ARZA

What ARZA does

ARZA (Association of Reform Zionists of America) is the Israel arm of the North American Reform Jewish Movement and a subsidiary entity of the Union for Reform Judaism, founded in 1978 and headquartered at 633 Third Avenue, New York, NY 10017. The organization represents American Reform Jews to Zionist National Institutions, including the World Zionist Organization, the Jewish Agency for Israel, and KKL-JNF, and advocates for religious pluralism, gender equality, and LGBTQ+ inclusion within Israeli civic and religious life. Its programmatic portfolio includes the URJ/ARZA Israel Speakers Bureau, the URJ 4HQ Curriculum, the Just Zionism Initiative, youth engagement programs (Yallah! Israel, Teen Israel Organizing Fellowship, Heller High School), adult travel programs, egalitarian prayer resources for the Western Wall, and crisis-response content such as Israel-Gaza War Resources.

The organization employs 28 people and operates with no proprietary technology platform or AI capabilities; its "products" are programmatic and advocacy in nature, distributed through direct membership, the URJ network of congregations, and organized travel to Israel. Revenue is generated through individual and congregational membership dues and donations processed via donate.reformjudaism.org, with no disclosed pricing model or financial filings in the input data. ARZA also operates a slate-based electoral channel for the World Zionist Congress, which in 2025 delivered the largest vote count in WZC history and elected multiple ARZA leaders, including Rabbi Ammiel Hirsch as WZC Vice Chair.

ARZA's strategic posture in 2024-2025 centers on three vectors: consolidating its historic WZC electoral win into durable influence over Israeli institutional funding and religious pluralism policy, deepening cross-Atlantic Reform community ties through sister congregation and educational partnerships (notably with Kehillat haPardes and The Davis Academy), and developing ideological content to retain and grow its progressive Zionist base amid ongoing Israel-Hamas war tensions.

Name

ARZA

Legal name

Association of Reform Zionists of America

Website

https://arza.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

ARZA is the Israel arm of the North American Reform Jewish Movement, representing American Reform Jews to Zionist National Institutions while delivering youth Israel engagement programs, educational curricula, and advocacy for religious pluralism in Israel.

Ownership category

akta.pro rank

Product category

Religious Advocacy Organization

NAICS

Human Rights Organizations (813311), Political Organizations (81394)

SIC

International Affairs (9721)

akta.pro primary industry

Governance, Democracy & Rule of Law (BPAGABAI)

akta.pro secondary industry

Service Learning Program Design, Accreditation & Evaluation (EDAIAGAL)

Keywords

• Religious advocacy organization
• Jewish community engagement
• Zionist political representation
• Israel travel programs
• Reform movement education

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Individual and congregational membership programs that provide ongoing revenue and engagement with the Reform Zionist community.
2. Donations and Contributions: The organization collects donations through donate.reformjudaism.org for ongoing campaigns and Israel support initiatives.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

ARZA is the Israel arm of the Reform Movement in North America, representing American Reform Jews to Zionist national institutions such as the World Zionist Congress and the Jewish Agency. It pursues a dual mission of centering the connection to Israel within the American Reform Jewish community and strengthening the Progressive/Reform Movement in Israel, while delivering youth travel programs, Israel education curricula, speakers bureau engagements, and advocacy campaigns on issues including egalitarian prayer at the Western Wall and pluralism in Israeli religious life.

Product overview

ARZA (Association of Reform Zionists of America) is the Israel arm of the Reform Movement, representing the Reform Jewish community to Zionist National Institutions. The organization offers a portfolio of programs focused on strengthening connections between American Reform Jews and Israel, including educational curricula (URJ 4HQ Curriculum), travel programs (Jewish Travel/Yallah! Israel), the Israel Speakers Bureau, and advocacy resources for issues such as egalitarian prayer at the Kotel. ARZA also provides blog content, newsletters, and resources addressing contemporary Israeli political and social matters. The organization does not offer a technology product platform but rather serves as a programmatic and advocacy organization.

Differentiator

Problem solved

Functional benefit

Products and services

• Jewish Travel Programs (Yallah! Israel and Heller High) Structured Israel travel experiences for Reform Jewish youth and students, designed to deepen connection to Israel through study, community engagement, and on-the-ground programming. Audience: American Reform Jewish teens, high school and college-aged participants.
• URJ/ARZA Israel Speakers Bureau Speaker engagement service that connects URJ congregations and Jewish community organizations with experts on Israel, Zionism, and Reform Jewish identity. Audience: URJ congregations, synagogues, Jewish community organizations.
• URJ 4HQ Curriculum Reform Jewish educational curriculum covering Israel, Jewish identity, and Reform values, designed for congregational schools, youth programs, and adult learners.

Quantifiable outcome

• Won largest number of votes in World Zionist Congress history in 2025 election

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Vote ReformcoreStrategic or Co-development Partner · 1 January 2025Vote Reform is ARZA's electoral slat for World Zionist Congress elections, representing the majority of liberal Jewry in the U.S. alongside Hatikvah and MERCAZ USA. The coalition achieved a historic victory in 2025 with the largest vote count in WZC history.
• MERCAZ USAminorStrategic or Co-development Partner · 1 January 2025Joint slate partner in the 2025 World Zionist Congress elections, representing the Conservative/Masorti Movement in the U.S.
• Union for Reform Judaism (URJ)coreStrategic or Co-development PartnerARZA is the Israel arm of the Reform Movement, closely aligned with URJ. The organizations share offices and branding (URJ/ARZA logos), collaborate on Israel programs including Yallah! Israel, Heller High School, and URJ 4HQ Curriculum, and URJ runs the World Zionist Congress campaign supporting ARZA's electoral efforts.
• Israel Movement for Progressive Judaism (IMPJ)coreStrategic or Co-development PartnerIsraeli Reform rabbinical and congregational organization that ARZA supports through representation at Zionist institutions. IMPJ congregations and rabbis partner with ARZA for delegations, advocacy, and support for pluralistic Judaism in Israel.
• Kehillat haPardesminorStrategic or Co-development PartnerSister congregation of The Temple Nashville, established after October 7th in Northern Israeli village of Pardes Hannah. ARZA brings delegations to visit and support this new IMPJ congregation representing Israeli Reform Judaism's growth.
• The Davis AcademyminorStrategic or Co-development PartnerAtlanta's Reform Jewish day school. ARZA-supported delegations bring Davis Academy families and rabbis to Israel, implementing Davis L.O.V.E. (Living Our Values Every Day) values in Israeli communities.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• B'nai B'rith International: One of the oldest and largest Jewish service and advocacy organizations globally. B'nai B'rith engages in Jewish advocacy, Israel support, and human rights work—overlapping with ARZA's mission while operating at a broader, more general-purpose scale across the Jewish communal landscape.
• Jewish Federations of North America: The central umbrella organization for North American Jewish communal funding and Israel engagement. JFNA is a broader institutional peer to ARZA, mobilizing the wider Jewish community—including through Israel-related allocations and programming—though with a less politically partisan orientation.
• Hadassah: The largest Jewish women's Zionist organization in the U.S., with a broader mission spanning healthcare, education, and advocacy. Hadassah is a comparably large and established Zionist membership organization competing for the same pool of engaged American Jewish donors and members, though its advocacy posture is more centrist than ARZA's liberal Reform orientation.

Direct peers

• New Israel Fund: The leading U.S. organization supporting Israeli civil society, democratic values, and progressive causes. NIF shares ARZA's commitment to religious pluralism, gender equality, and democratic governance in Israel, and both organizations engage overlapping American Jewish donor bases interested in progressive Israeli change.
• J Street: The liberal/progressive pro-Israel advocacy organization in the U.S. J Street is the closest ideological peer to ARZA, both advocating for democratic and pluralistic values in Israel. They compete for the same liberal Zionist donor base and overlapping membership among American Jews who identify with progressive causes and Israel engagement.
• Israel Policy Forum: A U.S.-based advocacy organization promoting a two-state solution and Israeli-American diplomatic engagement. Like ARZA, IPF operates at the intersection of American Jewish advocacy and Israeli policy influence, mobilizing donors and activists around liberal Zionist values and competing for the same constituency.
• Zionist Organization of America: A competing WZC slat and one of the oldest American Zionist organizations. ZOA occupies the right-wing ideological pole in Zionist American politics and directly competes with ARZA's Vote Reform slate in WZC elections, fighting for the same voter pool of engaged American Jews.
• AIPAC (American Israel Public Affairs Committee): The largest pro-Israel advocacy organization in the United States. While ideologically distinct from ARZA (AIPAC is centrist/right-leaning, ARZA is liberal/Reform), both serve as advocacy organizations mobilizing American Jewish and pro-Israel communities to influence Israeli and U.S. policy toward Israel—directly competing for donor mindshare and political capital in the same constituency.

Emerging players

• Americans for Peace Now: A U.S.-based advocacy organization supporting Israeli-Palestinian peace and a two-state solution. APN shares ARZA's liberal Zionist orientation and overlapping donor base, though it is smaller and more focused on peace process advocacy specifically rather than the broader religious pluralism and institutional representation mission ARZA pursues.

Others

• World Zionist Organization: The international umbrella body for Zionist movements and the institution at which ARZA holds WZC seats. ARZA is not a peer in the commercial sense but an institutional affiliate/participant; WZO is included because it is the primary venue through which ARZA exercises influence and competes for representational seats.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/arza

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ARZA