Art of Aquaria - Aquarium Rentals

What Art of Aquaria - Aquarium Rentals does

Art of Aquaria Pty Ltd is an Australian private company founded in 2005 by Peter and Denise that specialises in the rental, sale and maintenance of freshwater aquariums for offices, healthcare facilities, aged care homes, childcare centres, educational institutions and residential customers. The company distributes and resells premium hardware including its proprietary AA Series (a hexagonal New Zealand-manufactured Polycarbonate Acrylic line with Eheim filtration), Juwel Rio, Vision and Lido series aquariums, and BiOrb products, offering them through both subscription rental and outright purchase.

The business operates a fully managed service model in which monthly rental fees of $242-$352 cover delivery, installation, twice-monthly technician servicing, replacement fish and plants, fish food and 24/7 call-outs, eliminating the maintenance burden that typically deters commercial customers. A 30-day no-obligation free trial is used as the primary acquisition mechanism, and a separate fixed-fee maintenance subscription ($159.50-$192.50/month) serves customers who own their aquariums. Service is delivered through corporate branches in New South Wales, Queensland and Victoria and an asset-light franchise network spanning Sydney, Brisbane, Gold Coast and Sunshine Coast, with franchise opportunities marketed across Australia and New Zealand at entry fees from $19,750 (greenfield) to $240,000 (established territories) plus a 6% monthly royalty.

The company has no disclosed external funding, no AI or software product surface, and a lean headcount of 8 employees; revenue is not publicly disclosed. Customer references include Wyndham, MAS Accountants, Monash IVF, Pelican Child Care, QScan, Killester College and Bupa at Tugun.

Name

Art of Aquaria - Aquarium Rentals

Legal name

Art of Aquaria Pty Ltd

Website

https://artofaquaria.com.au

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Art of Aquaria is an Australian aquarium rental, sales and maintenance business founded in 2005, serving offices, healthcare, aged care, childcare and residential customers across five Australian metros via subscription rentals and a franchise network.

Ownership category

akta.pro rank

Product category

Aquarium Rental Services

NAICS

Zoos and Botanical Gardens (712130)

akta.pro primary industry

Aquatic Pet Boarding & Care (Fish/Invertebrates) (HSANAKAD)

akta.pro secondary industries

Aquarium & Fish Supplies Retail (CRALAHAI), Aquaculture & Fish Health Services (AFAEANAE)

Keywords

• Aquarium rental services
• Aquarium maintenance plans
• Office aquarium leasing
• Custom aquarium installation
• Aquatic design services

Headquarters

HQ city

Concord, NSW

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Aquarium Rentals: Monthly rental fees for fully serviced aquariums including delivery, setup, twice-monthly maintenance, replacement fish and plants, fish food, and 24/7 call-out service. Rental agreements have no lock-in contracts with simple monthly terms.
2. Aquarium Maintenance Services: Fixed-fee monthly maintenance plans for customers who own aquariums. Includes twice-monthly servicing, replacement stock (plants, fish, food), water changes, filter cleaning, medications, water testing, and technician call-outs. Starts from $192.50 per month for 100L aquariums.
3. Aquarium Sales: One-time purchase of aquariums including AA Series (from $2,695), Juwel Rio (from $1,980), and Juwel Vision (from $2,860). Sales include installation, fish, decor, and all equipment. Optional ongoing maintenance plans available from $159.50 per month.
4. Franchise Fees: Art of Aquaria sells franchise opportunities with greenfield territories starting from $19,750 and established territories ranging from $96,000 to $240,000. Franchisees pay 6% of gross revenue monthly for marketing support.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Art of Aquaria rents, sells, installs, and maintains freshwater aquariums for corporate offices, healthcare facilities, aged care centres, childcare centres, and residential customers across Australia. The company provides full-service aquarium solutions including delivery, setup, ongoing cleaning and water management, livestock supply, and franchise operations under its proprietary AA Series brand and partner brands such as Juwel and BiOrb.

Product overview

Art of Aquaria is a service-based business offering aquarium rentals, sales, and maintenance services across Australia. The core offering consists of multiple aquarium product lines: the proprietary AA Series (manufactured in New Zealand, hexagonal design), and distributed Juwel brand aquariums (Rio, Vision, and Lido series from European manufacturer), plus BiOrb products. Services include rental programs with flat monthly fees covering maintenance and consumables, a 30-day free trial, and ongoing maintenance plans starting from $192.50/month. The company operates across Sydney, Melbourne, Brisbane, Gold Coast, and Sunshine Coast with franchise opportunities available.

Differentiator

Problem solved

Functional benefit

Brands

• AA Series: Art of Aquaria's own brand of aquarium, manufactured in New Zealand. Hexagonal in shape, manufactured with high quality Polycarbonate Acrylic with 30 year non-discolour warranty.

Products and services

• AA Series Aquarium (proprietary brand) Art of Aquaria's own-brand aquarium line offered for rental, sale, and installation across business and residential customers in Australia.
• Juwel Rio Series Aquarium Curved-front Juwel Rio aquarium offered through Art of Aquaria's rental, sales, and installation service for offices, healthcare, aged care, childcare, and home customers.
• Juwel Vision Series Aquarium Bowed-front Juwel Vision aquarium supplied by Art of Aquaria for rental, sale, and installation with full maintenance support.
• Juwel Lido Series Aquarium Rectangular Juwel Lido aquarium offered by Art of Aquaria for rental, sale, and installation with complete aquarium care service.
• BiOrb Classic Aquarium Spherical BiOrb Classic aquarium supplied, rented, and maintained by Art of Aquaria for office and residential settings.
• BiOrb Life Aquarium Larger cylindrical BiOrb Life aquarium offered through Art of Aquaria's rental, sales, and installation program.
• Aquarium Maintenance Plan Recurring aquarium maintenance service covering water changes, livestock care, filter cleaning, and aquarium health checks for rented and customer-owned tanks.
• 30-Day Free Trial No-cost trial period offered by Art of Aquaria that allows prospective customers to experience a rented aquarium in their premises before committing.
• Franchise Opportunities Franchise program through which Art of Aquaria licenses its aquarium rental, sales, and maintenance model to operators seeking to run an aquarium services business under the brand.

Quantifiable outcome

• 30-day free trial with no obligation - aquarium removed at no cost if customer declines
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Juwel AquariumcoreOEM/ Whitelabel/ Licensing PartnerArt of Aquaria resells Juwel aquarium products (Rio and Vision series), which are manufactured in Germany. Juwel is described as Europe's leading aquarium manufacturer with over 50 years of experience. Art of Aquaria purchases these products for rental and sale to Australian customers.
• EheimcoreTechnology or IntegrationEheim classic filters are included as standard equipment in all AA Series aquariums. Art of Aquaria specifies Eheim as the preferred filtration system provider for their proprietary aquarium line.
• BiOrbminorOEM/ Whitelabel/ Licensing PartnerArt of Aquaria offers BiOrb aquarium products (Classic and Life series) for purchase, representing another aquarium brand in their product portfolio alongside their own AA Series and Juwel products.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Others

• Eheim: Eheim is the German filtration equipment manufacturer whose Classic filter is specified as standard in all Art of Aquaria AA Series rentals. Eheim's brand association lends credibility to Art of Aquaria's premium positioning and is a meaningful equipment-side partnership.
• Juwel Aquarium: Juwel is Europe's leading aquarium manufacturer and Art of Aquaria's core OEM partner for Rio, Vision, and Lido series tanks. As a strategic supplier and brand licensor, Juwel defines the product economics and brand positioning of much of Art of Aquaria's inventory.
• BiOrb: BiOrb is a designer aquarium brand owned by Oase, distributed in Australia through Art of Aquaria for one-time sales. While not a direct service competitor, BiOrb shapes the consumer aquarium market against which Art of Aquaria positions its rental and maintenance bundle.

Broad incumbents

• Ambius: Ambius is the global leader in office plant rental and interior landscaping, operating a subscription rental and maintenance model very similar to Art of Aquaria. It targets the same corporate, healthcare, and aged care customers with workplace aesthetic and wellbeing offerings, making it a direct analogue in office décor-as-a-service.
• Rentokil Initial: Rentokil Initial is the global parent of Ambius and operates a broader workplace services portfolio including hygiene, pest control, and interior landscaping. It represents the scaled-incumbent archetype of subscription-based workplace services against which Art of Aquaria competes for corporate facilities budgets.
• Aqua One: Aqua One is a major Australian aquarium equipment and accessories brand and retailer with broad product range including tanks, filters, and fish care products. It competes indirectly with Art of Aquaria on equipment and supplies for customers who choose the self-maintain purchase path rather than subscription rental.

Regional players

• Petbarn: Petbarn is Australia's largest specialty pet retailer and sells aquariums, fish, and supplies. While not a service competitor, Petbarn competes for the same end-customer aquarium purchase decision and serves as the most visible offline aquarium retail channel in Art of Aquaria's operating geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/artofaquaria
• Instagraminstagram.com/artofaquaria
• LinkedInlinkedin.com/company/art-of-aquaria

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Art of Aquaria - Aquarium Rentals