Maison des arts Desjardins Drummondville

What Maison des arts Desjardins Drummondville does

Maison des arts Desjardins Drummondville is a non-profit cultural corporation founded in 1967 in Drummondville, Quebec, operating a multidisciplinary performing arts venue that diffuses theatre, music, dance, comedy, youth programming, and contemporary art across the Centre-du-Québec region. The core physical asset is a modular main hall configurable from 232 to 972 seats via a hydraulic stage platform, equipped with the only 10-foot Fazioli grand piano in Quebec and supported by professional lighting, sound, and rigging systems. The venue hosts six resident arts organizations, including the Orchestre symphonique de Drummondville and Mackinaw dance company, and operates DRAC (Art actuel Drummondville), a contemporary art centre, as a subsidiary.

The business model blends ticket sales, annual subscriptions across five categories (theatre, dance, youth, OSD orchestra, DRAC workshops), a $35/year Privilège membership card with presale and partner discounts, venue rental of three distinct spaces (Studio, Espace Desjardins, Grande Salle), gift cards, and summer theatre productions. Distribution combines an in-house box office, toll-free telephone ticketing, online sales via the third-party Réseau Ovation platform, and dedicated group sales agents handling corporate, private, and school bookings. Pricing ranges from $15 youth tickets to $350 loggia subscription seats, with service fees of $1-$5 per ticket and volume discounts for groups of 20+.

Revenue is supplemented by corporate sponsorship (Desjardins as major partner with naming rights, Ville de Drummondville as principal public partner, plus Hydro-Québec, Heineken, Promutuel Assurance, and others), provincial and federal arts funding (CALQ, Government of Canada), and a stable ecosystem of approximately 20 local business partners. The organization employs roughly 31 staff across programming, communications, ticketing, finance, and technical functions, is led by General and Artistic Director Marie-Pierre Simoneau, and is governed by an 11-member Board of Directors. The venue delivered 193 professional shows and 119,311 spectators in 2019 with sustained 80% occupancy, and is planning an $18M new multifunctional venue to expand capacity for emerging artists and mid-size productions.

Name

Maison des arts Desjardins Drummondville

Legal name

Maison des arts Desjardins Drummondville

Website

https://artsdrummondville.com

Company type

Private

Founded year

1967

Operating status

Operating

Short description

Maison des arts Desjardins Drummondville is a non-profit multidisciplinary performing arts venue in Drummondville, Quebec, operating a modular 972-seat main hall, DRAC contemporary art centre, and six resident arts organizations serving general public, schools, and corporate clients across Centre-du-Québec.

Ownership category

akta.pro rank

Product category

Performing Arts Venue

NAICS

Performing Arts Companies (7111), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)

akta.pro secondary industries

Multipurpose Event Center Operations (Civic Centers, Community Event Complexes) (MPAGALAE), Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG), Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC), Nightclub & Small Live Venue Operations (Clubs, Bars with Stages) (MPAGALAF)

Keywords

• Performing arts venue
• Live entertainment programming
• Venue rental services
• Subscription ticketing
• Cultural arts programming

Headquarters

HQ city

Drummondville

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Ticket Sales (Admissions): Primary revenue stream from individual and subscription tickets for professional performing arts shows across theatre, music, dance, comedy, and youth programming. Service fees of $1 per ticket at box office or $5 per ticket for phone/internet purchases are added.
2. Membership Program (Privilège Card): Annual membership card ($35) providing member-only discounts, presale access, reserved seating priority, and exclusive partner discounts at local restaurants and businesses. Revenue generated from card sales.
3. Venue Rental (Location de salles): Rental income from three spaces: Studio (32-200 persons, $1,080-$1,260), Espace Desjardins (190-300 persons, $1,560-$2,340), and Grande Salle (960 persons, $4,125), including technical services.
4. Gift Cards (Carte-cadeau): Year-round gift cards valid for all shows presented by the Maison des arts, with no expiry date. Sold via phone, web, or in-person.
5. Summer Theatre Festival: Dedicated summer outdoor theatre productions (Théâtre d'été) including group bookings and premium pricing, with catering and bar services.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Multi-format performing arts venue operating a 972-seat modular main hall (reconfigurable to 669, 405, or 232 seats), the Le Studio, and the Espace Desjardins multipurpose room. It presents a seasonal program of theatre, music, dance, comedy, and youth productions, hosts six resident arts companies, and operates the DRAC contemporary art center in Drummondville, Quebec. The venue sells individual and subscription tickets, group packages, memberships, and rents its facilities to third-party producers and corporate clients.

Product overview

Maison des arts Desjardins Drummondville is a performing arts venue offering a diversified portfolio of live entertainment products and services. The core offering centers on the Grande Salle (main hall with 972 seats) and the Cabaret sur scène format. Product portfolio includes: season subscriptions across four categories (Théâtre, Danse, Jeunesse, OSD Orchestra), DRAC contemporary art center with associated workshops, summer theater productions (Théâtre d'été), school outing programs (Sorties scolaires), venue rentals, gift cards, group sales, and membership benefits (Carte de membre Privilège). A planned Nouvelle salle multifunctionnelle project would add a 300-400 seat intermediate venue. The venue also operates a ticketing service through the Reseau Ovation network.

Differentiator

Problem solved

Functional benefit

Products and services

• Grande Salle (Main Hall)
• Le Studio
• Espace Desjardins
• DRAC - Art actuel Drummondville
• Abonnements Théâtre (Theatre Subscriptions)
• Abonnements Danse (Dance Subscriptions)
• Abonnements Jeunesse (Youth Subscriptions)
• Carte de membre Privilège
• Location de salles (Venue Rental)
• Sorties scolaires (School Outings)
• Ventes de groupe (Group Ticket Sales)
• Carte-cadeau (Gift Card)
• Ateliers DRAC

Quantifiable outcome

• 80% occupancy rate sustained for five consecutive years
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

17 partnerships are on record, tiered core and supporting.

• Ville de DrummondvillecoreStrategic or Co-development PartnerPrincipal public sector partner (partenaire principal du secteur public). In 2027, the Ville de Drummondville is presenting Les Trois Accords symphonique as part of the 35th anniversary of Orchestre symphonique de Drummondville and the 60th anniversary of the Maison des arts.
• Réseau OvationcoreTechnology or IntegrationProvides the ticketing platform (reseau.ovation.ca) used for all online ticket sales, membership management, subscription purchases, and gift card issuance. The platform handles all web-based transactions including member pre-sales, individual tickets, and group bookings.
• DRAC (Art actuel Drummondville)coreStrategic or Co-development PartnerContemporary art centre operated within the Maison des arts building. DRAC and MADD share a sustainable development action plan (adopted January 2021) and collaborate on cultural programming including art workshops (Ateliers DRAC). Website: drac.ca.
• Hydro-QuébecsupportingGTM or Marketing PartnerOfficial partner (partenaire officiel) and sponsor of the theatre subscription series. Promoted as partner in theatre subscription materials.
• Centre de services scolaire des Chênes (CSS des Chênes)supportingStrategic or Co-development PartnerOfficial partner. The Studio space within the Maison des arts is named Studio Centre de services scolaire des Chênes. Partnership supports school group programming and subsidized cultural outings for students.
• HeinekensupportingGTM or Marketing PartnerOfficial partner and bar sponsor. Heineken operates the bar in the entrance hall (Espace Desjardins) during performances and events.
• Molson CoorssupportingGTM or Marketing PartnerOfficial partner (beer/beverage category) alongside Heineken, contributing to the bar service ecosystem at performances.
• Mitchell-LincolnsupportingGTM or Marketing PartnerOfficial partner — a general business/service partner contributing to venue operations and cultural programming support.
• Promutuel AssurancesupportingGTM or Marketing PartnerOfficial partner and sponsor of the François Bellefeuille (Sauvage) show, with logo placement on show pages and promotional materials.
• EGRsupportingGTM or Marketing PartnerOfficial partner providing business/services support to the Maison des arts cultural programming.
• François SicottesupportingGTM or Marketing PartnerCabaret series partner (sponsor) with logo featured on cabaret show pages (e.g., Stéphanie Bédard, Jo Cormier).
• Maître d'supportingGTM or Marketing PartnerOfficial partner contributing to venue operations and event services.
• IGA Extra Marché DesCôteauxsupportingGTM or Marketing PartnerOfficial partner in the food/retail category supporting the Maison des arts programming.
• Journal ExpresssupportingGTM or Marketing PartnerMedia partner (partenaire médias) providing press coverage and media visibility for performances and events.
• Le Dauphin (Hôtel)supportingGTM or Marketing PartnerOfficial hotel partner (hôtelier officiel). Offers accommodation packages (forfaits hébergement) for out-of-town patrons attending summer theatre productions. Bookings not available online — direct through hotel.
• ADISQ, Paroles Vivantes, La Danse sur les Routes, En Piste, VoyagementssupportingStrategic or Co-development PartnerCultural membership and circuit organizations (ades memberships culturelles) that support touring, distribution, and promotion of performing arts across Quebec.
• Privilège Member Partner Businesses (~20 local businesses)supportingGTM or Marketing PartnerMember benefit partners including restaurants (Stelforno, L'Établi Brasserie Urbaine, Les Garnements, Odika, Aubier Microbrasserie, Taverne Le Gordon, Le Chalumeau, Le Baboune, Bibine Buvette, Le Joker Pub Ludique, Les Campagnards, Poke et Ramen-Moi), retail (Préfontaine, The Dressing Room, Choco Daisy, IDOLEM), wellness (Spa Bioterra, L'Issue Jeu d'Évasion, Espace 81), and grocery (Marché MX). Members receive 10-15% discounts at these establishments.

Scale indicators9 records

Recent moves7 records

Direct peers

• Place des Arts (Montréal): Québec's flagship multidisciplinary performing arts complex (Salle Wilfrid-Pelletier, Théâtre Maisonneuve, Théâtre Jean-Dagenais, Cinquième Salle). Directly comparable as a non-profit, multi-hall venue hosting symphony, theatre, dance, and youth programming for the broader Québec market.
• Capitole de Québec: Historic 1,250-seat performing arts venue in Québec City operating as a private presenting house for theatre, music, comedy, and family programming. Comparable in offering tiered subscription packages, cabaret configurations, and touring artist presentations to a regional Québec audience.
• National Arts Centre (Ottawa): Canada's federal bilingual performing arts centre hosting the NAC Orchestra, English and French theatre companies, and dance programming. Comparable as a multi-tenant, federally supported multidisciplinary venue with subscriptions, school programs, and venue rentals.
• Théâtre du Rideau Vert: Long-established Montréal francophone theatre company producing a subscription season and renting performance space. Comparable as a non-profit theatrical presenting organization with season subscription models and provincial arts council funding.
• Salle Albert-Rousseau: Regional performing arts venue in Sainte-Foy (Québec City area) hosting touring theatre, music, and comedy productions on a subscription basis. Comparable multi-format venue serving a similar Québec regional market with season subscriptions and group sales.
• Théâtre du Nouveau Monde: Montréal heritage theatre company operating its own venue with subscription seasons across classical and contemporary productions. Comparable non-profit producing theatre with season subscriptions, education programs, and public funding reliance.
• Centre des arts de Shawinigan: Regional performing arts venue in Shawinigan (Mauricie, neighbouring Centre-du-Québec) presenting professional touring shows and serving as a cultural hub for a similar-sized Québec city. Directly comparable scale and regional positioning.

Emerging players

• TOHU: Montréal circus arts venue and creative hub presenting circus, multidisciplinary, and emerging-form performances. Comparable as a non-profit multidisciplinary venue combining presenting, creation, and mediation programming with venue rental operations.

Regional players

• Segal Centre for Performing Arts: Montréal English-language performing arts centre hosting theatre, music, and educational programming. Comparable non-profit presenter with subscriptions, school programs, and venue rentals, but serves a different linguistic audience segment.

Others

• Réseau Ovation: Québec-wide performing arts ticketing network used by Maison des arts and dozens of other venues. Adjacent ecosystem participant providing the distribution infrastructure that MADD depends on for online sales, subscriptions, and memberships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maison des arts Desjardins Drummondville