AS AutoService

What AS AutoService does

AS AutoService Volkhard Bier e.K. is a privately held, sole-proprietorship automotive workshop and car dealership founded on March 1, 1998, by certified master mechanic Volkhard Bier. The company operates a single physical location at Am Querkamp 24-26, Cuxhaven, Germany, and serves individual vehicle owners in Cuxhaven and the surrounding Lower Saxony region. Its legal form is a German Einzelkaufmann (sole proprietorship), with no external investors, parent company, or public listing. Headcount is 4–5 employees, comprising the founder/managing director, one accountant, and three workshop technicians.

The core offering is a certified Kfz-Meisterbetrieb providing comprehensive vehicle repair, maintenance, and inspection services across all makes and models. Capabilities include brake service, 3D axle alignment, transmission service, engine diagnostics and overhaul, air conditioning service, tire service with storage, accident repair with in-house painting, and official HU/AU inspections conducted under DEKRA authorization. Supporting infrastructure consists of modern diagnostic equipment, 3D axle measurement systems, a paint booth, a parts warehouse, and a Zentrallager for vehicle inventory. Complementary revenue streams include the sale of used cars and EU-specification new vehicles, with individual financing options. Convenience services such as Hol- und Bringservice (pickup and delivery) and Werkstattersatzwagen (loaner vehicles) reduce customer friction, and a mobile app on iOS and Android supports customer communication.

The business model is direct-to-consumer and transactional, combining professional service fees (repairs, maintenance, inspections) with one-time vehicle sales. Distribution is entirely through the single Cuxhaven workshop and showroom, supplemented by referral flow from partnerships with the ProfiService Werkstatt network, ADAC (as a Vorteilspartner), and DEKRA (inspection authorization), as well as parts supply relationships with major OEMs (Bosal, Philips, SKF, Mahle, NGK, Exide, TMD). Pricing is not publicly disclosed; customers contact the workshop directly for quotes. The company has been operating for over 27 years and last executed a major structural move in February 2011 when it relocated from Altenwalde to its current purpose-built Cuxhaven premises.

Name

AS AutoService

Legal name

AS Autoservice Volkhard Bier e.K.

Website

https://as-autoservice.de

Company type

Private

Founded year

1998

Operating status

Operating

Short description

AS AutoService Volkhard Bier e.K. is a single-location, certified German master automotive workshop and used/EU-new car dealer in Cuxhaven serving individual vehicle owners in Lower Saxony since 1998.

Ownership category

akta.pro rank

Product category

Automotive Repair and Maintenance Services

NAICS

Automotive Repair and Maintenance (8111), Automotive Body, Paint, Interior, and Glass Repair (81112)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Exhaust & Emissions/Smog Testing & Repair (TLAKAAAI)

akta.pro secondary industry

Vehicle Diagnostics & Fault Code Scanning Services (TLAKANAA)

Keywords

• Automotive repair services
• Vehicle maintenance and inspection
• Tire and axle alignment services
• Used car sales
• Accident damage repair

Headquarters

HQ city

Cuxhaven

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Automotive Repair and Maintenance Services: Revenue from repairs, maintenance, inspections, and related automotive services for all vehicle makes and models. Services include brake service, axle measurement, transmission service, engine repair, air conditioning service, battery service, and more.
2. Vehicle Sales: Revenue from sales of used cars (Gebrauchtwagen) and EU new vehicles. The company has a central warehouse for vehicle inventory and offers individual financing options.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

AS AutoService operates a certified master automotive workshop (Kfz-Meisterbetrieb) in Cuxhaven, Germany, providing comprehensive vehicle repair, maintenance, and inspection services for all vehicle makes and models. The offering spans general service and repair, tire service with seasonal storage, 3D axle alignment, transmission service, brake service, official HU/AU inspections, accident repair with in-house paint booth, engine diagnostics and repair, climate control service, and a replacement loaner vehicle plus pickup/delivery service. The company also runs an automobile sales division selling used cars and EU-specification new vehicles with individual financing options, with inventory drawn from an on-site showroom and a central warehouse.

Product overview

AS AutoService Volkhard Bier e.K. is a Kfz-Meisterbetrieb (certified master automotive workshop) based in Cuxhaven, Germany, founded in 1998. The company operates as a single unified service offering combining a certified repair workshop with new and used vehicle sales. The core product is the master workshop providing comprehensive automotive services including repair and maintenance, tire service, axle alignment, transmission service, brake service, vehicle inspection (HU/AU), accident repair, and painting. The workshop is complemented by an automobile sales division offering used cars and EU-specification new vehicles with financing options. Additional services include loaner vehicles, pickup/delivery service, and a mobile app for customer communication. The company positions itself as a ProfiService Werkstatt using original brand replacement parts from leading OEMs.

Differentiator

Problem solved

Functional benefit

Brands

• ProfiService Werkstatt: Certified automotive workshop partner brand operating under the PROFISERVICE network.

Products and services

• Kfz-Meisterbetrieb (Certified Master Automotive Workshop) Certified master automotive workshop providing comprehensive vehicle repair and maintenance services for all brands and models in Cuxhaven, Germany. Operated as a ProfiService Werkstatt partner and DEKRA-authorized inspection point.
• Neu- und Gebrauchtwagenhandel (New EU and Used Car Sales) Sale of new EU-specification vehicles and used cars, with individual financing options. Inventory drawn from on-site showroom and central warehouse (Zentrallager).
• Reparatur und Wartung (Repair and Maintenance) General vehicle repair and maintenance services including inspection, servicing, and troubleshooting using modern diagnostic equipment across all vehicle makes and models.
• Reifenservice (Tire Service) Tire replacement, balancing, RDKS (tire pressure monitoring system) services, and seasonal tire storage.
• Achsvermessung (3D Axle Alignment) 3D axle and wheel alignment for optimal straight-line driving and even tire wear.
• Getriebeservice (Transmission Service) Automatic and manual transmission service including fluid changes and flushing.
• Bremsenservice (Brake Service) Brake pad, shoe, drum, and disc inspection and replacement, including brake fluid checks.
• HU und AU (Official Vehicle Inspection) Official Hauptuntersuchung (HU) and Abgasuntersuchung (AU) conducted as a DEKRA-authorized amtlich anerkannte Prüforganisation.
• Unfallinstandsetzung (Accident Repair) Complete accident damage repair including bodywork, painting, glass work, frame straightening, and calibration, supported by DAT-Schadenkalkulation for insurance claims.
• Werkstattersatzwagen (Loaner Vehicle) Replacement vehicle provided during workshop stays to maintain customer mobility.
• AS Autoservice Mobile App Mobile application available on Google Play and Apple App Store enabling customers to stay updated and contact the workshop easily.
• Autolackierung (Auto Painting) Full and partial vehicle painting including Smart Repair, all paint types (solid, metallic, pearl), using environmentally friendly paints in an in-house paint booth.
• Motordiagnose und Motorinstandsetzung (Engine Diagnostics and Repair) Modern diagnostic and readout services using state-of-the-art testing equipment, plus professional engine repair, overhaul, and complete or partial rebuilding of engines and engine components.
• Klimaanlagen-Service (Climate Control Service) Climate system inspection, maintenance, refrigerant replacement, filter changes, and disinfection.
• Hol- und Bringservice (Pickup and Delivery) Vehicle pickup and delivery service within the local service area, including from accident sites, homes, or offices.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• ProfiService WerkstattcoreChannel Partner/ Reseller/ DistributorAS Autoservice operates as a PROFISERVICE WERKSTATT, a network of certified automotive workshops. This partnership provides brand recognition, quality assurance standards, and customer referrals through the network.
• DEKRAcoreTechnology or IntegrationDEKRA certification and inspection partner for official vehicle inspections (HU - Hauptuntersuchung). AS Autoservice is authorized to conduct official inspections through amtlich anerkannte Prüforganisation.
• ADACminorGTM or Marketing PartnerADAC Vorteilspartner (advantage partner), providing benefits and referrals through Germany's largest automobile association.
• Bosal, Philips, SKF, Mahle, NGK, Exide, TMDminorOthersPremium supplier relationships for original brand spare parts. These brands are among the world's largest manufacturers and suppliers for the automotive industry and aftermarket.
• Concardis GmbHminorOthersExternal service provider for payment processing as stated in the privacy policy.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• A.T.U Auto-Teile Unger: A.T.U is Germany's largest multi-brand automotive service chain, operating hundreds of workshops offering repair, maintenance, tire service, and parts retail. It is a comparable automotive MRO operator in the same regulatory environment, providing a benchmark for scale, pricing, and service mix even though AS Autoservice operates a single independent master workshop.

Direct peers

• Pit-Stop: Pit-Stop is a German franchise network of automotive workshops providing repair, maintenance, tire service, and inspections. It is a direct peer in service category, customer base (individual car owners), and franchise/partner network model, making it a relevant comparable for AS Autoservice's ProfiService Werkstatt affiliation.
• Bosch Service: Bosch Service is Bosch's global network of authorized independent workshops offering diagnostics, repair, and maintenance backed by Bosch parts and training. It is a direct peer in automotive repair service, parts sourcing (Bosch is one of the premium OEM suppliers AS Autoservice uses), and quality-certified workshop positioning.
• Vergölst: Vergölst is Continental's German tire and automotive service network, offering tire changes, alignment, and general repair at partner workshops. It is a direct peer in tire service, axle measurement, and light vehicle maintenance, addressing the same end-customer in a similar retail/workshop format.
• Euromaster: Euromaster is a European tire and vehicle service network operated by Michelin, offering tire fitting, alignment, brakes, and general maintenance through owned and partner workshops. It is a direct peer in tire-centric service, fleet and consumer target market, and franchise/workshop network model relevant to AS Autoservice's tire service line.
• Carglass: Carglass is Germany's leading automotive glass repair and replacement specialist, operating mobile and fixed-site service. It is a direct peer in the auto glass repair/replacement sub-service that AS Autoservice performs within its accident repair offering, and competes for the same insurance-driven customer work.
• First Stop Reifen Auto Service: First Stop is a European tire and automotive service network with German partner workshops, offering tires, alignment, brakes, and general maintenance. Comparable to AS Autoservice in its franchise-style partner workshop model, light-vehicle service mix, and focus on tire and seasonal service revenue.

Others

• ADAC: ADAC is Germany's largest automobile club with millions of members, operating as a GTM/marketing partner and Vorteilspartner for AS Autoservice. Although not a direct competitor, ADAC shapes the customer referral funnel and trust signals that independent workshops like AS Autoservice rely on for inbound traffic.
• DEKRA: DEKRA is a global testing and certification organization that authorizes independent workshops in Germany to conduct official HU inspections. AS Autoservice operates as a DEKRA partner, making DEKRA an ecosystem enabler rather than competitor, but it governs the inspection revenue stream and quality standards in the same regulatory category.
• AutoScout24: AutoScout24 is Europe's largest online vehicle marketplace. While AS Autoservice sells used cars regionally, AutoScout24 operates in the upstream used-car discovery channel and is a thematic ecosystem peer for the vehicle sales side of AS Autoservice's business rather than a workshop competitor.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AS AutoService