Cultural Arts Center at Glen Allen

What Cultural Arts Center at Glen Allen does

The Cultural Arts Center at Glen Allen is a nonprofit, multi-use arts venue located in Glen Allen, Virginia, within Henrico County in the Richmond metropolitan area. The Center operates a 350-seat theater, four art galleries, and twelve rental spaces — including differentiated venues such as Walkerton Tavern and the Weinstein Sculpture Garden — which it makes available for weddings, corporate events, community gatherings, and resident programming. Its resident visual arts programming operates under the OMA (Open Media Art?) umbrella, and it runs community-outreach initiatives including Artreach and the Forget-Me-Not Choir (delivered in partnership with VCU Health) that serves seniors and patients with dementia. The Center also hosts summer camps, art classes, and touring productions in collaboration with partners including the Richmond Symphony, Culture Encounters, and the County of Henrico (most visibly through the 28th Annual Tree Lighting).

The Center is staffed by approximately 30 employees and generates revenue across ticket sales, class registrations, facility rentals, gift shop transactions, and donations/grants. Its customer base is highly distributed across general public attendees, corporate and wedding renters, youth and family program participants, seniors in health-affiliated programs, and visual artists exhibiting in its galleries. In 2025 the Center appointed Janet Starke as President and CEO and launched "Art Locally," a digital magazine extending its content distribution beyond the physical campus. The Center's competitive position rests on its diversified facility inventory, multi-decade local presence, and a dense network of municipal, healthcare, and cultural institution partnerships that generate recurring programming and brand familiarity within Henrico County.

Name

Cultural Arts Center at Glen Allen

Legal name

The Cultural Arts Center at Glen Allen

Website

https://artsglenallen.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Cultural Arts Center at Glen Allen is a Henrico County, Virginia nonprofit operating a 350-seat theater, four galleries, and twelve rental spaces, serving the general public, corporate and wedding renters, youth/families, seniors, and visual artists through ticketed performances, classes, camps, and community outreach programs.

Ownership category

akta.pro rank

Product category

Performing Arts & Cultural Center

NAICS

Museums, Historical Sites, and Similar Institutions (7121), Theater Companies and Dinner Theaters (711110), Arts, Entertainment, and Recreation (71), Museums (712110)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Cultural Centers & Multidisciplinary Arts Institutions (THAJADAJ)

akta.pro secondary industries

Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM), Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH), Visual Arts (Drawing, Painting, Illustration) (EDAAAGAA), Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG)

Keywords

• Performing arts venue
• Arts education programs
• Event venue rentals
• Community arts center
• Gallery exhibitions

Headquarters

HQ city

Glen Allen

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales

Revenue model

1. Performance Tickets: Revenue from ticket sales for Center Season performances, 2nd Stage live music series, and special events. Ticket prices range from $5 to $50+ depending on performance type and seating.
2. Henrico Theatre Company Tickets: Revenue from HTC theatrical productions. General admission $17, subscription $15 for 4+ shows, seniors/students $10, door price $21.
3. Class and Camp Registration: Revenue from art classes for adults, teens, and youth including ceramics, photography, painting, fiber arts, and jewelry design. Select classes starting at $25.
4. Facility Rentals: Revenue from renting 12 different spaces for weddings, corporate meetings, receptions, and social events. Spaces include Cardinal Ballroom, James River Ballroom, Walkerton Tavern, theater, and various studios.
5. Gift Shop Sales: Sales from the Atack Family Gift Shop featuring handcrafted jewelry by local artists, art prints, and giftware.
6. Special Event Venue Rental: Rental of outdoor spaces including Center Field, Weinstein Sculpture Garden for performances and events.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels12 records

Core offering

The Cultural Arts Center at Glen Allen operates a multi-disciplinary arts complex offering ticketed live performances (Center Season series, 2nd Stage live music series, and Henrico Theatre Company productions) in a 350-seat theatre, alongside rotating exhibitions across four galleries. It delivers year-round art education for adults, teens, and youth, plus summer art camps, and rents twelve on-campus event spaces (theatre, ballrooms, Walkerton Tavern, sculpture garden, and outdoor fields) for weddings, corporate events, and private functions. Retail is provided through the Atack Family Gift Shop, both in-store and online via RICOConsign.

Product overview

The Cultural Arts Center at Glen Allen operates as a multi-use arts venue combining a 350-seat theatre, multiple ballrooms and event spaces, four art galleries, and comprehensive educational programming. The venue offers twelve distinct rental spaces including the Cardinal Ballroom (3,200 sq ft), James River Ballroom, Gumenick Family Gallery, Weinstein Sculpture Garden, and outdoor Center Field stage. Core programming includes the Center Season performance series (theatre, music, dance), the 2nd Stage live music series, and productions by the resident Henrico Theatre Company. Educational offerings span art classes for all ages, summer camps, and the award-winning Opening Minds through Art program for dementia patients. The venue supports its operations through ticket sales, class registrations, facility rentals, and its gift shop. Recent additions include the Art Locally digital magazine and ongoing special events like the annual Tree Lighting and International Dance Festival.

Differentiator

Problem solved

Functional benefit

Products and services

• Center Season Performance Series

Quantifiable outcome

• Free admission to galleries and facility
• +4 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• VCU HealthcoreStrategic or Co-development PartnerVCU Health partners with The Cultural Arts Center for the Forget-Me-Not Choir program, an initiative for people experiencing neurocognitive disease and their caregivers. Partnership includes VCU Music Program, Forget Me Knot Café, and VCU Gerontology. The program hosts the choir performing at the center and provides healthcare expertise for dementia-focused arts programming.
• County of Henrico Division of Recreation and ParkscoreStrategic or Co-development PartnerAnnual partnership for the Tree Lighting event, a beloved holiday tradition. The county co-presents the event and provides recreation programming support. Also partners for various community events throughout the year.
• Dominion EnergyminorGTM or Marketing PartnerSponsor of the Annual Tree Lighting event at The Cultural Arts Center, providing support for this community holiday celebration.
• Culture EncounterscoreStrategic or Co-development PartnerCulture Encounters cooperates with The Cultural Arts Center to present the Richmond International Dance Festival, a free family-friendly celebration featuring 18 cultures including Ghanaian, Filipino, Chinese, Japanese, Peruvian, Irish, and Indian traditions with live performances, dance classes, food, and vendors.
• Arts To AllminorStrategic or Co-development PartnerPartner in the Coming Back Home production series, along with JAMinc and WHUMC, for multi-artist performances celebrating music and community.
• Richmond SymphonycoreStrategic or Co-development PartnerThe Richmond Symphony performs at The Cultural Arts Center, including special events like Richmond's Finest featuring the symphony with Good Shot Judy and guest vocalist Grey Garrett in tribute to Arthur Fiedler and the Boston Pops.
• Henrico Theatre CompanycoreStrategic or Co-development PartnerIn-house theater company producing comedic and dramatic performances at The Cultural Arts Center. HTC presents multiple productions annually including plays by Ken Ludwig and A.R. Gurney, with ticket prices ranging from $12-$25.
• Opening Minds through Art (OMA)coreStrategic or Co-development PartnerOMA is an award-winning, evidence-based, intergenerational art-making program for people with Alzheimer's disease and other neurocognitive disorders. The Cultural Arts Center hosts this program providing art-making opportunities for dementia patients and their caregivers.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• The National (Richmond): Richmond performing arts venue presenting concerts, comedy, and live entertainment — competes for similar touring and local performance audiences in the Richmond metro.
• Dominion Energy Center (Carpenter Theatre): Richmond's primary mid-to-large-scale performing arts venue hosting touring Broadway, concerts, and symphonies — a direct competitor for performance audiences, touring acts, and corporate event bookings in the same metro.
• Visual Arts Center of Richmond (VisArts): Richmond nonprofit community art center offering multi-disciplinary art classes, gallery exhibitions, and community programming — closely comparable operating model with classes, exhibits, and engagement events.
• Virginia Museum of Fine Arts (VMFA): Major Richmond-area art museum operating permanent and rotating galleries, educational programming, and community events — directly comparable as a regional visual-arts institution competing for the same Glen Allen/Richmond audience and donors.
• Firehouse Theatre (Richmond): Richmond-based nonprofit producing live theater and hosting performance series — directly comparable as a small-to-mid regional theater operator with ticketed performance and class revenue.
• Altria Theater: Richmond-based historic performing arts venue hosting concerts, Broadway tours, and community events — directly comparable in programming mix and regional audience targeting.

Emerging players

• Barter Theatre: Virginia-based resident theater company producing multi-show seasons with ticket and education revenue — comparable as a state-level nonprofit theater operator with classes, camps, and subscription programming.

Broad incumbents

• Wolf Trap National Park for the Performing Arts: Major Mid-Atlantic performing arts venue with multiple stages, education programming, and outdoor events — comparable at scale for multi-use performing arts, education, and event-rental operations.
• Kennedy Center: National multi-venue performing arts center with resident companies, educational programming, and venue rentals — comparable in operational structure combining theater, education, and venue rental revenue streams.

Regional players

• Lewis Ginter Botanical Garden: Henrico County cultural attraction offering educational programming, seasonal events, and venue rentals — comparable as a regional nonprofit cultural/educational venue with classes, exhibitions, and event-space revenue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/artsglenallen
• YouTubeyoutube.com/user/ArtsGlenAllen
• Facebookfacebook.com/artsglenallen
• Instagraminstagram.com/artsglenallen
• Pinterestpinterest.com/artsglenallen
• LinkedInlinkedin.com/company/cultural-arts-center-at-glen-allen

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cultural Arts Center at Glen Allen