Artesian Bar

What Artesian Bar does

Artesian is a single-location, multi-award-winning cocktail bar operating within The Langham, London hotel at 1C Portland Place, London W1B 1JA. It has been named "World's Best Bar" four times and serves affluent professionals, discerning travellers, and event hosts through innovative mixology, private hire, masterclasses, and the Artesian Atelier workshop series. The bar operates as an integrated amenity of The Langham under the Langham Hospitality Group, with no separate legal entity or external funding disclosed.

The core product is a themed cocktail programme that has evolved through iterative menus (Volume I, Volume II, and the current "Ultimo" menu of 16 cocktails, each centred on a single spotlighted ingredient and built using preservation, transformation, and layering techniques). Adjacent revenue streams include a curated DRINKS menu of rare spirits, wines, and Champagne; an elevated Bar Bites menu created by The Langham's chefs; Private Hire for birthdays, anniversaries, and corporate events; the Artesian Atelier guest-bar and workshop series (sponsored by Campari Group UK and featuring collaborations with globally top-ranked bars such as Paradiso, Line, Soko Bar, and Salmon Guru); cocktail-making masterclasses hosted at Sauce by The Langham; and gift vouchers sold online. The "underlying technology" is creative mixology expertise rather than software, with bespoke technique-driven menus substituting for patented IP.

The business is direct-to-consumer with a hybrid segmentation approach. Pricing is quote-based and not publicly disclosed. Distribution channels include the physical bar at The Langham, the SevenRooms online reservation platform, gift voucher e-commerce, email-driven private hire enquiries, organic social (via the leadership team's personal Instagram brand-ambassador accounts), and hotel-driven referrals. The leadership team is led by Head Bartender Giulia Cuccurullo and Bar Manager Lorenza Pezzetta, supported by Assistant Bar Manager Krystian Kropaczewski and Assistant Head Bartender Sara Cassano. While product innovation is continuous, the business model is intrinsically tied to a single hotel location, which simultaneously anchors its premium brand position and caps its scaling ceiling absent geographic expansion, franchising, or licensing.

Name

Artesian Bar

Legal name

Artesian

Website

https://artesian-bar.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Artesian is a four-time "World's Best Bar" cocktail bar at The Langham, London. It serves affluent consumers and event hosts through innovative cocktail menus, private hire, masterclasses, bar bites, and the international Artesian Atelier workshop series.

Ownership category

akta.pro rank

Product category

Cocktail Bar Hospitality

NAICS

Drinking Places (Alcoholic Beverages) (7224)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Cocktail Bars & Lounges (CRANACAD)

akta.pro secondary industries

Cocktail Experiences (Mixology Classes, Cocktail Tours) (THAJAGAG), Bar & Beverage Catering (Mobile Bar, Bartending) (HSACAGAF)

Keywords

• Premium cocktail bar
• Creative mixology services
• Private bar hire
• Cocktail masterclasses
• Hotel bar hospitality

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Cocktail and beverage sales: Sale of cocktails, rare spirits, carefully selected liquors, curated wines, and Champagne directly to bar patrons.
2. Food and bar bites sales: Sale of elevated bar bites designed to complement cocktails, created by The Langham chefs.
3. Private hire and event bookings: Revenue from hosting private events including birthdays, anniversaries, and corporate events with innovative cocktails and food menu.
4. Cocktail making classes and masterclasses: Revenue from cocktail making classes where participants learn to create three classic cocktails and visit the laboratory behind the bar.
5. Gift vouchers: Sale of gift vouchers for cocktails, snacks, or monetary vouchers at the award-winning bar.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Artesian Bar is a multi-award-winning cocktail bar at The Langham, London that operates as a premium hospitality destination. It sells imaginative cocktails (current menu is the Ultimo Cocktail Menu featuring 16 cocktails built around a single spotlighted ingredient), curated rare spirits, wines and Champagne, elevated bar bites, and private hire experiences for events. It also runs the Artesian Atelier workshop series and cocktail making masterclasses for paying participants.

Product overview

Artesian Bar is a single-location, multi-award-winning cocktail bar at The Langham, London. The core offering centres on its innovative cocktail menus (Ultimo being the current iteration, following Volume I and II), complemented by a curated drinks selection of rare spirits, wines, and Champagne. Additional revenue streams include Private Hire for events, the Artesian Atelier workshop/guest bar series featuring global bar collaborations, Cocktail Making Classes, elevated Bar Bites, and Gift Vouchers. The portfolio represents a unified bar experience with modular add-on services rather than a platform-plus-modules architecture.

Differentiator

Problem solved

Functional benefit

Brands

• Artesian Atelier: A first-of-its-kind workshop and guest bar series launched in July 2022 that champions collaboration and imaginative mixology, featuring workshops and collaborations with leading bar teams from around the world.

Products and services

• Artesian Bar (cocktail bar experience) Premium cocktail bar experience at The Langham, London offering imaginative mixology and creative cocktails in a sophisticated setting designed by David Collins Studio, for individual consumers, hotel guests and event clients.
• Ultimo Cocktail Menu Latest cocktail menu featuring 16 cocktails each centred around a single spotlighted ingredient, using expert preservation, transformation and layering techniques to unlock new flavours, aimed at discerning cocktail patrons at The Langham, London.
• Drinks Menu (rare spirits, wines, Champagne) Curated collection of rare spirits, liquors, wines, Champagne and cocktails sold to bar patrons as a complement to the signature cocktail menu.
• Bar Bites Elevated bar bite selection created by The Langham's chefs, featuring bold globally inspired flavours designed to complement cocktails, sold directly to bar patrons.
• Private Hire Private bar hire for celebrations including birthdays, anniversaries and corporate events, offering innovative cocktails and a food menu in an intimate contemporary setting, sold to event hosts and corporate clients via direct enquiry.

Quantifiable outcome

• Named 'World's Best Bar' four times
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Seven partnerships are on record, tiered flagship and core.

• Salmon Guru (Madrid)flagshipStrategic or Co-development Partner · 1 September 2024Madrid's Salmon Guru, ranked no. 16 in The World's 50 Best Bars 2023, had an upcoming collaboration scheduled for 16-17 September 2024 as part of the Artesian Atelier series.
• Soko Bar (Seoul)coreStrategic or Co-development Partner · 1 July 2024Seoul's Soko Bar, ranked no. 46 in The World's 50 Best Bars Asia 2023, collaborated with Artesian Atelier in July 2024 for a private workshop.
• Line (Athens)coreStrategic or Co-development Partner · 1 November 2022Athens' Line, ranked no.12 in The World's 50 Best Bars 2022, collaborated with Artesian Atelier in November 2022 for a private workshop.
• Campari Group UKflagshipStrategic or Co-development Partner · 1 July 2022Campari Group UK supports the Artesian Atelier workshop and guest bar series, a first-of-its-kind workshop championing collaboration and imaginative mixology with leading bar teams from around the world.
• Sauce by The LanghamcoreStrategic or Co-development Partner · 1 July 2022The Langham's state-of-the-art cookery school hosts Artesian Atelier workshops and cocktail making masterclasses, with the bar team mentoring participants and teaching cocktail-making skills.
• Paradiso (Barcelona)flagshipStrategic or Co-development Partner · 1 July 2022Barcelona's Paradiso, ranked no. 1 in The World's 50 Best Bars 2022, was the first Artesian Atelier collaboration in July 2022 - a private workshop featuring the renowned bar team.
• SevenRoomscoreTechnology or IntegrationSevenRooms provides the online reservation system for Artesian, enabling customers to book tables and private hire events directly through the bar's website.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lyaness (formerly Dandelyan): Premium cocktail bar at Sea Containers London, led by Mr Lyan (Ryan Chetiyawardana). Directly comparable London-based competitor with multiple World's 50 Best Bars accolades and a creative mixology proposition.
• The Connaught Bar: London-based cocktail bar inside The Connaught hotel, repeatedly ranked #1 in World's 50 Best Bars. Direct competitor to Artesian on luxury hotel-bar positioning, affluent traveller clientele, and creative mixology in London.
• American Bar at The Savoy: Historic cocktail bar inside The Savoy hotel in London, also a multiple World's Best Bar winner. Directly comparable as a luxury hotel bar targeting affluent guests, tourists, and cocktail enthusiasts in the West End.
• Paradiso (Barcelona): Barcelona cocktail bar ranked #1 in World's 50 Best Bars 2022 and Artesian Atelier's first collaboration partner. Comparable on creative mixology, sustainability ethos, and global industry recognition.
• Nightjar: London speakeasy-style cocktail bar repeatedly ranked among World's 50 Best Bars. Comparable on creative cocktail menus, intimate luxury setting, and live entertainment programming.
• Employees Only (New York): New York cocktail bar repeatedly ranked in World's 50 Best Bars. Comparable on intimate cocktail lounge format, premium spirits offering, and international reputation.
• Salmon Guru (Madrid): Madrid cocktail bar ranked in World's 50 Best Bars and Artesian Atelier collaboration partner (Sept 2024). Comparable on creative cocktail innovation and international recognition in the global top tier.
• The Aubrey at Mandarin Oriental Hyde Park: London cocktail bar inside Mandarin Oriental, also frequented by Artesian's Assistant Head Bartender Sara Cassano prior to joining. Directly comparable luxury hotel-bar positioning and creative mixology focus.
• Line (Athens): Athens cocktail bar ranked #12 in World's 50 Best Bars 2022 and Artesian Atelier collaboration partner (Nov 2022). Comparable on creative cocktail menus and global industry positioning.

Broad incumbents

• Soho House (global): Global members-club operator with multiple cocktail bars and lounges across its properties. Comparable on luxury hospitality setting, affluent professional/customer segments, and bar-bites-plus-cocktail offering, though as a broad multi-venue incumbent rather than a single-niche specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/artesian-bar

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Artesian Bar