Barrett-Jackson
Barrett-Jackson is a Scottsdale-based collector car auction house operating four annual no-reserve live events (Scottsdale, Palm Beach, Columbus, Las Vegas) plus a year-round Scottsdale Collection Showroom, serving high-net-worth collectors, charitable organizations, and automotive enthusiasts, and majority-owned by MARI since October 2025.
- Company typePrivate
- Founded1971
- HeadquartersScottsdale, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Barrett-Jackson does
Barrett-Jackson Auction Company, LLC is a privately held collector car auction house founded in 1971 and headquartered in Scottsdale, Arizona. The company operates as a live event-driven marketplace, hosting four major annual no-reserve auctions across the United States — Scottsdale (January), Palm Beach (April), Columbus (June, inaugurated 2026), and Las Vegas (September) — plus a year-round Barrett-Jackson Collection Showroom in Scottsdale for immediate vehicle sales and consignments. The company also extends its reach through the digital marketplace properties ClassicCars.com and AutoHunter, acquired in July 2021 as part of Collector Car Network Inc.
The company serves three primary customer segments: high-net-worth collectors acquiring rare and investment-grade vehicles, charitable organizations (and their celebrity partners) using the auction platform for high-profile fundraising, and automotive enthusiasts seeking lifestyle experiences. Its product portfolio includes the core auction platform, the Collection Showroom, vehicle financing, auto transport, and sponsorship/exhibitor opportunities at events. The no-reserve auction format, 100% sell-through rate, and 100% of charity hammer prices going to designated nonprofits are central differentiators.
Revenue is generated primarily through buyer premiums and seller commissions on auction transactions, supplemented by a $395 documentation fee on showroom sales, corporate sponsorships, and exhibitor fees. The company does not disclose proprietary technology; the platform is relationship- and event-driven rather than technology-led. In October 2025, a majority stake was acquired by MARI, a global events and experiences holding company founded by Ari Emanuel and backed by $2 billion from Apollo Global Management and RedBird Capital Partners. The Scottsdale January 2026 auction generated over $191 million in gross transaction value from 1,911 vehicles with 6,500+ active bidders, and the company has raised more than $171 million for charitable causes across 500+ charity vehicle sales.
Barrett-Jackson firmographics
Firmographics- Name
- Barrett-Jackson
- Legal name
- Barrett-Jackson Auction Company, LLC
- Website
- https://barrett-jackson.com
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Barrett-Jackson is a Scottsdale-based collector car auction house operating four annual no-reserve live events (Scottsdale, Palm Beach, Columbus, Las Vegas) plus a year-round Scottsdale Collection Showroom, serving high-net-worth collectors, charitable organizations, and automotive enthusiasts, and majority-owned by MARI since October 2025.
- Ownership category
- akta.pro rank
Barrett-Jackson industry classification
Industry- Product category
- Collector Car Auctions
- akta.pro primary industry
- Sports Memorabilia & Autographs Retail (CRALAGAI)
- akta.pro secondary industries
- Auction Houses (Luxury Watches & Jewelry) (CRAKAKAF), Comic Books & Graphic Novel Collectibles Retail (CRALAGAH)
Keywords
Where Barrett-Jackson is headquartered
LocationHeadquarters
- HQ city
- Scottsdale
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Barrett-Jackson business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Auction Commissions: Barrett-Jackson earns revenue through buyer premiums and seller fees on auction transactions. The company waives all fees on charity cars, with 100% of hammer price going directly to designated organizations.
- Showroom Sales: Year-round vehicle sales through the Barrett-Jackson Collection Showroom in Scottsdale, Arizona. Buyers pay a $395 documentation processing fee plus applicable sales tax (8.05% in Arizona).
- Sponsorships: Corporate sponsors and exhibitors pay to participate in the Sponsor Pavilion and Exhibitor Marketplace at auction events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | General Admission - Columbus Auction |
| One time/ perpetual license | Pay-as-you-go | Documentation Fee - Showroom Purchases |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Barrett-Jackson product offering
Product offeringCore offering
Barrett-Jackson operates live collector car auctions at four major annual U.S. events (Scottsdale, Palm Beach, Columbus, Las Vegas) where hundreds of collector vehicles are sold under a no-reserve format. The company also runs a year-round Barrett-Jackson Collection Showroom in Scottsdale offering immediate vehicle sales and consignments, with complementary vehicle financing and auto transport services for buyers. Revenue is generated through buyer premiums, seller commissions, sponsor/exhibitor fees, and a $395 documentation fee on showroom transactions.
Product overview
Barrett-Jackson is a collector car auction company operating as 'The World's Greatest Collector Car Auctions.' The portfolio consists of the core auction platform (live collector car auctions with no-reserve sales at multiple venues), the Collection Showroom (a year-round Scottsdale-based sales and consignment service), and Private Showroom (online inventory platform). Additional services include vehicle financing and transport. The company was founded in 1971 and has raised over $171 million for charity.
Differentiator
Problem solved
Functional benefit
Products and services
- Barrett-Jackson Collector Car Auctions Live collector car auction events held at four major annual U.S. venues (Scottsdale in January, Palm Beach in April, Columbus in June, Las Vegas in September) where hundreds of collector vehicles are sold in front of a global audience of registered bidders under a no-reserve format. For individual collectors, enthusiasts, and investors seeking rare, vintage, and high-value automobiles.
- Barrett-Jackson Collection Showroom
- Private Showroom Online Platform
- Vehicle Financing
- Vehicle Transport
- Auction Event Tickets and Experiences
Quantifiable outcome
- $171+ million raised for charitable causes
- +2 more outcomes
Companies that use Barrett-Jackson
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles4 records
Barrett-Jackson technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Barrett-Jackson partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor, major and core.
- CRC IndustriesminorCRC Industries commissioned a hydrogen-powered 1957 Chevrolet Bel Air that sold at Barrett-Jackson Scottsdale for $100,000, with proceeds benefiting TechForce Foundation scholarships for skilled trades education.
- Kustom Build CarsminorNonprofit automotive education program led by Jack Weaver consigned a youth-restored 1953 Chevy 3100 at Barrett-Jackson Scottsdale, with proceeds funding next year's program and student scholarships.
- RealTruckmajorRealTruck collaborates with Barrett-Jackson for custom vehicle builds, including a Matchbox Jeep Wrangler unveiled at SEMA Show and auctioned for charity, as well as custom builds with celebrities like Joe Burrow and Palmer Luckey.
- Collector Car Network Inc.majorBarrett-Jackson Holdings acquired Collector Car Network Inc., including properties such as ClassicCars.com and AutoHunter, to expand its digital presence in the collector car market and leverage online platforms for growth.
- HagertycoreHagerty is the Official Enthusiast Car Insurance Partner for Barrett-Jackson's premier automotive lifestyle events, providing specialized collector car insurance services to auction participants and attendees.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Barrett-Jackson competitors and assessment
Company assessmentEmerging players
- Bring a Trailer: Bring a Trailer is a digital-first collector car auction platform owned by Hearst that has rapidly scaled online. Represents a structurally different business model (online-only, no live events) competing for the same consignor and bidder base, particularly with younger collectors.
Direct peers
- Bonhams Cars: Bonhams operates a global collector car auction business alongside its broader fine art and luxury auctions. Competes with Barrett-Jackson for high-end consignments and shares the luxury auction house business model with international reach.
- Gooding & Company: Gooding & Company is a high-end collector car auction house specializing in premium and rare vehicles, often co-located with prestigious automotive events like Pebble Beach. Directly comparable to Barrett-Jackson's premium auction segment, though smaller in volume.
- Mecum Auctions: Mecum is the largest collector car auction company in the US by volume, operating multiple annual events with similar No-Reserve and Reserve formats. Directly competes with Barrett-Jackson for the same consignors, bidders, and high-profile vehicle inventory across overlapping US geographies.
- RM Sotheby's: RM Sotheby's is a premier global collector car auction house specializing in high-end blue-chip vehicles. Directly comparable to Barrett-Jackson's premium auction events, with overlapping bidder demographics and similar fee structures, though RM Sotheby's skews more international and higher-value per lot.
- Worldwide Auctioneers: Worldwide Auctioneers is a US-based collector car auction house operating live events and private sales. Comparable business model with similar live event focus, though smaller scale and more concentrated geographic footprint than Barrett-Jackson.
- Russo and Steele: Russo and Steele is a collector car auction company specializing in European sports cars and American muscle, with live events primarily in Scottsdale and Monterey. Direct competitor to Barrett-Jackson in the live collector car auction space with overlapping target vehicles and bidder demographics.
Regional players
- Silverstone Auctions: Silverstone Auctions is a UK-based collector car auction house operating live events primarily in the United Kingdom. Comparable live collector car auction model to Barrett-Jackson but geographically focused on the UK market.
- Artcurial: Artcurial is a French auction house with a significant collector car division, particularly strong at the Paris Rétromobile show. Comparable business model to Barrett-Jackson as a luxury auction house but operates primarily in Europe and does not directly compete in US geographies.
Others
- Hagerty: Hagerty is the leading classic/collector car insurance provider and media company in the US, and is Barrett-Jackson's official enthusiast car insurance partner. Highly relevant ecosystem participant and partner, sharing the same collector car audience and often co-marketing at Barrett-Jackson events.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Barrett-Jackson social profiles
Digital presenceBarrett-Jackson financial estimates
Financial estimateRevenue estimate
Valuation estimate
Barrett-Jackson leadership team
Management profileNumber of profiles
Barrett-Jackson subsidiaries and ownership
Company hierarchySubsidiaries1 record
Barrett-Jackson funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Barrett-Jackson M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Barrett-Jackson
What does Barrett-Jackson do?
Barrett-Jackson operates live collector car auctions at four major annual U.S. events (Scottsdale, Palm Beach, Columbus, Las Vegas) where hundreds of collector vehicles are sold under a no-reserve format. The company also runs a year-round Barrett-Jackson Collection Showroom in Scottsdale offering immediate vehicle sales and consignments, with complementary vehicle financing and auto transport services for buyers. Revenue is generated through buyer premiums, seller commissions, sponsor/exhibitor fees, and a $395 documentation fee on showroom transactions.
Is Barrett-Jackson a public or private company?
Barrett-Jackson is a private company. It is classified as private equity controlled and is currently operating.
When was Barrett-Jackson founded?
Barrett-Jackson was founded in 1971. It employs 101 to 250 people.
Where is Barrett-Jackson based?
Barrett-Jackson is headquartered in Scottsdale, United States, in the North America region.
How does Barrett-Jackson make money?
Three revenue lines are on record. Auction Commissions are the primary driver. The others are showroom Sales and sponsorships.
Who are Barrett-Jackson's main competitors?
Bring a Trailer is listed as an emerging player. Direct peers are Bonhams Cars, Gooding & Company, Mecum Auctions, RM Sotheby's, Worldwide Auctioneers and Russo and Steele. Regional players are Silverstone Auctions and Artcurial. Hagerty is listed as an others.
Does Barrett-Jackson have an API?
No public API is recorded for Barrett-Jackson.
What industry is Barrett-Jackson in?
Barrett-Jackson's product category is Collector Car Auctions. Its primary akta.pro industry code is CRALAGAI, Sports Memorabilia & Autographs Retail, with a secondary code of CRAKAKAF, Auction Houses (Luxury Watches & Jewelry).