Art Point M
Art Point M is a Roubaix-based French arts production company founded in 1991 by Fanny Bouyagui, producing three annual festivals (NAME, Braderie de l'Art, Lille Tattoo Festival) and commissioned urban installations, parades, and scenography for cultural institutions such as lille3000, Louvre Lens, and Festival d'Avignon.
- Company typePrivate
- Founded1991
- HeadquartersRoubaix, France
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Art Point M does
Art Point M is a French arts production company founded in 1991 by artist Fanny Bouyagui and based in Roubaix, in the former textile warehouse known as the Laboratoire Factory. The company operates a hybrid model combining three owned annual festivals — NAME Festival (electronic music, since 2005), Braderie de l'Art (24-hour recycled-design event, since 1991), and Lille Tattoo Festival (since 2015) — with commissioned artistic productions for cultural institutions and municipalities. Its product portfolio spans large-scale urban parades, ephemeral installations, participatory performances, and scenography services, with notable works including the Sun City sunflower labyrinth for Mons 2015 (35,000 visitors in 10 days), the FIESTA 2025 opening parade for lille3000, and immersive events such as Opéra Culinaire and the Banquet Céramique at Louvre Lens.
The underlying technology is scenography, live video mixing, and motion-triggered interactive installations built on tools such as Max MSP Jitter, combined with physical production capabilities (costume fabrication from recycled materials, custom stage and lighting design, parade float construction). The business model is event-driven revenue generation: ticket sales, artist participation fees, and sponsorship from the three owned festivals, plus professional-services fees from commissioned projects for institutional clients including lille3000, Louvre Lens, Festival d'Avignon, Eurockéennes de Belfort, Palais de Tokyo, Mons 2015, and Ville du Havre. The company is privately held, founder-controlled, operates with a team of 7-8 members including 4 founders, and has no disclosed external funding or parent organization.
Art Point M firmographics
Firmographics- Name
- Art Point M
- Legal name
- Art Point M
- Website
- https://artpointm.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Art Point M is a Roubaix-based French arts production company founded in 1991 by Fanny Bouyagui, producing three annual festivals (NAME, Braderie de l'Art, Lille Tattoo Festival) and commissioned urban installations, parades, and scenography for cultural institutions such as lille3000, Louvre Lens, and Festival d'Avignon.
- Ownership category
- akta.pro rank
Art Point M industry classification
Industry- Product category
- Cultural Event Production
- NAICS
- Other Performing Arts Companies (711190), Arts, Entertainment, and Recreation (71)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Arts & Culture Community Festivals (Multidisciplinary Arts Weeks) (MPAGAEAG)
- akta.pro secondary industry
- Arts, Crafts & Maker Fairs (MPAGAFAJ)
Keywords
Where Art Point M is headquartered
LocationHeadquarters
- HQ city
- Roubaix
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Art Point M business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Festival Production and Management: Art Point M produces and manages three annual festivals (NAME Festival, Braderie de l'Art, Lille Tattoo Festival) generating revenue through ticket sales, artist participation fees, and sponsorship.
- Commissioned Artistic Projects: Creation of commissioned performances, parades, and installations for cultural institutions, festivals, and municipalities such as lille3000, Mons 2015, Ville du Havre.
- Scenography Services: Design, realization, technical direction, video installation, and lighting/music staging for events and venues.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Art Point M product offering
Product offeringCore offering
Art Point M is a French arts production company founded in 1991 by Fanny Bouyagui in Roubaix, France. It produces three annual festivals (NAME Festival for electronic music, Braderie de l'Art for recycled art and design, and Lille Tattoo Festival), urban installations and live performances, scenography services for cultural institutions, and large-scale parades such as those for lille3000.
Product overview
Art Point M is an arts production company founded in 1991 by Fanny Bouyagui that operates as a multi-disciplinary creative studio producing three annual events (NAME Festival, Lille Tattoo Festival, and Braderie de l'Art) alongside dozens of urban installations and performances spanning visual arts, live arts, music, fashion, and culinary experiences. Its product portfolio includes recurring festivals, one-time installations (such as NO COMMENT, SOYEZ LES BIENVENUS, SUN CITY, Golden Cubes), theatrical and participatory performances (such as Foule Power, Opéra Culinaire, Peace For All, I Have a Dream), large-scale parades for lille3000 seasons, and professional scenography services—all centered on urban art, electronic music culture, recycled-material craftsmanship, and community participation.
Differentiator
Problem solved
Functional benefit
Brands
- NAME Festival: Electronic music and culture festival created in 2005 by Art Point M, dedicated to electro culture under all its forms. Pionner among electronic music festivals in France with nearly 20,000 spectators.
- Braderie de l'Art
- Lille Tattoo Festival
Products and services
- NAME Festival
- Braderie de l'Art
- Lille Tattoo Festival
- Scenography Services
- NO COMMENT (urban installation)
- SUN CITY (urban installation)
- Golden Cubes (urban installation)
- lille3000 Parades
Quantifiable outcome
- 35,000 visitors in 10 days for Sun City installation at Mons 2015
- +2 more outcomes
Companies that use Art Point M
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles2 records
Art Point M technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Art Point M partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered flagship, core and minor.
- lille3000flagshipOngoing collaboration with lille3000 for scenography and artistic direction. Created opening parade for Fantastic (2012), FIESTA (2025), and collaborated on Eldorado (2018) and Utopia (2022) seasons. Created magnificent opening ceremony in collaboration with JC de Castelbajac.
- Mons 2015 - European Capital of CulturecoreFanny Bouyagui served as associated artist for Mons 2015. Created Sun City sunflower labyrinth (35,000 visitors in 10 days) and Crazy House performance installation.
- Palais de TokyocoreCollaboration on Taste Art culinary event scenography alongside Relais et Châteaux.
- Festival d'AvignoncoreOngoing partnership with the prestigious theater festival. Collaborated on various productions including SOYEZ LES BIENVENUS exhibition and Et si Cendrillon n'avait pas existé.
- Ville du HavrecoreCreated Magnifik Parade for 500th city anniversary and Golden Cubes installation for Un été au Havre 2017.
- Condition Publique (Roubaix)coreNAME Festival has been held at Condition Publique for four editions, collaborating on electronic music and arts programming.
- Didier FusillierminorCollaboration on Lille 2004, lille3000 projects, and La Villette programming.
- Jean BlaiseminorCollaboration through Lieu Unique (Nantes) and Voyages à Nantes cultural programming.
- José Manuel GonçalvèsminorCollaboration with Le 104 cultural center in Paris.
- Mange Lille!minorCollaboration on Opéra Culinaire sensory experience combining gastronomy, music, and visual arts.
- Le Fil Rouge (Louvre Lens)minorPartnership with contemporary ceramics gallery for Louvre Lens 'Les tables du pouvoir' exhibition banquet.
- Paul LevrezminorCo-creation of DRAGUE ME drag and queer show for Eurockéennes de Belfort 2024.
Scale indicators6 records
Recent moves5 records
Expansion highlights4 records
Art Point M competitors and assessment
Company assessmentDirect peers
- Compagnie des Quidams: French street-performance company creating large-scale inflatable sculptures and poetic parades. Comparable as a French troupe producing participatory outdoor spectacles commissioned by cultural events and municipalities.
- La Machine: Nantes-based mechanical street-theater company producing monumental moving machines and parades. Closely comparable maker/studio producing commissioned urban installations and street performances for cultural events and city celebrations across Europe.
- Compagnie Carabosse: French fire-art installation company creating large-scale fire-lit urban environments for European Capitals of Culture and festivals. Highly comparable as a small French studio producing commissioned ephemeral installations for cultural institutions.
- Les Commandos Percu: French percussion street-performance company creating large-scale choreographed shows. Comparable as a French troupe producing commissioned rhythmic parades and performances for festivals and cultural institutions.
- Royal de Luxe: French street-theater company famous for giant marionette parades across European cities. Directly comparable as a French troupe producing large-scale outdoor narrative performances and urban parades for cultural institutions and municipalities.
- Artonik: Paris-based collective creating participatory light and color installations for cultural events worldwide. Comparable as a French collective producing scenography and immersive public-art installations for festivals and municipalities.
- Générik Vapeur: Marseille-based street performance company producing large-scale outdoor parades with fire, pyrotechnics, and giant puppets. Comparable as a French troupe creating commissioned public-space spectacles and urban interventions.
Others
- lille3000: French cultural-event organization producing themed seasonal programming in the Lille metropolitan area. Comparable as a commissioning institution and partner that books Art Point M; thematically adjacent as a producer of cultural seasons and public events.
- Le Palais de Tokyo: Major Paris contemporary art center commissioning scenography and culinary installations (e.g., Taste Art). Comparable as a cultural institution partner and commissioning venue for immersive scenographic productions.
Emerging players
- Plastic Omnium (Culture Division / Plasticiens Volants): French street-theater company producing giant inflatable puppets and aerial spectacles for festivals globally. Comparable maker of large-scale outdoor commissioned performance art for cultural events.
Market position
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Art Point M social profiles
Digital presenceArt Point M financial estimates
Financial estimateRevenue estimate
Valuation estimate
Art Point M leadership team
Management profileNumber of profiles
Profiles1 record
Art Point M funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Art Point M M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Art Point M
What does Art Point M do?
Art Point M is a French arts production company founded in 1991 by Fanny Bouyagui in Roubaix, France. It produces three annual festivals (NAME Festival for electronic music, Braderie de l'Art for recycled art and design, and Lille Tattoo Festival), urban installations and live performances, scenography services for cultural institutions, and large-scale parades such as those for lille3000.
Is Art Point M a public or private company?
Art Point M is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Art Point M founded?
Art Point M was founded in 1991. It employs 1 to 10 people.
Where is Art Point M based?
Art Point M is headquartered in Roubaix, France, in the Europe region.
How does Art Point M make money?
Three revenue lines are on record. Festival Production and Management is the primary driver. The others are commissioned Artistic Projects and scenography Services.
Who are Art Point M's main competitors?
Direct peers on record are Compagnie des Quidams, La Machine, Compagnie Carabosse, Les Commandos Percu, Royal de Luxe, Artonik and Générik Vapeur. Others are lille3000 and Le Palais de Tokyo. Plastic Omnium (Culture Division / Plasticiens Volants) is listed as an emerging player.
Does Art Point M have an API?
No public API is recorded for Art Point M.
What industry is Art Point M in?
Art Point M's product category is Cultural Event Production. Its primary akta.pro industry code is MPAGAEAG, Arts & Culture Community Festivals (Multidisciplinary Arts Weeks), with a secondary code of MPAGAFAJ, Arts, Crafts & Maker Fairs. Its NAICS code is 711190 and its SIC code is 7330.