ASB Georgia

What ASB Georgia does

ASB Georgia is the Georgian country office of Arbeiter-Samariter-Bund (ASB) Germany, a German humanitarian aid and welfare association founded in 1888 with more than one million members and operations in over 20 countries. ASB first entered Georgia in 1992 during armed conflicts, concluded operations after stabilization, and re-established a permanent presence in 2010 with a focused mission on internally displaced persons. The organization implements humanitarian assistance, disaster risk reduction, emergency medical team capacity building, vocational education, women's empowerment, and refugee/IDP support programs in Georgia and Armenia, serving a cumulative 799,534 beneficiaries across 40 projects with €19,987,813 in program spending.

The organization's revenue model is entirely grant-based, funded by institutional donors including the European Union, German Federal Ministry for Economic Cooperation and Development (BMZ), German Federal Foreign Office (GFFO), Austrian Federal Ministry of Social Affairs, DG ECHO, US and Canadian governments, and Aktion Deutschland Hilft. ASB Georgia operates with a lean staff of 14 from its Tbilisi headquarters (Viktor Dolidze St. #2) and delivers services through direct implementation plus a network of local partners including Sakartvelos Samaritelta Kavshiri (SSK), Charity Humanitarian Center "Abkhazeti," CSRDG, KRDF, and McLain Association, alongside international peers such as People in Need, United Together, Action Against Hunger, and Mission Armenia.

The technology footprint is limited to a portfolio of free educational micro-sites – an online tutoring platform (tutoring.asb.ge) covering math, physics, chemistry, languages, and IT, a chess learning platform led by a grandmaster, a Pacman-style educational game, and a judo portal – rather than proprietary platforms. Active projects as of 2026 include ELSI (employment and integration for refugees and host communities), RISE Georgia (women's economic empowerment in Western Georgia), SEGI (sport, education, gender, and information), humanitarian assistance for Ukrainian families, and a newly launched Climate and Environmental Charter initiative. The most significant recent achievement is the June 2026 WHO classification of Georgia's Emergency Medical Team (EMT Type 1 – Fixed), validating ASB Georgia's role as a national emergency preparedness capacity builder.

Name

ASB Georgia

Legal name

Arbeiter-Samariter-Bund (ASB)

Website

https://asb.ge

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

ASB Georgia is the Georgian country office of German humanitarian organization ASB, delivering donor-funded humanitarian aid, disaster risk reduction, EMT capacity building, vocational training, and refugee/IDP support programs to 799,534 beneficiaries across Georgia and Armenia through 40 implemented projects.

Ownership category

akta.pro rank

Product category

Humanitarian Aid Services

NAICS

Emergency and Other Relief Services (62423), Community Food and Housing, and Emergency and Other Relief Services (6242), Emergency and Other Relief Services (624230), Educational Support Services (6117), Individual and Family Services (6241)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Cash & Voucher Assistance (CVA) and Emergency Livelihood Support (BPAGAAAJ)

akta.pro secondary industries

Migrant & Refugee Legal Aid and Documentation Services (BPADAHAE), Migration, Refugees & Forced Displacement Assistance (BPADABAL), Bilateral Development & Aid Agencies (HLAJAKAB), GED/HiSET Preparation & Instruction (EDAAABAA)

Keywords

• Humanitarian aid
• Disaster risk reduction
• Vocational training
• Refugee support
• Women empowerment

Headquarters

HQ city

Tbilisi

HQ country

Georgia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Institutional Donor Funding: ASB Georgia operates entirely through donor-funded projects from institutional sources including the European Union, German Federal Ministry (BMZ), Austrian Ministry of Social Affairs, DG ECHO, and other government donors. Revenue comes in the form of project grants for humanitarian, development, and emergency response programs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

ASB Georgia is the Georgian country office of Arbeiter-Samariter-Bund, providing humanitarian assistance and development programming for conflict-affected and vulnerable populations in Georgia and Armenia. Its services span humanitarian assistance, disaster risk reduction, emergency medical team (EMT) capacity building, vocational education and training, women's empowerment, and support for refugees and internally displaced persons. Delivery is supplemented by online educational and engagement platforms (tutoring, chess, and gaming).

Product overview

ASB Georgia operates as a portfolio of humanitarian and development programs rather than a unified commercial product platform. The organization offers multiple digital educational platforms including a free online tutoring system (tutoring.asb.ge), an educational Pacman game (pacman.asb.ge), and a chess learning platform (chess.asb.ge). Core services encompass vocational education and training (VET), humanitarian aid programs, disaster risk reduction initiatives, and Emergency Medical Team capacity building. The main website (asb.ge) serves as the central hub for program information and news, with dedicated portals for specific activities like judo (judo.asb.ge).

Differentiator

Problem solved

Functional benefit

Products and services

• ASB Online Tutoring Platform An online tutoring platform (hosted at tutoring.asb.ge) providing educational support to vulnerable and conflict-affected beneficiaries, including refugees and IDPs in Georgia.
• ASB Online Chess Platform An online chess platform (hosted at chess.asb.ge) used as an educational and engagement tool for program beneficiaries in Georgia.
• ASB Online Pacman Game An online gamified learning/recreation platform (hosted at pacman.asb.ge) used for educational engagement of program beneficiaries in Georgia.
• Humanitarian Assistance Programs Direct humanitarian assistance and relief programming for vulnerable individuals, refugees, IDPs, women, and persons with disabilities in Georgia and Armenia.
• Disaster Risk Reduction and Disaster Risk Management (DiDRR/DRM) Programs Programs strengthening disaster preparedness, risk reduction, and disaster risk management capacity at community and institutional levels in Georgia and Armenia.
• Emergency Medical Team (EMT) Capacity Building Capacity building for emergency medical teams to improve national and regional preparedness and response to medical emergencies and mass casualty events.
• Vocational Education and Training (VET) Programme Vocational education and training programming designed to improve livelihoods and employability of vulnerable populations in Georgia and Armenia.
• Women's Empowerment Programme Programmatic interventions promoting gender equality, women's rights, and economic empowerment for women and girls in target communities.
• Refugee and IDP Support Programme Targeted support for refugees and internally displaced persons including humanitarian assistance, protection, and integration services in Georgia.

Quantifiable outcome

• 784,370 people helped in Georgia
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core, secondary and minor.

• Sakartvelos Samaritelta Kavshiri (SSK)coreStrategic or Co-development PartnerLocal partner organization (Georgian Samaritan Association) collaborating on humanitarian projects including winterization, COVID-19 response, and vocational training. SSK is a key local implementation partner.
• People in Need (PIN)secondaryStrategic or Co-development PartnerInternational NGO partnering on winterization projects for Ukrainian families in Georgia.
• United TogethersecondaryStrategic or Co-development PartnerPartner organization supporting Ukrainian refugees and working on PSEAH policies with ASB Georgia.
• Charity Humanitarian Center 'Abkhazeti' (CHCA)secondaryStrategic or Co-development PartnerLocal Georgian NGO partnering on reintegration projects for persons in conflict with the law.
• Center for Strategic Research and Development of Georgia (CSRDG)secondaryStrategic or Co-development PartnerResearch and development organization partnering on civil society and policy-making projects.
• McLain AssociationsecondaryStrategic or Co-development PartnerPartner on parents conference for children with disabilities, implementing inclusive programs.
• Kakheti Regional Development Fund (KRDF)secondaryStrategic or Co-development PartnerRegional development organization partnering on inclusive policy-making initiatives.
• Action Against HungerminorStrategic or Co-development PartnerInternational humanitarian organization in ASB's partner network.
• Mission Armenia NGOminorStrategic or Co-development PartnerArmenian NGO in ASB's regional partnership network.
• ILCAminorStrategic or Co-development PartnerPartner organization in ASB's humanitarian network.
• Government of Georgia Emergency Management ServicecoreStrategic or Co-development PartnerGovernment agency partnering on emergency response capacity building, field tents donation, and EMT development.
• Ministry of Health of ArmeniacoreStrategic or Co-development PartnerGovernment ministry partnering on cross-border emergency medical team development and WHO classification processes.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Action Against Hunger: Global humanitarian organization focused on food security, water, and emergency response in the Caucasus and Eastern Europe. Listed in ASB's partner network and operates comparable humanitarian assistance programs for vulnerable populations in the same region.
• Danish Refugee Council (DRC): Leading international NGO providing protection, DRR, and livelihoods support for refugees and IDPs in the Caucasus (Georgia and Armenia) and across Eastern Europe. Directly comparable mandate, geography, and donor profile to ASB Georgia.
• Mission Armenia NGO: Armenian NGO listed in ASB Georgia's regional partnership network, delivering humanitarian assistance and social support in Armenia. Comparable in geography and beneficiary focus within the same ASB operational footprint.
• People in Need (PIN): Major Central European humanitarian NGO operating in Georgia, Armenia, and Ukraine with cash assistance, winterization, and integration programs for refugees. Named partner of ASB Georgia on winterization projects, serving overlapping beneficiary populations with similar donor mix.

Broad incumbents

• International Rescue Committee (IRC): Large US-headquartered humanitarian organization delivering cash assistance, women's protection, and education programming for refugees and crisis-affected populations globally, including in the Caucasus region. Comparable programmatic focus and donor mix to ASB Georgia.
• Mercy Corps: Global humanitarian and development organization with cash assistance, livelihoods, and DRR programs in conflict-affected countries including Ukraine and surrounding regions. Operates with similar institutional donors and serves comparable vulnerable populations.
• Arbeiter-Samariter-Bund (ASB) Germany: ASB Georgia's parent organization and one of Germany's largest humanitarian aid and welfare organizations, operating across 20+ countries. Directly comparable as the headquarters platform with overlapping program areas in humanitarian aid, EMT development, and refugee support.
• CARE International: Global humanitarian organization with women's empowerment, cash assistance, and refugee response programming across the Caucasus and Eastern Europe. Comparable programmatic focus to ASB Georgia's RISE and humanitarian assistance portfolio.
• Norwegian Refugee Council (NRC): Major displacement-focused humanitarian organization operating in Georgia, Armenia, and Ukraine with education, livelihoods, and shelter programs. Comparable in scale, donor base, and programmatic focus on refugee and IDP populations.

Others

• Aktion Deutschland Hilft: Alliance of German humanitarian organizations that funds ASB Georgia's SEGI project. Acts as a funder/aggregator rather than direct field implementer but is part of the same institutional donor ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ASB_GE
• YouTubeyoutube.com/channel/UC7VvcdNsoVbIX-EgHI4E-OQ
• Facebookfacebook.com/ASBinGeorgia
• LinkedInlinkedin.com/company/asb-georgia

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASB Georgia