ASAlaser Danmark

What ASAlaser Danmark does

ASA Laser Danmark is the official exclusive distributor of ASA Laser medical Class 4 laser and magnetotherapy equipment in Denmark and Finland, founded by Niels Reinholdt in 2019 and headquartered in Frederiksberg. It operates as a privately held Nordic sales, service, and training arm of ASA Laser S.p.A. — itself part of the publicly listed Italian El.En. Group — distributing patented MLS® (Multiwave Locked System, synchronized 808nm/905nm emissions), Hilterapia® Nd:YAG 1064nm high-intensity pulsed systems with SmartCooler, ELF-PEMF magnetotherapy (Easy Qs, PMT Qs), and veterinary-specific product lines (Mphi VET, M-VET, Wound Care Device).

The company serves human healthcare clinics (physiotherapy, chiropractic, sports medicine, manual therapy, pain and rehabilitation clinics) and veterinary clinics (small animal, equine, exotic) across Denmark and Finland. It distributes through a direct enterprise field-sales team (two Sales Directors East/West, Chief Consultants for Human and Veterinary, a meeting booker, and a service function) supplemented by authorized dealers ASAFUTURE and Medirobot ApS in Denmark and Lumitechcare in Finland.

The business model combines one-time Class 4 medical device hardware sales (ranging from 25W handhelds to 1,000W robotic systems) with recurring annual service agreements covering inspection, calibration, and loan-laser coverage under EU MDR 2017/745. Education is a strategic moat: Basic and Focus training modules are free, Certification is priced at 2,000 DKK excluding VAT, and free English-language webinars extend reach. All equipment is EU MDR, ISO 13485, ISO 9001, CE0123, and FDA-listed, with validated clinical protocols developed through the parent company's ASAcampus research program (University of Florence, ASI, ESA) and a library of 200+ peer-reviewed publications.

Name

ASAlaser Danmark

Legal name

ASA Laser Danmark

Website

https://asalaser.dk

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

ASA Laser Danmark is the exclusive Nordic distributor of patented Class 4 medical laser (MLS®, Hilterapia®) and magnetotherapy equipment from Italian manufacturer ASA Laser (El.En. Group), serving physiotherapy, sports medicine, and veterinary clinics across Denmark and Finland via direct sales and dealer partners.

Ownership category

akta.pro rank

Product category

Medical Laser Equipment

NAICS

Surgical and Medical Instrument Manufacturing (339112), Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Optoelectronic Emitters (LED/Laser/VCSEL) (HDAHALAL)

akta.pro secondary industries

Surgical & Procedural Instruments (Scalpels, Forceps, Retractors) (HLAMAFAA), Wound Care, Bandaging & Consumables (Dressings, Sutures, Staplers) (HLAMAFAF)

Keywords

• Medical laser equipment
• Magnetotherapy devices
• MLS laser therapy
• Veterinary laser systems
• Physiotherapy equipment

Headquarters

HQ city

Frederiksberg

HQ country

Denmark

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Medical Laser Equipment Sales: Sale of medical Class 4 laser systems (MLS® and Hilterapia® platforms) to human healthcare clinics and veterinary practices. Revenue is generated through direct sales and channel partner (dealer) sales. The company offers flexible financing options including leasing and cash purchase to accommodate different clinic budgets.
2. Magnetotherapy Equipment Sales: Sale of ELF-PEMF magnetotherapy systems (Easy Qs and PMT Qs) for both human and veterinary use. Revenue is generated through one-time equipment purchase, with optional service agreements for ongoing maintenance.
3. Service Agreements: Annual service contracts covering inspection, calibration, and technical review of equipment in accordance with MDR requirements. Includes loan-laser option during service and preferential terms on spare parts. Provides recurring revenue and customer retention.
4. Education and Certification Programs: Basic and Focus modules are offered free of charge. Certification module is priced at 2,000 DKK (excl. VAT). Human laser therapy courses are taught primarily in Danish; veterinary and webinar courses are in English.
5. Financing/Leasing Services: The company provides financing advisory services to help clinics acquire equipment through leasing or cash purchase, acting as a financial facilitation partner rather than a direct lender.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

ASA Laser Danmark is the official, exclusive distributor of ASA Laser medical Class 4 laser and magnetotherapy equipment in Denmark and Finland. The company supplies MLS® (Multiwave Locked System) and Hilterapia® technology-based systems to human healthcare clinics (physiotherapy, chiropractic, sports medicine) and veterinary practices, bundled with structured onboarding, free basic and advanced training modules, certification programs, annual service agreements, and clinical marketing support.

Product overview

ASA Laser Danmark offers a comprehensive portfolio of medical laser and magnetotherapy equipment for human and veterinary clinical use. The human product line centers on two core technology platforms: MLS® (Multiwave Locked System) combining 808nm and 905nm wavelengths for synchronized laser therapy, and Hilterapia® using high-intensity pulsed Nd:YAG (1064nm) for deeper tissue treatment. MLS® products range from the entry-level Mphi 5 2-i-1 (3x25W) through M8 Robot (3x75W) to the high-performance M-Hi 270W and MiS 1000W systems. Hilterapia® offerings include HIRO and HIRO TT with SmartCooler technology. Magnetotherapy includes Easy Qs (portable) and PMT Qs (full-body bed system) using ELF-PEMF technology. The veterinary portfolio mirrors these technologies with species-specific variants (Mphi Blue VET, Mphi VET Blue Equine, Mphi VET Orange) plus the innovative WCD UVC wound care device. All products are MDR-certified with validated treatment protocols.

Differentiator

Problem solved

Functional benefit

Brands

• MLS® (Multiwave Locked System): ASA's patented laser technology combining synchronized wavelengths for structured laser therapy.
• Hilterapia®
• Mphi VET

Products and services

• M6 Robot 25W

Quantifiable outcome

• Peripheral neuropathy patients treated with MiS laser showed lasting reduction in pain symptomatology and functional recovery in validated chronic neuropathic pain models
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• University of Florence - ASAcampuscoreStrategic or Co-development Partner · 1 January 2007ASAcampus is ASA's joint research laboratory established in 2007 with the Department of Experimental and Clinical Biomedical Sciences at the University of Florence. Conducts fundamental research and clinical studies, publishes the 'Energy for Health' scientific journal, and develops validated treatment protocols. Also collaborates with institutes, laboratories, and international research organizations including the Italian Space Agency (ASI) and European Space Agency (ESA).
• ASAFUTUREcoreChannel Partner/ Reseller/ DistributorOfficial authorized dealer of ASA Laser products in Denmark. Handles sales, demonstrations, and customer support for clinics in the Danish market. Contact: Peter Bangs Vej 7A, 3. sal, 2000 Frederiksberg, CVR: 44598884.
• Medirobot ApScoreChannel Partner/ Reseller/ DistributorOfficial authorized dealer of ASA Laser products covering Silkeborg and Jutland/Funen region. Contact: Ørstedsvej 13, 8600 Silkeborg, CVR: 28668538.
• Lumitechcare (Finland)coreChannel Partner/ Reseller/ DistributorPartner organization handling ASA Laser Finland operations. Staff include Chief Consultant Marko Kaarakainen, Satu Koivumaa, and Eija Helena Pitkänen (Physician, Ph.D.). Contact: [email protected].
• Italian Space Agency (ASI)minorStrategic or Co-development PartnerASAcampus research department collaborates with ASI (Agenzia Spaziale Italiana) on research projects related to laser and magnetotherapy technology innovation.
• European Space Agency (ESA)minorStrategic or Co-development PartnerASAcampus research department collaborates with ESA on research projects supporting technology innovation for laser and magnetotherapy.
• El.En. GroupcoreOthersASA Laser is part of El.En. Group, a publicly listed international conglomerate specializing in laser systems. This provides ASA Laser with a strong technological foundation and resources for continuous development of research, innovation, and clinical applicability.

Scale indicators6 records

Recent moves4 records

Expansion highlights6 records

Emerging players

• BEMER Group: Manufacturer and MLM-style distributor of PEMF magnetotherapy devices for human and equine use, comparable to ASA Laser Danmark's Easy Qs and PMT Qs magnetotherapy line and to its equine veterinary segment.
• Elvation Medical: German-based European supplier of therapeutic laser and shockwave devices for physiotherapy and orthopedics, a regional competitor with overlapping product categories and clinic buyer base.
• Aspen Laser: Emerging US manufacturer of Class IV photobiomodulation/PBM lasers targeting physiotherapy and chiropractic clinics, competing for the same end customer as ASA Laser's MLS® systems.

Direct peers

• K-Laser USA: Global manufacturer of high-power Class IV therapeutic lasers, selling through country-level distribution partners in Europe — a direct comparable model to ASA Laser Danmark's two-country exclusive distributorship.
• Companion Animal Health (LiteCure): Veterinary-focused Class IV laser therapy division with deep penetration in North American vet clinics; comparable to ASA Laser Danmark's dedicated veterinary vertical led by a DVM Chief Consultant and the Mphi VET product family.
• LiteCure Medical: US-based manufacturer and distributor of Class IV therapeutic laser systems for human and veterinary use, with a network of distribution partners analogous to ASA Laser Danmark's Nordic setup.
• Cutting Edge Laser Technologies: Manufacturer and distributor of therapeutic laser systems for physical therapy, chiropractic and veterinary markets, overlapping with ASA Laser's MLS® and Hilterapia® offerings across both verticals.

Broad incumbents

• DJO Global / Enovis (Chattanooga): Large incumbent in physiotherapy equipment and electrotherapy devices including Intelect and Chattanooga laser lines, offering overlapping therapeutic-laser functionality alongside broader rehabilitation portfolios to the same clinic buyers.
• BTL (medical equipment): Global manufacturer of physiotherapy, aesthetics and rehab equipment including high-intensity laser and PEMF devices targeting the same physiotherapy clinics in the Nordic region as ASA Laser Danmark.

Regional players

• Gymna Uniphy: Belgium-headquartered physiotherapy equipment manufacturer and supplier with strong Benelux/German distribution; relevant as a European physiotherapy equipment peer competing for Nordic clinic budgets alongside ASA Laser Danmark.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/asa-laser-danmark
• Instagraminstagram.com/asalaser.dk

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASAlaser Danmark