American Society of Acupuncturists-ASA

What American Society of Acupuncturists-ASA does

The American Society of Acupuncturists (ASA) is a 501(c)(6) nonprofit professional membership association founded in 2015 and headquartered at 712 H Street NE, Suite 1189, in Washington, DC. It operates as the national umbrella body for licensed acupuncturists in the United States through a federated, "bottom-up" structure of 37 voting member state associations. As of 2021 these constituent associations represented more than 5,000 members, drawn from a national pool of over 30,000 credentialed practitioners operating under practice acts in 49 states and the District of Columbia. ASA is staffed by approximately 8 employees and governed by a volunteer board of directors chaired by Paul Magee.

ASA's core offerings are membership services rather than technology products. These include federal and state advocacy (most prominently the Acupuncture for Our Seniors Act, H.R. 1667, which would grant acupuncturists Medicare provider status), continuing education delivered through webinars and an annual in-person conference, a "Find a Practitioner" directory for patients, monthly newsletters distributed to roughly 20,000 subscribers, and a member benefits package that bundles discounts on malpractice insurance (American Acupuncture Council), general insurance products (Insurance Specialists Inc.), and practice management software (Jane App). ASA also participates in the multi-organization Acupuncture and Herbal Medicine (AHM) Coalition alongside the NCCAOM (referred to as NCBAHM in source material), ACAHM, and CCAHM.

Revenue is generated through four streams rather than direct individual membership fees: (1) federated state association dues flowing through the 37 member organizations, (2) tiered corporate sponsorships ranging from $500 (Bronze) to $5,000 (Platinum) annually, (3) conference and CEU event registration revenue, and (4) affiliate/referral arrangements with member-benefit vendors. ASA does not develop or sell proprietary software, owns no patents or trademarks disclosed in available sources, and operates a basic member website (asacu.org) as its primary digital infrastructure.

Name

American Society of Acupuncturists-ASA

Legal name

American Society of Acupuncturists

Website

https://asacu.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

ASA is a 501(c)(6) nonprofit professional membership association founded in 2015 that serves as the national umbrella for 37 state acupuncture associations representing 5,000+ licensed acupuncturists, providing advocacy, continuing education, and member benefits.

Ownership category

akta.pro rank

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. State Association Membership Dues: ASA derives membership through state associations - licensed acupuncturists join their state association which makes them constituents of the ASA. The ASA does not sell directly to individual practitioners.
2. Sponsorship Revenue: The ASA generates revenue through tiered sponsorship packages (Platinum $5000, Gold $2500, Silver $1000, Bronze $500) that provide sponsors with website visibility, newsletter placement, and social media recognition. Sponsors include acupuncture product suppliers, herbal companies, software providers, and educational institutions.
3. Conference and Event Revenue: ASA hosts annual conferences and CEU events that generate registration fees and vendor participation revenue.
4. Member Benefits Partnerships: ASA partners with vendors (Insurance Specialists Inc., American Acupuncture Council, Jane App, Transformational Herbal Pharmacy, Golden Needle) to offer member discounts, generating referral or co-marketing revenue through these relationships.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

The American Society of Acupuncturists (ASA) is a 501(c)(6) nonprofit professional membership association that supports licensed acupuncturists through a federated network of 37 state associations. It provides advocacy services (including Medicare provider status campaigns), continuing education (CEU events, webinars, annual conferences), member benefits packages with partner discounts (insurance, malpractice, practice management software), a practitioner directory, and publications.

Product overview

The American Society of Acupuncturists (ASA) is a professional membership organization, not a technology product company. Its offerings consist of membership services, advocacy programs, educational resources, practice support tools, and networking opportunities for licensed acupuncturists. The core offerings include the Member Benefits Package (providing discounts on practice management software like Jane App, insurance products through ISI and AAC, and professional certificates), advocacy services (federal and state legislative efforts, Medicare provider status campaigns), educational resources (CEU events, webinars, annual conferences), Find a Practitioner directory services, and publications (newsletters, legislative alerts). The ASA does not offer a software platform or technology product in the traditional sense.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Medicare recognition advocacy: H.R. 1667 (Acupuncture for Our Seniors Act) would enable acupuncturists to bill Medicare directly as providers
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• NCBAHM (National Certification Commission for Acupuncture & Oriental Medicine)coreStrategic or Co-development PartnerASA and NCBAHM have an MoU and work closely together on advocacy initiatives. They jointly endorsed the Acupuncture for Our Seniors Act (H.R. 1667), conduct webinars on Medicare strategy, submit letters to CMS and HHS, and collaborate on professional standards. Together they represent over 33,000 acupuncturists. The NCBAHM provides board certification that 22 states require for licensure.
• Acupuncture and Herbal Medicine (AHM) CoalitioncoreStrategic or Co-development PartnerAHM Coalition is a collaborative alliance of major national acupuncture organizations: ACAHM (accreditation), ASA (professional practice), CCAHM (colleges), and NCCAOM (certification). The coalition coordinates on advocacy, policy comments to the Department of Education, responses to tariffs on Chinese goods, and integration efforts.
• CCAHM (Council of Colleges of Acupuncture and Herbal Medicine)coreStrategic or Co-development PartnerPart of the AHM Coalition, CCAHM represents acupuncture schools and programs. Established in 1982, CCAHM supports member institutions to deliver educational excellence. ASA collaborates with CCAHM on workforce issues and education standards.
• ACAHM (Accreditation Commission for Acupuncture and Oriental Medicine)coreStrategic or Co-development PartnerThe national accrediting agency recognized by the U.S. Department of Education for acupuncture and Oriental medicine programs. Has over 60 schools with accreditation or Candidacy status. ASA collaborates through AHM Coalition on accreditation and education standards.
• Acupuncture Now FoundationminorStrategic or Co-development PartnerMoU partner with the Acupuncture Now Foundation, which aims to elevate acupuncture's impact on easing suffering through accurate information about best practices. Vision: 'A world where the benefits of acupuncture are known and available to all.'
• AAMA (American Academy of Medical Acupuncture)minorStrategic or Co-development PartnerMoU partner - professional society of physicians (MDs and DOs) who have incorporated acupuncture into their traditional medical practice. Founded in 1987, AAMA promotes integration of traditional and modern forms of acupuncture with Western medical training.
• Jane AppminorGTM or Marketing PartnerJane App is a clinic management software and EMR designed for acupuncture practices. ASA members receive a 1-month grace period on new accounts through a promotional code. Jane App provides practice management, scheduling, documentation, and billing services.
• Insurance Specialists Inc. (ISI)minorGTM or Marketing PartnerInsurance administrator providing ASA members with products including life insurance, AD&D, disability income, business overhead expense, dental, cyber liability, wage protection, and pet insurance (up to 20% discount). ISI has over 60 years of experience with professional associations.
• American Acupuncture Council (AAC)minorGTM or Marketing PartnerThe largest provider of acupuncture malpractice insurance in the industry. ASA members who are new or returning to AAC enjoy an exclusive $100 discount on initial enrollment. AAC is committed to advancing the acupuncture profession.
• ETCMA (European Traditional Chinese Medicine Association)minorStrategic or Co-development PartnerMoU partner - umbrella organisation for professional associations representing different fields within TCM in Europe. Their main purpose is to promote wider recognition and acceptance of TCM therapies by European governments and public.
• AACMA (Australian Acupuncture and Chinese Medicine Association)minorStrategic or Co-development PartnerMoU partner - Australian professional association for acupuncture and Chinese medicine practitioners. Promotes the profession and supports practitioners in Australia.
• TCMAAA/ATCMA (American Association of Traditional Chinese Medicine Alumni Associations)minorStrategic or Co-development PartnerMoU partner - consortium of alumni associations representing graduates from all formal Chinese medicine institutions in China and the US. Currently includes 24 institutions of Chinese medicine. Works to build academic collaboration and support legislation for Chinese medicine.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• NCCAOM (National Certification Commission for Acupuncture & Oriental Medicine): NCCAOM is the national certification body whose Diplomate credential is required for licensure in 22 states. It is an ASA MoU partner and a fellow member of the AHM Coalition; together they represent 33,000+ practitioners, making NCCAOM the closest peer in the acupuncture profession's institutional ecosystem.
• Council of Colleges of Acupuncture and Herbal Medicine (CCAHM): CCAHM is the council representing acupuncture and herbal-medicine schools; an AHM Coalition partner of ASA. It is a directly comparable professional membership body in the same profession, focused on education rather than practitioner advocacy.
• American Massage Therapy Association (AMTA): AMTA is the largest U.S. professional association for massage therapists, with a similar size profile (mid-thousands of members, single-digit millions in operating budget). Its state-chapter federation, advocacy, CEU, and sponsor model closely mirror ASA's structure.
• Accreditation Commission for Acupuncture and Oriental Medicine (ACAHM): ACAHM is the U.S. Department of Education-recognized accreditor for 60+ acupuncture and Oriental medicine programs and an AHM Coalition partner of ASA. It functions as a comparable national membership/standards organization within the same profession.
• American Academy of Medical Acupuncture (AAMA): The AAMA is the U.S. professional society for physicians (MDs/DOs) who practice acupuncture; it has a formal MoU with ASA. It is the most directly comparable national acupuncture-focused membership body, even though its members are physicians rather than licensed acupuncturists.

Broad incumbents

• American Chiropractic Association (ACA): The ACA is a large, established healthcare professional membership association that operates a comparable advocacy + education + member-benefits model in an adjacent manual-therapy profession. It is relevant as a structural analog for how ASA may scale as acupuncture gains recognition.
• American Osteopathic Association (AOA): The AOA is the national professional membership and accreditation body for osteopathic physicians. It operates a comparable federation-of-state-societies model with federal advocacy and CEU programs and is a relevant peer in the physician/professional-association space.
• American Physical Therapy Association (APTA): APTA is the dominant national professional association for physical therapists, with chapters in every state, federal advocacy, CEU delivery, and sponsorships. It is the closest large-scale analog to ASA in terms of operating model, even though APTA is many times larger.
• American Dental Association (ADA): The ADA is a large, established healthcare professional association with state societies, federal advocacy, CEU, sponsored benefits, and a publications/newsletter channel — all structural analogs to ASA, but at dramatically greater scale.
• American Occupational Therapy Association (AOTA): AOTA is the national professional association for occupational therapists with state affiliates, advocacy, CEU, and member-benefits programs. It serves as a structural peer to ASA in the allied-health professional-association category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AmericanSocietyofAcupuncturists
• LinkedInlinkedin.com/company/american-society-of-acupuncturists-asa
• Instagraminstagram.com/amsocietyofacupuncturists

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about American Society of Acupuncturists-ASA