After-School All-Stars New Jersey

What After-School All-Stars New Jersey does

After-School All-Stars New Jersey (ASAS NJ) is a 501(c)(3) nonprofit organization and a regional affiliate of the national After-School All-Stars network, founded in 2014 and headquartered in Newark, NJ. The organization delivers free, comprehensive after-school enrichment programming to more than 2,000 K-12 students annually across 20 school-based sites in Newark and Paterson, with 99% of scholars identified as Black or Latinx from underserved communities. Its offering spans five core enrichment verticals — Academic Readiness, STEM, Visual and Performing Arts, Wellness and Social-Emotional Learning, and Career Exploration — delivered through 14+ course offerings and supplemented by flagship initiatives including the OJJDP-funded Peace Ambassador Program, the URBN Graphic Design Academy with Urban Outfitters, financial literacy programming (ELFLP and the Chase Bank Financial Empowerment Night), and youth work and internship opportunities for scholars age 14 and older.

The business model is a grant- and donation-funded nonprofit operating model rather than a fee-for-service arrangement; programs are provided at no cost to students or families. Revenue streams consist of federal grants (notably a $1,000,000 OJJDP award in 2023, the first such grant in the ASAS network), state grants (including $119,000 from the NJ Office of Attorney General for violence intervention), corporate and foundation contributions (Chase Bank, Urban Outfitters, Whole Foods, NJ Children's Foundation, Arman Roy Foundation, United Way Greater Newark), individual charitable donations at $30–$500 tiers, and proceeds from annual fundraising events such as the Evening of the All-Stars gala and the TrailBlaze Walk & Hike 5K. Distribution is purely direct: services are delivered on-site at partner schools, with student enrollment handled through participating school channels and family communications managed via the Remind platform.

The chapter operates under Executive Director Dr. Naima Ricks (appointed February 2023) with an Advisory Board chaired by Tim Hepplewhite, and is supported by a Program Director and site-level staff. Underlying technology is minimal and non-proprietary — no public API, no software product, no AI/ML capabilities — consistent with a service-delivery nonprofit that leverages partner-supplied tools (Figma, Remind) rather than building its own technology platform. The organization's primary strategic assets are its school-site density, federal grant track record, and multi-stakeholder partnership ecosystem rather than any technological differentiation.

Name

After-School All-Stars New Jersey

Legal name

After-School All-Stars New Jersey

Website

https://asasnj.family

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

After-School All-Stars New Jersey is a 501(c)(3) nonprofit providing free, comprehensive after-school enrichment to 2,000+ underserved K-12 students across 20 school sites in Newark and Paterson, NJ, funded by federal, state, corporate, and individual grants and donations.

Ownership category

akta.pro rank

Product category

Youth Development and After-School Enrichment Services

NAICS

Educational Support Services (611710), Educational Services (61)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro industry

PRIMARYBPAGADAC

After-School, Tutoring & Academic Enrichment Nonprofits

Business & Public Services/Nonprofit, NGO & Social Services/Education & Youth Development Nonprofits

SECONDARYEDAJALAM

After-School Academic Support Programs (Centers & Clubs)

Education/K–12 / Primary & Secondary Education/K–12 Educational Support Services (Tutoring & Counseling)

SECONDARYHSAAAHAD

After-School Enrichment & Activities Facilitation (Arts/STEM/Clubs)

Home & Personal Services/Childcare, Babysitting & Nanny Services/After-School Care & Homework Supervision

Keywords

• Youth enrichment programs
• After-school programs
• STEM education
• Youth development services
• Community-based education

Headquarters

HQ city

Newark

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Federal Grants: Primary revenue from federal funding sources including the Office of Juvenile Justice and Delinquency Prevention (OJJDP) grant of $1,000,000 for the Peace Ambassador Program, and National Endowment for the Arts Challenge America award of $10,000.
2. State Grants: Funding from New Jersey state agencies including $119,000 from the NJ Office of Attorney General for Community Based Violence Intervention work.
3. Corporate and Foundation Donations: Charitable contributions from corporate partners (Chase Bank, Urban Outfitters, Arman Roy Foundation), foundations (New Jersey Children's Foundation, Whole Foods), and individual donors supporting program operations and enrichment activities.
4. Individual Donations: Tax-deductible charitable donations from individuals at various levels ($30, $50, $100, $250, $500) supporting general enrichment, snack/supplies, and monthly program costs for students.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

After-School All-Stars New Jersey provides free, comprehensive after-school enrichment programming for K-12 youth from underserved communities across 20 school-based sites in Newark and Paterson, NJ. The programs span academic readiness, STEM, visual and performing arts, wellness and social-emotional learning, career exploration, and youth workforce development, serving 2,000+ students annually. Specialized initiatives include the Peace Ambassador Program (violence prevention), URBN Graphic Design Academy, Early Learning Financial Literacy Program, and Modern School of Dramatic Arts acting program.

Product overview

After-School All-Stars New Jersey is a nonprofit after-school program provider offering a comprehensive suite of enrichment programs for youth from underserved communities in Newark and Paterson, NJ. The organization operates as a single unified program across 20 school-based sites serving 2,000+ students, providing diverse enrichment including Academic Readiness, Career Exploration, STEM, Wellness & Social-Emotional Learning, and Visual and Performing Arts. Key programmatic offerings include the Peace Ambassador Program (youth violence prevention), URBN Graphic Design Academy (digital marketing), Modern School of Dramatic Arts Acting Program, Early Learning Financial Literacy Program, and Financial Empowerment Night in partnership with Chase Bank. The organization also provides youth work and internship opportunities for students age 14+ and operates annual fundraising events including TrailBlaze Walk & Hike and Evening of the All-Stars.

Differentiator

Problem solved

Functional benefit

Products and services

• Peace Ambassador Program A youth violence prevention and anti-violence program that equips and empowers students to be leaders in advocating for peace and non-violent interventions at school, home, and in the community. Funded by a $1 million OJJDP grant.
• URBN Graphic Design Academy An innovative, hands-on educational program introducing students to career paths and key principles of graphic design and digital marketing. Students learn design concepts and create logos, magazine covers, and garment designs using Figma.
• Modern School of Dramatic Arts Acting Program Acting program partnership with Marc John Jefferies' Modern School of Dramatic Arts (MSDA) providing aspiring young actors accessibility to affordable acting programs through classroom and online instruction.
• Early Learning Financial Literacy Program (ELFLP) Financial education initiative focused on providing minority youth with knowledge and skills to manage financial resources effectively for lifetime financial security and freedom.
• Financial Empowerment Night A workshop series in partnership with Chase Bank providing families with essential tools for financial well-being including budget management, credit building, and generational wealth creation.
• Youth Work & Internship Opportunities Career exploration and internship opportunities for scholars age 14 and older, providing practical work experience and professional development.
• Academic Readiness Programs After-school academic support designed to help students succeed in school and prepare for college and careers.
• STEM Enrichment Science, technology, engineering, and math enrichment programs providing hands-on learning experiences and opportunities for students to explore STEM fields.
• Wellness & Social-Emotional Learning Programs focused on student health, wellness, and social-emotional development to support holistic youth growth.
• Visual and Performing Arts Arts enrichment programs including creative activities, performing arts, and artistic expression opportunities for students.
• Laylah's Garden Community garden at Mildred Helms Park created in memory of student Laylah Clark, featuring aromatic herbs, bird houses, and flowers. A space for students to learn about and grow healthy fruit and vegetables.

Quantifiable outcome

• Serving 2,000+ students annually across 20 school sites
• +2 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and supporting.

• NJSACC: New Jersey's Statewide Network for Afterschool CommunitiescoreStrategic or Co-development Partner · 1 January 2025Statewide network partner facilitating Youth Voice Week activities including visits to NJ State House and meetings with legislators including Governor Phil Murphy.
• United Way Greater NewarksupportingStrategic or Co-development Partner · 1 January 2025Partnership for Women's Leadership Symposium focused on empowering women, fostering leadership, and celebrating women's contributions in the community.
• Chase BankcoreStrategic or Co-development Partner · 18 November 2023Strategic partnership for Financial Empowerment Night - a series of workshops providing families with personal budgeting knowledge, credit building skills, and generational wealth creation tools. Chase Bank financial experts participate in community events.
• Urban Outfitters, Inc. (URBN)coreStrategic or Co-development Partner · 9 November 2023URBN Graphic Design Academy partnership with National ASAS delivers hands-on educational program introducing middle school students to graphic design and digital marketing. Students learn Figma design tools and garment designs are manufactured for online sale.
• Modern School of Dramatic Arts (MSDA)coreStrategic or Co-development Partner · 1 November 2023Founded by actor Marc John Jefferies, MSDA provides accessible acting programs for young aspiring actors. Partnership brings innovative acting programming to ASAS NJ schools through classroom and online instruction.
• Early Learning Financial Literacy Program (ELFLP)coreStrategic or Co-development Partner · 1 November 2023Andrew Scott Sr.'s program focuses on providing minority youth with financial knowledge and skills for lifetime financial security. Has impacted over 3,000 urban youth with basic personal finance education.
• Outdoors On PurposesupportingStrategic or Co-development Partner · 26 October 2023Annual Thanksgiving Drive partnership led by ASAS NJ alumnae parent Tenisha Malcolm-Wint. Coordinates food distribution to 40+ All-Star families with fresh produce from local sources.
• Urban Agriculture CooperativesupportingStrategic or Co-development Partner · 26 October 2023Newark-based food hub providing fresh produce and goods from local farmers and wholesalers for Thanksgiving Drive distributions.

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• YMCA of Newark and Vicinity: Provides after-school programming, youth enrichment, and academic support in the same Newark market, serving overlapping low-income families through school partnerships and facility-based care.
• KIPP New Jersey: Newark and Paterson charter school operator with extended-day after-school programming for predominantly underserved students; functions both as a peer competitor for school-site after-school hours and a potential school partner.
• After-School All-Stars (National): The parent network of which ASAS NJ is a regional chapter. Operates the same after-school enrichment model across multiple U.S. cities, serving the same K-12 underserved youth population with comparable programming and funding structures.
• Boys & Girls Clubs of Newark: Direct after-school and youth development peer operating in the same Newark geography with similar mission of serving underserved youth through enrichment, academic support, and safety programming.
• 4-H Youth Development Program (Rutgers NJ): Youth development organization delivering after-school STEM, civic engagement, and life-skills programming to New Jersey youth, competing for the same state and federal out-of-school-time funding pools.
• Big Brothers Big Sisters of Essex County: Youth mentoring and development nonprofit serving Newark-area children from similar demographics, focused on academic, social, and career outcomes through community-based programming.
• NJ After 3: Statewide New Jersey after-school advocacy and program network supporting out-of-school-time initiatives — closely aligned with ASAS NJ's mission and a likely collaborator/competitor for state-level funding.
• Police Athletic League (PAL) Newark: Newark-based youth services organization delivering after-school enrichment, athletics, and violence-prevention programming — directly comparable to ASAS NJ's Peace Ambassador Program mission and Newark footprint.

Others

• BRICK Networks: Newark-based cradle-to-career education nonprofit recently honored by ASAS NJ with its Trailblazers Award. Operates similar community-rooted programming for Newark families and represents a potential partner or adjacent peer.
• National AfterSchool Association: National membership and advocacy body for after-school professionals that honored ASAS NJ's Program Manager with the 2025 Next Generation award. Functions as an ecosystem enabler rather than a direct service competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/asas_nj
• YouTubeyoutube.com/channel/UCwax5sRveoEv1XHUK71Nx5A
• Facebookfacebook.com/ASASNewJersey
• LinkedInlinkedin.com/company/after-school-all-stars-new-jersey
• Instagraminstagram.com/asas_nj

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about After-School All-Stars New Jersey