Art Flower and Gift Shoppe

What Art Flower and Gift Shoppe does

Art Flower and Gift Shoppe is a family-owned retail florist founded in 1938 and currently in its third generation of ownership under Keith Linsalata and Debbie Whitfield, operating from a single storefront at 41 N Village Ave, Rockville Centre, NY. The company sells handcrafted fresh-cut floral arrangements, live plants, and complementary gift items (Godiva Chocolates, TAG and Christie Lights candles, Jellycat plush toys, gourmet baskets), with a sourcing model centered on daily worldwide flower shipments arriving via JFK within 24 hours of being cut. Distribution is hybrid: a physical showroom open Monday–Saturday 8am–5pm, an e-commerce storefront at artflorist.net, phone ordering, and a same-day local delivery service covering Long Island, Nassau County, Suffolk County, Queens, and Brooklyn, with orders placed before 1pm eligible for same-day fulfillment.

The business operates across four primary revenue streams: (1) one-time retail floral sales ranging from $50–$200 for standard arrangements and up to $1,000+ for sympathy work; (2) wedding and event floral design sold on a professional-services basis with complimentary consultations; (3) corporate floral subscriptions on a recurring weekly basis for office spaces; and (4) event-based services including flower wall rentals at $450 per 4-hour block. Pricing is unit-based across all streams except the corporate subscription, which is monthly. Customer segments span individual consumers (occasions, sympathy), corporate clients (office subscriptions, event decor), wedding parties (custom bouquets and centerpieces), and funeral/memorial clients (casket sprays, standing sprays, wreaths).

The shop is bootstrapped with no external funding, no parent company, and 7 total employees. It maintains an active community presence through partnerships with Oceanside Library, Oceanside Garden Club, Sandel Center, Girl Scouts, the Mary Ruchalski Foundation, and local law enforcement, and participates in the Society of American Florists' Petal It Forward initiative, distributing over 1,000 bouquets annually. Marketing channels are limited to its own e-commerce site, organic social media (Facebook, Instagram, Twitter), Google Business Profile, and community-based content.

Name

Art Flower and Gift Shoppe

Legal name

Art Flower & Gift Shoppe

Website

https://artflorist.net

Company type

Private

Founded year

1938

Operating status

Operating

Short description

Art Flower and Gift Shoppe is a family-owned retail florist founded in 1938 in Rockville Centre, NY, serving Long Island consumers and businesses with handcrafted floral arrangements, wedding and event florals, corporate subscriptions, sympathy arrangements, and complementary gifts via storefront, e-commerce, and same-day delivery.

Ownership category

akta.pro rank

Product category

Retail Floristry

NAICS

Florists (45931)

akta.pro primary industry

Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)

akta.pro secondary industries

Indoor Plants, Faux Florals & Botanical Décor Retail (CRAIACAG), Home Fragrance, Candles & Small Giftables Retail (CRALAJAN)

Keywords

• Floral arrangements
• Same-day delivery
• Wedding floristry
• Corporate flowers
• Sympathy flowers

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Retail Floral Arrangements: Sale of handcrafted floral arrangements for occasions including birthdays, anniversaries, graduations, and holidays. Revenue generated through one-time product sales with optional add-ons.
2. Same-Day Delivery: Local delivery service within Long Island area, including Rockville Centre and surrounding Nassau County towns, with same-day delivery available for orders placed before 1pm.
3. Wedding and Event Florals: Custom bridal and event floral design services including consultations, bespoke bouquets, centerpieces, and venue decorations.
4. Corporate Subscription: Weekly subscription service for regular office floral deliveries, plus corporate event floral design services.
5. Flower Wall Rental: Rental of decorative flower walls for events including weddings, bridal showers, birthdays, and corporate gatherings.
6. Gift Products: Sale of complementary gift items including Godiva Chocolates, luxury candles (TAG and Christie Lights), Jellycat plush toys, Bath and Body products, and home decor items.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Art Flower and Gift Shoppe is a family-owned local florist in Rockville Centre, New York, operating since 1938. It sells handcrafted fresh-cut floral arrangements, live plants, and complementary gift products (candles, chocolates, plush toys, gift baskets), and provides wedding, corporate, sympathy, and event floral design services with same-day delivery throughout Long Island.

Product overview

Art Flower and Gift Shoppe is a family-owned florist and gift shop in Rockville Centre, NY, established in 1938. The company operates as a traditional brick-and-mortar florist with e-commerce capabilities, offering handcrafted floral arrangements alongside curated gift products. The core offering centers on fresh-cut flower arrangements with same-day delivery throughout Long Island and nationwide shipping. The product portfolio includes four main pillars: (1) Fresh Flower Arrangements and the Designer's Choice Collection for various occasions; (2) Plants including orchids, dish gardens, and green plants; (3) Complementary Gifts such as Godiva Chocolates, luxury candles (TAG and Christie Lights brands), and Jellycat plush toys; and (4) Specialty Services including corporate flower subscriptions, wedding floristry, sympathy arrangements, and flower wall rentals. The company positions itself as a full-service florist offering both retail products and event-based services.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Flower Arrangements Handcrafted floral arrangements including roses, seasonal bouquets, and Designer's Choice collections for birthdays, anniversaries, holidays, and celebrations. Available with same-day delivery throughout Long Island.
• Live Plants Live plants including dish gardens, flowering plants, green plants, orchids, and peace lilies offered in various price ranges.
• Gift Products Assorted gift items including Godiva Chocolates, TAG and Christie Lights luxury candles, Jellycat plush toys, balloons, and artisanal home decor sold as complementary add-ons to floral orders.
• Gourmet Gift Baskets Curated gift baskets including cheese and cracker selections, fruit baskets, and snack baskets available in various sizes and price ranges.
• Corporate Flower Services Customized corporate floral arrangements for office spaces, reception areas, and corporate events, including a weekly subscription service for regular office deliveries and personalized corporate gift options.
• Wedding Floral Services Full-service wedding floristry including bridal bouquets, centerpieces, boutonnieres, corsages, archways, and table arrangements with complimentary consultation.
• Sympathy and Funeral Arrangements Funeral and sympathy floral arrangements including wreaths, standing sprays, casket sprays, and memorial service tributes, with delivery coordinated with funeral homes.
• Religious Ceremony Flowers Specialized floral arrangements for Bar/Bat Mitzvah and First Communion ceremonies, including celebratory centerpieces and ceremony bouquets.
• Flower Wall Rentals Premium flower wall rentals for events including weddings, bridal showers, birthdays, and corporate gatherings. $450 for a 4-hour rental including setup and takedown, with optional neon sign add-on ($35) and $500 refundable security deposit.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered minor.

• Oceanside LibraryminorStrategic or Co-development PartnerKeith from Art Flower & Gift Shoppe conducts floral design demonstration classes at Oceanside Library for the Oceanside Garden Club, donating arrangements for raffles.
• Oceanside Garden ClubminorStrategic or Co-development PartnerPartnership for floral design education; Keith demonstrates arrangement techniques and donates completed floral pieces for community events.
• Sandel Center of Rockville CentreminorStrategic or Co-development PartnerHost floral arrangement classes at the senior center, providing educational programming and community engagement.
• GodivaminorChannel Partner/ Reseller/ DistributorArt Flower & Gift Shoppe sells Godiva Chocolates as complementary gift items alongside floral arrangements.
• TAG CandlesminorChannel Partner/ Reseller/ DistributorLuxury candle brand sold at the shop, featuring handcrafted paraffin candles in various colors and sizes.
• Christie Lights Soy CandlesminorChannel Partner/ Reseller/ DistributorLocal Long Island artisan soy candle brand sold at the shop, featuring eco-friendly natural wax candles.
• JellycatminorChannel Partner/ Reseller/ DistributorLuxury plush toy brand from London sold at the shop, including limited-edition collectibles.
• Mary Ruchalski FoundationminorStrategic or Co-development PartnerCharitable partnership supporting pediatric childhood cancer prevention; sells gold bows with proceeds donated.
• Local Law EnforcementminorStrategic or Co-development PartnerCommunity support through selling blue bows with proceeds going to families of fallen officers.
• Society of American Florists (Petal It Forward)minorStrategic or Co-development PartnerParticipates in nationwide Petal It Forward initiative, giving away over 1,000 bouquets to spread joy and stress relief.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• 1-800-Flowers.com: National flower and gift delivery platform that aggregates orders and routes them to local florists like Art Flower. Direct overlap on occasion-based floral gifting and complementary gift products, but at vastly greater scale and SEO reach.
• Teleflora: Florist network that connects consumers to local member florists for hand-arranged delivery. Comparable in offering fresh, hand-designed arrangements with same-day local fulfillment, but operating as a national brand and cooperative rather than an independent store.
• FTD (Florists' Transworld Delivery): Long-standing floral delivery network competing on the same occasion-based use cases (birthday, anniversary, sympathy) with national marketing and florist-fleet fulfillment. Highly comparable product mix and customer intent.
• ProFlowers: Online flower and gift retailer shipping nationwide. Overlaps with Art Flower on occasion-driven fresh floral orders, but competes primarily on national scale and price rather than local hand-delivery.

Direct peers

• The Bouqs Co. Farm-to-consumer online florist offering fresh-cut bouquets with subscription options. Comparable in fresh-flower positioning and recurring/delivery-based model, though vertically integrated rather than a local storefront.
• BloomNation: Online marketplace that lets independent local florists sell directly to consumers. Most direct competitor to Art Flower's local florist e-commerce model, though serving as a platform rather than a single shop.
• Farmgirl Flowers: Direct-to-consumer flower brand focused on responsibly sourced, designer-style bouquets with national shipping. Comparable in premium-positioning and giftable add-ons, though operating without a local storefront.
• From You Flowers: Online florist marketplace offering same-day delivery through a network of local florists, mirroring Art Flower's core service of e-commerce-driven same-day local fulfillment at comparable price points.
• Edible Arrangements: Franchised gift retailer specializing in fruit arrangements and same-day local delivery for occasions. Comparable business model combining a curated gift product with same-day local fulfillment and corporate/event gifting.

Others

• Godiva Chocolatier: Premium chocolate brand that Art Flower resells as a complementary gift alongside floral arrangements. Comparable as a strategic gift partner/upsell product rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/art_florist
• Facebookfacebook.com/artflowershoppe
• Instagraminstagram.com/artflowerandgiftshoppe

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Art Flower and Gift Shoppe