Arte Na Terra

What Arte Na Terra does

Arte na Terra is an environmental education project operated at Fazenda São Luiz in São Joaquim da Barra, São Paulo state, Brazil. It was formally launched in 2002 on top of agroforestry activities that began at the farm in 1997, and currently operates with approximately 10 employees. The project delivers a portfolio of on-site, experience-based programs — Dias de Campo (field days), Estudos do Meio (school field studies), Estágios Agrícolas (week-long agricultural internships launched in 2005), Visitas Técnicas (technical visits), Arte na Terra nas Escolas (school-based continued education), educator training, and periodic courses and immersions — all requiring physical presence either at the farm or at partner schools.

The underlying "technology" is a working agroforestry landscape built on Ernst Götsch's syntropic agriculture principles, supplemented by Joseph Cornell-derived sequential learning methodology (Aprendizado Sequencial) licensed via Instituto Romã. The farm encompasses riparian forests along the Ribeirão do Rosário, Cerrado areas, a larger semideciduous Atlantic Forest fragment ("Matão"), a 2 km × 50 m forest corridor (planted from 1999), a native-species seed house, an ecological sanitation system, and agroforestry modules including successional horticultural beds, coffee systems (50+ documented species), and a "Human Medicinal" reference garden.

Commercial activity is service-fee based: schools, universities, companies, and farmer groups pay for structured programs and courses; pricing is not publicly disclosed and is quote-driven. The go-to-market is overwhelmingly event-driven (on-site visits, immersion weeks, courses) combined with community-led referral channels anchored in the Waldorf school network and the regional agroforestry movement (Rede Agroflorestal, RAMA, Mutirão Agroflorestal). All programs run through a single physical venue, with no online or remote distribution layer, and revenue is not publicly disclosed.

Name

Arte Na Terra

Legal name

Arte na Terra

Website

https://artenaterra.com.br

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Arte na Terra is an environmental education project at Fazenda São Luiz in São Paulo state, Brazil, delivering on-site nature-connection and agroforestry programs — field days, week-long internships, technical visits, and courses — to schools, universities, companies, and farmer communities using syntropic agriculture systems and sequential learning methodology.

Ownership category

akta.pro rank

Product category

Environmental Education Services

NAICS

Nature Parks and Other Similar Institutions (71219)

SIC

Forestry (800)

akta.pro primary industry

Environmental Interpretation & Ranger-Led Education Programs (Visitor Education) (THAAAOAJ)

akta.pro secondary industries

Environmental Education, Capacity Building & Community Engagement (BPADALAO), Outdoor & Survival Skills Lessons (Bushcraft, Navigation, Foraging) (THAJAKAM)

Keywords

• Environmental education services
• Syntropic agroforestry training
• Field-based learning programs
• Experiential outdoor education
• Agroforestry internships

Headquarters

HQ city

São Joaquim da Barra

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Field trip and program fees: Revenue is generated through fees charged for day trips (dias de campo), field studies (estudos do meio), agricultural internships, and technical visits conducted at Fazenda São Luiz. Schools, universities, companies, and educator groups pay for structured experiential programs.
2. Course and immersion fees: Periodic courses on agroforestry, environmental education, and nature immersion are offered for fees, often featuring guest facilitators like Ernst Götsch, Instituto Romã, and others.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Arte Na Terra is an environmental education project hosted at Fazenda São Luiz in São Joaquim da Barra, São Paulo, that offers immersive, field-based learning experiences centered on syntropic agriculture and regenerative land management. It delivers structured programs — field days, field studies, internships, technical visits, in-school sessions, educator training, and knowledge circles — to visiting groups, schools, universities, teachers, and organized practitioners using Joseph Cornell's sequential learning methodology within a working agroforestry landscape.

Product overview

Arte Na Terra is an environmental education project developed at Fazenda São Luiz since 2002, offering a portfolio of programs including Dias de Campo (field days), Estudos do Meio (field studies), Estágios Agrícolas (agricultural internships), Visitas Técnicas (technical visits), and educator training courses. The core offering centers on agroforestry education and nature-based experiences, with complementary programs like Arte na Terra nas Escolas and Cursos e Vivências. The organization operates from a working farm featuring agroforestry systems, interpretive trails through multiple biomes (Atlantic Forest transition zone and Cerrado), and historical coffee-era infrastructure.

Differentiator

Problem solved

Functional benefit

Brands

• EnRama – Rede de Apoio de Mulheres Agroflorestoras: A network of mutual support, sorority, empowerment and care among women agroforesters, organized through encounters and collective activities at Fazenda São Luiz.
• Rede Agroflorestal da Região de Ribeirão Preto

Products and services

• Dias de Campo (Field Days)

Quantifiable outcome

• 80 women connected through the RAMA network at a single EnRama gathering
• +3 more outcomes

Named customers22 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered major and core.

• Rede Agroflorestal da Região de Ribeirão PretomajorStrategic or Co-development Partner · 1 January 2019The Rede Agroflorestal da Região de Ribeirão Preto is a regional network fostered and actively co-constructed by Fazenda São Luiz, launched on July 3, 2019. The network connects agroforestry practitioners across settlements (Assentamento Sepé Tiaraju, Assentamento Mario Lago), farms (Sitião Agroflorestal, Fazenda Painal), and rural communities in the Ribeirão Preto region. It completed its first year on July 3, 2020 and conducted 5 meetings in its inaugural year. It also runs the 'Alimentos agroecológicos para todos' campaign supporting family farmers and vulnerable communities.
• RAMA – Rede de Apoio de Mulheres Agroflorestoras (EnRama)majorStrategic or Co-development Partner · 1 January 2019RAMA (Rede de Apoio de Mulheres Agroflorestoras) is an articulation network for women agroforesters, organized with support from Arte na Terra. The EnRama encounter (November 14-17, 2019) at Fazenda São Luiz gathered 80 women from rural and urban areas across Brazil, organized through various collectives and organizations. RAMA functions as a space for articulation, mutual support, sorority, empowerment, and care among women agroforesters producing food, medicinal plants, cosmetics, seeds, coffee, fruits, and traditional knowledge.
• Instituto RomãcoreStrategic or Co-development Partner · 1 January 2008Instituto Romã represents Joseph Cornell's nature-based education methodology in Brazil. Arte na Terra monitors participated in a training course conducted by Instituto Romã at Fazenda São Luiz to learn the sequential learning approach. Instituto Romã is referenced as the provider of the pedagogical framework (Aprendizado Sequencial) that underpins Arte na Terra's educational programs.
• Ernst GötschcoreStrategic or Co-development Partner · 1 January 1997Ernst Götsch is an agroforestry researcher and practitioner who served as the primary inspiration and technical advisor for syntropic agriculture at Fazenda São Luiz. He visited the farm regularly for over 10 years, providing consultations and courses. He designed specific agroforestry systems at the farm, including the successional horticultural beds in 2014. Götsch is described as a 'great inspirer' whose methodology and philosophy deeply shaped the organization's approach.
• Mutirão AgroflorestalcoreStrategic or Co-development Partner · 1 January 1996Mutirão Agroflorestal is an NGO that emerged from a agroforestry movement initiated in 1996. Its headquarters are at Fazenda São Luiz, where it promotes agroforestry courses, internships, mutual-aid gatherings (mutirões), and meetings. Its mission is to contribute to building sustainable societies through a network of people united around learning, experience, experimentation, and stimulation of agroforestry production. It is a key strategic partner of Arte na Terra in promoting agroforestry as a life philosophy and logic for human-environment relations. The organization has its own website: www.mutiraoagroflorestal.org.br.
• Schools with Waldorf PedagogymajorChannel Partner/ Reseller/ DistributorMultiple Waldorf schools (Escola Waldorf Rudolf Steiner, Escola Waldorf Micael, Escola Waldorf João Guimarães Rosa, Escola Waldorf Viver) conduct annual agricultural internship programs at Fazenda São Luiz, with the internship program specifically developed from 2005 onward based on Waldorf educational needs. These schools are recurring institutional clients that have maintained partnerships for over 15 years, providing steady program demand and serving as ambassadors within the Waldorf education network.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mutirão Agroflorestal: NGO headquartered at Fazenda São Luiz that promotes agroforestry courses, internships, and mutual-aid gatherings. Directly co-located and co-developed with Arte na Terra around the same syntropic agriculture and education mission.
• Instituto Romã: Brazilian organization representing Joseph Cornell's nature-based sequential learning methodology. Served as the pedagogical framework provider for Arte na Terra and conducts comparable nature-connection training in Brazil.
• Centro Ecológico: Rio Grande do Sul-based NGO focused on agroecology and environmental education, training family farmers and educators in ecological agriculture. Mirrors Arte na Terra's combination of farmer training, school engagement, and agroecology curriculum work.
• Apremavi: Santa Catarina-based environmental NGO operating ecological restoration projects and educator training programs. Comparable as a regional NGO that pairs habitat restoration with community environmental education.

Broad incumbents

• Instituto Socioambiental (ISA): Large Brazilian environmental NGO that runs environmental education initiatives for schools and communities alongside conservation programs, overlapping with Arte na Terra's transdisciplinary environmental education work at a national scale.
• SESC (Serviço Social do Comércio): Large Brazilian social/educational services institution that operates environmental education programs and group visits, including SESC Ribeirão Preto (a documented Arte na Terra customer). Comparable in offering outdoor learning experiences but at much greater scale and broader portfolio.

Regional players

• SENAR (Serviço Nacional de Aprendizagem Rural): Brazilian national rural training service that delivers agricultural extension including agroforestry topics. Listed as a documented Arte na Terra customer (Nov 2016 visit), indicating direct overlap in Brazil's rural technical education ecosystem.

Emerging players

• Fundação Bradesco / Escolas Waldorf: Bradesco Foundation operates vocational and rural education programs including Waldorf-aligned initiatives in Brazil; an adjacent institutional peer for agroforestry and nature-based pedagogy within the same education network feeding Arte na Terra's customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/arte-na-terra

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arte Na Terra