Electronics
Artel Electronics is a Tashkent-based multi-category household appliance manufacturer founded in 2011, operating 22 factories and 9,251 employees across 33+ product categories and 1,020 SKUs, serving B2C consumers and B2B clients across Central Asia and CIS markets.
- Company typePrivate
- Founded2011
- HeadquartersTashkent, Uzbekistan
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Artel Electronics does
Artel Electronics is a Tashkent, Uzbekistan-based multi-category household appliance manufacturer founded in 2011, operating 22 factories staffed by 9,251 employees. The company produces refrigerators, washing machines, televisions, air conditioners, gas stoves, water heaters, dishwashers, kitchen and built-in appliances, climate equipment, medical equipment, and smart home devices across 33+ product categories and 1,020 SKUs. It serves both end-consumers and B2B clients in the HoReCa and office segments across Uzbekistan, Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan, Russia, and Azerbaijan.
The company's technology stack centers on vertically integrated manufacturing — SMT (Surface Mount Technology) production lines, LCM (Liquid Crystal Module) production, four plastic processing lines, and metal processing and painting lines — supported by an R&D center with 60+ staff running 400+ projects using 3D scanning, 3D printing, VR modeling, and dedicated testing laboratories. Artel operates licensing partnerships with Samsung, SHIVAKI, AVALON, Royal, and Viessmann, which provide access to established brand equity and engineering specifications. Distribution and after-sales infrastructure includes 32+ service centers, 520+ technicians, and 1,600+ dealer points across CIS markets.
Artel's business model combines four revenue streams: (1) B2C hardware sales through the dealer network; (2) licensed contract manufacturing for global brands including Samsung; (3) B2B sales to HoReCa and corporate clients through a dedicated portal; and (4) recurring service and warranty revenue from the 32+ service center footprint. The company carries a Fitch credit rating of B with Positive outlook — upgraded from Stable in 2023 — reflecting its scale and growth profile. Brand-building investments include a 2025 partnership with Manchester City Football Club.
Artel Electronics firmographics
Firmographics- Name
- Artel Electronics
- Legal name
- ООО «ARTEL ELECTRONICS»
- Website
- https://artelelectronics.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Artel Electronics is a Tashkent-based multi-category household appliance manufacturer founded in 2011, operating 22 factories and 9,251 employees across 33+ product categories and 1,020 SKUs, serving B2C consumers and B2B clients across Central Asia and CIS markets.
- Ownership category
- akta.pro rank
Artel Electronics industry classification
Industry- Product category
- Household Appliances Manufacturing
- NAICS
- Major Household Appliance Manufacturing (33522), Small Electrical Appliance Manufacturing (335210), Electrical Equipment Manufacturing (33531), Electronics and Appliance Retailers (449210), Household Appliances, Electric Housewares, and Consumer Electronics Merchant Wholesalers (42362)
- SIC
- Household Appliances (3630), Electronic & Other Electrical Equipment (No Computer Equip) (3600), Electronic Components & Accessories (3670), Wholesale-Electrical Appliances, Tv & Radio Sets (5064)
- akta.pro primary industry
- Commercial/Prosumer Appliance Retail (Light Commercial, Prosumer Kitchen/Laundry) (CRACACAI)
- akta.pro secondary industries
- Specialty Kitchen Appliances Retail (Sous Vide, Dehydrators, Ice Cream) (CRACADAF), Appliance Service Plans, Extended Warranties & Maintenance Retail (CRACACAK), HVAC, Water Heaters & Indoor Air Quality Distribution (CRAOAFAJ)
Keywords
Where Artel Electronics is headquartered
LocationHeadquarters
- HQ city
- Tashkent
- HQ country
- Uzbekistan
- HQ region
- Asia
Offices13 records
Markets served
Artel Electronics business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Hardware Sales: Sale of household appliances under Artel brand including gas stoves, refrigerators, washing machines, air conditioners, TVs, vacuum cleaners, and other electronics. Primary revenue stream through own brand products and licensed manufacturing under partner brands.
- Licensed Manufacturing: Production of household appliances under licensed brands including Samsung (refrigerators, washing machines), SHIVAKI, AVALON, Royal, and Vesta. Generates revenue through manufacturing fees and royalties.
- Service and Warranty: Repair services, maintenance, and warranty support through 32+ service centers with 520+ technicians. Includes spare parts sales.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Artel Electronics product offering
Product offeringCore offering
Artel Electronics manufactures and sells household appliances and consumer electronics under its own Artel brand and licensed brands (Samsung, Shivaki, Avalon, Royal, Viessmann, Vesta). The portfolio spans 33 product categories including gas stoves, refrigerators, washing machines, air conditioners, TVs, vacuum cleaners, microwave ovens, monitors, and in-house SMT boards and LCM panels. The company serves both individual consumers and B2B customers (HoReCa, offices, retail) across Central Asia and neighboring CIS markets through brand stores, dealers, and a service-center network.
Product overview
Artel Electronics is a multi-category household appliance manufacturer based in Uzbekistan, Central Asia's leading producer in this segment. The company produces 33-34 product categories including kitchen appliances (gas and electric stoves/ranges like Grand Simfoniya 02-G), refrigeration (HD-345RNS), air conditioning (Shahrisabz with inverter technology), television (Prime Edition MQ9700 with Dolby Vision/Atmos), washing machines (WF80L277EW), vacuum cleaners, microwaves, and monitors. Artel operates on a multi-brand strategy, producing under its own Artel brand while also holding licensed production agreements for Samsung (refrigerators, washing machines), Shivaki, Royal (water heaters, gas boilers), and partnership with Avalon premium brand and Viessmann. The company has extensive manufacturing capabilities including SMT board production and LCM panel manufacturing. Artel supports its products through 32 service centers, a Learning Center for employee training, and offers both B2C and B2B digital portals for customer and business partner engagement.
Differentiator
Problem solved
Functional benefit
Brands
- Artel: Primary brand for household appliances - ovens, refrigerators, washing machines, TVs, air conditioners, vacuum cleaners
- Shivaki
- Avalon
- Vesta
- Royal
Products and services
- Grand Simfoniya 02-G Gas/Electric Stove
Quantifiable outcome
- 3-year warranty repair coverage
- +3 more outcomes
Companies that use Artel Electronics
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Artel Electronics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Artel Electronics partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered flagship, minor and core.
- Manchester City Football ClubflagshipArtel became official regional partner of Manchester City and exclusive television partner in Uzbekistan and key Central Asian countries in 2025. First partnership of Manchester City in the region and first commercial deal of English Premier League club with Uzbek brand.
- Professional Football League of Uzbekistan (PFL)flagshipArtel became title sponsor of Professional Football League of Uzbekistan (PFL) from March 2024, strengthening brand presence in public and sports life of the country.
- ViessmannminorPartnership with German company Viessmann for licensed production of gas boilers established in 2019.
- SHIVAKIcoreLicensed production agreement for Japanese household appliance brand SHIVAKI signed in 2016. Collaboration allows Artel to significantly enrich product portfolio with modern product solutions for the market.
- AVALONcoreStrategic partnership with Belgian household appliance brand AVALON premium segment established in 2016. AVALON has history since 1956. This collaboration opened new opportunities for Artel in providing multi-product solutions for end users.
- RoyalminorLicensed production of electric water heaters under Royal brand started in 2015. Dual-circuit gas boiler production line launched in 2018.
- Samsung ElectronicscoreStrategic partnership established in 2011. Artel serves as official regional partner of Samsung in Uzbekistan. Licensed production of household refrigerators launched in 2016, automatic washing machines in 2017 on Artel production facilities under Samsung brand.
- Yulduz RajabovaminorTheater and film actress Yulduz Rajabova became official brand ambassador of Artel in 2022.
- Bahodir JalolovminorOlympic champion Bahodir Jalolov became official brand ambassador of Artel in 2022.
- Fitch RatingsminorInternational rating agency assigning B credit rating with Positive outlook to Artel Electronics LLC in 2021, confirmed in 2022, upgraded in 2023. First private manufacturing company in Uzbekistan with such high international credit rating.
- Trading House ARTEL (Tajikistan)coreOfficial distributor in Tajikistan with call center and office in Dushanbe. Manages distribution network in Tajik market.
- VestaminorBrand portfolio includes Vesta as one of the partner brands alongside Shivaki, Avalon, and Royal.
Scale indicators16 records
Recent moves6 records
Expansion highlights6 records
Artel Electronics competitors and assessment
Company assessmentBroad incumbents
- TCL: Chinese manufacturer of TVs, white goods, and consumer electronics with global distribution. Comparable to Artel in TV and home appliance manufacturing with emerging-market distribution focus.
- Haier: Chinese global home appliance major producing refrigerators, washing machines, ACs, and TVs with strong emerging-market presence. Comparable to Artel in product breadth and emerging-market focus, though at materially larger scale.
- Midea Group: Chinese multinational home appliance manufacturer with extensive OEM and branded business across white goods, kitchen appliances, and HVAC. Comparable to Artel in multi-category white-goods manufacturing and component-level integration.
- Hisense: Chinese manufacturer of TVs, refrigerators, and ACs with extensive global OEM and brand presence. Comparable to Artel in TV and white-goods manufacturing breadth, particularly in emerging and price-sensitive markets.
- Arçelik: Turkish global home appliance manufacturer (Beko, Grundig, Arctic brands) producing kitchen, laundry, and cooling appliances with extensive emerging-market distribution. Directly comparable to Artel in multi-category OEM and licensed-brand manufacturing scale, though vastly larger and globally diversified.
- BSH Hausgeräte (Bosch): European (German) home appliance manufacturer producing Bosch, Siemens, and Neff brands. Comparable to Artel in premium white-goods manufacturing expertise and licensed-brand partnerships, though operating at premium-tier price points.
Emerging players
- Skyworth: Chinese TV and appliance manufacturer with growing white-goods portfolio and overseas expansion. Comparable to Artel as an emerging-market-oriented TV and appliance OEM/brand with multi-category ambitions.
Direct peers
- Gree Electric: World's largest air-conditioner manufacturer producing ACs and home appliances. Comparable to Artel in AC manufacturing scale and component-level vertical integration (compressors, motors).
- Vestel: Turkish manufacturer of TVs, white goods, and consumer electronics, with extensive OEM/ODM production for global brands. Closely comparable to Artel's business model of multi-category manufacturing combined with licensed-brand production for international partners.
Regional players
- Voltas: Indian home appliance and air-conditioner manufacturer with strong domestic presence and emerging overseas expansion. Comparable to Artel as a regional emerging-market appliance manufacturer scaling air-conditioning and white-goods categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Artel Electronics social profiles
Digital presenceArtel Electronics compliance and trust
Trust signalCompliance3 records
Artel Electronics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Artel Electronics leadership team
Management profileNumber of profiles
Profiles1 record
Artel Electronics subsidiaries and ownership
Company hierarchySubsidiaries4 records
Artel Electronics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Artel Electronics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Artel Electronics
What does Artel Electronics do?
Artel Electronics manufactures and sells household appliances and consumer electronics under its own Artel brand and licensed brands (Samsung, Shivaki, Avalon, Royal, Viessmann, Vesta). The portfolio spans 33 product categories including gas stoves, refrigerators, washing machines, air conditioners, TVs, vacuum cleaners, microwave ovens, monitors, and in-house SMT boards and LCM panels. The company serves both individual consumers and B2B customers (HoReCa, offices, retail) across Central Asia and neighboring CIS markets through brand stores, dealers, and a service-center network.
Is Artel Electronics a public or private company?
Artel Electronics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Artel Electronics founded?
Artel Electronics was founded in 2011. It employs 501 to 1,000 people.
Where is Artel Electronics based?
Artel Electronics is headquartered in Tashkent, Uzbekistan, in the Asia region.
How does Artel Electronics make money?
Three revenue lines are on record. Hardware Sales are the primary driver. The others are licensed Manufacturing and service and Warranty.
Who are Artel Electronics's main competitors?
Broad incumbents on record are TCL, Haier, Midea Group, Hisense, Arçelik and BSH Hausgeräte (Bosch). Skyworth is listed as an emerging player. Direct peers are Gree Electric and Vestel. Voltas is listed as a regional player.
Does Artel Electronics have an API?
No public API is recorded for Artel Electronics.
What industry is Artel Electronics in?
Artel Electronics's product category is Household Appliances Manufacturing. Its primary akta.pro industry code is CRACACAI, Commercial/Prosumer Appliance Retail (Light Commercial, Prosumer Kitchen/Laundry), with a secondary code of CRACADAF, Specialty Kitchen Appliances Retail (Sous Vide, Dehydrators, Ice Cream). Its NAICS code is 33522 and its SIC code is 3630.