Artistic Movements

What Artistic Movements does

Artistic Movements is a women-focused dance and fitness studio operating in Nijmegen, Netherlands, founded by Loes in 2012. The company delivers pole dancing, aerial arts (hoop, yoga, hammock), twerk, contemporary and exotic pole, flexibility, handstand, and kids movement instruction through small-group classes. Two physical studio locations support the offering: the original Nijmegen Dukenburg studio (opened 2012) and a second Nijmegen Noord studio (opened October 2023 with co-owner Lisanne). A team of approximately 16 instructors — most of whom appear to operate as part-time contractors — delivers the curriculum alongside a core staff of 7, with classes designed for all skill levels, body types, and ages (including dedicated 45+ and kids formats).

The business monetizes through a multi-stream model: monthly subscriptions with tiered frequency (1x, 2x, 3x weekly) and commitment lengths (3- or 12-month), prepaid class passes (8 to 104 lessons), single class and trial purchases (€15-€20), kids subscriptions (€26-€37/month), private lessons (€70-€145), group workshops (from €130 for 5+ persons), and corporate team-building events. Subscription ARPU spans €25/month (Nijmegen municipality-subsidized Meedoenregeling) up to €99/month (3x weekly). Booking is handled through the website and a third-party Yogibit mobile app, with no proprietary technology stack identified.

Go-to-market combines community-led word-of-mouth referrals, direct-to-consumer subscription sales, and event-driven acquisition through bachelorette parties, friend outings, and corporate workshops. Distribution is entirely regional, confined to the Nijmegen metropolitan area. The company is privately held and founder-owned, with no institutional investment, parent entity, or subsidiaries disclosed.

Name

Artistic Movements

Legal name

Artistic Movements

Website

https://artisticmovements.nl

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Artistic Movements is a privately held women-focused dance and fitness studio in Nijmegen, Netherlands, founded in 2012, offering pole dancing, aerial arts, twerk, and flexibility classes across two studio locations with subscription, pass, and workshop pricing.

Ownership category

akta.pro rank

Product category

Dance and Fitness Studio

NAICS

Fine Arts Schools (61161), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Dance Fitness Classes (e.g., Zumba) (HSADABAD)

akta.pro secondary industries

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH), Dance & Movement (Ballroom, Contemporary, Social Dance) (EDAAAGAD)

Keywords

• Women's dance studio
• Pole dancing classes
• Aerial arts training
• Movement fitness classes
• Flexibility workshops

Headquarters

HQ city

Nijmegen Dukenburg

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Subscription Plans: Monthly recurring revenue from subscriptions with multiple tiers (1x, 2x, 3x per week options) with 3 or 12 month commitment periods. Also includes student discount plans.
2. Class Passes (Rittenkaarten): Prepaid class packages with set number of lessons valid within a defined period (16, 26, or 52 weeks). Also includes extra class passes and single class purchases.
3. Workshops: Group event revenue from themed workshops for private groups (bachelorette parties, friend outings, team-building). Minimum 5 persons, priced from €130.
4. Private Lessons: One-on-one or small group instruction (1-4 persons) with personalized attention. Priced per hour or 1.5 hours based on group size.
5. Kids Programs: Monthly subscriptions for children's movement classes (paaldansen and aerial hoop for ages 6-11).
6. Trial Lessons: €15 single trial lesson to experience classes before committing to subscription. Also available as 3-lesson trial pass for €40.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Artistic Movements is a women-focused dance and fitness studio based in Nijmegen, Netherlands, offering pole dancing, aerial arts, twerk, flexibility, and other movement classes. The studio operates across two Nijmegen locations (Dukenburg and Noord), led by a team of 14+ instructors, and delivers group classes, workshops, private lessons, kids programs, and trial lessons to local participants.

Product overview

Artistic Movements is a women-focused dance and fitness studio in Nijmegen offering a diverse portfolio of movement classes. The offering consists of three main service categories: 14 regular lesson types (including Paaldansen/Pole Dancing, Contemporary Pole, Exotic Pole, Twerk & Dancehall, Aerial Hoop/Lyra, Aerial Yoga, Sexy Movement, Flexibility, Handstand, Fit 2 Fly, and Kids classes), 11 distinct workshop options (covering pole dancing, twerk, aerial arts, handstands, and kids parties), and teambuilding events. Lessons are offered in small groups with professional guidance, targeting all skill levels and body types. The studio operates on a subscription and class pass model, with private lessons available as an add-on service.

Differentiator

Problem solved

Functional benefit

Products and services

• Trial Lesson
• Pole Dancing Classes
• Aerial Arts Classes
• Twerk Classes
• Flexibility Classes

Quantifiable outcome

• Classes in small groups ensuring personal attention and safety
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Tatjana van Onna / Poledance Factory AmsterdamminorStrategic or Co-development PartnerWorld-class pole dancer and owner of Poledance Factory Amsterdam conducted exclusive workshops (Spinny Pole & Exotic Flow) at Artistic Movements studio on March 9, 2025, in celebration of International Women's Day. This was a special event featuring world-class instruction not regularly available in the studio's standard offering.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Polestars: Pole-focused digital training and content platform with strong international pole community; comparable in audience (pole enthusiasts) but competes via online content rather than physical studio access.

Broad incumbents

• Crunch Fitness: Large multi-format gym chain offering group fitness including dance and specialty classes; broader incumbent in the same group fitness category, but without pole or aerial specialization.
• Club Pilates: Franchised boutique fitness concept offering group reformer classes; comparable subscription-based, community-driven boutique fitness model, though focused on Pilates rather than pole/aerial.

Direct peers

• Aerial Arts Uden: Aerial arts studio in Uden run by Line, who is also an instructor at Artistic Movements; comparable regional pole/aerial fitness offering in the same Dutch market.
• Pole Passion: Dutch pole dance studio chain offering pole and aerial classes for women, directly overlapping with Artistic Movements on core disciplines, target audience, and subscription-based model.
• Barre3: International barre and dance-based group fitness concept; comparable women-focused, community-led group class format and subscription business model.
• Poledance Factory Amsterdam: Amsterdam-based pole dance studio led by world-class pole dancer Tatjana van Onna; directly comparable operating model (pole and movement classes, workshops, instructor-led) and explicitly named as a partner of Artistic Movements.
• SoulCycle: Premium indoor group cycling and dance fitness brand with strong community positioning; directly comparable on subscription, community-led, women-skewing group fitness model.
• Antigravity Fitness: Global aerial arts and aerial yoga franchise offering aerial hoop, silks, and hammock classes; directly comparable on aerial disciplines, target audience, and studio-based delivery.

Others

• Studio Veena: Online pole dance instruction library and community; comparable pole dance content focus but delivered digitally — a potential substitute rather than a direct local competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/artisticmovements
• Instagraminstagram.com/artistic.movements
• LinkedInlinkedin.com/company/artistic-movements

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Artistic Movements