ASAP & Associates - India

What ASAP & Associates - India does

ASAP and Associates LLP is an India-based professional services firm operating as a Limited Liability Partnership under LLPIN AAP-7011, founded on 20 July 1985. The firm delivers audit and assurance, direct taxation, GST/indirect taxation, international taxation, and business consulting services to a mix of public-sector units, government bodies, multinational and domestic corporates, banks, trusts, MSMEs, and individuals. It is headquartered in New Delhi with additional offices in Ghaziabad and Kota, and operates a pan-India delivery model through allied professional firms.

The firm maintains a multi-disciplinary team comprising Chartered Accountants, Cost Accountants, Company Secretaries, and Advocates across five named partners and supporting staff. Its service portfolio spans statutory and tax audit, corporate and personal income tax advisory, GST compliance and litigation, FEMA/transfer pricing/international tax, and business advisory engagements. Revenue mechanics are engagement-based professional fees, with no disclosed subscription, retainer, or productized pricing. Go-to-market relies on partner-led relationships, institutional empanelments (C&AG 1997, RBI 1993, Ministry of External Affairs, ICAI Peer Review 2020), and a separate corporate entity — ASAP Business Advisory Private Limited — that houses non-statutory advisory work.

ASAP and Associates is privately held with no external funding rounds disclosed. Growth has been organic through partner additions (2014 Business Consulting, 2018 Indirect Tax), geographic expansion (Kota office established 1993), empanelment accumulation, and the formation of the Business Advisory subsidiary. The firm's value proposition centers on regulatory credentials, continuity of long-tenured client relationships, and multi-disciplinary in-house expertise rather than proprietary technology or scale advantages.

Name

ASAP & Associates - India

Legal name

ASAP and Associates LLP

Website

https://asap.net.in

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

ASAP and Associates LLP is an India-headquartered professional services firm, founded 1985, offering audit, taxation (direct, indirect/GST, international), and business consulting to PSUs, corporates, banks, and individuals across offices in New Delhi, Ghaziabad, and Kota.

Ownership category

akta.pro rank

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Professional Services - Audit and Assurance: Fees from statutory audits, tax audits, internal audits, diagnostic audits, legal compliance audits, management audits, concurrent bank audits, stock/Receivable audits, transfer pricing audits, due diligence audits, and certification services.
2. Direct Taxation Services: Corporate taxation, non-corporate taxation, international taxation advisory and litigation, tax planning, compliance, succession planning, and trust tax management.
3. Goods and Services Tax (GST) Services: GST compliance, advisory, litigation, registrations, assessments, LUTs, refunds, handling notices, appeals, data collection from accounting software, return filing, demand handling, and representation services.
4. Business Consulting: Preventive health check services, diagnostic audits, cost optimization, process optimization, ERP implementations, capacity building, automation, and growth advisory for SMEs and family-owned businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

ASAP and Associates LLP is an India-based professional services firm delivering integrated tax, audit, and advisory solutions through a multi-disciplinary team of Chartered Accountants, Advocates, Cost Accountants, and Company Secretaries. The firm offers four core service lines — Audit and Assurance, Direct Taxation, Goods and Services Tax (GST), and Business Consulting — alongside international taxation support, serving clients across India from offices in Delhi, Ghaziabad, and Kota.

Product overview

ASAP and Associates LLP is a professional services firm offering an integrated portfolio of four core service lines: Audit and Assurance, Direct Taxation, Goods and Services Tax (GST), and Business Consulting. The Audit and Assurance practice encompasses statutory, tax, internal, diagnostic, and special audits. Direct Taxation and GST services provide compliance, advisory, and litigation support across corporate and non-corporate entities. Business Consulting includes preventive health checks, process optimization, and growth acceleration for SMEs and startups. International Taxation services handle cross-border structure planning, transfer pricing, and treaty matters. The firm operates as a unified professional services entity rather than a platform-plus-modules architecture, with these services collectively addressing the full spectrum of tax, audit, and business advisory needs for clients across various industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Audit and Assurance

Segments9 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Network of Professionals across IndiasupportingOthersThe firm has developed a vast network of professionals across the country through strategic alliances to offer best services to multi-locational clients in each corner of the country. This network supports GST compliance, advisory, and litigation services across all states and cities.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• ClearTax (Defmacro Software Pvt Ltd): Tech-enabled tax compliance and GST filing platform serving Indian businesses. Adjacent competitor that pressures traditional compliance fee economics; relevant as the technology-led challenger in ASAP's GST and tax practice.
• RBSA Advisors Pvt Ltd: India-focused tax, transfer pricing, and business advisory firm. Comparable on international tax and transfer pricing capabilities, but narrower than ASAP's full audit/GST/service offering.

Broad incumbents

• KPMG India: Big-4 professional services firm in India. Overlaps with ASAP on audit, direct tax, GST, and transfer pricing engagements for large corporates and PSUs, but at materially larger scale.
• Deloitte India: Big-4 professional services firm in India providing audit, tax, consulting, and advisory. Competes for the same enterprise/MNC compliance and advisory engagements from a much larger platform.
• BDO India LLP: Indian member of BDO Global, providing audit, tax, and advisory to mid-market and large enterprises. Broader incumbent given national footprint and global brand, but directly competes for the same PSU/MNC audit and tax mandates.
• Grant Thornton Bharat LLP: Indian member of Grant Thornton International with pan-India presence. Competes for the same audit, tax, and consulting mandates as ASAP but at larger scale and broader service portfolio.

Direct peers

• S.R. Batliboi & Co. LLP: EY member firm in India; full-service audit, tax, and advisory practice serving large Indian and multinational clients. Direct comparable in audit and tax service lines, but with much larger scale and brand affiliation.
• Walker Chandiok & Co LLP: Indian chartered accountancy firm (an India member of Crowe Global) providing audit, tax, and consulting. Comparable in target client base (large corporates, MNCs, financial services) and service breadth, though larger in scale.
• Lodha & Co LLP: Established Indian chartered accountancy firm offering audit, taxation, and corporate advisory. Similar in being a founder-led Indian CA firm with PSU and corporate clients and a comparable service mix.
• ASA & Associates LLP: India-based mid-sized chartered accountancy firm offering audit, tax, and advisory services. Direct peer given similar scale, multi-disciplinary CA team, and India-only geographic footprint serving corporates, MNCs, and family businesses.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/asap-&-associates---india

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASAP & Associates - India