What ARTISAN DU BATIMENT does

Artisans du Bâtiment by CAPEB is a web-based directory platform operated by CAPEB (Confédération de l'Artisanat et des Petites Entreprises du Bâtiment), the leading professional confederation for artisan building companies in France. The platform connects individual homeowners, professional clients, and prescribers (architects, AMOA, project managers) with member artisans searchable by trade — including tiling, carpentry, roofing, ironwork, drywall, and plumbing — and by geography. Beyond the core Annuaire, the platform layers four specialization programs as trust and differentiation mechanisms: Rénovation énergétique (Eco Artisan), Accessibilité (Handibat/Silverbat), Restauration du patrimoine, and Artisans engagés RSE, plus an informational portal on financial aid (Aides financières) for renovation projects.

The underlying technology is a standard web directory with no disclosed proprietary features, no mobile app, no public API or SDK, and no AI/ML components. Distribution is single-channel self-serve via the website, with SEO/organic search as the primary acquisition mechanism and the certification programs functioning as mid-funnel referral/affiliate trust signals. The addressable ecosystem encompasses 621,803 artisan building companies in France — representing 97% of all building sector firms — which collectively generate 40% of sector revenue and employ 518,599 salaried staff.

The business model is subscription-recurring membership: artisan companies pay dues to CAPEB, with the directory serving primarily as a member-acquisition and retention tool rather than as a standalone revenue-generating marketplace. End-customer pricing is not publicly disclosed, no transactions are intermediated, and the platform does not capture marketplace take rates. The operating entity is small — 16 employees per firmographic data — and is structured as a nonprofit confederation rather than a venture-backed enterprise, with no funding rounds, no M&A history, and no disclosed financials. The platform's competitive position rests on the institutional credibility of the CAPEB brand and the credentialing authority of its certification programs rather than on technology differentiation.

Name

ARTISAN DU BATIMENT

Legal name

CAPEB (Confédération de l'Artisanat et des Petites Entreprises du Bâtiment)

Website

https://artisans-du-batiment.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Artisans du Bâtiment by CAPEB is a French web-based directory connecting homeowners, businesses, and prescribers with certified building artisans across six trades, supplemented by four specialization programs (energy, accessibility, heritage, CSR) and a financial-aid information hub.

Ownership category

akta.pro rank

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Artisan Directory and Member Services: CAPEB operates as a professional organization representing artisan building companies. The platform serves as a directory for customers to find qualified artisans. Revenue is generated through membership fees from artisan companies, with the directory serving as a member acquisition and retention tool.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

ARTISAN DU BATIMENT operates an online directory and referral platform that connects individuals, businesses, and institutional prescribers with certified building artisans across France. Operated under the CAPEB (Confédération de l'Artisanat et des Petites Entreprises du Bâtiment) banner, the platform lists member artisans and categorizes them across specialty areas including energy renovation, accessibility adaptations, heritage restoration, and CSR-committed trades.

Product overview

Artisans du Bâtiment by CAPEB operates as a unified service platform providing a directory-based marketplace for connecting homeowners with building artisans, supplemented by specialized certification programs. The core offering consists of the Annuaire (directory) service for artisan discovery, complemented by five distinct specialization programs: Rénovation énergétique (eco-artisan), Accessibilité (Handibat/Silverbat), Restauration du patrimoine (heritage), and Artisans engagés RSE (CSR). Additionally, the platform offers informational services for financial aid assistance.

Differentiator

Problem solved

Functional benefit

Brands

• CAPEB: Confédération de l'Artisanat et des Petites Entreprises du Bâtiment - the leading professional organization for artisanal building companies in France

Products and services

• Annuaire des Artisans
• Aides Financières
• Eco Artisan (Rénovation Énergétique)
• Handibat / Silverbat (Accessibilité)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• ManoMano: European online marketplace for DIY and home improvement products and increasingly services. Comparable in that it serves the home-improvement demand pool in France that the CAPEB directory targets, but via e-commerce rather than artisan intermediation.
• Houzz: Global home design and renovation marketplace with directory + lead-gen + content. Operates the same content-to-directory marketing model for renovation professionals and homeowners that the CAPEB platform does, but at much larger scale and with proprietary technology.
• Leroy Merlin France: France's leading home-improvement and DIY retailer, which has expanded into installation and artisan-matching services adjacent to CAPEB's directory. Competes for the same homeowner project moment and increasingly for the certified-installer angle.

Direct peers

• Travaux.com: Major French online marketplace that connects homeowners with renovation and building-trade professionals by trade and location. Closely comparable value proposition to the Artisans du Bâtiment directory, but commercial rather than confederation-affiliated.
• AlloMarcel: French online directory/service-matching site for tradespeople and home services. Operates in the same 'trusted local artisan discovery' use case that Artisans du Bâtiment by CAPEB addresses, and competes for homeowner attention at the search/inquiry stage.
• Habitatpresto: French lead-generation and directory platform for home improvement professionals (artisans, contractors). Same bottom-of-funnel 'find a vetted artisan by trade and region' mechanic as CAPEB's platform, with overlapping specialties (energy, accessibility, renovation).
• FFB (Fédération Française du Bâtiment): Rival French professional confederation representing building contractors, including larger and non-artisan firms. Comparable in mission (representing building enterprises, advocacy, certification) but addresses a different membership slice than CAPEB's artisanal focus.

Others

• Saint-Gobain Distribution France: French distribution arm of Saint-Gobain (Point.P, Cedeo, La Maison Saint-Gobain) supplying materials to building artisans — the same professionals CAPEB represents. Adjacent ecosystem participant rather than direct directory competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/artisan-du-batiment

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ARTISAN DU BATIMENT