art of Fire DESIGN-FORUM GmbH

What art of Fire DESIGN-FORUM GmbH does

art of Fire DESIGN-FORUM GmbH is a German designer and installer of bespoke indoor fireplaces and outdoor living solutions, founded in 2005 and headquartered in a 900 m² showroom in Mülheim an der Ruhr (Lindgens leather factory complex, Kassenberg 6). The company designs, manufactures and installs custom fireplaces across a range of styles—wall, corner, tunnel, panorama, style, kitchen, primal fire, and rotatable models—available in wood, gas, electric or ethanol variants. Its signature "wall concepts" (Kaminmöbelkonzept) integrates the fireplace with furniture modules and media/entertainment walls into a single architectural element. The outdoor living pillar combines bespoke outdoor kitchens and fireplaces with third-party premium brands (FREILUFT, BURN, Flammkraft, Monolith) and outdoor furniture (Bullfrog), positioned as a curated multi-brand platform rather than a single-brand manufacturer.

Revenue is generated primarily through project-based one-time sales of bespoke fireplaces and outdoor installations to affluent residential customers, with a 40% project deposit and balance on completion. A dedicated B2B division, art of fire commercial, serves architects, developers, hotel operators and gastronomy clients with technical planning, regulatory handling and multi-trade coordination for larger developments. Recurring revenue comes from an annual all-inclusive care subscription (Rundum-sorglos-Paket, €295.91–€405.90) and one-time maintenance packages, both restricted to units originally installed by art of fire. A small e-commerce storefront sells accessories and gift vouchers with DHL parcel and freight fulfilment. The company is ISO 9001 certified, led by founders and managing directors Torsten Wagner and Stefan Nisters, and operates with a reported team of 7 employees.

The company competes on craftsmanship, full-lifecycle service (consultation, 3D visualisation, manufacturing, installation, maintenance), and a portfolio of master-craftsman and BDSH expert-witness credentials. Distribution is anchored by the physical showroom and direct field sales, supplemented by B2B channels and showroom presence for partner brands. Geographic reach is concentrated in North Rhine-Westphalia, Germany, with no disclosed international expansion; there is no outside investment, M&A activity or public funding in the disclosed record.

Name

art of Fire DESIGN-FORUM GmbH

Legal name

art of fire DESIGN-FORUM GmbH

Website

https://artoffire-designforum.de

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Custom Fireplaces & Outdoor Living Solutions

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (238220), Plumbing, Heating, and Air-Conditioning Contractors (23822)

SIC

Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430), Heating Equipment, Except Electric & Warm Air Furnaces (3433)

akta.pro industry

PRIMARYCRAIAIAI

Outdoor Heating, Fire Pits & Fireplaces Retail

Consumer Products & Retail/Home & Furniture Retail/Gardening & Outdoor Living Retail (Patio, Grills, Lawn & Garden)

SECONDARYHSAIACAG

Fire Pits & Outdoor Fireplaces

Home & Personal Services/Landscaping, Lawn Care & Outdoor Maintenance/Hardscaping (Patios, Walkways, Retaining Walls)

SECONDARYHSAEANAE

Fireplace Cleaning & Maintenance (Wood/Gas)

Home & Personal Services/Home Cleaning & Housekeeping/Chimney, Fireplace & Dryer Vent Cleaning

Keywords

• Custom fireplace design
• Outdoor kitchen solutions
• Fireplace installation services
• Fireplace maintenance packages
• Outdoor living design

Headquarters

HQ city

Mülheim an der Ruhr

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Fireplace Design and Installation: The primary revenue stream involves custom-designed, tailor-made fireplaces (indoor design fireplaces) sold directly to high-end residential customers, architects, and developers. Projects range from individual fireplace installations to comprehensive fireplace furniture concepts (wall concepts). Revenue is generated through project-based pricing with a 40% deposit upon order confirmation and balance upon completion.
2. Outdoor Living Solutions: Custom outdoor kitchens, outdoor fireplaces, and outdoor living concepts are designed and installed. The company partners with premium brands (FREILUFT, BURN, Flammkraft, Bullfrog) and also offers its own branded outdoor fire solutions. Revenue from this stream includes design, manufacturing, and installation services.
3. Accessories and Consumables E-commerce: An online shop sells fireplace accessories including maintenance packages, chimney glass cleaners, fireplace gloves, wood moisture meters, natural spark powder, and gift vouchers. Lower price points (€10.95 to €405.90) with direct e-commerce fulfillment.
4. Service and Maintenance Packages: Recurring service revenue from maintenance packages (single, €165–€242), all-inclusive care packages (€295.91–€405.90 annual subscription), and chimney sweep coordination. Service packages include warranty extensions, chimney sweep work, and telephone support.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Art of Fire designs, manufactures, and installs custom indoor fireplaces (wall, corner, tunnel, panoramic, rotatable, and open-hearth models in wood, gas, electric, or ethanol variants) and outdoor living solutions (outdoor kitchens, outdoor fireplaces, grills, and outdoor furniture). The company operates from a 900+ m² showroom in Mülheim an der Ruhr, offers wall concepts (integrated fireplace-furniture-media wall systems), and runs a dedicated B2B division (art of fire commercial) for architects, developers, and hospitality projects. Recurring service revenue comes from maintenance packages and an annual care subscription.

Product overview

art of Fire DESIGN-FORUM GmbH is a custom fireplace manufacturer and outdoor living design company founded in 2005. The company operates as a unified offering combining custom-designed indoor fireplaces (Design Kamine) with outdoor living solutions (Outdoor Living), supported by the wall concepts modular furniture line. Their portfolio includes core products like various fireplace styles (corner, panoramic, tunnel, wall, style, open hearth, kitchen, and rotatable fireplaces) available in wood, gas, electric, or ethanol variants. The Outdoor Living division encompasses outdoor kitchens (featuring FREILUFTKÜCHE, BURN, and Flammkraft brands), outdoor fireplaces, grill culture products, and outdoor furniture (bullfrog). Supporting services include maintenance packages (Wartungs-Paket, Rundum-sorglos Paket), accessories, planning and implementation services, a 900+ m² showroom experience, and specialized B2B solutions for commercial projects. They also operate an e-commerce shop for accessories and gift vouchers.

Differentiator

Problem solved

Functional benefit

Products and services

• Design Kamine (Indoor)

Quantifiable outcome

• Over 900 m² of physical showroom space for live product demonstrations and immersive customer experiences
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• FREILUFT ManufakturcoreChannel Partner/ Reseller/ DistributorArt of Fire serves as a distributor and showcase partner for FREILUFT outdoor kitchens, which are manufactured from Marine Aluminium, noble wood with boat varnish, and high-quality natural stone. FREILUFT outdoor kitchens are presented in art of fire's showroom and offered as part of comprehensive outdoor living projects. The partnership positions art of fire as the primary point of sale for FREILUFT products in the region.
• BURN Outdoor KitchencoreChannel Partner/ Reseller/ DistributorArt of Fire is a certified BURN Outdoor Kitchen dealer and maintains a large BURN Outdoor Kitchen exhibition in its showroom. BURN offers three outdoor kitchen lines (SOL, LUX, BBQ) with 10-year warranties, made from UV- and weather-resistant materials. Art of fire provides consultation, configuration, and installation services for BURN products, including access to BURN's online configurator.
• FlammkraftcoreChannel Partner/ Reseller/ DistributorArt of Fire operates a Flammkraft Flagship-Store within its showroom, exclusively presenting the German premium manufacturer's products. Flammkraft manufactures high-quality stainless steel outdoor grills (BLOCK D, BLOCK M, BLOCK L, BLOCK R, BLOCK DS, BLOCK B) made in Germany. The partnership includes live demonstrations, catalog distribution, and sales integration.
• Bullfrog (Outdoor Furniture)minorChannel Partner/ Reseller/ DistributorArt of Fire offers the Bullfrog outdoor furniture collection in its showroom and as part of outdoor living concepts. Bullfrog manufactures weather-resistant outdoor lounge, dining, and relaxation furniture with specialized outdoor-grade fabrics. The collection features customizability in colors, patterns, and materials.
• Monolith (Kamado Ceramic Grill)minorChannel Partner/ Reseller/ DistributorMonolith Kamado ceramic grills are showcased and sold through art of fire's outdoor living offerings as part of premium outdoor kitchen and grilling culture concepts.
• KalfireminorChannel Partner/ Reseller/ DistributorKalfire Natural Spark Powder is sold as an accessory in art of fire's online shop. Kalfire products complement gas fireplace installations with realistic spark effects.
• Wöhler (Holzfeuchtemessgerät HF 220)minorChannel Partner/ Reseller/ DistributorThe Wöhler HF 210/220 wood moisture meter is sold as an accessory in art of fire's online shop, supporting wood fireplace customers in ensuring proper fuel quality.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Wodtke GmbH: German premium fireplace and pellet stove manufacturer focused on design-led heating appliances. Comparable in design-forward positioning and German mid-market premium segment, though distributes via dealers rather than custom projects.
• Brunner GmbH: German manufacturer of heating systems, fireplaces, and tiled stoves serving residential and commercial projects. Relevant peer for the B2B/developer side of art of fire's business, particularly for hotel and gastronomy fireplace projects.
• Oranier Heiztechnik GmbH: Established German fireplace, stove, and heating appliance manufacturer with a broad product range across price tiers. Overlaps with art of fire's indoor fireplace offerings but at a much larger scale and with a more standardized, dealer-led go-to-market.
• Hase Kaminofenbau GmbH: Premium German manufacturer of designer wood stoves and fireplaces known for high-design industrial aesthetic. Comparable in craftsmanship positioning and premium target customer, but operates as a manufacturer with dealer distribution rather than a custom integrator.
• Spartherm Feuerungstechnik GmbH: One of Europe's largest fireplace manufacturers with a broad product portfolio spanning tunnel, panoramic, and three-sided fireplaces. A broad incumbent whose products overlap with art of fire's indoor offerings, but distributes through a dealer network rather than operating a flagship showroom-led design service.

Direct peers

• Camina & Schmid Feuerdesign und Technik GmbH & Co. KG: German manufacturer and retailer of premium designer fireplaces, stoves, and grills with a flagship showroom. Closely aligned business model combining custom fireplace design, in-house manufacturing, and showroom-led retail — comparable to art of fire's end-to-end positioning.
• Hark Kamin- und Kachelofenbau GmbH: Germany's largest specialty fireplace and tiled stove retailer/installer with showrooms nationwide. Directly comparable as a multi-channel premium fireplace specialist serving both end consumers and developers across Germany, though at substantially larger scale than art of fire.

Regional players

• Haas + Sohn Ofenbau GmbH: Austrian fireplace and tiled stove manufacturer with strong DACH presence and a dealer-driven go-to-market. Comparable product overlap and craftsmanship heritage, but primarily serves Austrian and southern German markets rather than competing directly in NRW.

Emerging players

• Flammkraft GmbH: German premium outdoor grill manufacturer whose products are showcased in art of fire's Flammkraft Flagship-Store. Comparable as a premium outdoor cooking brand; partial overlap through the reseller partnership and shared premium-customer base.
• BURN Outdoor Kitchen GmbH: German premium outdoor kitchen manufacturer with SOL, LUX, and BBQ product lines. art of fire operates the largest BURN exhibition in its showroom; relevant peer for the outdoor kitchen product category and shared premium outdoor living customer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/artoffire
• Facebookfacebook.com/artoffire
• Instagraminstagram.com/artoffire_designforum
• Pinterestpinterest.com/artoffire
• LinkedInlinkedin.com/company/art-of-fire-design-forum-gmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about art of Fire DESIGN-FORUM GmbH