AS3 Executive
AS3 Executive A/S is a Copenhagen-based boutique firm, founded 1999, providing executive outplacement, leadership coaching, and cultural coaching to directors and senior executives across the Nordics, with global reach via a Lee Hecht Harrison partnership.
- Company typePrivate
- Founded1999
- HeadquartersCopenhagen, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingServices
What AS3 Executive does
AS3 Executive A/S is a Danish private limited company founded in 1999, operating as the executive-level business unit within the AS3 A/S corporate group. The firm delivers three core professional service lines to directors and senior executives: Executive Outplacement (career counselling for executives who have been handed notice, including strategy, goal-setting, and next-position search), Executive Coaching and Sparring (personalized leadership development for top executives, ministers, directors, and board professionals), and Executive Cultural Coaching (a four-meeting program for foreign leaders placed in Danish companies). All services are delivered by coaches with prior senior business backgrounds, certified through the firm's own AS3 Academy, which holds European Mentoring & Coaching Council (EMCC) accreditation at three levels (Foundation, Practitioner, Senior Practitioner).
The company operates with approximately 23 employees across own offices in Copenhagen Ø, Viby J (Aarhus), Stockholm, Oslo, and Helsinki, making it a boutique Nordic practice. Go-to-market is sales-led and referral-driven: Managing Director Jens Lunn and Director of Corporate Business Development Jens Daa Hankert handle direct enterprise outreach, supplemented by professional networks, the UN Global Compact affiliation, and an exclusive partnership with Lee Hecht Harrison (LHH) that extends geographic reach to ~300 offices across 60+ countries. Pricing is not publicly disclosed; programs are typically multi-year contracts funded by the employing organization rather than the individual executive.
There is no proprietary technology platform, no AI/ML capability, and no software product. Revenue is not publicly disclosed. The firm markets on coach credibility, 25 years of operating history, EMCC accreditation, and a 97% client satisfaction rate, positioning itself as a trust-and-confidentiality-led boutique in the executive outplacement and coaching market rather than a scalable technology-enabled service.
AS3 Executive firmographics
Firmographics- Name
- AS3 Executive
- Legal name
- AS3 Executive A/S
- Website
- https://as3executive.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AS3 Executive A/S is a Copenhagen-based boutique firm, founded 1999, providing executive outplacement, leadership coaching, and cultural coaching to directors and senior executives across the Nordics, with global reach via a Lee Hecht Harrison partnership.
- Ownership category
- akta.pro rank
AS3 Executive industry classification
Industry- Product category
- Executive Coaching and Outplacement Services
- NAICS
- Professional and Management Development Training (611430), Employment Placement Agencies and Executive Search Services (56131)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Career, Purpose & Executive Wellbeing Coaching (EDABANAI)
- akta.pro secondary industries
- Executive Outplacement (C-Suite & Senior Leaders) (BPACAOAC), DEI, Inclusive Leadership & Cultural Intelligence Coaching (EDABANAJ)
Keywords
Where AS3 Executive is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices5 records
Markets served
AS3 Executive business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Executive Coaching Services: Professional coaching programs for top executives delivered through individual sessions with experienced executive coaches. Pricing depends on program duration and number of sessions.
- Executive Outplacement Services: Career counselling and outplacement services for executives who have been handed notice. Includes strategy development, goal setting, career strategy, network access, and support to find next executive position.
- Cultural Coaching Program: Specialized cultural coaching for foreign executives in Danish companies. Four-meeting program tailored to executive's needs, covering Danish culture, company culture, and cultural mapping.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom executive coaching program |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
AS3 Executive product offering
Product offeringCore offering
AS3 Executive provides professional career counselling, executive coaching, and cultural coaching services to directors, top executives, board professionals, and owner-managers across the Nordic region. Its core offerings include Executive Outplacement (supporting executives who have been handed notice in finding their next position), Executive Coaching and Sparring (leadership development and personal brand strengthening), and Executive Cultural Coaching (helping foreign top leaders succeed in Danish companies). All services are delivered through individual sessions by coaches with senior business backgrounds, accredited by EMCC at three levels.
Product overview
AS3 Executive is a professional services firm offering executive coaching and outplacement services to directors and senior executives. The company provides a portfolio of complementary services: Executive Outplacement (career counselling and support for executives who have been handed notice, providing a direct route to their next executive position); Executive Coaching and Sparring (personalized development programs for top executives seeking to strengthen their leadership, personal brand, and market value); and Executive Cultural Coaching (specialized program helping foreign top leaders understand Danish business culture and succeed in Danish companies). All services are delivered by coaches with senior leadership backgrounds, and the company maintains international reach through its partnership with Lee Hecht Harrison across Nordic countries.
Differentiator
Problem solved
Functional benefit
Products and services
- Executive Outplacement Professional career counselling and support services for directors and senior executives who have been handed notice. The service helps clients analyse their situation, establish goals, define a career strategy, develop their network, and find new executive opportunities with a direct route to their next position.
- Executive Coaching and Sparring
Quantifiable outcome
- 97% client satisfaction rate - clients extremely satisfied and would recommend AS3 Executive
Companies that use AS3 Executive
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
AS3 Executive technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AS3 Executive partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Lee Hecht Harrison (LHH)coreAS3 works together with Lee Hecht Harrison, the world's largest outplacement provider. There are many similarities between Lee Hecht Harrison and AS3 in terms of counselling approach, which ensures a unique partnership. LHH has approximately 300 offices in more than 60 countries. This partnership enables AS3 to offer highly qualified counselling worldwide. Contact for this partnership is Director of Corporate Business Development, Jens Daa Hankert.
- United Nations Global CompactminorAS3 Executive is an affiliate of the United Nations Global Compact. AS3 takes social responsibility seriously and CSR is an area in which they actively work to benefit clients, candidates, partners, society, environment, and themselves.
- European Mentoring & Coaching Council (EMCC)coreAS3 has its own Transition Coach education accredited at three levels by EMCC (Foundation, Practitioner, and Senior Practitioner level). The accreditation ensures high professional ethical standards in professional conversations. Training is developed based on 8 core competencies defined by EMCC.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
AS3 Executive competitors and assessment
Company assessmentBroad incumbents
- Egon Zehnder: Egon Zehnder is a privately held global executive search and leadership advisory firm with strong executive coaching and board advisory practices. It serves Nordic C-suite clients through its regional offices and competes directly with AS3 on executive coaching engagements while also offering search and succession services.
- Heidrick & Struggles: Heidrick & Struggles is a global executive search and leadership consulting firm offering executive coaching and on-boarding services alongside its search practice. It competes with AS3 for senior coaching mandates in the Nordic region and serves a similar C-suite buyer base.
- Spencer Stuart: Spencer Stuart is a global executive search and leadership advisory firm with a board and CEO advisory practice that includes executive coaching. It competes with AS3 in leadership advisory for Nordic boards and senior executives, with strong brand recognition among the same buyer segment.
- Korn Ferry: Korn Ferry is a global organizational consulting firm with major executive search, leadership development, and coaching practices. It competes with AS3 in executive coaching and leadership advisory for Nordic enterprises but operates at much greater scale across talent acquisition, assessment, and consulting.
- Mercer Career Europe / Marsh McLennan: Mercer, part of Marsh McLennan, provides career transition and executive outplacement services across Europe and globally. It competes with AS3 for Nordic corporate outplacement contracts and serves the same enterprise HR buyer base through a broader consulting portfolio.
Direct peers
- DDI (Development Dimensions International): DDI is a global leadership development firm specializing in executive coaching, leadership training, and behavioral assessment. It sells to enterprise HR and C-suite buyers with comparable services to AS3's executive coaching and leadership development programs, though at much larger global scale.
- Lee Hecht Harrison (LHH): LHH is the world's largest outplacement and career transition provider, with ~300 offices in 60+ countries. It is AS3 Executive's explicit global partnership counterpart, offering the same executive outplacement, coaching, and leadership development services at global scale. AS3 essentially serves as LHH's Nordic delivery arm, making it the closest direct peer.
- RHR International: RHR International is a global boutique consultancy specializing in executive coaching, leadership development, and senior-team effectiveness — almost the same niche AS3 occupies. Both firms sell to C-suite audiences with bespoke coaching engagements and share a business model anchored on senior practitioner talent rather than technology.
- Right Management (ManpowerGroup): Right Management is the career and talent development arm of ManpowerGroup, providing executive outplacement, coaching, and leadership development globally. It directly competes with AS3 in the Nordic outplacement market and operates with a comparable service portfolio of career transition, executive coaching, and organizational consulting.
- BTS Group AB: BTS is a Stockholm-headquartered global consulting and coaching firm specializing in executive development, leadership programs, and business simulations. It is a particularly close Nordic peer, offering similar executive coaching and leadership development services with comparable boutique-to-mid-market positioning.
Market position
Strengths5 records
Weaknesses3 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
AS3 Executive social profiles
Digital presenceAS3 Executive compliance and trust
Trust signalCompliance1 record
AS3 Executive financial estimates
Financial estimateRevenue estimate
Valuation estimate
AS3 Executive leadership team
Management profileNumber of profiles
Profiles2 records
AS3 Executive funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AS3 Executive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AS3 Executive
What does AS3 Executive do?
AS3 Executive provides professional career counselling, executive coaching, and cultural coaching services to directors, top executives, board professionals, and owner-managers across the Nordic region. Its core offerings include Executive Outplacement (supporting executives who have been handed notice in finding their next position), Executive Coaching and Sparring (leadership development and personal brand strengthening), and Executive Cultural Coaching (helping foreign top leaders succeed in Danish companies). All services are delivered through individual sessions by coaches with senior business backgrounds, accredited by EMCC at three levels.
Is AS3 Executive a public or private company?
AS3 Executive is a private company. It is classified as corporate owned and is currently operating.
When was AS3 Executive founded?
AS3 Executive was founded in 1999. It employs 11 to 50 people.
Where is AS3 Executive based?
AS3 Executive is headquartered in Copenhagen, Denmark, in the Europe region.
How does AS3 Executive make money?
Three revenue lines are on record. Executive Coaching Services are the primary driver. The others are executive Outplacement Services and cultural Coaching Program.
Who are AS3 Executive's main competitors?
Broad incumbents on record are Egon Zehnder, Heidrick & Struggles, Spencer Stuart, Korn Ferry and Mercer Career Europe / Marsh McLennan. Direct peers are DDI (Development Dimensions International), Lee Hecht Harrison (LHH), RHR International, Right Management (ManpowerGroup) and BTS Group AB.
Does AS3 Executive have an API?
No public API is recorded for AS3 Executive.
What industry is AS3 Executive in?
AS3 Executive's product category is Executive Coaching and Outplacement Services. Its primary akta.pro industry code is EDABANAI, Career, Purpose & Executive Wellbeing Coaching, with a secondary code of BPACAOAC, Executive Outplacement (C-Suite & Senior Leaders). Its NAICS code is 611430 and its SIC code is 8742.