artsNOW, Inc
artsNOW is a Duluth, Georgia-based 501(c)(3) nonprofit that delivers arts-integrated curriculum, professional learning, and teaching-artist services to K-12 schools across Georgia, Florida, and South Carolina, serving 50+ partner schools and 1,200+ educators.
- Company typePrivate
- Founded2004
- HeadquartersDuluth, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What artsNOW, Inc does
artsNOW, Inc. is a 501(c)(3) nonprofit headquartered in Duluth, Georgia, that delivers arts-integrated learning solutions to K-12 schools and districts. The organization was founded to embed five arts disciplines (visual arts, dance arts, theatre arts, music arts, and digital media arts) into core academic instruction, with the stated goal of improving student engagement and learning outcomes. Its service portfolio comprises Professional Learning Programs for educators, Integrated Lesson Guides mapped to state and national standards, on-demand Video Modules, and a network of Consultants and Teaching Artists who deliver in-school residencies. The four-tier service model spans Collaborative Assessment, Customized Planning, Implementation, and ongoing Sustainability, indicating a long-cycle, district-embedded go-to-market rather than transactional sales.
The company operates across Georgia, Florida, and South Carolina, serving 50+ partner schools, 50,000+ students, and 1,200+ educators, with a staff of approximately 26 employees. Revenue mechanics are nonprofit in structure and heavily grant-driven: the company has secured more than $9.5M in cumulative federal grants (including a $5.58M combined AAE/IAL award in 2022 and a $3.98M Expanding Creativity in Early Literacy award in 2026), supplemented by foundation grants (Carlos, Milliken, Joanna Foundation), corporate sponsorships (including a Crayola Creativity Week partnership), and individual donations. Pricing for direct district services is not publicly itemized and appears to be scoped per engagement, often co-funded by state arts commissions or school district budgets. State-level distribution leverage comes from relationships with the Georgia Department of Education and the South Carolina Arts Commission, and from membership in the Young Audiences affiliate network. The 2026 South Carolina Governor's Award and the Crayola national partnership both signal a deliberate strategy to convert programmatic credibility into broader geographic and digital reach.
artsNOW, Inc firmographics
Firmographics- Name
- artsNOW, Inc
- Legal name
- ArtsNOW, Inc
- Website
- https://artsnowlearning.org
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- artsNOW is a Duluth, Georgia-based 501(c)(3) nonprofit that delivers arts-integrated curriculum, professional learning, and teaching-artist services to K-12 schools across Georgia, Florida, and South Carolina, serving 50+ partner schools and 1,200+ educators.
- Ownership category
- akta.pro rank
artsNOW, Inc industry classification
Industry- Product category
- K-12 Arts Integration Services
- NAICS
- Fine Arts Schools (61161), Educational Support Services (611710), All Other Schools and Instruction (61169)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Arts Education Instruction (Visual/Performing) (EDAJAFAK)
- akta.pro secondary industries
- Arts Education & Community Arts Programs (BPAGAHAC), Digital Arts & Design (Graphic Design, Illustration, Animation) (EDAMAAAB)
Keywords
Where artsNOW, Inc is headquartered
LocationHeadquarters
- HQ city
- Duluth
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
artsNOW, Inc business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Donations and Charitable Contributions: Individual donations through various methods including checks, stock gifts, IRA qualified charitable distributions, donor-advised funds, endowed gifts, and bequests. For every dollar donated, $0.88 positively impacts schools, teachers, and students.
- Government Grants: Federal grants including $2.78M Assistance for Arts Education (AAE) grant and $2.8M Innovative Approaches to Literacy (IAL) grant from U.S. Department of Education, plus $3.98M AAE grant for Expanding Creativity in Early Literacy initiative
- Foundation Grants: Support from foundations including The Joanna Foundation, Milliken & Company Charitable Foundation, Carlos Foundation, Joseph B. Whitehead Foundation, and others for specific programs and initiatives
Go-to-market motion1 record
Distribution channels3 records
Marketing channels12 records
artsNOW, Inc product offering
Product offeringCore offering
artsNOW is a 501(c)(3) nonprofit that delivers arts-integrated learning solutions to K-12 schools, partnering with school districts to provide customized professional learning for educators, integrated curriculum resources, video modules, and artist-in-residence experiences across five arts disciplines (visual arts, dance, theatre, music, and digital media arts). The organization operates through a four-tier Partner Schools Program (Individual Schools, Regional Hubs, Innovation Centers, and the ArtsNOW Learning Lab) and supports both classroom instruction and family at-home learning.
Product overview
ArtsNOW is a 501(c)(3) nonprofit educational organization providing arts-integrated learning solutions through a portfolio of interconnected programs. The core offerings include Professional Learning Programs (foundational seminars, advanced training, and customized coaching for educators), an Integrated Lesson Guide library (digital resources for K-12 covering multiple arts disciplines), Video Modules (virtual lessons for remote and in-person settings), and Consultants & Teaching Artists (artist-in-residence experiences). Supporting offerings include Pacesetter Programs (STEAM camps and extended learning), At-Home Lessons (family-facing digital resources), a Partner Schools Program with four service levels, a Principals' Network Conference, Demonstration of Learning Days, and Arts START for early education. The ecosystem is unified by ArtsNOW's methodology: collaborative assessment, customized planning, and ongoing service and support.
Differentiator
Problem solved
Functional benefit
Products and services
- Professional Learning Programs Customized professional development workshops, seminars, and training sessions for K-12 educators focused on integrating dance, drama, visual arts, digital/media arts, and music into academic content. Includes Foundational Seminars, Advanced Training, and Customized Support with coaching and mentoring.
- Integrated Lesson Guides Digital library of integrated units and single lesson guides covering K-12 grade levels and integrating arts disciplines with academic subjects including ELA, Mathematics, Science, and Social Studies.
- Video Modules Virtual lesson modules accompanied by learning targets, essential questions, curriculum standards, arts standards, additional resources, and extension activities. Available for both remote and face-to-face classroom settings.
- Consultants and Teaching Artists Multi-day artist-in-residence experiences with teaching artist-consultants who collaborate with classroom teachers to plan and implement instructional strategies connecting specific art forms with content standards. Includes Dance, Theatre, Music, and Visual Arts consultants.
- Pacesetter Programs Customized extensions to students' classroom learning including STEAM camps and extended learning programs that provide interactive, integrated instruction to inspire continued academic and personal growth.
- At-Home Lessons Digital resources for families enabling arts-integrated learning at home, including video-assisted lessons across dance, music, theatre, and visual arts disciplines, created by ArtsNOW consultants and teaching artists.
- Partner Schools Program Four-tier service and support structure (Individual Schools, Regional Hubs, Innovation Centers, ArtsNOW Learning Lab) providing collaborative assessment, customized planning, and ongoing service and support to schools implementing arts integration.
- Principals' Network Conference Annual conference and professional learning network for school principals focused on arts integration leadership and school community development.
- Demonstration of Learning Day Event where students demonstrate learning through arts-integrated performances and presentations, showcasing the impact of arts integration on student achievement.
- Arts START Early childhood arts integration program providing specialized curriculum and resources for young learners.
Quantifiable outcome
- 94% of teachers report strong improvement in students' communication skills
- +2 more outcomes
Companies that use artsNOW, Inc
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles2 records
artsNOW, Inc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
artsNOW, Inc partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered flagship, core and minor.
- Young Audiences Arts for LearningflagshipArtsNOW is affiliated with the national Young Audiences Arts for Learning network. Founded in 1952, the mission of Young Audiences is to inspire young people and expand their learning through the arts. The network collectively impacts over five million young people each year.
- ABC Project: Arts in Basic CurriculumcoreSouth Carolina initiative supporting arts in basic curriculum, working to ensure arts are part of every child's education
- Arts Education PartnershipcoreNational coalition of arts education organizations advocating for arts education
- Georgia Tech CEISMC (Center for Education Integrating Science, Mathematics, and Computing)corePartnership for integrating STEM and computing with arts education, supporting innovation in teaching methods
- Georgia Department of EducationcoreState education agency partnership supporting arts integration initiatives across Georgia schools
- Georgia Council for the ArtscoreState arts council partnership supporting arts education and community arts programs in Georgia
- South Carolina Arts CommissioncoreState arts commission partnership supporting arts education initiatives in South Carolina
- Arts Grow SCcoreSouth Carolina initiative supporting arts growth and integration in schools across the state
- Learn4LifecoreMetro Atlanta Regional Education Partnership supporting educational innovation and access
- Palmetto Arts in EducationminorSouth Carolina coalition supporting arts in education programs
- Engaging Creative MindsminorProgram connecting teaching artists with schools for creative learning experiences
- Southern Regional Education Board (SREB)coreRegional education compact supporting school improvement and educator effectiveness across southeastern states
- Georgia Governor's Office of Student AchievementcoreState agency partnership supporting educational improvement initiatives in Georgia
- Center for Innovative Teaching (CFIT)flagshipEstablished within Barrow County as a regional hub for arts integration and innovative teaching methods
- CrayolaflagshipPartnership to celebrate Crayola Creativity Week January 26 - February 1, 2026, with theme 'Color Inspires Creativity' to spark imagination and connect classrooms through arts
- Barrow County School SystemflagshipDecade-long partnership including establishment of CFIT, Barrow County Art and Innovation Magnet (AIM) program, and Barrow Arts and Science Academy (BASA)
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
artsNOW, Inc competitors and assessment
Company assessmentBroad incumbents
- Carnegie Hall Education Programs: National music and arts education programs run by Carnegie Hall, including professional development for teachers and curriculum resources. Comparable in serving K-12 educators and students but with a wider multi-program portfolio.
- Lincoln Center Education: Education arm of Lincoln Center providing arts-integration PD, curriculum resources, and student programs nationally. Operates at a much larger scale and broader portfolio than ArtsNOW but addresses the same K-12 arts-integration need.
- Kennedy Center Education: Education division of the Kennedy Center offering arts integration, teacher PD, and student programs nationwide. Comparable mission and target customers (K-12 schools and educators) but at significantly larger institutional scale.
Direct peers
- Education Through Music: Nonprofit that partners with under-resourced schools to integrate music and arts into the academic curriculum. Closely comparable model of teacher PD, in-school residencies, and curriculum development for K-12 districts.
- Center for Arts Education: Nonprofit dedicated to restoring and sustaining arts education in New York City public schools through PD, partnerships, and advocacy. Comparable K-12 arts-integration focus and school-district partnership model.
- Young Audiences Arts for Learning: National network of arts-in-education affiliates of which ArtsNOW is a member. Directly comparable mission of delivering arts-integrated learning to K-12 students through partnerships with schools and teaching artists.
Regional players
- MindPOP: Austin, Texas-based nonprofit connecting teaching artists with schools for arts-integration programming. Closely comparable in operating model (artist residencies + teacher PD) but serving a different regional geography.
- Alvin Ailey American Dance Theater – Ailey Arts in Education: Dance-focused arts-in-education programs offering residencies, PD, and curriculum for K-12 schools. Comparable model of teaching-artist residencies and integration with academic content, but dance-specific and primarily serving the New York region.
Emerging players
- Turnaround Arts: National initiative of the Kennedy Center applying arts education strategies to struggling schools. Comparable arts-integration methodology for low-performing K-12 schools, though driven through a federal program rather than an independent nonprofit.
- National Art Education Association (NAEA): Professional association advancing visual arts education through advocacy, resources, and professional learning. Comparable in advancing K-12 arts education but as a membership/professional-development body rather than direct school-partnership operator.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
artsNOW, Inc social profiles
Digital presenceartsNOW, Inc financial estimates
Financial estimateRevenue estimate
Valuation estimate
artsNOW, Inc leadership team
Management profileNumber of profiles
Profiles11 records
artsNOW, Inc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
artsNOW, Inc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about artsNOW, Inc
What does artsNOW, Inc do?
artsNOW is a 501(c)(3) nonprofit that delivers arts-integrated learning solutions to K-12 schools, partnering with school districts to provide customized professional learning for educators, integrated curriculum resources, video modules, and artist-in-residence experiences across five arts disciplines (visual arts, dance, theatre, music, and digital media arts). The organization operates through a four-tier Partner Schools Program (Individual Schools, Regional Hubs, Innovation Centers, and the ArtsNOW Learning Lab) and supports both classroom instruction and family at-home learning.
Is artsNOW, Inc a public or private company?
artsNOW, Inc is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was artsNOW, Inc founded?
artsNOW, Inc was founded in 2004. It employs 11 to 50 people.
Where is artsNOW, Inc based?
artsNOW, Inc is headquartered in Duluth, United States, in the North America region.
How does artsNOW, Inc make money?
Three revenue lines are on record. Donations and Charitable Contributions are the primary driver. The others are government Grants and foundation Grants.
Who are artsNOW, Inc's main competitors?
Broad incumbents on record are Carnegie Hall Education Programs, Lincoln Center Education and Kennedy Center Education. Direct peers are Education Through Music, Center for Arts Education and Young Audiences Arts for Learning. Regional players are MindPOP and Alvin Ailey American Dance Theater – Ailey Arts in Education. Emerging players are Turnaround Arts and National Art Education Association (NAEA).
Does artsNOW, Inc have an API?
No public API is recorded for artsNOW, Inc.
What industry is artsNOW, Inc in?
artsNOW, Inc's product category is K-12 Arts Integration Services. Its primary akta.pro industry code is EDAJAFAK, Arts Education Instruction (Visual/Performing), with a secondary code of BPAGAHAC, Arts Education & Community Arts Programs. Its NAICS code is 61161 and its SIC code is 8200.