Art-S-Cool

What Art-S-Cool does

Art-S-Cool is a non-profit art education organization headquartered in the Schilderswijk district of Den Haag, Netherlands, founded in 2013. It delivers free art lessons, workshops, and community art projects to children, youth, families, and residents across multiple The Hague neighborhoods (Schilderswijk, Laak, Transvaal, Zuidwest, plus libraries in Bouwlust and Moerwijk). Its participant base exceeds 4,600 unique individuals annually. Programs span preschool through MBO (vocational education), including after-school atelier lessons (Tuesdays/Wednesdays/Thursdays at Ferdinand Bolstraat 33), the Kweekvijver Jong Talent (Talentklas) program for gifted children aged 10-12, the Future Institute of Art (FIA) club program for ages 13-18, the multi-week Art Bootcamp summer program, in-school Kunstenaar in de Klas projects, weekly lessons in five public libraries, and pilot digital offerings such as Stop Motion animation. All programming is offered free of charge to participants, including those using the Ooievaarspas or Bibliotheekpas.

The underlying "technology" is a hands-on art-education methodology delivered by a collective of professional artists and designers, supported by a basic digital learning environment called Artipedia hosted on the Leerpo LMS platform. Distribution occurs through the organization's own atelier, partner schools, public libraries, community spaces (including a Zuidwest site at Marterrade 10), and partner organization venues.

The business model is non-profit and grant-funded rather than revenue-driven. Art-S-Cool derives income from three principal streams: municipal subsidies (the Municipality of Den Haag, via the Meerjarenbeleidsplan 2021-2024), foundation and sponsor funding (Fonds 1818, Stichting Leergeld Den Haag, Madurodam Kinderfonds, Rotary Den Haag, ELJA Foundation, Stichting Boschuysen, Stichting Jeugdwerk, Stichting Levi-Lassen, Kinderen Cultuur en Kansen), and project-specific partner organization funding (Cultuurschakel for COH programs, Haag Wonen for Zuidwest, KABK for Talentklas support). Individual donor revenue comes from the Word Vriend program at EUR 500 per year. Participants are not charged. The go-to-market motion is community-led, relying on school partnerships, library presence, neighborhood visibility, and word-of-mouth rather than traditional sales or marketing.

Name

Art-S-Cool

Legal name

Art-S-Cool

Website

https://art-s-cool.nl

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Art-S-Cool is a non-profit art education organization based in The Hague's Schilderswijk district that delivers free art lessons, workshops, and community art projects to children, youth, and families across multiple neighborhoods, funded primarily by municipal subsidies, charitable foundations, and project-specific partners.

Ownership category

akta.pro rank

Product category

Youth Art Education Services

NAICS

Fine Arts Schools (611610), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Visual Arts Instruction (Drawing, Painting, Sculpture) (EDAMAAAA)

akta.pro secondary industries

Arts & Design Camps (Visual Arts, Crafts, Design Thinking) (EDAMALAH), Personal Enrichment & Creative Arts Programs (EDAAAEAG)

Keywords

• Art education programs
• Youth art classes
• Community art projects
• After-school workshops
• Creative talent development

Headquarters

HQ city

Den Haag

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Government Subsidies: Art-S-Cool receives subsidies from the municipality of Den Haag as part of their cultural education policy, confirmed by inclusion in the municipality's Meerjarenbeleidsplan 2021-2024.
2. Foundation and Sponsor Funding: Funding from various foundations including Stichting Leergeld, Fonds 1818, Madurodam Kinderfonds, Rotary Den Haag, and others. The 'Word Vriend' (Become a Friend) program invites supporters to contribute 500 euros per year to nurture young talent.
3. Partner Organization Funding: Funding from partners like Cultuurschakel for COH (Cultuur Op zijn Haags) programs and other educational initiatives.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Art-S-Cool provides free art education programs for children, youth, parents, and community residents in the Schilderswijk district of Den Haag, including after-school art lessons (Naschoolse Kunstlessen), multi-week summer Art Bootcamp workshops, the Future Institute of Art (FIA) for teens aged 13-18, the Talentklas (Kweekvijver Jong Talent) program for gifted children aged 10-12, in-school curriculum projects (Kunstenaar in de Klas) across preschool through MBO levels, weekly lessons in five public libraries, and the Artipedia online learning platform. All programming is offered at no cost to participants using the Ooievaarspas or Bibliotheekpas, and the organization operates as a collective of professional artists and designers.

Product overview

Art-S-Cool is an art education organization based in The Hague's Schilderswijk district that provides a portfolio of programs for children, youth, and community members. Its core offerings include after-school art lessons (dinsdag, woensdag, donderdag), the multi-week summer Art Bootcamp program, the Future Institute of Art (FIA) for teens aged 13-18, and the Talentklas (Kweekvijver Jong Talent) for gifted children aged 10-12. Art-S-Cool also delivers in-school programs (Kunstenaar in de Klas) across preschool, primary, secondary, and MBO levels, and operates weekly sessions in five public libraries. The organization is accessible free of charge via the Ooievaarspas or Bibliotheekpas. Digital resources are available through Artipedia on the Leerpo LMS platform. Art-S-Cool connects neighborhoods through art projects and community events, with the majority of funding from municipal subsidies and charitable foundations.

Differentiator

Problem solved

Functional benefit

Brands

• Future Institute of Art (FIA): Art and design workshops, excursions, and coaching for youth aged 13-18 years, held in a club room in the Schilderswijk neighborhood.
• Talentklas (Talent Class)
• Art Bootcamp

Products and services

• Art Bootcamp Intensive multi-week summer art program for children and youth ages 4-16, running annually during summer holidays with daily themes, hands-on workshops, and collaborative projects, culminating in an exhibition or presentation. Offered free of charge with Ooievaarspas or Bibliotheekpas.
• Future Institute of Art (FIA) Weekly art and design program for youth ages 13-18 held at the Art-S-Cool clubroom in the Schilderswijk. FIA offers workshops, excursions, and coaching, with a focus on trying new things and developing artistic skills in a club-like setting. Free of charge.
• Talentklas (Kweekvijver Jong Talent) Specialized talent development program for exceptionally motivated and creative children ages 10-12, held on Wednesday afternoons at the Talentenhuis (Ferdinand Bolstraat 33). Includes coaching by professional artists, diverse materials and disciplines, portfolio building for secondary art education, museum excursions, and exhibitions. Free with Ooievaarspas or Bibliotheekpas.
• Naschoolse Kunstlessen (After-school Art Lessons) After-school art lessons held on Tuesdays, Wednesdays, and Thursdays at Art-S-Cool's studio at Ferdinand Bolstraat 33, for children of various ages. Programs include Tuesday Art-S-Cool, Wednesday Art-S-Cool, and Thursday Art-S-Cool, each with different age groups and time slots.
• Kunstprojecten op School (Kunstenaar in de Klas) In-school art projects delivered by Art-S-Cool's collective of professional artists, partnering with schools across The Hague. Covers preschool education (peuters), primary education, secondary education (voortgezet onderwijs), and MBO. Projects align with classroom themes and are part of the Brede Buurtschool (broad neighborhood school) network.
• Artipedia Online learning platform accessible via Art-S-Cool's LMS (Leerpo), providing educational content and digital resources for students and participants in Art-S-Cool programs.
• Bibliotheek Kunstlessen Weekly art lessons held in five different public libraries across The Hague (Bouwlust, Moerwijk, Laak, Schilderswijk, and Transvaal), led by Art-S-Cool artists. Sessions are integrated with library activities and include special programs for toddlers with parents.
• Zomerschool (Summer School) Summer school program run in collaboration with local primary schools (e.g., Paul Krugerschool, Comenius, Buutplaats), offering two-week intensive art workshops during summer holidays. Themes change annually and often include theater, origami, storytelling, and sports alongside art.
• Verdiepingstraject Voorschoolse Educatie Deepening program for preschool education (VE) targeting toddlers aged 2.5-4 years. Art-S-Cool developed a three-workshop program around senses (feeling, seeing, hearing) designed to inspire both children and pedagogical staff, with follow-up coaching for teachers to sustain creative practices.
• Word Vriend (Become a Friend) Sponsorship Program Annual sponsorship program where individuals or companies contribute 500 euros per year to nurture one talented child from the Schilderswijk neighborhood, providing structural investment in Art-S-Cool's talent development pipeline.

Quantifiable outcome

• Over 4600 unique participants in art lessons per year
• +2 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Gemeente Den Haag (Municipality of The Hague)coreStrategic or Co-development Partner · 11 January 2021Art-S-Cool is included in the municipality's Meerjarenbeleidsplan (Multi-Year Policy Plan) 2021-2024 for cultural education. The municipality provides increased subsidies to support Art-S-Cool's anchoring in Hague cultural education. Submitted by director Laura van Eeden and chairman Cihan Bugdaci on December 2, 2019.
• CultuurschakelcoreStrategic or Co-development PartnerOrganization running COH (Cultuur Op zijn Haags) cultural education program. Art-S-Cool artists deliver COH lessons in schools, and Art-S-Cool provides COH Expert coaching to teachers.
• Haag WonencoreStrategic or Co-development PartnerHousing corporation partnered with Art-S-Cool to bring art education to Zuidwest district. Haag Wonen supports neighborhood development through placemaking and community-led development, with art and culture as important pillars.
• Bibliotheek Den HaagcoreStrategic or Co-development PartnerPublic library system hosting Art-S-Cool lessons in five locations. Partnership enables accessible art education and cross-promotion.
• Dak KindercentraminorStrategic or Co-development PartnerChildcare organization partnering with Gelderlandschool for Stop Motion lessons pilot.
• Koninklijke Academie voor Beeldende Kunsten (KABK)coreStrategic or Co-development PartnerRoyal Academy of Art in The Hague provides support for Talentklas program and excursion destinations. Donation of €1,635 received for masterclasses, materials, and museum visits.
• Generatie AllesminorStrategic or Co-development PartnerOrganization collaborating with Art-S-Cool on youth creative development initiatives.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Kunstgebouw: Regional Dutch cultural-education institution delivering visual-arts programs across schools and communities in Zuid-Holland. Operates in the same funding environment (municipal/provincial subsidies) with overlapping mission of bringing art education to children and youth.
• Cool Culture (NYC): Non-profit providing low-income families free access to NYC museums and cultural institutions. Smaller than Art-S-Cool in scope, but directly analogous in the equity-driven, pass-mediated cultural-access mission and partnership structure with schools and welfare programs.
• Young Audiences Arts for Learning: US national network of affiliated non-profits delivering in-school and after-school arts programs (visual arts, performing arts) for K-12 students, including in under-resourced communities. Closest large-scale peer for the "professional artists into classrooms" model applied at scale.
• Studio in a School (NYC): Non-profit founded in 1977 that places professional artists in NYC public schools in low-income communities to deliver visual-arts residencies. Highly comparable: subsidized arts instruction, professional-artist collective model, free delivery to disadvantaged children, heavy school-network integration.

Regional players

• Kunstschool VIKO Venlo: Dutch municipal art school in Limburg offering visual-arts courses for children, youth, and adults. Comparable as a Dutch children's visual-arts education provider but operates in a different region and is subsidized directly by its municipality rather than via a place-based foundation model.
• VRIJDAG Groningen: Combined performing- and visual-arts education institution in Groningen offering courses and workshops for children and youth. Similar mission of subsidized youth arts education but centred on a different Dutch region and stronger performing-arts focus.

Broad incumbents

• Carnegie Hall Weill Music Institute: Major established cultural institution running large-scale music and arts education programs for schools and underserved youth in NYC. Much larger scale but overlapping remit of subsidized, equity-focused youth arts education - useful broad-incumbent comparison for scale and programming scope.

Others

• Cultuurschakel: Intermediate cultural-education organization in The Hague running the COH (Cultuur Op zijn Haags) program and contracting Art-S-Cool as a COH Expert for in-school delivery. Different role (intermediary/funder of cultural education) but ecosystem participant adjacent to Art-S-Cool's model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC9EYmt_qBzqxVtscCduG3vw
• Facebookfacebook.com/artscooldenhaag
• LinkedInlinkedin.com/company/art-s-cool

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Art-S-Cool