Art in General
Art in General is a Jersey City-based online art education platform publishing free editorial content — artist biographies, art movement histories, tutorials, and art supply buying guides — monetized via display advertising and Amazon affiliate links, targeting hobbyist artists and art enthusiasts globally.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Art in General does
Art in General is a small (10-employee) online art education platform operating the website artingeneral.org. It publishes free editorial content across seven categories: Art Blog (22 articles), Art Movements (5), Art News (2), Art Resources (18), Art Tutorials (5), Artist Bios (12), and Buying Guides (13), totaling roughly 77 articles. Content covers biographical profiles of canonical artists (Matisse, Pollock, Monet, Degas, Rembrandt), histories of major art movements (Impressionism, Fauvism, Cubism, Surrealism, Abstract Art), step-by-step drawing tutorials, and purchasing recommendations for art supplies. The site is built on WordPress and is globally accessible without registration or payment.
The audience consists of art enthusiasts and hobbyists, beginning-to-intermediate artists seeking technique guidance, and consumers researching art supplies. Distribution is exclusively digital: organic social media across Twitter, Facebook, YouTube, TikTok, Pinterest, and Instagram, plus an email newsletter subscription. There is no software product, no mobile app, no API, no proprietary technology beyond standard WordPress CMS, and no disclosed partnerships, patents, certifications, or institutional backers.
Monetization is via display advertising and affiliate marketing, primarily through Amazon-linked product references inside buying guides. No pricing, subscription tier, or e-commerce functionality exists; all content is free. The firmographic record classifies the entity as a non-profit founded in 1981 and headquartered in Jersey City, NJ, though the operating profile (ad/affiliate monetization on a WordPress blog) is inconsistent with typical non-profit structures and should be verified. No revenue, funding, headcount trend, or traffic data is disclosed.
Art in General firmographics
Firmographics- Name
- Art in General
- Legal name
- Art in General
- Website
- https://artingeneral.org
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Art in General is a Jersey City-based online art education platform publishing free editorial content — artist biographies, art movement histories, tutorials, and art supply buying guides — monetized via display advertising and Amazon affiliate links, targeting hobbyist artists and art enthusiasts globally.
- Ownership category
- akta.pro rank
Art in General industry classification
Industry- Product category
- Art Education Content
- NAICS
- Independent Artists, Writers, and Performers (71151)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Visual Arts Instruction (Drawing, Painting, Sculpture) (EDAMAAAA)
- akta.pro secondary industry
- Art, Photography & Illustrated Books Publishing (MPAJAAAF)
Keywords
Art in General business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Advertising and affiliate marketing: The blog generates revenue through display advertising and affiliate marketing partnerships, particularly with art supply brands mentioned in buying guides where product links to Amazon are included with affiliate attribution.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Art in General product offering
Product offeringCore offering
Art in General is a free online art education blog and resource platform that publishes editorial content across multiple categories including artist biographies, art movement histories (Impressionism, Cubism, Surrealism, Fauvism, Abstract Art), step-by-step drawing and art tutorials, art news, and buying guides for art supplies. The site operates on a WordPress-based CMS and monetizes through display advertising and affiliate marketing partnerships with art supply brands.
Product overview
Art in General is a content-focused blog platform, not a software product or SaaS offering. It operates as a single unified content website providing free educational resources about art, including artist biographies, art movement histories, step-by-step tutorials, and buying guides for art supplies. The content is organized into categories: Art Blog, Art Movements, Art News, Art Resources (which includes Art Tutorials and Buying Guides), and Artist Bio sections. There is no platform-plus-modules architecture or distinct software products—the offering consists entirely of editorial and educational content published on a WordPress-based website.
Differentiator
Problem solved
Functional benefit
Products and services
- Art in General Blog Free content-based blog platform providing educational articles about art history, artist biographies, art movements, tutorials, and buying guides for art supplies. Targeted at art enthusiasts, hobbyists, and beginning-to-intermediate artists.
Companies that use Art in General
Customer profileSegments3 records
Ideal customer profiles3 records
Art in General technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Art in General partnerships and signals
Strategic signalScale indicators7 records
Recent moves3 records
Expansion highlights3 records
Art in General competitors and assessment
Company assessmentDirect peers
- WikiArt: Visual art encyclopedia with extensive artist biographies, art movement coverage, and searchable artwork database — directly comparable encyclopedic art content for art enthusiasts.
- ArtCyclopedia: Online encyclopedia-style reference site cataloguing artists and art movements with biographical and historical content — closely matches Art in General's artist bio and art movement categories.
- Drawspace: Drawing-focused education site offering structured lessons and tutorials on drawing fundamentals, technique, and anatomy — directly overlaps with Art in General's step-by-step drawing tutorial content.
- Artists Network: Long-running online art education platform offering artist biographies, art technique tutorials, and art supply buying guides for hobbyists and learners — the closest direct comparison to Art in General's content mix.
- WetCanvas: Long-running online art community featuring tutorials, technique discussions, and artist forums — comparable art-focused educational destination for hobbyists, though more community-driven than editorial.
- EmptyEasel: Independent art education blog publishing articles on artist profiles, painting techniques, and art business advice for emerging and hobbyist artists, monetized via display ads and affiliate links.
Broad incumbents
- Skillshare: Large online learning marketplace offering thousands of art, illustration, and design courses, plus an editorial blog — competes for the same art education audience with significantly broader scope and paid offerings.
- Jerry's Artarama Blog: Major art supplies retailer that operates an extensive educational blog featuring artist interviews, technique tutorials, and supply buying guides, monetizing both retail and affiliate revenue from the same content categories Art in General covers.
- Blick Art Materials Blog: Large art supplies retailer (Blick) operating a content hub with art education articles, product reviews, and tutorials — combines retail distribution with the same content-style education Art in General publishes.
- Artnet: Established art market and news platform with editorial coverage of artists, exhibitions, and the art world — broader commercial scope but substantial overlap with Art in General's artist bio and art news categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Art in General social profiles
Digital presenceArt in General financial estimates
Financial estimateRevenue estimate
Valuation estimate
Art in General leadership team
Management profileNumber of profiles
Profiles1 record
Art in General funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Art in General M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Art in General
What does Art in General do?
Art in General is a free online art education blog and resource platform that publishes editorial content across multiple categories including artist biographies, art movement histories (Impressionism, Cubism, Surrealism, Fauvism, Abstract Art), step-by-step drawing and art tutorials, art news, and buying guides for art supplies. The site operates on a WordPress-based CMS and monetizes through display advertising and affiliate marketing partnerships with art supply brands.
Is Art in General a public or private company?
Art in General is a private company. It is classified as unknown and is currently operating.
When was Art in General founded?
Art in General was founded in -1. It employs 1 to 10 people.
How does Art in General make money?
One revenue line is on record: advertising and affiliate marketing.
Who are Art in General's main competitors?
Direct peers on record are WikiArt, ArtCyclopedia, Drawspace, Artists Network, WetCanvas and EmptyEasel. Broad incumbents are Skillshare, Jerry's Artarama Blog, Blick Art Materials Blog and Artnet.
Does Art in General have an API?
No public API is recorded for Art in General.
What industry is Art in General in?
Art in General's product category is Art Education Content. Its primary akta.pro industry code is EDAMAAAA, Visual Arts Instruction (Drawing, Painting, Sculpture), with a secondary code of MPAJAAAF, Art, Photography & Illustrated Books Publishing. Its NAICS code is 71151 and its SIC code is 2721.