What Artomations does

VTS LinQ (formerly Artomations, and prior to that OBS LinQ) is a Pijnacker, Netherlands-based industrial automation integrator founded through the merger of Artomations (Pieter Boom) and OWM (Marcel Wollendorf). The company designs, builds, and deploys custom automation solutions for manufacturing and logistics customers in the Benelux region, combining mechanical, electrical, panel-building, and software disciplines under a single delivery model. Its solution portfolio spans six categories — Robotics (delta and industrial robots), Electrification (battery management), Vision (industrial image processing), Logistics (internal transport), Material Handling, and Custom Machines — supported by four service disciplines (Hardware, Software including OT/PLC and 3D simulation, Installation/Deployment, and Consultancy), plus a productized 'Robotscan' assessment service used to qualify automation opportunities.

The underlying technology stack integrates off-the-shelf industrial components (drive systems from Lenze, robotics from Robotics Benelux) with proprietary integration engineering, including 3D simulation used to validate automation designs before physical implementation. The company operates on a project-based, quote-driven revenue model with three streams: custom automation systems (hardware sales), professional services (installation, maintenance, consultancy), and panel building. Go-to-market is direct enterprise field sales, with a consultation-led approach targeting complex integration projects for production and intralogistics environments.

With a current headcount of 5 employees, one publicly disclosed reference customer (Spotta, a Dutch printed-matter distribution operator), no external funding, and a stated Benelux geographic focus, VTS LinQ is positioned as a micro systems integrator competing in a regional niche of the European industrial automation market. Its competitive posture relies on integrated multi-discipline delivery and technology partnerships rather than proprietary IP or scale advantages.

Name

Artomations

Legal name

VTS LinQ

Website

https://artomations.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

VTS LinQ (formerly Artomations) is a Pijnacker, Netherlands-based industrial automation integrator that designs and deploys custom robotics, vision, electrification, material handling, and intralogistics systems for manufacturing and logistics companies in the Benelux region.

Ownership category

akta.pro rank

Product category

Industrial Automation Services

NAICS

All Other Industrial Machinery Manufacturing (333248), Industrial Machinery Manufacturing (3332), Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)

SIC

General Industrial Machinery & Equipment, Nec (3569), General Industrial Machinery & Equipment (3560), Industrial Instruments For Measurement, Display, And Control (3823), Electrical Industrial Apparatus (3620)

akta.pro primary industry

Factory Automation Cells & Integrated Systems (Assembly, Welding, Painting Lines) (IMAHAHAL)

akta.pro secondary industries

Industrial Robots (Articulated, SCARA, Delta, Cartesian) (IMAHAHAA), Industrial Automation Software (SCADA, HMI, MES, Historian) (IMAHAHAJ), Motion & Machine Control (CNC, Robotics Controllers, Servo/Motion Controllers) (IMAGABAG), Robot Software, Autonomy Stacks & Simulation (ROS, digital twins) (HDAAAIAK)

Keywords

• Industrial automation services
• Robotics integration
• Custom machinery building
• Vision inspection systems
• Internal logistics automation

Headquarters

HQ city

Pijnacker

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Automation Systems: Design, development, and integration of custom automation and robotics systems for production and logistics environments. Includes mechanical, electrical, and software components.
2. Professional Services: Installation, commissioning, maintenance, service, assembly, and consultancy services. Provides ongoing support and optimization for automated systems.
3. Panel Building: Custom electrical panel construction for industrial automation applications

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Artomations (now operating as VTS LinQ) designs, builds, and integrates custom industrial automation systems for production and logistics environments. Its portfolio spans delta and industrial robots, machine vision, battery electrification, material handling, custom machines, and the supporting disciplines of mechanical/electrical hardware, PLC/IT software, 3D simulation, installation, and consultancy — delivered as end-to-end projects for industrial enterprises in the Benelux region.

Product overview

Artomations, which merged with OWM to form OBS LinQ (now VTS LinQ), operates as an industrial automation company offering a comprehensive portfolio of robotics, electrification, vision, logistics, and custom machine solutions. The product portfolio includes core automation products (Robotisering with delta and industrial robots, Elektrificatie with battery solutions, Vision for industrial image processing, Logistiek for internal transport, Material Handling systems, and Maatwerk Machines for custom builds) complemented by four service disciplines (Hardware covering mechanical/electrical/panel building, Software including OT/PLC/IT/3D simulation, Installation/Deployment services, and Consultancy). The company combines hardware, software, and installation expertise to deliver integrated total solutions for production and logistics optimization.

Differentiator

Problem solved

Functional benefit

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• LenzecoreTechnology or IntegrationLenze is a global specialist in drive and automation technology. VTS LinQ partners with Lenze for drive systems and automation components that are integrated into their custom machine and automation solutions.
• Robotics BeneluxcoreTechnology or IntegrationRobotics Benelux provides specialized robotics expertise and solutions. VTS LinQ partners with Robotics Benelux for robotics integration in automation projects, working together on projects such as new automation initiatives.

Scale indicators1 record

Recent moves7 records

Expansion highlights4 records

Direct peers

• AWL-Techniek: Major Dutch industrial automation systems integrator headquartered in Hardenberg, offering robotics, welding, and assembly line integration for manufacturing and logistics customers — directly comparable end markets and solution breadth to VTS LinQ, though at significantly larger scale.
• RoboJob: Belgian-headquartered integrator specializing in standardized CNC automation and robot loading solutions for metalworking SMEs — comparable in targeting Benelux industrial automation buyers, though focused on a more productized, less bespoke model.
• VDL Industrial Modules: Part of VDL Groep, delivers automation, mechatronics, and production line modules across European industrial customers — overlapping capability set (mechanical, electrical, control) and Benelux footprint.
• LAC Engineering: Dutch systems integrator building custom production machines, automation cells, and robotics solutions for industrial customers — directly comparable in offering custom-built machines and integration services in the Netherlands.
• TBA Group: Dutch industrial automation and engineering firm providing robotics, vision, and bespoke machine building for production environments — comparable custom-integration model and target customers in Benelux manufacturing and logistics.

Broad incumbents

• KUKA: Global robotics and automation systems provider, including industrial robots and integrated production solutions — competes with VTS LinQ for medium-volume automation projects and supplies the underlying robots used in many integrator cells.
• Fanuc: World's largest industrial robot manufacturer, also offering pre-engineered automation packages (e.g., ROBODRILL, CRX cobot cells). Serves as both a supplier and a competitor for standardized automation in the same mid-market VTS LinQ addresses.
• ABB Robotics: Global incumbent offering industrial robots, robot controllers, and increasingly pre-engineered automation cells. Represents both a supplier of robots to VTS LinQ and a competitor for large turnkey automation projects.
• Lenze: Global drive and automation technology specialist — already a named core partner of VTS LinQ. Operates broadly across drive systems, controllers, and automation components rather than as a bespoke integrator, but competes for adjacent wallet share on automation projects.

Emerging players

• Robotics Benelux: Regional Benelux robotics specialist and a named core partner of VTS LinQ. Comparable in focus on robotics integration for industrial customers but more niche and partnership-oriented than turnkey integrator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@VTSLinQ
• LinkedInlinkedin.com/company/artomations

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Artomations