ArtValais

What ArtValais does

Art Valais is a Swiss non-profit association (Association Art Valais Wallis, AVW) recognized as being of public utility, founded in 2019 by artist Jasm One (Issam Rezgui) and headquartered in Pont-de-la-Morge (Sion), Valais, Switzerland. The organization operates what it describes as the largest open-air urban art museum in the Alps, comprising approximately 100 mural frescoes by Swiss and international artists installed across more than 50 communes spanning 5,224 km² of Alpine territory. Admission is free and the museum is visible year-round, with a free iOS mobile application providing GPS-based navigation, artist information, and curated content. The project explicitly extends Valais's mural fresco tradition documented since 1578 into the contemporary urban art movement, with a first thematic curatorial trail centered on water.

The portfolio consists of four core offerings: the Open Air Museum (the free public-facing exhibition), the Résidence Mont d'Or Art Valais (an artist residency established in 2020 through a partnership with Domaine Mont d'Or wine estate), a free iOS mobile application serving as a digital visitor guide, and La Boutique (an e-commerce store selling Original Boxes made from repurposed wine crates, limited edition prints such as the Mode 2 Abondance 47-copy series, photography series, posters, and branded accessories). The organization also operates a trilingual public web presence (French, German, English) and is governed alongside an international jury and a monitoring group.

Revenue is not publicly disclosed. The organization is funded through a mix of tax-deductible patronage and donations (including grand mécènes), corporate sponsorship programs targeting businesses seeking cultural association, and direct-to-consumer e-commerce merchandise sales. Distribution is global via the online boutique and App Store, while physical access to murals is free and domestic-only across the canton. The organization is supported institutionally by the State of Valais, Valais Wallis tourism, Culture Valais, Loro (Entraide Valais), the cantonal cultural service, Domaine Mont d'Or, and over 50 host municipalities. With approximately 5 employees, Art Valais operates as a lean cultural association rather than a scaled commercial enterprise.

Name

ArtValais

Legal name

Association Art Valais Wallis (AVW)

Website

https://artvalais.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Art Valais is a Swiss non-profit association operating the largest open-air urban art museum in the Alps, featuring approximately 100 murals by Swiss and international artists across 50+ Valais communes. It serves visitors, tourists, art collectors, and corporate sponsors via free public access, an iOS mobile guide, and an e-commerce boutique.

Ownership category

akta.pro rank

Product category

Open-air art museum and cultural heritage services

NAICS

Museums (71211), Art Dealers (45992), Museums, Historical Sites, and Similar Institutions (7121)

akta.pro primary industry

Art Museums (THAJADAA)

akta.pro secondary industries

Art, Street Art & Creative Scene Tours (THAJAAAE), Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)

Keywords

• Open-air art museum
• Urban art curation
• Artist residency program
• Cultural tourism
• Art merchandise sales

Headquarters

HQ city

Sion (Pont-de-la-Morge)

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. E-commerce merchandise sales: Sale of original artwork boxes (unique pieces by artists), limited edition prints, photography, and merchandise including posters, tote bags, and backpacks featuring mural artwork.
2. Patronage and donations: Donations from patrons and grand mecènes supporting the museum's mission. Donations are tax-deductible under Swiss law (art. 56 let. G LIFD and 79 al 1 let. F LF/VS).
3. Corporate sponsorship: Corporate sponsorship programs for businesses seeking visibility and association with the cultural project. Partners receive recognition and branding opportunities across the museum's platforms.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

ArtValais operates the largest open-air urban art museum in the Alps, featuring approximately 100 mural frescoes across more than 50 regions in the canton of Valais, Switzerland, free of charge and visible year-round on a 5,224 km² Alpine territory. The organization complements this with an iOS mobile app for guided discovery, an artist residency program at Domaine Mont d'Or, and an e-commerce boutique selling original art pieces, limited edition prints, and branded merchandise.

Product overview

Art Valais is a cultural organization operating the largest open-air urban art museum in the Alps, led by the association Art Valais Wallis (AVW) and founded by artist Jasm One. The portfolio consists of the OPEN AIR MUSEUM (the core offering - a free, year-round exhibition of murals spanning 50+ Valais regions), a companion Mobile Application for visitor guidance, the Résidence Mont d'Or Art Valais artist residency program, and La Boutique merchandise store. The store sells Original Boxes (unique art pieces on wine crates), limited edition prints (Mode 2 Abondance), posters, photography collections (Grappe series), and branded accessories (tote bags, backpacks). The museum's first thematic trail focuses on water, featuring works by Swiss and international artists.

Differentiator

Problem solved

Functional benefit

Brands

• Résidence Mont d'Or Art Valais: Artist residency program established in collaboration with Domaine Mont d'Or wine estate, providing accommodation, creation, and exhibition space for Swiss and international urban artists.

Products and services

• Art Valais OPEN AIR MUSEUM The main offering - a vast open-air urban art museum spanning over 50 regions in Valais, Switzerland, featuring murals by Swiss and international artists. The exhibition is free, visible year-round, and covers an Alpine territory of 5,224 km².
• Art Valais Mobile Application Free interactive mobile guide application available on iOS that helps visitors discover the open-air museum through the canton, offering immersive content, GPS-based navigation, and curated experiences.
• Résidence Mont d'Or Art Valais Artist residency program offering housing, creation, and exhibition facilities for Swiss and international urban artists (graffiti artists, painters, photographers) selected by a curation committee.
• La Boutique (Museum Store)

Quantifiable outcome

• 100+ murals visible across 50+ Valais regions free of charge
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Domaine Mont d'OrcoreStrategic or Co-development Partner · 1 January 2020Partnership established in 2020 with the prestigious Mont d'Or wine estate to support artists, culture, and development of local sustainable heritage. The collaboration enables Art Valais to offer artist accommodation, creation space, and exhibition facilities at the residence, while Domaine Mont d'Or contributes to cultural programming.
• Communes du ValaiscoreStrategic or Co-development PartnerOver 50 Valais municipalities hosting murals on their buildings and public spaces, working collaboratively with Art Valais to develop the open-air museum across the canton.
• État du Valais (State of Valais)coreStrategic or Co-development PartnerCantonal government collaboration providing institutional support and recognition for the Art Valais OPEN AIR MUSEUM project as part of Valais cultural development.
• International juryminorStrategic or Co-development PartnerExpert panel reviewing and selecting artist proposals and artwork for the museum collection.
• Monitoring groupminorStrategic or Co-development PartnerAdvisory group overseeing project development and ensuring alignment with cultural objectives.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Museo d'arte della Svizzera italiana (MASI): Public art museum in Lugano combining the former Museo d'Arte and Museo Cantonale d'Arte collections. Comparable as a Swiss-Italian regional art museum with contemporary programming and institutional municipal backing.
• Kunsthaus Zürich: Zurich's principal art museum housing one of Switzerland's most important modern-art collections. Comparable as a Swiss regional art institution with a strong contemporary-art program, public-utility status, and active exhibition calendar.

Broad incumbents

• Centre Pompidou: Major French national modern-art museum in Paris. Comparable as a large public-utility cultural institution with ticketed entry, retail operations, and significant government backing — useful as an upper-bound benchmark for institutional art-museum operations.
• Fondation Beyeler: One of Switzerland's most-visited private art museums, located in Riehen near Basel. Comparable as a high-profile Swiss cultural institution with strong brand recognition, public-utility status, and significant visitor flows.
• Tate Modern: London's flagship modern and contemporary art museum and one of the world's most-visited art institutions. Comparable as an art-museum operating model at vastly larger scale, including ticketed entry, retail, and membership programs.

Direct peers

• Museum of Graffiti: First museum dedicated to graffiti and street art, based in Miami. Comparable as a cultural institution focused specifically on elevating and exhibiting the urban-art movement, including artist residencies and curated programming.
• Urban Nation Museum for Urban Contemporary Art: Berlin-based museum dedicated to urban contemporary art, with both indoor exhibitions and a large outdoor facade-mural program. Most directly comparable peer given shared focus on curated street-art exhibitions and large-scale public murals by international artists.
• Beyond The Streets: Curated street-art exhibition produced by Roger Gastman that has toured globally. Comparable as a large-scale, professionally curated celebration of graffiti and street art featuring works by leading international artists.
• Wynwood Walls: Outdoor street-art museum and curated mural park in Miami's Wynwood district, featuring large-scale works by renowned international street artists. Closely aligned as a free, outdoor urban-art destination with rotating artist commissions.

Emerging players

• Street Art Cities: Amsterdam-based digital platform mapping and curating street art globally, including artist discovery, city guides, and a mobile app. Comparable as a digital companion layer for discovering urban art, overlapping with Art Valais's mobile-app guide strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/artvalais
• Facebookfacebook.com/artvalais
• LinkedInlinkedin.com/company/artvalais
• Instagraminstagram.com/artvalais

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ArtValais