Name

ASB Classic

Legal name

ASB Classic (operated by Tennis Auckland under ATP Tour and WTA Tour sanctioning)

Website

https://asbclassic.co.nz

Company type

Private

Founded year

1994

Operating status

Operating

Ownership category

akta.pro rank

Product category

Professional Sports Events

NAICS

Spectator Sports (71121)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Individual Sports Events (Tennis, Golf, Boxing/MMA, Athletics) (MPAGAMAC)

Keywords

• Professional tennis tournament
• Sports event management
• Tournament ticketing
• Corporate hospitality services
• Sports sponsorship activation

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Ticket Sales: The tournament generates revenue through ticket sales for Centre Court seats, Ground Passes (ranging from $15 to $28), and various session packages across both women's and men's weeks.
2. Hospitality Packages: Premium VIP and hospitality packages sold to corporate clients and individuals seeking enhanced tournament experiences, including courtside boxes and premium seating options.
3. Food and Beverage Sales: On-site food and beverage operations across hospitality venues including The Serve, The Bach, The Yock Plaza, Somersby Garden, and Lexus Terrace, with record sales including 20,514 Aperol Spritz served and 5,000 truffle fries sold.
4. Sponsorship: Revenue from major sponsors including ASB (title sponsor), Manuka Doctor, Lexus, and numerous official sponsors, plus media partners and suppliers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The ASB Classic is an annual professional tennis tournament held over 15 days each January at Manuka Doctor Arena in Auckland, New Zealand, featuring ATP 250 men's and WTA 250 women's competitions in consecutive weeks. The tournament sells ticket access (Ground Passes and Centre Court reserved seating), premium VIP and corporate hospitality packages, on-site food and beverage experiences, and official merchandise. It operates under sanctioning agreements with the ATP Tour and WTA Tour, serving both individual tennis fans and corporate entertainment clients.

Product overview

ASB Classic is an annual international tennis tournament held in Auckland, New Zealand, featuring both ATP men's (ATP 250) and WTA women's (WTA 250) competitions. The tournament runs for 15 days across two weeks—Women's Week (January 5-11) followed by Men's Week (January 12-17)—with qualifiers preceding each week. The event centers on Manuka Doctor Arena and offers multiple ticket tiers: Grounds Passes for outer court access, Centre Court reserved seating, and VIP hospitality packages including The Serve, Lexus Terrace, and 1956 Club. On-site amenities include The Bach (grab-and-go food), The Yock Plaza (street eats), and The Somersby Garden (outdoor bar area). A new Nike Teamwear merchandise store was introduced in 2026. The tournament generates record attendance with 19 of 22 sessions sold out and over $112K raised for Youthline charity.

Differentiator

Problem solved

Functional benefit

Products and services

• ASB Classic Tournament (Annual ATP 250 & WTA 250 Event) Annual international professional tennis tournament held at Manuka Doctor Arena in Auckland, New Zealand, featuring both ATP 250 men's and WTA 250 women's competitions across two consecutive weeks each January, with qualifiers, singles, and doubles matches. Targets tennis fans and corporate hospitality clients.
• Ground Pass Tickets (Outer Courts Access) Ground passes providing full access to outer courts (Grandstand Court and Court 2), The Serve, The Yock, The Bach, and Somersby Garden, including food and beverage outlets and big screens. Prices range from $15 to $28 (+ service fee) depending on the day. Sold to individual spectators seeking affordable tournament access.
• Centre Court Reserved Seating Tickets Reserved seating for the main stadium court at Manuka Doctor Arena, offering premium views of live ATP and WTA matches. Sold to spectators seeking the best match-viewing experience.
• VIP & Premium Hospitality Packages Premium hospitality experiences including courtside boxes, The Serve hospitality hub, Lexus Terrace, and 1956 Club. Sold to corporate clients and individuals seeking enhanced tournament experiences including food, drinks, music, and entertainment. Direct email inquiry required.
• Official ASB Classic Merchandise Official ASB Classic merchandise including the Nike Teamwear collection, available at the on-site merchandise store and through the Pacific Team Sports online store. Sold to tournament attendees and tennis fans.

Quantifiable outcome

• Record attendance with 19% increase over previous year
• +2 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core, major, media and supplier.

• ASBcoreGTM or Marketing PartnerASB is the title sponsor of the ASB Classic tournament. ASB (Auckland Savings Bank) is a major New Zealand bank providing primary naming rights sponsorship and brand association with the tournament.
• Manuka DoctorcoreGTM or Marketing PartnerOfficial Sponsor of the ASB Classic, with naming rights to the Manuka Doctor Arena (the tournament venue).
• LexusmajorGTM or Marketing PartnerOfficial sponsor providing premium vehicle services. Lexus completed more than 2,000 player journeys during the 2026 tournament. Also provides the Lexus Terrace hospitality area.
• AucklandNZmajorGTM or Marketing PartnerOfficial sponsor representing Auckland tourism and economic development agency, supporting international promotion of Auckland as a destination.
• SparkmajorGTM or Marketing PartnerOfficial sponsor and digital connectivity partner for the tournament.
• SkyCitymajorGTM or Marketing PartnerOfficial sponsor and recommended accommodation partner, operating hotels including The Grand, SkyCity Hotel, and Horizon by SkyCity in central Auckland.
• MummmajorGTM or Marketing PartnerOfficial champagne sponsor of the ASB Classic.
• AperolmajorGTM or Marketing PartnerOfficial sponsor with significant sales during the tournament (20,514 Aperol Spritz served in 2026).
• Barfoot & ThompsonmajorGTM or Marketing PartnerCharity partner supporting Ball Kids programme. Major sponsor with long-standing tournament involvement.
• YouthlinecoreOthersOfficial charity partner. Over $112K raised for Youthline in 2026 through fundraising initiatives including ASB's Lobbo activations, supporting vital youth mental health services across New Zealand.
• NZ HeraldmediaGTM or Marketing PartnerOfficial media partner providing news coverage and editorial support for the tournament.
• Co-op TaxisupplierGTM or Marketing PartnerOfficial taxi supplier providing designated pick-up and drop-off services at Gate 1, operating the sanctioned taxi stand.
• ATP TourcoreStrategic or Co-development PartnerThe ASB Classic is an ATP 250 tournament sanctioned by the ATP Tour, part of the global professional tennis calendar.
• WTA TourcoreStrategic or Co-development PartnerThe ASB Classic women's tournament is sanctioned by the WTA Tour as a WTA 250 event, part of the professional women's tennis calendar.

Scale indicators10 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Brisbane International: ATP 250 / WTA 500 tournament held in Brisbane, Australia in early January. Directly comparable as another combined ATP/WTA warm-up event ahead of the Australian Open, with a similar dual-tour format, hospitality-driven revenue model, and southern-hemisphere summer positioning.
• Qatar ExxonMobil Open: ATP 250 men's tournament held in Doha, Qatar. Directly comparable as a 250-level event on the men's tour that relies on title sponsorship, hospitality packages, and international player fields to anchor premium ticket and F&B revenue.
• Maharashtra Open: ATP 250 tournament held in Pune, India. Comparable as another 250-level men's event relying on title sponsorship and regional government tourism partnerships, with similar economic scale and operational profile.
• Hobart International: WTA 250 women's tournament held in Hobart, Australia in the week preceding the Australian Open. Closely comparable as a WTA-only 250 event with similar ticket-pricing scale, hospitality product, and southern-hemisphere scheduling.
• Open Sud de France: ATP 250 men's tournament held in Montpellier, France. Comparable as a 250-level European indoor event with a similar mix of ticket sales, sponsor activation, and hospitality revenue, useful for benchmarking operational economics.
• Delray Beach Open: ATP 250 men's tournament held in Delray Beach, Florida. Comparable in tier (ATP 250), scale, and dual-tournament-week format that pairs men's event with related WTA/Challenger programming.
• Sofia Open: ATP 250 indoor men's tournament held in Sofia, Bulgaria. Comparable as a small-market, sponsor-dependent 250-level event that relies heavily on title sponsorship and premium hospitality for profitability.

Others

• Tennis Auckland: Parent organization and regional tennis governing body that operates ASB Classic. Directly comparable as the same legal entity from an operational standpoint, and a relevant peer for benchmarking regional tennis-body economics.

Broad incumbents

• Australian Open: Grand Slam held annually in Melbourne. Relevant as the larger incumbent tennis event on the same southern-hemisphere summer calendar that ASB Classic serves as a feeder event for; useful as a benchmark for premium tennis-event monetization.

Emerging players

• United Cup: Mixed-gender ATP/WTA team competition launched in 2023 in Sydney and Perth. Comparable as a newer combined-tour event competing for January calendar real estate, sponsor dollars, and international tennis fans in the southern hemisphere.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ASB_Classic
• Facebookfacebook.com/asbclassic
• Instagraminstagram.com/asbclassic
• TikToktiktok.com/@asb_classic

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASB Classic