Société du réseau ÉCONOMUSÉE®

What Société du réseau ÉCONOMUSÉE® does

Société du réseau ÉCONOMUSÉE® (SRÉ) is an international non-profit organization founded in 1992 and headquartered in Québec, Canada, that operates a certified artisan-based cultural tourism network under three branded concepts: ÉCONOMUSÉE® (artisan workshops in traditional trades and bio-food), ESPACE PATRIMOINE (heritage spaces), and ESPACE CULINAIRE (culinary experiences). The organization certifies and supports more than 100 artisan-entrepreneur members across Canada (Québec, British Columbia, Alberta, Saskatchewan, Atlantic), Norway, Sweden, Iceland, Ireland, Northern Ireland, the Faroe Islands, and Haiti, providing them with strategic planning, business plan development, grant application support, marketing services, and integration into curated tourist itineraries such as Parcours Artisans.

SRÉ monetizes primarily through recurring artisan membership fees, fee-for-service consulting to local and regional economic development organizations (covering museology, museum accreditation, feasibility studies, business plans, and grant research), and advertising/magazine revenue through the Artisans à l'œuvre publication and regional tourism media partnerships. The organization relies on a network of regional economic development partners as its primary go-to-market motion for member acquisition, while driving visitor traffic to member establishments through digital marketing, social media, and tourism trade collaborations. Its technology footprint is limited to a WordPress-based web platform with standard analytics and social channels; no proprietary technology platform is disclosed.

The organization is led by Director General Carl-Éric Guertin and operates with a small team of approximately 16 staff, supplemented by active recruitment (a 2025 Brand and Communications Manager posting). SRÉ holds formal recognition from Québec's Ministère du Tourisme as a sectoral tourism association and maintains strategic relationships with the Ministère de la Culture et des Communications and the Ministère de l'Agriculture, des Pêcheries et de l'Alimentation, alongside international partners including Norges Vel (Norway) and Causeway Coast & Glens Heritage Trust (Northern Ireland). Revenue figures, ownership composition, and detailed funding history are not publicly disclosed.

Name

Société du réseau ÉCONOMUSÉE®

Legal name

Société du réseau ÉCONOMUSÉE®

Website

https://artisansaloeuvre.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Société du réseau ÉCONOMUSÉE® is a Québec-based international non-profit founded in 1992 that certifies and supports 100+ traditional-trade and bio-food artisans across 8+ countries through branded cultural tourism concepts, generating revenue via membership fees, consulting services, and media.

Ownership category

akta.pro rank

Product category

Cultural Tourism Network and Artisan Certification

NAICS

Museums, Historical Sites, and Similar Institutions (7121), Museums, Historical Sites, and Similar Institutions (712)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

SME & Entrepreneurship Development (Trade-Linked) (BPADAMAE)

akta.pro secondary industries

Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative) (BPAGALAD), Circular Economy & Resource Efficiency (BPADALAM)

Keywords

• Cultural tourism network
• Artisan certification
• Intangible heritage
• Traditional crafts
• Bio-food artisanry

Headquarters

HQ city

Québec

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Artisan Membership Fees: Artisan-entrepreneurs pay fees to join the SRÉ network and receive the branded ÉCONOMUSÉE®, Heritage Space, or Culinary Space certification, along with individualized strategic, physical, and digital support.
2. Visitor Revenues at Member Establishments: Member artisans generate revenue from paid visitor experiences, guided tours, tastings, workshops, and product sales to tourists and visitors. SRÉ's role is to drive visitor traffic to the network.
3. Consulting Services to Other Organizations: SRÉ provides fee-for-service consulting to local economic development actors, including museology, museum accreditation, architectural planning, project management, feasibility studies, business plans, startup launch, and grant research.
4. Network Promotion and Media: Revenue generated through the Artisans à l'œuvre magazine, regional tourism publications, and collective promotional projects across the network.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Société du réseau ÉCONOMUSÉE® (SRÉ) is a non-profit organization that develops and licenses three branded concepts—ÉCONOMUSÉE®, ESPACE PATRIMOINE, and ESPACE CULINAIRE—under which traditional artisans in arts, crafts, and bio-food sectors operate as cultural tourism destinations. The organization certifies artisans, provides them with operational, marketing, financing, and partnership support, and promotes them internationally through a member-based network spanning more than eight countries.

Product overview

Société du réseau ÉCONOMUSÉE® (SRÉ) operates as an international cultural tourism organization managing three interconnected concepts: ÉCONOMUSÉE® (craft and food artisans), ESPACE PATRIMOINE (heritage spaces), and ESPACE CULINAIRE (culinary experiences). The network platform 'Artisans à l'œuvre' connects artisan members internationally across sectors including food production, craft trades, and heritage preservation. Supporting services include business development support, concept implementation, financing assistance, marketing services, and curated tourism itineraries. The SRÉ also publishes an annual magazine and provides partner support to regional organizations. The organization is present in multiple countries including Canada (Quebec, British Columbia, Alberta, Saskatchewan, Atlantic Canada), Ireland, Northern Ireland, Iceland, Norway, Sweden, Faroe Islands, and Haiti.

Differentiator

Problem solved

Functional benefit

Brands

• ÉCONOMUSÉE®: Cultural tourism concept focused on artisans with traditional trades and know-how in arts, crafts, and bio-food sectors
• ESPACE PATRIMOINE
• ESPACE CULINAIRE

Products and services

• ÉCONOMUSÉE® Concept

Quantifiable outcome

• Artisans in the network receive direct support for business plan development, grant applications, and visitor experience design to increase revenue from tourism traffic.
• +1 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• The Royal Norwegian Society for Development (Norges Vel)coreStrategic or Co-development PartnerLong-standing international partner of SRÉ supporting the development and expansion of the ÉCONOMUSÉE® network in Norway. Contact: Kari Clausen at [email protected].
• Région de Jämtland HärjedalencoreStrategic or Co-development PartnerRegional government partner of SRÉ in Sweden, supporting the development of artisan networks in the Jämtland Härjedalen region. Contact: Ingela Fredell at [email protected].
• Causeway Coast & Glens Heritage TrustcoreStrategic or Co-development PartnerHeritage trust partner of SRÉ operating in Northern Ireland, promoting artisan heritage experiences along the Causeway Coastal Route. Contact: Tierna Mullan at [email protected].
• Société de développement économique de la Colombie-Britannique (SDE CB)coreStrategic or Co-development PartnerEconomic development organization that created its own SRÉ entity in British Columbia, expanding the network across the province. Contact: Vincent Deslauriers at [email protected].
• Parallèle AlbertacoreGTM or Marketing PartnerFrancophone economic development organization serving as SRÉ's lead partner in Alberta, supporting artisan network development among French-speaking entrepreneurs. Contact: Étienne Alary at [email protected].
• Conseil économique et coopératif de la Saskatchewan (CSRE)coreGTM or Marketing PartnerEconomic and cooperative council serving as SRÉ's primary partner in Saskatchewan, facilitating artisan network development in the region. Contact: Jean de Dieu Ndayahundwa at [email protected].
• Ministère de la Culture et des Communications (Québec)majorStrategic or Co-development PartnerQuébec government ministry supporting SRÉ's cultural heritage preservation mission in the traditional trades and artisan sectors.
• Ministère de l'Agriculture, des Pêcheries et de l'Alimentation (Québec)majorStrategic or Co-development PartnerQuébec government ministry supporting SRÉ's work in the bio-food sector and culinary identity initiatives.
• Ministère du Tourisme (Québec)majorStrategic or Co-development PartnerQuébec's Ministry of Tourism officially recognizes SRÉ as a sectoral tourism association, conferring formal institutional standing and support for the artisan tourism network.
• Tourisme Autochtone QuébecminorStrategic or Co-development PartnerAssociate member partner bridging SRÉ with Indigenous cultural tourism experiences in Québec, expanding the network's cultural heritage scope.

Scale indicators4 records

Expansion highlights5 records

Broad incumbents

• European Route of Industrial Heritage (ERIH): Pan-European network that anchors industrial heritage sites as tourism destinations; broader in scope than SRÉ but operates a comparable model of certifying heritage sites and bundling them into themed tourist itineraries.
• VisitDenmark (heritage and gastronomy programs): Danish national tourism organization promoting cultural, culinary, and craft-based experiences; broader mandate than SRÉ but overlaps on the cultural and food tourism promotion angle, especially with regard to the ESPACE CULINAIRE concept.
• Fondation du patrimoine: Major French heritage preservation foundation supporting traditional trades, heritage sites, and cultural tourism initiatives; comparable in mission and scale to SRÉ's broader heritage preservation work.

Regional players

• Craft Scotland: Scottish national agency supporting makers and craft businesses through promotion, professional development, and market access; comparable business model of supporting artisan SMEs but focused on Scotland rather than the North Atlantic / Canadian footprint.
• Maison des Métiers d'Art de Québec: Québec City-based organization promoting fine craft and artisan métiers d'art through exhibitions, residencies, and public programs; operates in the same Québec ecosystem and overlaps with SRÉ's craft artisans programming.
• Société du patrimoine religieux du Québec: Québec heritage non-profit preserving religious and cultural heritage sites; operates in the same regional ecosystem and shares SRÉ's mission of preserving and interpreting intangible and tangible cultural heritage in Québec.

Direct peers

• Conseil des métiers d'art du Québec: Québec craft professionals' council that represents and promotes professional craft artisans in the province; an in-province peer with overlapping mission around professionalization, recognition, and promotion of artisan métiers d'art.
• Heritage Crafts Association (UK): UK charity dedicated to safeguarding traditional craft skills, certifying makers, and promoting heritage crafts to the public; closely comparable in mission to SRÉ's ÉCONOMUSÉE® concept, though focused on the UK.
• Causeway Coast & Glens Heritage Trust: Northern Ireland heritage trust and SRÉ partner that promotes artisan heritage experiences along the Causeway Coastal Route; operates a comparable regional model of curating heritage-based tourism experiences and supporting traditional craftspeople.
• Norges Vel (Royal Norwegian Society for Development): Norwegian rural and cultural development organization that supports traditional crafts and rural entrepreneurship; a long-standing SRÉ partner in Norway operating a comparable model of certifying artisan businesses and promoting heritage-based economic development.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@artisansaloeuvre
• Facebookfacebook.com/Artisansaloeuvre
• LinkedInlinkedin.com/company/societe-du-reseau-economusee
• Instagraminstagram.com/artisansaloeuvreqc

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Société du réseau ÉCONOMUSÉE®